Scanned from the collections of
The Library of Congress
Packard Campus
for Audio Visual Conservation
www.loc.gov/avconservation
Motion Picture and Television Reading Room
www.loc.gov/rr/mopic
Recorded Sound Reference Center
www.loc.gov/rr/record
Ml
JJ
PUBLISHER'S BINDING
1358
APRIL 7, 1958
THIRTY-FIVE CENT!
BROADCASTING
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
...fa
Oversight report raps FCC, urges stiffening regulations Page 27
Visual communicators find ad field short on creativity Page 36
What the tv networks have in mind for summer schedules Page 52
Quarterly Telestatus: rundown on nation's facilities Page 101
J 958 >yJ/ft<><( 3. du^cnt 9>owmhMmA
0m cftdmMtctA ^teat ffiafitmb
i AGAIN!
More Tidewater* Va.,
Viewers
are
Watching
WAV Y-T V I A
CHANNEL IU
from 3 to 10 p.m.
MONDAY THROUGH FRIDAY
than any other TV station
in the tidewater area.
(ARB-March 8-14, Metropolitan Area Report) REPRESENTED BY H-R
WAVY-TV, SERVING NORFOLK, P0RTSM00TH, NEWPORT NEWS, and 42 COONTIES IN VIRGINIA and NO. CAROLINA
f See inside front cover BROADCASTING Magazine, December 23
Re: The $iq, Susiness-Briqht
DES MOINES, Iowa Market
FAR MORE PEOPLE
DEPEND ON THESE 2
GREAT STATIONS
FOR
■
KRNT KRNT
TELEVISION RADIO
LOOK AT ANY AUDIENCE SURVEY FOR THE DES MOINES METRO AREA
KATZ
Represents These
FABULOUS
COWLES
OPERATIONS
Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc. 1735 DeSales St
N W Washington 6 D C Entered as second class matter March 14, 1933 at Post Office, Washington, D. C, under act of March 3, 18(9.
f KRLD-TV
i CHANNEL 4 DALLAS
I covers one-seventh of Texas' area
BUT
28% of all Texas' people
30% of all Texas' income
31% of Texas' retail sales
Va of all Texas' TV homes
PIUS
5 OKLA. COUNTIES
KRLD-TV, Channel 4, telecasting with maximum power from atop
Texas' tallest tower, sends its strong clear signal into 47 Texas counties . . .
plus 5 in Oklahoma. This is the greatest area coverage of any Texas tele-
vision station. BUT . . . what is more significant is KRLD-TV's coverage in
terms of PEOPLE, INCOME, RETAIL SALES and TV HOMES. In
those terms, a map such as. just above gives a more accurate picture. The
KRLD-TV Texas area contains 2,570,500 people who spend $3,332,054,-
000 annually of a Consumer Spendable Income of $4,270,706,000. There
are more than 644,000 TV homes in this area. Truly, KRLD-TV CBS
television for Dallas-Fort Worth, is the biggest buy in the biggest market
in the biggest state.
Sources: Consumer Markets, Dec. 15,
1957. TV homes based on
Texas TV Reports.
the BIGGEST buy in the BIGGEST market in the BIGGEST State
KRLD-TV is the television service
of The Dallas Times Herald, owners
and operators of KRLD Radio, the
only full-time 50,000 watt station in
Dallas-Fort Worth. The Branham
Company, national representotives.
Ckmnd 4X>(Mm
MAXIMUM POWER
JOHN W. RUNYON, CHAIRMAN OF THE BOARD • CLYDE W. REMBERT, PRESIDENT
Page 4 • April 7, 1958
Broadcasting
closed circuit
NEXT MOVE • Investigation by Antitrust
Div. of Dept. of Justice of network pro-
gramming notably in relation to its own-
ership participation in independently de-
veloped shows has reached point where
department attorneys want to meet with
FCC to explore future steps. Proposal to
this end is being considered by FCC, pre-
sumably in connection with current hear-
ings on Barrow Network Study Report.
Barrow Study Staff had been unable to
complete programming-talent phase of its
investigation and Assistant Attorney Gen-
eral Victor Hanson had announced last
year that it was continuing its inquiry.
•
Also interwoven in network participation
in program ownership is related aspect of
clearances in option time. Another aspect
under inquiry has been network stock
ownership in BMI. Both matters were
targets of House Celler Subcommittee in-
quiry two years ago.
•
NEW FIELD • Several broadcasters are
exploring possibility of going into closed-
circuit theatre tv, or version of it. Suc-
cess of such closed circuit presentations as
Robinson-Basilio fight in movie theatres
has encouraged these broadcasters to look
into possibility of obtaining equipment
and franchises for special showings which
broadcasters would manage in local au-
ditoriums. Several broadcasters have
asked TelePrompTer whether franchises
would be available.
•
One item of business in current West
Coast visit of Hubbell Robinson Jr., CBS-
TV executive vice president for network
programs, was negotiations with Bing
Crosby in hope of getting his signature on
tv dotted line. Except for occasional special
shots, Old Groaner has resisted tv's ad-
vances up to now.
•
NO ROTATION • Major point of conten-
tion on final draft of House Oversight
Subcommittee report (see page 27) con-
cerned tenure of FCC chairman and how
he would be named. Several members
successfully objected to original draft call-
ing for chairmanship to be rotated. They
objected on grounds subcommittee did not
have enough information to reach this
conclusion. One member said both Dem-
ocrats and Republicans objected to rota-
tion idea; another member claimed it was
strictly GOP protest. Chairman now is
named by President.
•
Another House interim report will be
forthcoming soon after congressional East-
er recess — this one by special five-man
subcommittee on inner operations of
ASCAP. Following two weeks of hearings
[Government, March 24], full subcom-
mittee met in executive session Wednesday
with three members of Justice Dept., in-
cluding Robert A. Bicks, assistant to anti-
trust chief Victor Hanson, W. D. Kilgore,
chief of judgment and enforcement divi-
sion, and trial attorney John Wilson. Re-
port is expected to be critical of ASCAP
operational policies and recommend
further action by Justice.
•
SHOO-IN • Reappointment of Robert T.
Bartley to new seven-year term on FCC,
dating from next July 1, is confidently ex-
pected within next few weeks. Mr. Bartley,
48, sailed through his appearance before
House Legislative Oversight Committee on
March 28 and was given virtually clean bill
by Chairman Oren Harris (D-Ark. and
other committee members. Nephew of
House Speaker Sam Rayburn, Mr. Bartley
began his service on FCC as Commissioner
on March 6, 1952, although he previously
had served at staff level.
e
FCC Chairman John C. Doerfer, it's
reliably reported, already has urged White
House to act expeditiously on Bartley re-
appointment. It's rare for White House,
however, to announce nominations more
than 60 days in advance of expiration.
Sixty-day period will begin May 1.
e
DUTY CALLS • All members of FCC
(except Comr. Lee who was in New York)
lunched at NAB headquarters in Wash-
ington last Thursday for briefing on their
panel participation at NAB Convention in
Los Angeles, April 27-May 1. Panel, to
be held on Wednesday morning, has been
most popular NAB event. It was threat-
ened by House Oversight Committee in-
vestigation because of "fraternizing" com-
plaint but all FCC members have con-
cluded that NAB convention, above all
other events, is "must" for them. In ad-
dition to panel, Chairman John C. Doerfer
will deliver annual address.
•
It's unlikely that FCC members will take
their wives to West Coast this year. As
things stand now they will get only their
traveling expenses and $12 per diem from
government and must pick up their own
hotel bills, whereas NAB has paid them in
past. Estimate is that each will be at least
$150 "out-of-pocket" at this year's con-
vention if he travels solo.
•
INNER COUNCIL • Giving added recog-
nition to NBC's expanding radio network
operations, President Robert W. Sarnoff
has named Matthew J. Culligan, vice pres-
ident in charge of radio network to his
executive council, which meets at least
once a week on policy matters. Also new
to council is P. A. (Buddy) Sugg, who on
April 1 assumed vice presidency in charge
of owned and operated stations and Spot
Sales. Others on council are executive
vice presidents Robert E. Kintner, David
C. Adams, J. M. Clifford and Kenneth W.
Bilby.
•
With tv commercial production business
going strong, MPO Productions Inc., New
York, this week is expected to become first
commercial production house to move into
vacant Republic studios, Hollywood. Re-
public has suspended production of
theatrical films and has been throwing open
soundstages to such independent tv film
producers as MCA's Revue Productions
and Jack Webb's Mark VII Productions
Ltd. MPO already has five full sound-
stages in New York. It will not begin film
series work but will continue to turn out
commercials and films for industry.
•
LOCAL OPTION • Practice of big-name
national advertisers seeking local rates is
becoming more widespread in broadcast
media, extending beyond brewery and auto
fields into food, drug and other product
lines. Stations contend practice is "vicious
circle" and one for self-defense on all
industry levels; with result that some na-
tional clients are buying more time (spots)
with same budget. Operators say station
representatives are losing money and agen-
cies complain they're caught in middle
between competing clients. Only solution,
they hold, is for all stations in single mar-
ket to insist on national rates where jus-
tified.
•
In furtherance of U. S.-Soviet cultural
exchange agreement, delegation of Russian
radio-tv experts is expected in United
States later this month. Group will confer
with individual networks on program ex-
changes, handling negotiations on regular
business basis. Presidents of three networks
having tv as well as radio met with Am-
bassador William S. B. Lacey on March 27
for indoctrination. [Closed Circuit,
March 31]. Ziv Television, International,
was first of U.S. entities to negotiate
program sales with U. S. S. R.
•
EXPORT FILMS • Rank Organization,
London, which owns piece of Southern
Television, Ltd., Southampton-Isle of
Wight (one of links in Great Britain's com-
mercial Independent Television Authority),
understood to be considering opening its
Pinewood studios to independent tv film
producers. Rank recently effected tie-up
with Tom O'Neil's RKO Teleradio for
motion pictures but will not itself release
theatrical films to tv at present [Film,
March 31]. But it's thinking of sending
crsws to Australia to produce low-budget
tv "westerns" with hopes of cashing in on
current U. S. shoot-em-up fad. Reason:
Australian production facilities are large —
and inexpensive.
Broadcasting
April 7, 7955
Page 5
They buy as a family .. .
because they were sold as a family . . .
vi
Ay //rei> local Meredith station!
KANSAS CITY KCMO KCAAO-TV The Katz Agency
SYRACUSE WHEN WHEN-TV The Katz Agency
PHOENIX KPHO KPHO-TV The Katz Agency
OMAHA WOW WOW-TV John Blair & Co. - Blair-TV
TULSA KRAAG John Blair & Co-
Meredith Stations Are Affiliated With BETTER HOMES and GARDENS and SUCCESSFUL FARMING Magazines
Page 6 • April 7, 1958
Broadcasting
THE WEEK IN BRIEF
FCC Rapped — House investigators' interim report criticizes
many FCC actions and customs; tells commissioners to cease
many practices and promises remedial legislation on other
points. Current phase of hearings concluded with testimony
from present and former commissioners. Page 27.
Ethics for the FCC — Code of procedure considered by the
Commission. Securities & Exchange Commission has drafted
its own "list of integrities." Legislation introduced in Con-
gress to govern contacts of litigants and commissioners.
Page 28.
Creativity— A hard word to define, but many attempt it
during two-day third visual communications conference of Art
Directors Club of New York. ADC also announces tops in tv
art by citing seven outstanding entries in categories running
from network on-air promotion to lengthy film commercials.
Pages 36, 84.
Pabst-Pepsi Talks — Soft drink firm and brewery may reopen
discussions of merger or consolidation following proxy victory
by group headed by Harris Perlstein, Pabst chairman. Page 38.
Fund Eyes Madison Ave.— Fund for the Republic, knee deep
in tv study, may look into tv's "standards for acceptable ad-
vertising," the BMI-ASCAP feud to add to toll tv, audience
ratings and tv-government relationship among other subjects.
Tentatively earmarked for inquiry: allocation of $240,000 in
1958. Page 42.
Princess Takes a Flyer — Interim report on Sid Caesar In-
vites You, Helena Rubinstein Inc. and Ogilvy, Benson &
Mather detail the ingredients of Princess Gourielli's not-so-
secret formula that brought tv life back to Sid Caesar and
Imogene Coca. Page 44.
Other Inter-network Switches-Aubrey leaves ABC-TV for
CBS. ABC promotes Moore, Mullin. Page 57.
Three More Weeks — NAB conventions — Management and
Engineering — start April 27 in Los Angeles. Programming
nearly complete as first unit of association's Washington head-
quarters staff prepares to leave for Biltmore and Statler con-
vention site. Page 58.
Libel Victory — Major court recognition of broadcasters'
liability for candidates' comments comes from North Dakota
Supreme Court decision. Court upholds lower tribunal's ruling
that broadcasters should not be liable for remarks by candi-
dates when they have no right to control their statements.
Page 64.
FCC Gets Off Community Antenna Hook — Commission dis-
misses complaint by 13 western radio and tv stations asking
agency to assume jurisdiction over community antenna tv sys-
tems as common carriers. FCC's reasoning: Customer decides
what signals are transmitted on common carrier; he doesn't
on CATV. Page 66.
Radio vs. Death — Congress told by broadcasters how radio
can cut death toll on highways. MBS, NAB and WIP Philadel-
phia show how 36 million car radios can promote safety.
Page 68.
More on Hollywood Musicians— New MGA asks NLRB
certification at eight movie studios; charges AFM Local 47
executives with unfair pressures on musicians. Page 85.
IBEW, CBS Negotiating — Union and network continue dis-
cussions in effort to reach agreement on new contract. Job
security, pay increases appear to be main barriers to early
accord as danger of strike persists. Page 86.
U. S. Steel — It takes on a shiny "new look" as the giant of
Pittsburgh revamps its advertising approach, makes bid for
consumer by creating new corporate image and plans to make
first full use of spot tv. Page 48.
The Long Hot Summer — Networks and advertisers will sweat
it out with program schedules heavy on re-runs, light on ex-
perimental new material. They have benefit of new technique
in distributing programs, though, getting magnetic tape record-
ing equipment ready for annual tussle with daylight saving
time confusion. Page 52.
DeGray Heads ABC Radio — Eastman leaves presidency after
contract is settled. Harrison, Moudy, Lichtenstein and Hamil-
ton leave as new streamlined programming format goes into
effect. "ABN" to be abandoned in favor of "ABC Radio" as
network's identification. Page 56.
Stanton Warns of "Tampering"— Wreck the networks and
the in-depth news programming of Peabody quality will go by
the board, CBS president tells 800 at awards luncheon in New
York. CBS takes three honors, NBC is awarded four, and ABC
a single kudo in annual George Foster Peabody event. Pages
57, 82.
Don't Bite the Hand That Feeds You —
That's the word from Victor Seydel, radio-tv
vice president of Anderson & Cairns, in this
week's Monday Memo. Reporting that some
stations are concerned more with filling their
schedules than with serving the advertiser, he
reminds them that the lean years weren't
that long ago — and could return. Page 113.
DEPARTMENTS
MR. SEYDEL
ADVERTISERS & AGENCIES 36
AT DEADLINE 9
AWARDS 82
BUSINESS BRIEFLY 38
CHANGING HANDS 76
CLOSED CIRCUIT 5
COLORCASTING 42
DATELINES 78
EDITORIAL 114
EDUCATION 86
FILM 70
FOR THE RECORD 89
GOVERNMENT 64
IN REVIEW 14
INTERNATIONAL 81
IN PUBLIC INTEREST 20
LEAD STORY 27
MANUFACTURING 80
MONDAY MEMO 113
NETWORKS 52
OPEN MIKE 18
OUR RESPECTS 24
PEOPLE HO
PERSONNEL RELATIONS 85
PROFESSIONAL SERVICES ... 85
PROGRAMS & PROMOTIONS . 87
STATIONS 74
TRADE ASSNS 58
UPCOMING 100
Broadcasting
April 7, 1958
Page
By golly— every
time you turn
around WTIX
jumps further
out in front!"
Photograph by John Burwell
New New Orleans Pulse spotlights the trend:
WTIX is first every daytime quarter-hour . . .
and first in 462 of all 504 quarters.*
Storz Station audience-centered programming
goes from strength to strength in 11-station
New Orleans. Day after day more people
switch to WTIX and are held there by warm,
friendly, enthusiastic professional air person-
alities. Hooper proves it, too. WTIX is first, with
nearly one-third of the New Orleans audience.
The dominance of WTIX can mean your domi-
nance, too. Spend a quarter-hour or so with
Adam Young, or talk to WTIX General Man-
ager, Fred Berthelson.
first
*Jan.-Feb., 6 A.M. -midnight
WTIX
. and getting firster in 11-station
NEW ORLEANS
: . . ' : ; ...... ij vc' - • ■ ;.;>£::Mit^'i:
STATIO INI S
ODAY'S RADIO FOR TODAY'S SELLING
TO O D STORZ, PRESIDENT • HOME OFFICE; OMAHA, NEBRASKA
WD6Y Minneapolis St Paul
REPRESENTED BY JOHN BLAIR & CO.
WHB Kansas City
REPRESENTED BY JOHN BLAIR Sc CO. ~>
WTIX New Orleans
REPRESENTED BY ADAM YOUNG INC. i
WQAM Miami
REPRESENTED BY JOHN BLAIR & CO.
Page 8 © April 7, 1958
Broadcasting
at deadline
HARRIS SAYS IT'S UP TO JUSTICE NOW;
NAB WONT PICK UP FCC'S CONVENTION TAB
At Friday news conference on House
Legislative Oversight Subcommittee interim
report [Lead Story, page 27], Chairman
Oren Harris (D-Ark.) said it is not "re-
sponsibility of subcommittee to level charges
against commissioners," and entire matter
now is in hands of Justice Dept.
Rep. Harris said he could not see how
Justice could keep from taking action on
some matters uncovered in committee's
seven-week hearing on FCC and individual
commissioners. "I don't think anyone by
any stretch of the imagination thinks that
the question of perjury is not an interesting
one and that it will not receive attention,"
he stated. Subcommittee heard several in-
stances of apparently conflicting testimony
during hearings on FCC grant of ch. 10
Miami to National Airlines [Government,
March 17, et seq.].
First backlash of report was felt Friday
when NAB President Harold E. Fellows
said association could not pay hotel bills of
commissioners and FCC personnel attend-
ing April 27-May 1 Los Angeles convention.
Commissioners themselves were not avail-
able for comment Friday on subcommittee
report.
Mr. Fellows said FCC officials, like other
program participants not within association
ranks, will receive complimentary registra-
tions. Delegates' fee is $27.50 ($25 if paid
before April 14). This includes three lunches
and banquet. "Obviously commissioners
cannot be expected to pay for luncheons
when they sit at the head table," he added.
In past years, NAB has paid hotel bills of
most convention guests from government
but FCC members testify they have had to
use their own funds despite this courtesy and
Ad Shift for Chesebrough-Pond's
Appointment of William Esty Co. as
fourth Chesebrough-Pond's Inc. agency
being announced today (Mon.). Effective
July 1, Esty takes on Vaseline petroleum
jelly from McCann-Erickson, which retains
rest of Vaseline products and Pertussin.
(McCann also will be named for new prod-
ucts.) Compton Adv., which presently has
Valcream, will inherit Pond's Angel Skin
from J. Walter Thompson Co., which retains
all other Pond's products and is in line for
new product assignments.
Burnett Gears for Chrysler
Personnel alignment being firmed up
Friday at Leo Burnett Co. to service Chrysler
Corp.'s institutional account in agency's Chi-
cago and Detroit offices. Burnett opened
Detroit servicing office in Buhl Bldg. last
week with skeleton crew, including Robert
$12 per day government allowance. In its
budgeting, NAB estimates $20 per day as
minimum cost of supporting staff official
outside Washington, with figure usually
running $25 upward depending on city and
type of activity.
Rep. Harris, with concurrence of Rep.
Joseph P. O'Hara (R-Minn.), ranking mi-
nority member of committee, said four
points outlined in report for further study
were "highly controversial" and subcom-
mittee needed more information before
making recommendations. He stressed re-
port "does not conclude our investigation of
the FCC." Also, chairman said, committee
is not necessarily finished with commis-
sioners on misconduct charges "because we
do not know what may develop later on."
Report does not follow conclusions
reached by former subcommittee chief coun-
sel Bernard Schwartz in January memo-
randum [Lead Story, Jan. 27], Rep. Harris
maintained, in that no charges are made
that commissioners violated law.
Subcommittee concluded that it would
be "very difficult" to legislate code of ethics,
Rep. Harris said. Congressmen felt this
could be handled better by FCC itself.
However, Rep. Harris took note that uni-
form code has been proposed (see page 28)
and felt this may be feasible after testimony
has been taken from all agencies.
"We will not have further hearings until
we do develop the facts," Rep. Harris re-
plied when asked subject and date of future
hearings. He said staff also has been put to
work on Securities & Exchange Commission
and Federal Power Commission as well as
FCC.
P. Leonhard as account executive. Named
in Chicago office on account are Hal Tillson,
media supervisor; George Wilcox, assistant
media supervisor; Ted Giovan, timebuyer.
William Diener and F. Strother Carey
previously appointed management repre-
sentative and account supervisor, respec-
tively.
Lazarow Buys WDDY for $65,000
Sale of WDDY Gloucester, Va., by
WDDY Inc. (principal Charles E. Springer)
to Cape Radio Inc. (principal Arthur Laza-
row) for $65,000 being filed today (Mon.)
at FCC. Mr. Lazarow has been announcer
past several years at WWJ Detroit and will
be chief stockholder, president and general
manager of WDDY. Mr. Springer under-
stood to be negotiating to buy another Vir-
ginia radio property.
Blackburn & Co., station broker, handled
sale.
BUSINESS BRIEFLY
Late-breaking items about broadcast
business; for earlier news, see Adver-
tisers & Agencies, page 36.
YEAST FOR RADIO • Two national
bakeries go into two seven-week radio spot
drives this week and next. Continental
Baking Co., Rye, N. Y., kicks off Wednes-
day and Ward Baking Co., N. Y., next
week. Markets undetermined. Ted Bates
& Co. places Continental, J. Walter Thomp-
son places Ward.
MOVIE TIME • Warner-Lambert Pharma-
ceutical Co. (Emerson Drug Div.), Balti-
more, placing first Bromo-Seltzer campaign
in early and late night movies. Starts April
14 in number of major markets, as yet un-
determined.
WAX SHINES TO TV • S. C. Johnson &
Son (Pledge furniture wax), Racine, Wis.,
reported starting nine-week spot tv cam-
paign in major and medium-sized markets
in late April, using daytime minutes and
ID's. Agency: Benton & Bowles, N. Y.
ONE-SHOT • Clinton Engine Co. (outboard
engines and engine toy kits), Clinton, Mich.,
understood to have bought NBC-TV's The
Price Is Right for one time only April 14
(7:30-8 p.m.). Agency: W. B. Donor & Co.,
Detroit.
WARING TO F&S&R • Waring Products
Corp., (Waring drink-mixer, shaver, Kar-
shave, ice jet, coffee mill, irons and food
mixer), N. Y., appoints Fuller & Smith &
Ross, N. Y. effective immediately. Account
formerly handled by Anderson & Cairns,
N. Y. Media plans were uncertain as of Fri-
day, but radio and television are definitely
being considered. Advertiser was former
spot and network television user.
FOAMING OVER • Olympia Brewing Co.,
Olympia, Wash., which earlier had bought
Ziv Television Programs' Target series in
35 western markets, is adding six markets
starting this week — Klamath Falls, Ore.;
Juneau, Alaska; Kalispell, Mont.; Yakima
and Bellingham, Wash., and Honolulu.
RENEWAL, REPLACEMENT • Toni Div.,
Gillette Co., Chicago, has renewed alternate-
week sponsorship of NBC-TV's You Bet
Your Life, effective Oct. 2, and Lever Bros.,
N. Y., has replaced DeSoto as alternate
week sponsor of program starting Sept. 25.
Program moves from present Thursday 8-
8:30 p.m. spot to Thursday 10-10:30 p.m.
next fall. Agency for Toni is Tatham-Laird,
Chicago; for Lever Bros., J. Walter Thomp-
son, N. Y.
Broadcasting
April 7, 1958 • Page 9
PEOPLE
at deadline
Federal Mediator Out to Avert
IBEW Strike Against CBS
Effort to prevent possible strike of IBEW
against CBS made Friday by Joseph F.
Finnegan, federal mediator (story page, 86).
He proposed IBEW and network both agree
to hold off any strike or lockout and agree
to workers' vote on network's latest offer of
$5 weekly raise plus another $5 raise in
February 1959 and 2Vi-year contract.
Mediator's telegrams to union and net-
work said government was concerned over
"serious impact" which stoppage of im-
portant communications system would have.
He asked acceptances of secret ballot pro-
posal, with replies expected today (Monday).
Request was described as unusual in federal
mediation practice.
Two Up for Dist. 1 5 Post
Two nominees for Dist. 15 (N. Calif.; N.
Nev.; TH) vacancy on NAB Board of Di-
rectors announced Friday. They are Joe
D. Carroll, KMYC Marysville, Calif., and
W. K. (Bud) Foster, KLX Oakland, Calif.
Special election being held to fill vacancy
created by resignation of J. G. Paltridge, for-
merly of KROW Oakland and now at KABC
Los Angeles. Ballots will be mailed April
8, returnable May 5.
New Off-Air Monitoring Firm
Storyboard Reports, New York, an-
nounced Friday it has begun new air-check
service for tv and radio advertisers. Com-
pany said that both pictures and sound of
commercials are taken off air and presented
to clients in form of storyboard within 24
hours of broadcast. Storyboard Reports is at
200 W. 57th St., New York 19. Robert
Richardson is president.
Kimball, Grant Merge in S. F.
Merger of Abbott Kimball Co.'s San
Francisco office with Grant Adv. Inc. an-
nounced Friday by Alfred Ducato and Will
C. Grant, respective agency presidents.
Other Abbott Kimball offices joined Grant
March 1. Mr. Ducato will become vice
president-manager of West Coast office.
Grant assumes 19 new accounts (including
KRON-TV San Francisco and Pacific Air
Lines).
CHARLES R. DENNY, who took over new
post of RCA vice president for product
planning on April 1, elected Friday to board
of RCA Communications Inc. Former FCC
chairman, he had been NBC executive since
1947 and was executive vice president for
operations when he moved into new RCA
post.
MERRILL A. TRAINER, formerly man-
ager, merchandising administration, RCA
Industrial Electronic Products, to newly-
created post of administrator, plans and co-
ordination services, Broadcast and Television
Equipment Dept., RCA Telecommunications
Division.
RALPH F. MORIARTY, product manager
for Walter Baker Chocolate products for
General Foods Corp., White Plains, N. Y.,
appointed marketing manager for GF's
S. O. S. Div., Chicago. He will be respon-
sible for advertising, sales and market re-
search activities. S. O. S. scouring pad and
Tuffy (plastic dishwashing aid) are division's
principal products.
HAROLD A. SMITH, NBC Central Div.
tv sales promotion manager for past 12
years, to radio-tv department of Needham,
Louis & Brorby Inc., Chicago, as head of
program and merchandising promotion ef-
fective today (Mon.).
PRESTON SALZ, formerly with Maxon
Inc. and other agencies as group head or
copy chief, appointed senior writer at Keyes,
Madden & Jones, Chicago.
Payroll for CBS Executives:
Paley, Stanton Top Salary List
Chairman William S. Paley and President
Frank Stanton were CBS Inc.'s highest-paid
executives in 1957 with aggregate pay of
$299,807.94 each, proxy statement to stock-
holders showed Friday. These payments are
substantially same as in 1956 ($300,000.16
each), but amounts paid or set aside for
them under pension plan went up, from
$16,526 in 1956 to $35,584.77 in 1957 for
Mr. Paley and from $12,335 to $24,625.70
for Dr. Stanton.
Proxy statement also revealed that nego-
tiations for $20 million purchase of WCAU-
AM-FM-TV Philadelphia were handled for
CBS by J. A. W. Iglehart, board member,
and that he and his firm, W. E. Hutton &
Co., will receive $100,000 each if station
purchase is consummated. If not, they get
nothing for negotiations.
Next to Messrs. Paley and Stanton, high-
est paid officers in 1957 were Merle S. Jones,
president of CBS-TV (now president of CBS
Television Stations), with $94,932.89; God-
dard Lieberson, president of Columbia Rec-
ords, $89,999.92; Arthur Hull Hayes, presi-
dent of CBS Radio, $76,923.24; Arthur L.
Chapman, president of CBS-Hytron, $62,-
615.56, and Henry C. Bonfig, CBS Inc. vice
president, $54,230.78.
.Louis G. Cowan, named CBS-TV presi-
dent last month, was granted option to buy
7,500 shares of Class A stock at $25 per
share, exercisable in blocks up to 1,500
Page 10 • April 7, 1958
shares per year over five-year period. Stock
was selling at $26.25 when option was
granted March 12, 1958.
During 1957, report also showed, CBS
paid Rosenman Goldmark Colin & Kaye
$207,460 as general counsel.
Proxy statement was issued in prepara-
tion for annual stockholders meeting April
16. Seven Class A and seven Class B direc-
tors to be elected, with following nominated
by management: Class A — Messrs. Bonfig,
Cowan, Hayes, Iglehart, Robert A. Lovett,
Millicent C. Mcintosh and Samuel Paley;
Class B — Messrs. Chapman, Jones, Lieber-
son, Stanton, William S. Paley, Ralph F.
Colin and Leon Levy.
Payroll for RCA Executives:
Sarnoff Alone at $200,000 Mark
Brig. Gen. David Sarnoff's $200,000
salary as RCA board chairman again was
tops among RCA executives in 1957, ac-
cording to proxy statement issued in prep-
aration for annual stockholders meeting
May 6.
Next in line were Frank M. Folsom,
chairman of executive committee of board,
with $165,000 salary plus $15,000 incentive
award paid and $60,000 to be earned out;
RCA President John L. Burns with $125,000
plus $20,000 incentive paid and $80,000 to
be earned out; Robert W. Sarnoff, NBC
president, with $125,000 plus $12,273 in-
centive paid and $49,227 to be earned out;
Elmer W. Engstrom, RCA senior executive
vice president, $110,000 plus $10,980 in-
centive paid and $44,020 to be earned out;
Charles M. Odorizzi, RCA sales and services
executive vice president, $100,000 plus $7,-
840 incentive paid and $31,360 to be earned
out; Charles B. Jolliffe, RCA vice president
and technical director, $72,500 plus $5,660
incentive paid and $22,740 to be earned out.
(Incentive awards, partly in cash and
partly in RCA common stock, are designed
to recognize "employes' contributions to
success of the corporation's operations."
Amounts indicated as paid are first install-
ments on awards for 1957; amounts "to be
earned out" are installments payable over
next four years, as provided in RCA In-
centive Plan.)
Law firm of Cahill, Gordon, Reindel &
Ohl received $350,000 for legal services in
1957, plus $400,000 for legal services "in
connection with certain extended litigations
which now are terminated."
John Hays Hammond Jr., RCA director,
and his Hammond Research Corp. received
$60,000 for 1957 and $15,000 for first
quarter 1958 "toward the maintenance of a
research laboratory, for consulting and en-
gineering services and for rights under in-
ventions."
Lehman Bros, and Lazard Freres & Co.
received $50,000 each for consultant serv-
ices "on various financial matters" in 1957.
Five directors to be elected at annual
meeting. Management nominees: Messrs.
Engstrom and Odorizzi and John T. Cahill,
Edward F. McGrady and Walter Bedell
Smith, all incumbents.
Broadcasting
M A T U R I T Y
Maturity makes haste slowly.
We like quick sales, too. But if... from our
years of experience .. .we feel too hurried
action endangers future success, we say so.
We've found it pays to help clients
choose between hasty decisions ... and wise ones.
AVERY-KNODEL
INCORPORATED
NEW YORK ATLANTA DALLAS DETROIT SAN FRANCISCO LOS ANGELES CHICAGO SEATTLE
The attraction of opposites...
"SEZWHO!"
VARIETY: ". . . One of the zaniest and
funniest radio shows heard in a long
time." LOS ANGELES TIMES: ". . . One
of the brightest half-hours in Sunday
listening." N. Y. MIRROR: "There's a
brand new smash hit in radio . . . The
name of the show is 'Sez Who!' and
the gimmick is the resurrection of
famous voices and sounds from the
past for the purpose of befuddling a
panel of wits . . . judged by the critics
as the best radio quiz show of 1957."
PITTSBURGH POST-GAZETTE: "Some-
how or other the panel managed to
get more than they missed. Consider-
ing all the banter . . . this wasn't bad.
It was, in fact, quite remarkable. So
was the entertainment level achieved."
Here are two programs at opposite poles. A weekly
comedy quiz. A headline-making special broadcast on
international affairs. Yet they have a vital ingredient
in common. / Both require attention. They are meant
to! The entire CBS Radio Network program schedule
is designed that way - drama, comedy, personality
shows, news in depth. You listen to these programs,
or you don't tune in. j And, as reviews attest, there's
an excitement about them, an unmistakable sense
of things happening. It occurs, uniquely, in one place
"RADIO BEAT"
in all radio today: CBS Radio. / This excitement and
Importance— this requiring of attention— has a real
lvalue for advertisers. It spells the difference between
it ust "being in radio" and selling. And today, when
your advertising dollar must work harder to make
ales, that's a most meaningful value, j So it's not
surprising that in 1957, of the 50 advertisers who use
national advertising most, and know it best, more
oought the CBS Radio Network and more bought
3 DBS Radio exclusively than any other radio network.
N. Y. TIMES (JACK GOULD) : "Radio was
the platform last night for an im-
mensely civilized and fruitful discus-
sion of international affairs, a trans-
Atlantic conversation among the
leaders of the loyal opposition in the
United States, Great Britain and
France . . . Adlai Stevenson . . . Hugh
Gaitskell . . . and Pierre Mendes-France
... on the Columbia Broadcasting
System's program called 'Radio Beat'
... In all respects the program was
most remarkable and heartening . . .
It was as if an international confer-
ence were humanized and brought to
the perspective necessary for easy and
relaxed comprehension in the living
room . . . CBS News once again has
acquitted itself most handsomely."
The CBS Radio Network
Where you reach 50 per cent more listeners
in the average commercial minute
PRETESTED
the adventures of
BRAND-NEW!
FIRST- RUN!
SUCCESS I
Saturday Evening Post
Over 650,000,000 readers of
Norman Reilly Raine's 65 Tug-
boat Annie stories! 27-year run
continues by popular demand.
SUCCESS!
Mot/on Picture Feature
Box-office record-breaker in the
top motion picture theatres.
N. Y. Times— "story superior"
—"a box-office natural."
SUCCESS!
Chicago Audience Test
92% of Lake Theatre audience
rated "The Adventures of Tug-
boat Annie" a TV favorite-
certified by Haskins & Sells,
C. P. A.
SUCCESS!
CBC TV Network
R. B. Collett, Adv. Dir., Lever
Brothers Limited, writes:
' 'excellent viewing audience' ' —
"general public, through mail
and telephone calls, indicates
strong appeal for every mem-
ber of the family." Tugboat
Annie outrates such shows as
Perry Como, Gunsmoke, Wyatt
Earp, Dragnet, Climax,
Disneyland and many, many
others in Canada network
markets.
TELEVISION PROGRAMS OF AMERICA, INC.
488 MADISON • N.Y. 22 • PLaza 5-2100
Page 14 • April 7, 1958
IN REVIEW
THE CASE FOR THE COLLEGE
The noteworthiness of CBS Radio*s The
Case for the College is not that it was an
interesting, well-done profile on higher edu-
cation. Such programs are a familiar part of
the broadcast repertoire — increasingly so
since Sputnik put the whole country on a
science and/or education kick.
It was noteworthy not for how it was
done, but why. This was not public service
in intent, whatever its results may be. It was
an hour-long commercial for higher educa-
tion in general and Harvard U. in particular.
It was paid for at commercial rates.
In format the show — somewhat disap-
pointingly— was just what you'd expect: in-
terviews with students, before and after their
Cambridge exposure; statements by profes-
sors; excerpts from classes; reflections of
distinguished alumni. At regular intervals
there were commercials, called just that,
telling listeners that higher education is suf-
fering from financial anemia and encourag-
ing them to contribute ( 1 ) to the schools of
their choice or (2) to Harvard.
Harvard, whose financial resources are
the largest in the U. S., is not given to
putting up hard cash where it expects no
return. That it put such hopes on network
radio testifies to its regard for the medium.
One hopes it will be justified.
Production costs: $16,000.
Sponsored by Harvard U. through BBDO
on CBS Radio, March 28, 9-10 p.m.
Executive producer: Laurence O. Pratt; pro-
ducer: William F. Suchmann; coordinat-
ing supervisor: George D. Crothers.
Participants: Secretary of Defense Neil H.
McElroy, Sen. John F. Kennedy, Barbara
Ward, Leonard Bernstein.
NO WARNING
"More heart than head" is the way his
wife describes the taxi driver hero of "Em-
ergency," first program in the No Warning
half-hour series of filmed dramas which
started last night on NBC-TV. That phrase is
a pretty good description of the first pro-
gram itself.
Hearing over the radio that an unidenti-
fied boy is in the hospital, with his parents
being sought for permission for a needed
operation, the cab driver calls home, is as-
sured that his son is safely at a neighbor's
but goes to the hospital anyway. Moved by
the helplessness of the injured boy and by
the insistance of hospital attendants that
there's no time to waste, the cab driver
poses as the father and signs the authoriza-
tion for surgery. As he gradually realizes
the implications of his impulsive deed, ten-
sion mounts to the climactic meeting with
the boy's real parents.
Elisha Cook's excellent performance as
the emotional hero, aided by a fine support-
ing cast, Charles Smith's incident-packed
story and Fletcher Markle's fast-paced di-
rection, swept the viewer along on an emo-
tional ride ignoring, if not forgetting, some
pretty big holes in the plot structure.
If "Emergency" is typical of the rest of
the series (each program will have a different
writer, director and star), No Warning may
fully realize the formula of "pure suspense
shows without violence" set by Al Simon, its
creator-producer. The new series, as well
as its new title, started out as an appreci-
able improvement over its forerunner of last
year, Panic, which never quite lived up to
the promise of taut suspense implicit in its
title.
Production costs: Approximately $35,000.
Sponsored alternately by Royal McBee Corp.
through Young & Rubicam and P. Loril-
lard Co. through Lennen & Newell on
NBC-TV, Sun., 7:30-8 p.m.
Producer: Al Simon; assoc. producer: Her-
bert Browar; writer: Harold Swanton; di-
rector of photography: Arch R. Dalzell;
filmed at McCadden Productions, Holly-
wood.
Cast (for first episode): Elisha Cook, Peggy
Webber, Paul Harber, Louise Lewis, Jim-
my Wallington, Virginia Gregg, Kay
Stewart, John Phillips, Hugh Sanders,
James Gavin, Olive Sturges, Gary Hunley,
Walter Reed, Dean Howell, Kay English,
Ralph Reed.
BOOKS
THE TECHNIQUE OF FILM AND
TELEVISION MAKE-UP, by Vincent
J-R Kehoe; Communication Arts Books,
Hastings House, 41 E. 50th St., New
York. 260 pp. $9.
This comprehensive treatment of make-
up techniques for both color and black-and-
white processes would seem to be a must
addition to the practitioner's library. Mr.
Kehoe provides detailed information for a
multitude of make-up problems, from
"progressive old age" to "prosthetic noses."
The book is lavishly illustrated, clearly writ-
ten and excellently annotated as to specific
materials suggested for various jobs, even to
where these materials can be obtained in
both the U. S. and Great Britain. Though
probably of little interest to the average
reader, Mr. Kehoe's book is a professional
handbook that could be of value to any-
one interested in theatrics.
BRAINSTORMING, by Charles Clark;
Doubleday & Co., 575 Madison Ave.,
New York. 262pp. $4.50.
Engineers using talcum powder to allow
for smoother operation of their slide rules,
housewives using their aluminum Aunt
Jemima Cornbread package as a baking pan,
and even that rare adman who forsakes his
martini on the rocks for Campbell's on the
rocks — owe it all to "brainstorming."
These and other examples cited in Mr.
Clark's book exemplify the effect brain-
storming has had on the development of
new products and services and new uses for
established products. The extent of that
effect should surprise the reader of this
book.
Brainstorming was conceived by Alex
Osborn of BBDO. The author of this book,
a friend and collaborator of Mr. Osborn on
the latter's books, has made this volume a
concise, how-to-do-it manual on "brain-
storming." It is not a piece of entertainment,
to be read lightly; nor is it a "hidden per-
suaders" type "expose." It is simply a guide-
book to a "science" for which there can
never be a written text.
Broadcasting
resented NATIONALLY BY GILL PERNA, INC. New York, Chicago, Los Angeles, San Francisco, Boston
Broadcasting
April 7, 1958 • Page 15
m I
17.8 A.R.B.?
TROUBLE
WITH
FATHER
Still out-rating top network, local and syndicated shows-even in fourth
and fifth runs-Stu Erwin's "Trouble With Father" proves strip pro-
gramming is successful programming. 109 stations in every type of mar-
ket have run these 130 films for leading national and regional sponsors.
Ratings prove "Trouble With Father" is still Number 1.
In Indianapolis, "Trouble With Father", in its fifth run, seen at 4:30 PM,
pulled a rating of 17.8 against "Do You Trust Your Wife?" with 4.9 and
"Movie Time" with 4.8. In Huntington-Charleston, West Virginia, seen at 9:30 AM,
"Trouble With Father", in its third run, chalked up a rating of 12.3
against "The Morning Show" with 5.1.
Sponsors prove "Trouble With Father" is a Number 1 Buy!
High ratings and tremendous appeal for every member of the family have made
"Trouble With Father" a resounding success. These are some typical sponsors:
Beech-Nut Life Savers, Inc. • The Bon Ami Company • Brown and Williamson
Tobacco Corp. • Continental Baking Co., Inc. • The Procter and Gamble Co.
Standard Brands Incorporated • Whitehall Pharmacal Company
Produced by Hal Roach, Jr. • A Roland Reed Production
Call the leader / representatives:
in Strip programming / Atlanta • Jackson 2-4878
^^6SS^ / Beverly Hills • Crestview 6-3528
^^HIfi@U "^Br""^ / Chicago • Dearborn 2-5246
_/LOQMM B— J 1 / Cincinnati • Cherry 1-4088
^j&SSW / °aiias ' Emers°n 8-7467
^3385^ JBL. / Fayetteville • HMcrest 2-5485
I Ft. Lauderdale • Logan 6-1981
OFFICIAL FILMS, INC. / Minneapolis • Walnut 2-2743
25 West 45 St., New York / $an Francisco • Juniper 5-3313
PLaza 7-0100 / St Louis . Yorktown 5-9231
on radio
"Please answer
on your 7:15,"
the folks write
Frank Field,
Frank's name is
legend in the
Corn Belt area
embracing parts
of four states
served by Radio
KMA.
Frank Field —
no sacred cows
No one who knows Frank Field
will ever underestimate the power
of radio.
For almost 18 years now Frank has
been dishing it out for a quarter-hour
every morning at 7 :15. Weather and
gardening are the chief subjects on
which he is expert, but roads, recipes,
egg prices, the almanac and many
other subjects come within his pur-
view.
"Frank says" is a common-place
quote that starts many a conversation
in the soil-wealthy provinces of Iowa,
Nebraska, Missouri and Kansas.
There are no sacred cows in
Frank's letter basket. He frequently
disagrees with the U.S. Weather Bu-
reau and his batting average is good
enough that his detailed weather re-
ports for a 10-state area are treated
pretty much as gospel.
Everyone in KMA -land knows
Frank Field. Imagine the consterna-
tion Frank caused Dr. Sidney Roslow
when the good Doctor made his first
area Pulse for KMA. Frank's 7:15
a.m. show came up with a 16.6 rating
and a 48% share of audience.
Dr. Sidney thought his tabulating
machines were playing tricks on him.
So he ordered the data re-tabulated.
Now, Dr. Sidney knows about Frank,
too.
Dr. Sidney can tell you lots more
about other KMA personalities who
inspired Homer Croy to tab KMA
"The Heart Beat of the Corn Coun-
try" in his famous book, "Corn
Country."
They might be a little biased, but
you can rely on the Petry men to
give you just the facts.
THE HEART BEAT Of THE CORN COUNTRY
SHENANDOAH, IOWA
5000 WATTS. 960 KC ABN
AFFILIATED WITH (K){M}(T){V}
■ - ■ - ird by
EDWARD PETRY & CO., INC.
OPEN MIKE
Ratings Report Helps
editor:
Broadcasting's article on the J. Walter
Thompson rating study [Adv. & Agencies,
March 10] has been most helpful to us. Is it
possible to supply us with 12 copies?
William K. O'Brien
Regional Sales Mgr.
WCAX-TV Burlington, Vt.
[EDITOR'S NOTE— Copies sent.]
Helpful & Timely
editor:
This is to request permission to reproduce
portions of "Ratings; How They're Used
and Why" [Lead Story, March 24]. This
will be most helpful as the item is timely
and applies locally.
Lowell T. Christison
Promotion Mgr.
KOB-AM-TV Albuquerque, N. M.
[EDITOR'S NOTE— Permission granted.]
'Man of the Hour'
editor:
Fpr his skillful enunciation of the needs
of radio, for his handy debunking of the
misguided "Top 40" theory, for steering
radio back on a course that will restore
sanity to the programming of music [Sta-
tions, March 17], I hereby nominate Mitch
Mjller as "Man of the Hour," par excel-
lence.
Ben Calderone
Program Director
KWYR Winner, S. D.
Incompatible Color
editor:
Re imitation and flattery in "color radio"
billboards as expressed in this column [Open
Mike, March 24]: It might be interesting
for KFWB Los Angeles to know that the
color bit was done on KBUZ Phoenix's par-
ent station, WSAI Cincinnati, many moons
before the Johnny-come-lately color promo-
tion of January 1958 in Los Angeles.
Taking it a step further, our president was
amused, rather than merely flattered, when
on a recent trip to Los Angeles he heard
WSAI sounds of five years' standing on
KFWB. For example, how long has KFWB
used the Fabulous Forty promotion? An-
swer: since Jan. 1, 1958. WSAI has been
doing it in Cincinnati for five years.
As to that billboard, it's a copy of a
design we've had in use here for some time.
I guess it all goes to prove that there is
nothing new under the (California) sun.
Marian E. Knight
Promotion & Publicity Director
WSAI Cincinnati, Ohio
Sulphur & Molasses for Programs
editor:
Surveys, speeches by leading figures in
broadcasting and actual figures from most
radio stations show conclusively that radio
is far from dead, and has made a strong
comeback from the depths to which some
people figure it had dropped several years
ago.
. . . We read where one network may drop
radio and where radio is dropping day and
night. Let me say that if the networks would
put on good programs and if local owners
and managers would program good local
shows radio can still be a powerful force
both day and night. Radio is a powerful
force for the advertiser, but it can be im-
proved by newer, more entertaining, more
educational programs from the networks
themselves as well as from local stations.
N. L. Royster
Mgr., Station Relations-
Merchandising
WSVA-AM-TV Harrisonburg, Va.
Practically a Classroom Classic
editor:
I am using Broadcasting in our speech
course this semester. We find your maga-
zine an excellent way to keep up with cur-
rent happenings in the field of television.
We have used Broadcasting practically
every year in one of our radio or television
courses.
Harold E. Nelson
Assoc. Professor of Speech
Pennsylvania State U.
University Park, Pa.
BROADCASTING
■ THE BUSINESSWEEKLV OF TELEVISION AND RADIO
7735 DeSales St., N. W. Washington 6, D. C.
PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE
□ 52 weekly issues of BROADCASTING $ 7.00
□ 52 weekly issues and Yearbook Number 11.00
□ Enclosed □ Bill
name title/ position*
company name
address
3
o
a.
city
Please send to home address
state
Page 18
April 7, 1958
Broadcasting
"THE BEST WESTERN ON TV
7J#
Wagon Train is now reaching more than sixteen million homes
every Wednesday, 7:30-8:30 pm, on the NBC Television Network.
It reaches more homes than any other new show this season.
Since its premiere last September this hard-riding new series
has more than doubled NBC's audience in its time period against
two programs which were consistently in the Top Ten less than
a year ago. And not only is Wagon Train NBC's top-rated program
on Wednesday evening, it also outrates any 7:30 or 8:00 pm
program on any other network seven nights of the week.
The key to Wagon Train's spectacular audience success is
its appeal to the entire family. Its powerful combination of acti
drama and top star names wins a balanced buying audience of
million adults: more men than any other weeknight program
cept one; more women than 9 out of 10 evening programs; p
a bonus audience of children that exceeds 13 million per sh<
Wagon Train is currently sponsored by Edsel* Ford Mo
Company, Drackett and Lewis-Howe.
NBC TELEVISION NETWORr
*JACK O'BRIAN, NEW YORK JOURNAL-AMERICAN
SOURCE: NIELSEN TELEVISION INDEX, FEB. II, '58 AND ARB, FEB. '58
most
HAPPY
select these fine Radio Stations
"You Get Results From Radio!" has been one
of the industry's proudest watchwords. Here,
with four more prize-winning examples to prove
that aggressive salesmanship plus top station
production plus "Radio Hucksters & Airlifts"
service makes for MOST Happy Sponsors. If you
are a non-subscriber and would like a demon-
stration disc with the whole story in these sta-
tions own words, drop us a card.
KPHO, Phoenix, Ariz.
KPHO's success with jingle commercials is
founded on one of radio's most imaginative
production staffs. Jingles run the sponsor gamut
from department store, furniture, auto dealer
to dry cleaner and laundry, using Radio Huck-
sters jingles, attention getters or theme music
as a base, and mixing with verse lyrics and
music by station's own announcer and vocalist.
The result sounds completely custom-built . . .
and the sound is great.
WHBY, Appleton, Wis.
WHBY likewise, 'mixes up' various Radio
Huckster units for custom-built effect; case in
point, the Matthews U.S. Tire Co., a steady
advertiser who wanted a new approach to
Radio. This Happy Sponsor's report "selling
tires galore" is the result of what WHBY calls
"its new type of selling service ... a sales-
man takes out a produced spot including a
Lang-Worth jingle which effectively features
the Sponsor's business or his product . . . plays
the spot for the Sponsor in his own place of
business."
WWOK, Charlotte, N. C.
General Manager Jack Wheeler summarized
"we never had it so good . . . just one account,
McCoy's Service Centers paid more than double
the cost of the Lang- Worth service, a firm year
and a half contract and still on the air . . .
one of many Lang-Worth sales we have made
here at WWOK." Mr. Wheeler's conclusion:
"But Radio Hucksters won't sell themselves sit-
ting in the file. You've got to take them out,
prepare something for the advertiser before you
sell him."
WEJL, Scranton, Pa.
Hugh Conner reports the solution to the prob-
lem of selling an additional program to an al-
ready Happy Sponsor, Scaluba Dodge-Plymouth
Motors. The show, early morning "Sports in a
Coffee Cup," is bringing the Sponsor "fantastic
results", featuring Radio Hucksters used car
jingle as the tag. We salute WEJL as a "Most
Happy Sponsor" station for the second suc-
cessive month.
These and many other progressive sta-
tions combine their top production and
sales know-how with Radio Hucksters
& Airlifts to win most happy sponsors.
Let Radio hucksters & Airlifts make
the difference to your station. Contact-
I
NG-WORTH
ITU RE PROGRAMS, INC.
5 5 Broadway, New York 19, N.Y.
IN PUBLIC INTEREST
$100 Million Given by Ad Council
In Drive Against Forest Fires
American advertising — advertisers, agen-
cies and media, working through the Ad-
vertising Council — has contributed more
than $100 million to the forest fire preven-
tion campaign symbolized by Smokey the
Bear, saving the American public $10 bil-
lion that otherwise would have been lost
through timber destruction alone, says De
Witt Nelson, director of the California Dept.
of Natural Resources.
Speaking at a joint session of the Los
Angeles and Hollywood ad clubs in honor
of the Advertising Council, Mr. Nelson paid
tribute to Russell Z. Elder, advertising man-
ager of Sunkist Growers Inc., volunteer co-
ordinator of the campaign, and Foote, Cone
& Belding, its volunteer agency. For
17 years they have worked to educate the
public to be careful not to start a fire that
might destroy a forest. This campaign, sym-
bolized by Smokey the Bear, is not only the
longest continuous campaign of the Adver-
tising Council but actually predates by a
few months the formation of the Council
itself.
WEATHER ALERT • WJR Detroit will
utilize the Conelrad "one thousand cycle
tone" to warn Michigan residents of tor-
nados or other major weather disturbances,
on a year-round basis. The "tone" signifies
that emergency conditions exist and triggers
radio receivers that are designed to be acti-
vated at the "pulse" of the tone signal. The
alert system is used at the direction of
officials of the U. S. Weather Bureau.
TRAFFIC TALLY • WWDC Washington
broadcasts daily reports of traffic deaths
occurring in Washington, Maryland and
Virginia. The number of fatalities is aired
three times a day on weekdays, and more
frequently on weekends. Specially prepared,
original traffic safety tunes precede the an-
nouncements.
ON THE ROAD • KYA San Francisco
broadcast an appeal to alert an Air Force
officer and his family who were traveling
from Texas to California that their seven-
week-old daughter had been exposed to a
rare and dangerous form of measles in
Houston. The family was driving near Fresno
when it learned from the broadcast that the
child needed immediate medical attention.
The officer rushed the girl to a San Fran-
cisco hospital where she was pronounced
"out of danger," the station reports.
SUNCOAST SAFETY • WSUN St. Peters-
burg, Fla., has inaugurated a new program
in an effort to reduce area traffic fatalities.
Traffic reports are broadcast from the St.
Petersburg Police Dept., Tampa Police
Dept., Pinellas County Highway Patrol and
the Hillsborough Highway Patrol during the
4-6 p.m. show. Also aired from 5-6 p.m.
on Saturdays, the program features recorded
music with host d. j. Earl Wood.
Broadcasting Publication* Inc.
Sol Taishoff
President
H. H. Tash
Secretary
Maury Long
Vice President
Edwin H. James
Vice President
B. T. Taishoff Irving C. Miller
Treasurer Comptroller
Page 20 • April 7, 1958
BROADCASTING*
TELECASTING
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
Published every Monday by Broadcasting
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Broadcasting
YOUR OMAHA COPY TALKS BIGGEST . . .
. . . WHERE THE BIGGEST PULSE IS!
The latest Pulse says what Pulse has been
saying for years. KOWH is first a.m. ; first p.m. ; first
all day ! 32 out of 40 first place quarter hours !
These are the measures of KOWH's continuing
dominance of Omaha's radio day, a dominance
extending over 7 years.
The reasons : Programs and personalities that get
through to people. Audiences aren't the only ones
who turn to KOWH. Advertisers do too.
Good coverage, too, on 660 kc. Turn to Adam Young or
KOWH General Manager Virgil Sharpe.
KOWH Omaha
Represented by Adam Young Inc.
April 7, 1958 • Page 21
Broadcasting
I
"He
must
know
a good
Like the Leo Burnett Company, whose timebuyers
are large-scale users of spot television. They constantly
evaluate— and re-evaluate— the effectiveness of markets
and stations. Before a spot campaign is placed, facts
submitted by the agency's research department and by
CBS Television Spot Sales receive careful attention.
Within the past year Leo Burnett bought WMBR-TV,
Jacksonville, for such well-known clients as Procter &
Gamble, Kellogg, Pure Oil, the Cracker Jack Company
and Philip Morris — a widely-diversified list.
Good spot to be in! The Leo Burnett Company knows.
So do 368 different national spot advertisers currently
scheduling campaigns on the 14 television stations and
the regional network represented by. . .
CBS TELEVISION SP®T SALES
wcbs-tv New York, whct Hartford, wcau-tv Philadelphia, wtop-tv Washington,
wbtv Charlotte, wbtw Florence, wmbr-tv Jacksonville, kmox-tv St. Louis,
wxix Milwaukee, wbbm-tv Chicago, kgul-tv Houston, ksl-tv Salt Lake City,
koin-tv Portland, knxt Los Angeles, and the cbs television pacific network
If You've Been on KBIG
You're In this Picture
EVERY GOOD STATION gets awards.
KBIG's trophy room is distinctive
because its awards are significant to
advertisers. Kudos collected in The
Catalina Station's 5 years of life
include these sponsor-centered
tributes :
RAB, RADIO GETS RESULTS Compe-
tition: KBIG, 11 awards ... more
than any other station.
ADVERTISING ASSOCIATION OF
THE WEST, Best Commercial Pro-
gram : KBIG, 4 awards . . . more than
any other station.
RADIO-TELEVISION NEWS CLUB of
Southern California: KBIG, 4 awards
...more than any other independent
station.
INDIVIDUAL TROPHIES proudly dis-
played at KBIG are those from Los
Angeles and St. Louis Advertising
Women . . .The Governor's Cup from
the California State Fair... Hotel
Sales Managers Association . . . The
Billboard Magazine ... and scores of
public service organizations.
Any KBIG or Weed man will gladly
help relate the significance of this
recognition of quality to your own
advertising.
JOHN POOLE BROADCASTING CO.
6540 Sunset Blvd.. Los Angeles 28, California
Telephone: Hollywood 3-3205
Nat. Rep. WEED and Company
OUR RESPECTS
to Carleton Dabney Smith
The daily Washington routine of Carleton Smith back in early 1933 was like
that of all announcers around the nation's capital — some commercials, some
studio and remote programs and occasionally a high government official. That was
before the inauguration of President Franklin Delano Roosevelt on March 4. This
key day in national history was also the turning point in the life of Carleton Smith,
who had helped announce the inauguration and a few days later introduced the
President on the historic bank-closing speech. These led to his designation as "Presi-
dential announcer" of WRC, key NBC Red station in Washington, and then to
national prominence as he frequently intoned the familiar Fireside Chat introduction,
"Ladies and gentlemen, the President of the United States."
Another major event in his career happened just a fortnight ago when Mr. Smith
completed the move of WRC-AM-FM-TV, NBC owned-and-operated stations, to a
$4 million plant in the Northwest Washington residential area. As NBC Washington
vice president and general manager of the stations he now directs a staff of 202 and
the operation of "the first tv station designed from the ground up for color."
The Presidential assignment eventually took Mr. Smith into all 48 states and to
foreign countries. In 1935 he started his executive career as assistant manager of
WMAL, NBC's Blue key. WRC was added to his responsibilities in 1936 and by 1941
he had become manager of WRC. The White House asked that he continue his
assignment as Presidential announcer, a post he held during the entire Roosevelt
administration.
After NBC's WNBW (now WRC-TV) went on the air in 1947, Mr. Smith spent
some of his time arranging live and filmed network programs from the seat of gov-
ernment. Within a year he was called to New York to become NBC's manager of
network television operations. Soon he was named director of the tv unit. In 1951
he was raised to a vice presidency, taking charge of network station relations, and
then becoming director of operations of the NBC o&o stations division.
After returning to Washington in 1953 as NBC vice president and general manager
of WRC-AM-FM-TV, he reorganized radio and tv operations — and set alltime sales
records.
When WRC-TVs power was boosted to 100 kw (ch. 4 maximum), Mr. Smith
was already preparing for a new Washington headquarters building to replace the
quarters in the Sheraton-Park Hotel, conceiving a broadcast plant around the future
of color tv. In 1957 Vice President Nixon laid the cornerstone for a two-story plant
on Nebraska Ave. The tower reaches 849 ft., highest structural point in the District
of Columbia. (The Washington Monument is 555 ft)
A native of Winterset, Iowa, where he was born Feb. 16, 1905, young Carleton
Dabney Smith moved east to Washington in 1922. Daytime he worked as a
stenographer in the office of Rep. Gilbert Haugen (D-Iowa) (he can still decipher
Gregg shorthand). At night he attended George Washington U. In 1927 he married
a schoolmate, Anne Jones, and took a job in Roanoke, Va., as executive secretary
of the American Automobile Assn. office in that city. After a series of auto safety
talks on WDBJ Roanoke he was hired as parttime. announcer on the night shift by
Manager Ray Jordan, now vice president and managing director of WDBJ-AM-TV.
In November 1931 he decided he liked radio, applied for and got a job at WRC.
After assuming the management post at WRC in 1941 he took an active part in
community affairs. Soon he was a board member of the Washington Board of Trade
and served on the Greater National Capital Committee, Advertising Club and Better
Business Bureau. He was a charter member of the Radio-Television Correspondents
Assn. and belonged to the Kiwanis Club and National Press Club.
Following the New York interlude he resumed civic activities. In April 1957 the
Kiwanis Club of ^Washington honored him with a special luncheon. President Eisen-
hower sent a message praising him for his contribution to the community in encour-
aging the growth of a strong and generous citizenry. He was first general campaign
chairman and now is president of the United Givers Fund of Washington.
Carleton Smith hides a churning mind behind a calm, dignified front. He is seldom
ruffled even when his auto telephone keeps ringing in heavy traffic during a day
loaded with appointments, office routine and the assorted activities of a Washington
network executive. His decisions are made deliberately but without hesitation.
He lives in Chevy Chase, Md., a Washington suburb, with his 1 7-year-old wson,
Craig. Mrs. Smith died in 1956. On weekends and at odd moments he indulges
three hobbies — golf, boating and photography. He is a member of Burning Tree
Club and Columbia Country Club.
Page 24 • April 7, 1958
Broadcasting
IN THE PUBLIC SERVICE OF GREATER DETROIT
*
and its Mobile Unit gives a boost to
JUNIOR ACHIEVEMENT
Junior Achievement Week is a big event in Detroit. On this
page you see some of the displays from the J. A. spectacular
erected in front of the City Hall, and the crowds gathered to
view them. WKMH believes that Junior Achievement performs
a vital function: It introduces America's youth to our Free
Enterprise system . . . gives them invaluable experience and
an insight into our economic way of life. * * * WKMH had its
Mobile News Cruiser broadcasting direct from the J. A.
spectacular . . . ran interviews with J. A. members on its
programs . . . publicized Junior Achievement Week with
promotional plugs. In this activity, as in other worthy civic
causes, WKMH stands in the forefront.
*Tenth in a series of ads showing how WKMH serves fhe
Michigan Public in Greater Detroit.
DETROIT ^
John Carroll
FRED A. KNORR, PRES.
KNORR BROADCASTING CORPS
Represented by HEADLEY REED
HRON is Win SF
AVAILABLE
Alternate Weeks
SHERIFF OF COCHISE]
Saturday 6:30 p. m.
SAN FRANCISCO CHRONICLE . NBC AFFILIATE . CHANNEL 4 • PETERS, GRIFFIN, WOODWARD
Page 26 • April 7, 1958
Broadcasting
WMJm BROADCASTING
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
Vol. 54, No. 14 APRIL 7, 1958
HOUSE OVERSIGHT REPORT SLAPS FCC
• Subcommittee criticizes misconduct, urges stiffened laws
• First phase of investigation is ended, but more's to come
Culminating eight weeks of hearings, the
House Legislative Oversight Subcommittee
Friday morning issued an 18-page report
severely criticizing the FCC on several points
and recommending corrective legislation on
others. While failing to go so far as to pro-
pose a "ripper" bill such as is under study
in the Senate [Government, March 18],
the report nevertheless failed to find a single
area in which to commend the Commission
(for text, see page 30).
The report covered just 'about every
phase discussed during hearings on miscon-
duct charges lodged against the commis-
sioners and on the FCC February 1957
grant of Miami ch. 10 to National Airlines.
Specific legislation is recommended — and
amendments to the Communications Act
have been drafted for introduction soon
after the Easter recess — in these four fields:
(1) A code of ethics for commissioners.
(2) Removal of the provision in the
1952 amendment authorizing the accept-
ance of honorariums.
(3) Abolishment of all ex-parte contacts
with commissioners. This would include
letters and telephone calls made by mem-
bers of Congress unless the same communi-
cations were sent to all interested parties
and made a matter of public record.
(4) Give to the President the power to
remove commissioners for "neglect of duty
or malfeasance in office, but for no other
cause."
Following pretty much the lines of a
general indictment, the report did not men-
tion specific names or instances. "Our hear-
ings to date have revealed certain highly
improper activities in connection with the
FCC. . . . Accordingly, we are . . . referring
the record to the Dept. of Justice for ap-
propriate action with respect to the viola-
tions of law," the report stated.
The commissioners were put on notice
to spend more time finding solutions to
industry problems rather than continuing
"fruitless debate" at broadcasting conven-
tions and meetings. On commissioner ac-
ceptance of industry payment of hotel bills
and travel expenses, the report said the
"questionable propriety of some of this con-
duct . . . has seriously undermined public
confidence in the FCC." In this field, the
report called on the Comptroller General
to clarify his "conflicting" statements.
It also told the commissioners not to
accept in the future industry equipment in
their homes which "may have been" placed
there "not in the public interest but in the
interest of promoting the business of the
industrial concerns which furnished the
equipment."
Pressures of the kind brought to bear
against commissioners in the Miami ch. 10
case' "cannot be tolerated," the report stated,
and it was further felt these pressures were
brought on by long FCC delays in com-
parative tv proceedings.
"Further exploration" is needed in four
fields, the subcommittee reported. These in-
clude:
• "Method of selecting or designating
chairmen of independent regulatory com-
missions. . . . Present provisions authorizing
the President to designate the chairmen of
most of these commissions appear to be
in conflict with the objective of bi-partisan,
political neutrality.
• "The powers of the chairmen of inde-
pendent regulatory commissions.
• "The powers of the Bureau of the
Budget with respect to independent regula-
tory commissions.
• "The terms "of office and salaries of the
SUBCOMMITTEE ON LEGISLATIVE
OVERSIGHT
INTERIM REPORT
COMMITTEE ON INTERSTATE AND FOREIGN
COMMERCE
Pursuant to Section 136 of the Legislative Reorganization
' Act of 1946, Public Law 601, 70th Congress, and
FEDERAL COMMUNICATIONS COMMISSION
SUBMITTED BY MR. HARRIS. CHAIRMAN
-, 1958.— Committed to the Committee of the Whole Hoi
n the State of the Union and ordered to be printed
UNITED STATES
GOVERNMENT PRINTING OtT'lCE
WASHINGTON : 10)8
Text of interim report pages 30-31
Broadcasting
April 7, 1958 • Page 2',
HARRIS COMMITTEE continued
members of independent regulatory com-
missions."
"Unanimous" approval of the interim re-
port came following a lengthy Tuesday
executive meeting and two Thursday meet-
ings interspersed before and after public
hearings. Rep. Morgan Moulder (D-Mo.),
who resigned as chairman of the subcom-
mittee after Bernard Schwartz was fired as
chief counsel [Lead Story, Feb. 17], did not
participate in any of the discussions on the
report. Rep. Moulder has been absent from
practically all the hearings for the past six
weeks.
Other members of the subcommittee of
the House Interstate & Foreign Commerce
Committee are Democrats Oren Harris
(Ark.), who succeeded Rep. Moulder as
chairman and who also is chairman of the
parent committee; John Bell Williams
(Miss.); Peter F. Mack Jr. (111.); John J.
Flynt Jr. (Ga.), and John Moss (Calif.)
and Republicans Joseph P. O'Hara (Minn.);
Robert Hale (Me.); John W. Heselton
(Mass.); John B. Bennett (Mich.), and
Charles A. Wolverton (N. J.).
Meanwhile, public hearings continued for
three days last week with a parade of present
and former commissioners testifying on offi-
cial misconduct charges lodged by Dr.
Schwartz. Thursday's testimony by former
Comr. Frieda B. Hennock ended the cur-
rent phase of hearings. Rep. Harris an-
nounced. Also testifying last week were
Comrs. Robert E. Lee, T. A. M. Craven,
John C. Doerfer, Frederick W. Ford and
former Comrs. George C. McConnaughey
and E. M. Webster.
As each of the present commissioners
were excused, Rep. Harris served them with
notice they probably would be called to
testify again on other phases of the investiga-
tions. The subcommittee was established last
spring with a $250,000 appropriation to de-
termine if the regulatory agencies are "ad-
ministering the laws as Congress intended."
The hearings thus far have caused the
resignation under fire of former FCC Comr.
Richard A. Mack for the role he played in
the Miami ch. 10 grant. They also have
resulted in sensational, nationwide headlines
on charges of wrongdoing at the FCC. The
subcommittee's first chief counsel was fired
and replaced by Robert W. Lishman, who
has participated in the last 10 days of hear-
ings.
From the start, the cry was raised in some
circles that the subcommittee was out to do
a "hatchet job" on the FCC. Later charges
of "whitewash," especially by Dr. Schwartz,
were raised against the subcommittee. Rep.
Harris and other members of the subcom-
mittee have repeatedly denied both counts
and just as often promised an "all-out, im-
partial" investigation.
While a definite future course still is
undecided. Rep. Harris said Thursday the
staff is "seeking light" on other comparative
tv cases. A memorandum has been prepared
giving the subcommittee members what in-
formation on these cases the staff now has
and possible future hearings will be deter-
mined later.
Some of these other cases are known to
be the grants of ch. 5 Boston (WHDH-TV-
Herald Traveler), ch. 13 Indianapolis
(Crosley Broadcasting Co.), ch. 4 Pittsburgh
(merged applicants WCAE [Hearst] and
Television City Inc.), ch. 10 Rochester, New
York (see Hennock testimony), ch, 12
Jacksonville, Fla. (WFGA-TV), ch 12 Fres-
no, Calif. (KFRE-TV), ch. 7 Seattle
(KIRO-TV). ch. 7 Miami (WCKT [TV])
and ch. 4 New Orleans (WWL-TV).
Rep. Harris stressed that the subcommit-
tee does not plan hearings in all the cases
under scrutiny. "It's a question of what will
be necessary to complete the committee's
task," he said. At least three members of
the subcommittee have stated privately, how-
ever, that they will take a long look at the
Boston and Indianapolis decisions.
During last week's testimony, Mr. Lish-
man entered into the record a lengthy letter
from NBC Vice President Thomas E. Ervin
relating to that network's contacts with com-
missioners and FCC personnel. In addition
to color tv sets, Mr. Ervin said commis-
sioners had been provided with transistor
radios and in two instances — Comrs. Lee
and Mack — hi-fi sets.
Also, the network presented 51 Christmas
presents to FCC personnel in 1956. The
subcommittee had asked for records dating
back to 1949 and Mr. Ervin pointed out
2,000 persons at NBC are eligible to file ex-
pense accounts and there were "several hun-
dred thousand items" related to the period
involved.
The subcommittee has compiled some
known instances of ex-parte contacts with
the FCC and its staff by the three tv net-
works over a period dating back to 1948.
The list shows ABC with 54 contacts, CBS
81 and NBC 115. The network "contacts"
include such items as a picture of Mamie
Eisenhower for Mrs. McConnaughey; in-
troduction to tv personality Garry Moore for
Mrs. McConnaughey; a sapphire-tipped
needle for long playing records for former
FCC Chairman Wayne Coy; the loan of a
truck and driver; service as a travel agency;
delivery of packages, and several other more
or less conventional "services" such as
tickets to tv shows and Broadway plays,
candy, phonograph albums, flowers, lunches
and cocktails.
Last Thursday, Sen. Spessard L. Holland
Code of ethics docketed for FCC action
The FCC has been considering a code
of ethics — and something may be forth-
coming in another week or two.
The Securities and Exchange Commis-
sion has drafted a list of integrities for
its members — and has circulated it
among other federal regulatory agencies
with the avowed hope that all organiza-
tions might adopt a common standard
of conduct.
A bill to amend the Administrative
Procedures Act, to bar discussion of a
case with officials of an agency handling
the case once it has been set for hearing,
has been introduced in Congress by Sen.
John Marshall Butler (R-Md.) and Rep.
DeWitt S. Hyde (R-Md.). The proposed
legislation (S 3521 and HR 11624) pro-
hibits litigants from discussing or com-
municating with agency officials about
their cases.
Still pending in the Congress are three
bills to legislate integrity on government
officials. They are S 3306, by Sen. Wil-
liam Proxmire (D-Wis.), S 3346, by Sen.
Wayne Morse (D-Ore.), and HR 11022
by Rep. Charles A. Wolverton (R-NJ.).
The FCC's proposal has actually been
roughed in and has been discussed at
several Commission meetings in the last
few weeks. One of its main items is the
provision that all communications to
Commissioners on adjudicatory cases be
placed in the public files.
There is some disagreement among
the commissioners as to whether ethics
can be imposed. There is also some ques-
tion among the commissioners as to
whether this is the proper time for the
Commission, or any other agency, to
establish a code of ethics. This is in light
of the recent unpleasantness on Capitol
Hill and the feeling that the adoption of
a code of ethics might be construed as
acknowledging wrongdoing. All the FCC
members have stoutly maintained before
the House Oversight Committee that
they did nothing improper.
There is also a feeling that it might be
better to wait because of pending legis-
lation in Congress. And, some commis-
sioners are strongly of the opinion that
no matter how many ethical guideposts
might be adopted and published, they
would not deter a miscreant.
"I've got to sleep with myself," one
FCC commissioner said last week, "and
no rules of conduct, our own or any
imposed on us, is going to change my
responsibility to my own conscience."
The proposed SEC canons of ethics
were circulated among other federal
regulatory agencies not only for possible
use as. a single standard for all agencies,
SEC Chairman Edward N. Gadsby said
last week, but also for any comments or
suggestions by commissioners in other
agencies.
Thus far no comments have been re-
ceived, Mr. Gadsby acknowledged, but
he added that none were expected so
soon. The proposed SEC rules, which
Page 28
April 7, 1958
Broadcasting
(D-Fla.) took the floor of the Senate to ex-
plain why he and Sen. George A. Smathers
(D-Fla.) recommended Mr. Mack for the
FCC because President Eisenhower, the
people of Florida and the Senate deserved
an explanation.
In 1951, Sen. Holland said, Mr. Mack
approached both the Florida senators about
an appointment to the Interstate Com-
merce Commission. Mr. Mack came highly
recommended for the post, the senator said,
and his name was passed on to President
Truman for either the ICC or FCC.
When he did not get either, he was later
recommended for the Federal Power Com-
mission and the FCC again in 1955, when
he was appointed. Sen. Holland said the
resigned commissioner "was recognized as
one of the ablest young men in his field . . .
and there was every reason why the Florida
senators should support" him for the FCC
nomination.
WITNESS: Comr. Lee
Comr. Lee told the subcommittee that he
was a "surprise" appointment to the FCC,
that he knew nothing about the industry and
it was necessary for him to do considerable
traveling soon after joining the Commis-
sion. He was asked about seven trips for
which he accepted government per diem and
industry payment of his hotel bills.
In each instance, he gave the purpose of
the trips in question and said he often
claimed less per diem than he was entitled
to. In fact, he said, official trips cost him
personally $170 in 1956 and $200 in 1957.
He estimated the out-of-pocket expenses for
himself and other Commissioners to attend
this month's NAB convention in Los Angeles
would be $150 to $200. And, he said, "it is
absolutely essential that I be there" because
of his extra job of defense commissioner.
have been under consideration for the
last few weeks, were distributed to other
agencies two weekends ago.
The suggested SEC standards of con-
duct were praised by Sen. Proxmire as
"an excellent beginning" in establishing
a "firm moral code" for the independent
agencies. The Wisconsin Democrat said
he particularly liked the first section
which bans gifts of any kind from per-
sons with whom the agency does business.
The proposed canons of ethics for
the five members of the SEC is an ex-
pansion of the current standards of per-
sonal conduct for SEC members and
employes.
In addition to the usual bans on
engaging in business related to the scope
of the Commission, accepting gifts, favors
or services, divulging confidential infor-
mation, and becoming unduly involved
with persons outside the government
through frequent and expensive social
engagements, the canons more specifically
spell out other touchy areas.
Sections of the proposed code pointed-
ly are based on recent revelations brought
out by the Harris Legislative Oversight
.\^V.^"\%" v/.v.\v.\\v.\v.\v/.v/.v.\—
; ^>:^S:<:>:^
Broadcasting
He said it would be impossible for any
FCC member to do his job without per-
sonal contacts with industry figures. And,
if a broadcaster wants to take him to lunch,
the former FBI agent said, "I have no com-
punction about his paying the check. . . .
I resent the feeling that I could be bought."
The commissioner was asked about several
telephone conversations he had with Charles
Steadman, Cleveland attorney [Closed Cir-
cuit, March 31]. (In previous testimony,
Mr. Steadman had been described as "the
man closest to McConnaughey" on the Mi-
ami ch. 10 case.) Comr. Lee said Mr. Stead-
man is a close personal friend, that all the
calls were personal and were not paid for
by the government. "No sir, I have em-
phatically not," he replied when asked if
the Miami case, or any other comparative
tv case, was discussed with Mr. Steadman.
It is "highly appropriate" for a commis-
sioner to express an opinion in a rule making
proceeding, Comr. Lee said in defending an
article favoring pay tv he wrote for Look
magazine. He said he received $1,500 for
writing the story.
He did not remember ever discussing ch.
10 Miami with Sen. Estes Kefauver (D-
Tenn.), as the senator had stated in a letter
to losing applicant A. Frank Katzentine.
Sen. Kefauver stated in the letter he also
discussed the case with Comrs. Hennock
and Bartley, both of whom denied such a
conversation actually took place. If the
senator mentioned ch. 10 to him, Comr. Lee
said, "It would have to have been subliminal
... I didn't get it." He denied ever being
under any pressure in the Miami case or
any other Commission proceeding.
WITNESS: Comr. Craven
The subcommittee had no instances of
trips taken by Comr. Craven for which he
Committee's investigation of the FCC.
For one thing it behooves members to
"exhibit a spirit of firm independence and
reject any effort by representatives of the
executive or legislative branches of the
government to affect their independent
determination of any matter being con-
sidered by the agency."
For another, it calls on members not to
become indebted in any way to persons
who are or may become subject to their
jurisdiction. No member should accept
the loan of anything of value or accept
presents or favors from persons who
are regulated or who represent those who
are regulated."
The code continues that members
should avoid discussing judicial matters
with persons outside the agency. It affir-
matively states, however, that it is the
"duty" of a commissioner to solicit the
views of interested persons in their rule-
making and administrative functions.
"Insofar as it is consistent with the
dignity of his official position," the
canons read, "he should maintain such
contact with the persons who may be
affected by his rule-making functions as
had received government per diem and in-
dustry payment of hotel bills. He was asked,
however, about three instances of being "en-
tertained" by NBC and explained that all
three occurred before he was appointed to
the FCC in the summer of 1956.
Comr. Craven denied that he is one of
the recipients of free RCA service for his
own black-and-white tv set, as had been
stated in a letter from NBC Vice President
Thomas E. Ervin. He explained he sub-
scribed— and paid for — an RCA service
policy. A turkey has been the most expen-
sive gift he has received from the industry,
the engineer commissioner stated.
On the matter of "fraternization" with
members of the regulated industry, Comr.
Craven said he has been associated with
broadcasting since 1930 and did not give up
his personal friends when appointed to the
FCC.
Rep. John B. Bennett (R-Mich.) ques-
tioned the witness at length about his partici-
pation in the Miami case. Subcommittee
files show that Comr. Craven participated
in three actions taken by the FCC during a
January 1957 executive meeting.
At the meeting, Comr. Lee moved for
adoption of the opinion already written
favoring National. This carried by a 4-3
vote with Comr. Craven voting against, along
with Comrs. Hyde and Bartley. Next, a
motion was made and carried unanimously
to reconsider the decision. Comr. Bartley
followed this with a motion to instruct the
staff to write an opinion favoring applicant
L. B. Wilson Inc. Comr. Craven seconded
this motion, which was defeated by a 4-3
vote (Comr. Hyde also for; Comrs. McCon-
naughey, Lee, Doerfer, Mack against).
Comr. Craven insisted this participation
STORY CONTINUES page 32
INTERIM REPORT pages 30-31
is necessary for him fully to understand
their problems, but he should not accept
unreasonable or lavish hospitality in so
doing."
The proposed rules go one step further;
they state that a member should not "per-
mit the impression to prevail that any
person may unduly influence him, that
any person unduly enjoys his favor or
that he is unduly affected in any way by
the rank, position, prestige or affluence
of any person." |;
SEC commissioners are Mr. Gadsby,
chairman; Andrew Downey Orrich, Har-
old C. Patterson, Earl Freeman Hastings
and James C. Sargent.
The agency was formed in the early
days of the New Deal to police the stock
market.
All of the five, independent regulatory
agencies have codes for their employes,
and, in some cases, these apply to the
members also.
Some of the agencies also have rules
of conduct for practitioners.
All of these standards of conduct call
for probity, honesty, and responsibility
[Government, March 3].
April 7, 1958 • Page 29
BUBCOH MITTEK ON LW.ISLATIVB
OVERSIGHT
IMI.KIM KV IDKV
I 1>»1MIMC4T1U,N» iu\lMI*(IUN
THE INTERIM REPORT
The House Oversight Subcommittee
last Friday sharply criticized the be-
havior of some FCC Commissioners
and recommended stiffening the law
under which they operate. Here,
slightly condensed, are the principal
comments and conclusions.
CONDUCT OF FCC COMMISSIONERS
(a) Relationship with industry
The extensive hearings held by the subcommittee on the con-
duct of the members of the FCC have revealed that over the
years a pattern has developed of questionable conduct on the
part of some members of the Commission and on the part of
some industry organizations and members of industry who are
subject to Commission regulation. The questionable propriety of
some of this conduct, in the opinion of the subcommittee, has
seriously undermined public confidence in the FCC, thus affect-
ing adversely the administration of law by the Commission.
Some members of the industry, as the record shows, have
followed a practice of providing excessive entertainment for the
members of the FCC and the Commission staff. The subcom-
mittee feels that such entertainment does not lend itself to the
establishment of a proper relationship between the independent
regulatory commissions and those who are subject to regulation
by such commissions.
To the extent that members of the FCC find it necessary, in
the course of the performance of their official duties, to attend
meetings sponsored by industry organizations, the subcommittee
feels very strongly that such attendance should be at government
expense.
The subcommittee is not at all certain that the benefits to be
derived from the wholesale attendance by members of the Com-
mission at industry meetings and the participation of individual
members in promotional events are commensurate with the time
and effort devoted to these affairs. The Commission has followed
the practice of attending these meetings for many years, but the
important industry problems which have been pending before
the Commission for many years, such as clear channels, daytime
broadcasting, the possible modification of frequency allocations
for television stations, and network regulations, to name only a
few, still remain on the Commission's agenda. This leads the
subcommittee to suggest an increase in the amount of time spent
on the solution of these industry problems would bring greater
benefits to the public and the industry than the continuing
fruitless debate of these problems at industry meetings.
In this connection, the hearings have revealed the unsavory
practice engaged in by representatives of some industrial con-
cerns of charging business expenses and using the names of
members of the FCC as justification for such expenses, while
actually such entertainment did not occur. These practices, the
subcommittee feels, are utterly indefensible. They blacken the
names of members of independent regulatory agencies who have
no way of defending themselves against such practices.
(b) Per diem
The record in the hearings shows that several members of the
FCC have engaged in the practice of accepting per diem in
spite of the fact that industry organizations or members of the
industry actually paid hotel expenses and other expenses of
some of these commissioners. Such practices undermine public
confidence in the commissioners and must be avoided.
The question of the propriety and legality of such conduct is
of concern not only to members of the FCC but to members and
the staffs of other independent regulatory commissions and execu-
tive agencies. The rulings and testimony of the Comptroller
General given this subcommittee are ambiguous and in conflict.
The subcommittee feels very strongly that there is an urgent
need for clarification by the Comptroller General.
(c) Delays and pressures
The hearings held by the subcommittee on ch. 10 in Miami,
Fla., have revealed the pressures brought on some members of
the Commission. Pressures of this kind cannot be tolerated. It
is the purpose of the subcommittee, through the views and rec-
ommendations contained in this interim report, to relieve the
FCC from pressures of an improper character.
The subcommittee is concerned about the long delays which
have occurred in rendering final decisions in adjudicatory pro-
ceedings and in important rulemaking proceedings. Such delays
have contributed to an increase in pressure of the kind referred
to above. It will be the purpose of this subcommittee to submit
additional legislative recommendations aiming at eliminating
some of these serious delays. The subcommittee has in mind, for
further study and consideration, provisions of the Communica-
tions Act of 1934, as amended, which enable competitors to
delay the grant of licenses and other provisions of the act which
prevent the Commission from utilizing effectively the services
of members of the Commission staff.
( d ) Furnishing of equipment
Over the years there has grown up in the industry the practice
of making available to members of the FCC radios, color and
black-and-white television sets, and other equipment which have
been installed and serviced in the homes of individual Commis-
sioners at the expense of industrial concerns which are subject
to regulation by the Commission. While members of the Com-
mission, particularly during development stages of new uses
of radio and tv. may well need to have easy access to such
equipment, the subcommittee believes that the present practices
with respect to furnishing such facilities are undesirable. Further-
more, the subcommittee has serious doubt whether some of the
equipment which has been so made available would meet the test
of being needed by the members of the Commission, in the pub-
lic interest, in order to enable them to follow new technical
developments. Finally, the subcommittee feels that the furnishing
of some of these facilities to the Commissioners was not in the
public interest but in the interest of promoting the business of
the industrial concerns which furnished the equipment.
The subcommittee believes that the Commission itself should
examine into this subject, applying the most stringent standards
of propriety, and take such action as will remedy a situation
which has brought on much public criticism and provide an
orderly and well-publicized method of obtaining such equipment.
LEGISLATIVE RECOMMENDATIONS
While the hearings with respect to the FCC have not been
completed as yet, the hearing record contains enough informa-
tion with respect to some phases of its operations to warrant
certain legislative recommendations. Specifically, the subcom-
mittee recommends that changes in the Communications Act of
1934. as amended, are desirable with respect to the matters listed
below, and amendments have been prepared for this purpose.
( 1 ) Code of ethics
The hearings have dealt at great length with the conduct of
individual Commissioners, including ex parte contacts with in-
terested parties, acceptance of loans and gifts, excessive fraterni-
zation and payment by industry of the travel expenses of some
of the Commissioners and their wives.
Certain conduct of some of the Commissioners in this regard
indicates that they were insensitive to the requirements of their
high office. In some instances, a strict interpretation of the
provisions of the Federal Communications Act and the United
States Criminal Code may lead to the conclusion that federal
law has been violated. The decision whether such violations, if
any, should be prosecuted must be left to the Dept. of Justice.
In another section of the report, the subcommittee has recom-
mended that the Communications Act be amended so as to make
the provisions prohibiting ex parte contacts more stringent.
This still leaves for consideration the question of how to deal
with other aspects of personal conduct which have come under
scrutiny in these hearings. The subcommittee feels that even the
most detailed statutory provisions enacted by the Congress, or
the most detailed code of ethics adopted by a commission, cannot
avoid leaving areas of doubt — which must be resolved by those
who are supposed to be governed by the code of ethics.
Nevertheless, the subcommittee feels that there are two im-
portant advantages to be gained from a statutory requirement
that the FCC adopt a code of ethics which shall be published in
the Federal Register and which shall be revised periodically to
keep apace with changing developments. These advantages are
that (1) it will require the members of the Commission to
consider carefully, and discuss with each other, what the par-
ticular provisions should be of the code of ethics, and (2) the
publication of such a code in itself should have salutary effects.
The subcommittee, therefore, recommends adoption of an amend-
ment to the act requiring the Commission to adopt and to
revise from time to time a code of ethics for members of the
Commission and the Commission staff, as well as former mem-
bers of the Commission and the Commission staff, designed to
promote the observance of high ethical standards in matters
related to activities of the Commission. The amendment would
require publication of the code in the Federal Register.
(2) Honorariums
The hearing record before the subcommittee indicates that the
provision in Sec. 4 (a) of the Communications Act of 1934 with
regard to honorariums produced unfortunate and regrettable
results which are not in the public interest.
It appears that in some instances honorariums and compensa-
tion were accepted while at the same time per diem payments
were collected from the Federal Government. Such a result does
not appear to have been the intent of Congress when in 1952 it
added by Public Law 554, 82d Congress, an exception to the
prohibition of outside employment of Commissioners or staff
members, so as to permit acceptance of a reasonable honorarium
or compensation for the presentation or delivery of publications
or papers.
The original intent was to permit honorariums or compensa-
tion for the publication of technical books or the oral delivery
of bona fide technical papers. However, there has grown up a
practice of accepting honorariums or compensation for the
delivery of goodwill speeches on the occasion of semisocial or
promotional industry gatherings or the inauguration of radio
and television stations or other affairs publicizing new industrial
developments. This practice would appear to stretch the original
intent considerably.
The subcommittee recommends that the •"honorarium" pro-
vision be stricken from the Communications Act of 1934.
(3) Ex parte contacts
The Communications Act of 1934, as amended, contains
prohibitions against ex parte contacts in cases of adjudication.
Section 409 (c) (2) prohibits ex parte contacts on the part of
any person who has participated in the presentation or prepara-
tion for presentation of such cases during hearings before an
examiner or examiners or the Commission. The statute thus
fails to reach ex parte contacts with Commissioners or the Com-
mission staff by persons other than those who participated in
the presentation or preparation for presentation of such case
before the examiner or the Commission.
The hearing record before the subcommittee on the ch. 10
case in Miami indicates that several ex parte contacts on behalf
of two of the principal contenders for the license were made or
attempted to be made both by persons who did and by persons
who did not participate in the presentation or preparation for
presentation of the case before the examiner.
It is imperative that the Commission as well as the competing
parties be protected by law from any attempt at influencing off
the record the decision of the Commission.
It is, therefore, the opinion of the subcommittee that section
409 (c) (2) should be amended for the following purposes: (1) To
make the prohibition apply to ex parte contacts by any person,
except certain Commission personnel; (2) to require that any
Commissioner or staff member receiving an ex parte communi-
cation shall place such communication (or a memorandum
stating the circumstances and substance of such communication
if such communication was made orally) in the public record
in the case; and (3) to provide that the secretary of the Com-
mission shall transmit to each party a copy of such communi-
cation or memorandum.
Any failure on the part of any Commissioner or staff member
to comply with the provisions of this subsection would constitute
misconduct of a character which would justify, if the serious-
ness of the offense warrants it, appropriate disciplinary action,
dismissal, or removal.
It is doubtful whether the law should be left in a state where
ex parte contacts are ruled out in adjudicatory proceedings,
while the implication is left that they are permissible in rule-
making proceedings even though formal hearings on the record
are conducted by the Commission in such proceedings. It seems
illogical, for example, to prohibit ex parte contacts in a case
where an applicant seeks a television channel in a competitive
proceeding but to let the law remain silent in a case of rulemak-
ing where a television channel in a particular community may
be added or deleted.
However, the subcommittee is aware of the distinction which
has been made traditionally between adjudicatory proceedings
and rulemaking proceedings and it desires to study further
through open hearings on this subject the question of whether
the ban on ex parte contacts now limited to adjudicatory pro-
ceedings should be extended to rulemaking proceedings as well.
(4) Removal of Commissioners
The hearings held by the subcommittee thus far indicate the
need for an appropriate amendment to the Communications Act
of 1934 providing for the removal for cause of any member of
the FCC
Provisions authorizing the removal of members of independ-
ent regulatory agencies are contained in the organic acts of
other such agencies. For example, the Federal Trade Commis-
sion Act, the Interstate Commerce Act, and the Civil Aeronautics
Act provide that members of these agencies are removable by
the President "for inefficiency, neglect of duty, or malfeasance
in office."
In order to guarantee the independence of independent reg-
ulatory agencies, the removal authority of the President with re-
gard to any member of such agency should be expressed in
language as clear and unambiguous as possible. Therefore, the
subcommittee recommends that the Communications Act of
1934 be amended by providing that the President may remove
any member of the Commission "for neglect of duty or mal-
feasance in office, and for no other cause."
Broadcasting
April 7, 1958 • Page
HARRIS COMMITTEE continued
was not a vote on the merits of the case hut
merely a parliamentary procedure. He voted
for an opinion favoring L. B. Wilson so
the FCC would have two decisions befor:
it ". . . in order that 1 might have an oppor-
tunity to discuss the entire case with the
commissioners, a matter which was denied
me because I was not present when the
original instructions were given." he ex-
plained. In such an event, he felt, he then
would have been ahle to vote on a final
decision after having participated in a dis-
cussion of merits of the two proposed de-
cisions.
When a final vote was taken on the Na-
tional grant in February, Comr. Craven said
he did not participate because he was not
present for oral argument or initial instruc-
tions and "1 would have possibly committed
a reversible legal error.*' All in all. he said,
the question of influence in the Miami ch.
It) case had been "highly overplayed."
WITNESS: Comr. Ford
Comr. Frederick W. Ford, whose FCC ap-
pointment was confirmed last August, told
the subcommittee that the only expenses he
has drawn since joining the Commission
were $1.50 for taxi fare. In fact, the newest
commissioner said, many of his closest
broadcasting friends "have kept strictly
away from me" since his appointment to
the Commission.
When asked if he had a color tv set on
loan in his home, Comr. Ford replied: "As
a matter of fact, I have seen color tv only
once and that was four years ago." The
only long distance call he has made since
joining the Commission concerned the hiring
of a legal assistant, he stated.
WITNESS: Ex-Comr. Webster
Mr. Webster, a member of the Commis-
sion from 1947-56 (he was replaced by
Comr. Craven) was asked about two trips
for which the government paid per diem
and subcommittee records show NAB paid
the hotel bill. The witness said he was
"mystified" that NAB paid the bills because
he was under the impression he had paid
them personally.
The propriety of allowing industry repre-
sentatives to pay hotel bills was discussed
at one time while he was on the FCC, Mr.
Webster said, and the general opinion was
this is an acceptable practice. However, he
said, he made very few trips while a com-
missioner and was not often invited to
speak.
He still has an RCA color receiver loaned
to him, he said, but NBC is "privileged to
get the set at anytime." He denied Frank
(Scoop) Russell, NBC Washington vice
president, or anybody else told him to keep
the set. "They were of immense value to us
[commissioners]," he told the subcommittee.
"No one at any time, in industry or other-
wise," talked or attempted to talk to him
about the Miami ch. 10 case, Mr. Webster
testified. He said "terrific goings-on" among
Miami principals in the case were evident
but that he had no personal knowledge of
just what this amounted to. In fact, he said,
one of the principals was "rude" in avoid-
Page 32 • April 7, 1958
ing talking to him when the two met in a
Miami restaurant while the case was pend-
ing.
WITNESS: Comr. Doerfer
After spending three days answering per-
sonal misconduct charges early last Feb-
ruary [Government, Feb. 10], Chairman
Doerfer returned to the stand Monday to fur-
ther explain industry contacts and trips he
has taken since becoming a member of the
FCC. The chairman estimated that over a
five-year period he has taken approximately
40 trips on official FCC business.
Rep. Harris thought this was a conserva-
tive estimate and criticized all commission-
ers for spending too much time on the road
and not enough tending to the FCC work-
load. He stated: "... I am just wondering
if the members of the Commission had not
felt compelled to attend too many invita-
tions by the industry in these conventions
and things that have too much the appear-
ance of a vacation instead of actual official
business. . . .
"Is it necessary for several members of
the Commission to go on these things at
the same time, together with several mem-
bers of the staff? ... It seems to me these
various things . . . should be very, very
carefully considered and this business of
going off and the industry running up a big
expense and charging it to public officials
when they don't even participate in it at
all, seems to me is intolerable."
Comr. Doerfer agreed that in many in-
stances his name was used, when actually
he was not even present, to justify an ex-
pense account. The commissioner also hit
out at "influence peddlers" and "name-drop-
pers" who do not have any influence.
On the five airline tickets furnished FCC
by NBC for the Sarnoff dinner, Comr. Doer-
fer said it is possible he and Mrs. Doerfer
used two of them since the government was
not charged. However, he could not ac-
count for the remaining three and all other
commissioners denied using NBC transpor-
tation to attend the dinner.
In filing his income tax returns since be-
coming a commissioner in 1953, Comr.
Doerfer said he has listed seven honorariums
totaling $2,100. Even with the honorariums,
he has consistently lost money on industry
trips, he testified.
WITNESS: Ex-Comr. McConnaughey
Former FCC Chairman McConnaughey
told the subcommittee about ex-parte meet-
ings he had with principals in two applica-
tions for the hotly-contested ch. 5 Boston
and one of the applicants for ch. 4 Pitts-
burgh, a case under Justice Dept. scrutiny.
Mr. McConnaughey said he lunched with
Robert Choate, publisher of the Boston
Herald-Traveler (WHDH-TV), which won
the ch. 5 grant, and had a second meeting
with Forrester T. Clark, principal in one of
the losing applicants.
Mr. McConnaughey claimed he kept the
conversations away from the pending case
and that Mr. Choate "just wanted to meet
me." He said later two men from the Boston
Globe, which strongly protested a grant to
the Herald-Traveler, came to his office and
• read the riot act" over the Herald-Traveler
application. Mr. McConnaughey also told
about a luncheon with Earl F. Reed, ap-
plicant for ch. 4 Pittsburgh, and that he
changed the subject from the pending case
"as soon as I could."
Commerce Secretary Sinclair Weeks did
not contact him about Boston ch. 5. Mr.
McConnaughey said. "I honestly do not
know . . ." he said, when asked if Mr.
Weeks had any interest in the case. He
denied the White House had ever inter-
ferred in any case and said most executive
contacts had to do with security matters.
Like other witnesses, Mr. McConnaughey
was confronted with a long list of trips and
10 pages of telephone calls. He said he
kept no record of incoming telephone calls
or visitors because both came "in a steady
stream." He was questioned at length about
a five-week trip to Europe in the summer
of 1956. This cost him, he said, over $800
out-of-pocket for his expenses, plus those
of Mrs. McConnaughey who accompanied
him.
The former FCC chairman replied "none
whatsoever" when asked if he had received
any gifts or loans from the industry. "For
many years, I never made less than twice as
much as I made . . ." while serving on the
FCC, he said. He hit former subcommittee
counsel Bernard Schwartz for "smear and
character assassination" tactics. He said
members of the regulatory agencies are
"very high-type, honorable folks."
Jerry Carter, Florida Democratic National
committeeman, was the only person who
ever approached him regarding the Miami
ch. 10 case, Mr. McConnaughey testified.
He said he never discussed the case with
Comr. Mack and had made up his mind
how to vote even before the oral argument
was held.
"I thought the examiner was completely
wrong . . ." he said, because the examiner
failed to take into consideration Mr. Katzen-
tine's past broadcast record in the operation
of WKAT Miami Beach, Fla. Mr. Mc-
Connaughey said the reasons he voted for
National Airlines are set forth in the printed
decision "which, as far as I'm concerned,
speaks for itself." L. B. Wilson Inc. would
have been his second choice for the ch.
10 grant, Mr. McConnaughey said.
It would not be a good idea to rotate
the FCC chairman every year, Mr. McCon-
naughey maintained, because it takes a
chairman that long to get thoroughly ac-
quainted with his job.
Mr. McConnaughey said he paid RCA
$200 for the color tv receiver "loaned"
to him while he was a commissioner. This
amount was paid in December 1957 after
he had determined the set would work in
his Columbus, Ohio, home, he stated. Mr.
Lishman pointed out a new model was
delivered to Comr. McConnaughey's home
in March 1957 and asked the witness if
he did not know, at that time, that he was
leaving the Commission in June. Mr. Mc-
Connaughey replied that he had been "toy-
ing with the idea" for some time.
Mr. Lishman also read an RCA invoice
carrying the color sets in Commission homes
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Broadcasting
HARRIS COMMITTEE continued
at a value of $10. "In other words, they mors" of the way "certain large interests"
gypped me," Mr. McConnaaghey retorted. felt about her work on the Commission.
She said if these interests did not approve
WITNESS: Ex-Comr. Hennock of her actions' she thought she was doing a
good job. Mr. Lishman asked if "monopolies
"I'll answer anything; just ask me," for- control appointment of members of the
mer Comr. Frieda Hennock told the sub- Commission," and Miss Hennock replied:
committee on taking the stand Thursday "You can draw your own conclusions. The
and she kept this promise during subsequent fact is, I fought these interests and was not
testimony. Counsel Lishman said there were reappointed."
no instances where Miss Hennock — in mar- As with other witnesses, Mr. Lishman
ried life Mrs. William Simons — received asked Miss Hennock about numerous trips
government per diem and at the same time and telephone calls made while she was a
had her hotel bill paid by the industry. "I commissioner. In practically every instance,
know, I never took any trips — wasn't she explained, they concerned her efforts to
invited," she replied. boost educational television, for which she
Rep. Emanuel Celler's (D-N. Y.) charges was highly commended by several of the
of monopoly against the networks found a Congressmen.
champion in Miss Hennock. She charged A majority of the trips were made over
"monopolistic interests," identified as the weekends to New York, her home state
three tv networks and AT&T, completely "because I didn't want to miss a Com-
dominate the industry. She cited the failure mission session," Miss Hennock said. She
of uhf as ample proof of this contention. explained efforts to interest the New York
"They [networks] don't want 3,000 sta- Board of Regents in backing an educational
tions; they want 300," the witness charged, uhf operation. If the board had done this,
Regardless of how many channels were as- she maintained, each of the 48 states would
signed to Washington (for instance), she said, now have an operating educational station
only the number of stations wanted by the and "ultra high wouldn't be dead."
networks would be on the air. She said a call to former President Harry
She said nobody with official standing in S. Truman also involved educational tele-
Washington ever discussed the possibility vision. Mr. Truman, who appointed Miss
of her reappointment to the FCC with her. Hennock to the Commission, at one time
"I knew of the impossibility" of reappoint- called all the commissioners to the White
ment but knew nothing of the "possibility," House and asked them to reserve channels
she said. "I assumed I was marked for ex- for educational use, she said,
tinction," she said, and was "kicked off the Miss Hennock did not remember exactly
Commission unceremoniously." She was why she called Mrs. India Edwards, former
succeeded by Comr. Mack. Democratic National Committee official, but
Miss Hennock told about hearing "ru- assured the subcommittee it was on official
— mm — . PLAYBACK
| WJTN DEFENDS RADIO-TV
WJTN Jamestown, N. Y., used its pre-
§§ rogative to editorialize in replying to
§; criticism, made in a speech at James-
|j town by William Stringer of the Christian
Science Monitor's Washington bureau,
ig; that radio-tv too often treat news as "a
show." The editorial, voiced by Si Gold-
man, WJTN president, said in part:
Let's look at Mr. Stringer's charge that
|| the broadcast media treat news as "a
show." It's a serious charge, indeed.
We pick up a copy of a New York
!! newspaper with wide circulation. Its
!! headline story concerns a scandal involv-
|| ing movie stars. Also featured on the
first two pages are items about an ax mur-
|§ der, two sex crimes, and juvenile gang-
I! sters. News on the national and inter-
i; national scene is relegated to the back
I; pages.
i;| Of course this paper is an exception.
Il Its policies are not the policies of the
|| average newspaper across the country.
|| But exceptions, too, are radio and tele-
|| vision stations which make "a show" of
the news. Every substantial poll taken
|f in the United States shows that listeners
Broadcasting
QUOTES WORTH REPEATING
consider radio news the fairest and most
honest. Radio established an unprece-
dented reputation for news reporting and
fairness during World War II — a repu-
tation it never relinquished. . . .
As the number of daily newspapers has
tended to decline in this country, the
number of radio stations has tended to
grow. . . . Today there are 18 states with-
out locally competitive daily newspapers.
In these instances, radio is the only com-
petitor to the local daily paper and in
many communities the hometown radio
station is the only source of fresh local
and community news. This situation has
placed heavy responsibility upon radio
stations . . . and they recognize their
responsibility and work hard to meet it.
RULES FOR EDITORIALIZING
WHAS-AM-TV Louisville do not
broadcast editorials because the stations
are owned by the Louisville Courier-
lournal and Times and because editorial
opinions are "the province" of these
newspapers' editorial columns, Victor A.
Sholis, WHAS-AM-TV vice president
and director, said in a statement in the
Times. But Mr. Sholis said he would
business. She said Mrs. Edwards "got me
my job" on the FCC.
On the color tv set placed in her home,
Miss Hennock said she and other comission-
ers "resented" them and did not want the
sets. She said efforts to have her state con-
gressional delegation watch color in her
home on a Monday night, when color was
offered, were unsuccessful because "none of
the New York delegation is in Washington
on Mondays."
The witness was asked about the FCC
sharetime grant of ch. 10 Rochester, N. Y.,
in March 1953 to WHEC-TV and WVET-
TV. Minutes of FCC meeting at the time
the grant was made, Mr. Lishman said, show
the vote actually was 3-3 but a final decision
was granted on a 3-2 vote with Miss Hen-
nock abstaining. The witness said this was
the FCC interpretation, her's was that a legal
quorum was not present. Although not
voting, she issued a strong dissenting opin-
ion. She told the subcommittee she felt the
case was not properly on the meeting agenda.
Miss Hennock termed the FCC's Sixth
Report and Order "the worst thing that ever
came out of the Commission." She said a
proposed code of ethics should include leg-
islative matters as well as adjudicatory pro-
ceedings. "To me," she added, "the dirtiest
work was done in rulemaking proceedings,"
a legislative process.
In a lengthy exchange with Rep. Harris,
a pay tv foe, Miss Hennock said she favored
pay tv in a form limited to uhf outlets in
multi-station markets. She said toll opera-
tions should be limited to 15% of the sta-
tion's time.
recommend editorializing by non-news-
paper-owned stations under these specific
rules:
1. The opinions broadcast would re-
flect the thinking of the station licensee
and not individual employes.
2. The station licensee would assume
full responsibility for the opinions ex-
pressed.
3. The editorials would not be casual
or off-the-cuff judgments, but would be
the documented product of research and
study by an editorial staff disassociated
from the station's news department.
4. Most frequently these editorials
would probably deal with local and re-
gional issues.
5. The editorials would be clearly
identified as such, would be carried com-
pletely apart from regular newscasts, and
would not be delivered by newscasters.
6. Comparable and equal opportunity
would be given responsible persons and
groups who disagree with the station's
editorials to express their differing opin-
ions on the air.
Broadcasting editorials under such
rules would give stations additional stat-
ure in the community.
April 7, 1958 • Page 35
ADVERTISERS S AGENCIES
CONFERENCE CALL FOR CREATIVITY
• Visual communications sessions convene in New York
• Brainstorming, conformity come in for special attack
Criticism of brainstorming and conform-
ity and a call for more humor and indi-
viduality highlighted the third Visual Com-
munications Conference of the Art Directors
Club of New York last Wednesday and
Thursday. The annual conference was held
in conjunction with the 37th Exhibit of
Advertising and Editorial Art & Design (see
page 84). The theme was "Creativity in
Visual Communications."
A separate luncheon session Tuesday fea-
tured the Art Directors Awards ceremony.
Wednesday morning's keynote address was
by conference chairman Paul R. Smith,
president and creative director of Calkins &
Holden, New York. Said Mr. Smith:
"It seems very interesting that the adver-
tising business which is supposed to be so
highly dependent on creativity and which
employs so many high-priced creative per-
sonnel and whose competitive practices
place such a high premium upon creativity
should be so laggard in its investigation of
this phenomenon. We are entrusted with
the expenditure of $10 billion every year
with a gross commission of $1.5 billion and
yet the best the advertising business has
been able to come up with are some gen-
eralities about the handling of creative peo-
ple and the technique of brainstorming.
While better than no technique at all (be-
cause it does produce ideas where none
existed before), brainstorming is at best an
empirical method with little or no basic un-
derstanding of the creative process as it is
being revealed by contemporary scientific
investigation. . . . Not only has the subject
(of creativity) been woefully neglected with
the result that most people don't know about
it, but for some reason or another most
people don't want to know about it. There
is resistance to knowing about it . . ."
But, as the conference wore on, resistance
melted quickly. To make some of the cut-
and-dried material more palatable, ADC in-
vited humorist-pianist Victor Borge to talk
about "creativity in humor," and jazzman
Eddie Condon to talk about "creativity in
music."
During Tuesday's awards luncheon. ADC
President Walter Grotz, art director of Mc-
Cann-Erickson's Marschalk & Pratt Div.,
presented 14 ADC medals and 43 certificates
of distinctive merit. He also introduced this
year's winners of the club's annual "Man-
agement Awards." Among this year's re-
cipients and their citations:
Marion Harper Jr., president of McCann-
Erickson: ". . . for inspiration and en-
couragement given to the art directors of
McCann-Erickson throughout the world, re-
sulting in a consistently high standard of
visual excellence in advertising produced for
its clients."
George V. Allen, director of the U. S.
Information Agency: ". . . for outstanding
efforts in presenting American culture and
traditions to the peoples of the world
through USIA sponsorship of traveling ex-
hibitions and its information libraries."
Morse G. Dial, president of Union Car-
bide Corp.: ". . . for the high standard of
excellence maintained in its advertising;
and for the integrated design program con-
ceived at UCC resulting in an outstanding
example of the use of graphic art to estab-
lish corporate identity." Howard S. Bunn,
UCC executive vice president, accepted the
award in the absence of Mr. Dial.
In the sessions that took place Wednesday
and Thursday, a host of salient points were
made by numerous speakers. Among them:
• Victor Borge: The role of humor in
advertising — especially on tv — is not to
move goods but to create a climate of ac-
ceptability for and friendliness to the spon-
sor. There is too little humor on tv these
days, and the amount that exists is often in-
terrupted by "those idiotic three minutes
of nonsense" on behalf of a product that is
little different from another product. Too
often, an advertiser will lose the friendship
he has built up through his star "midway
in the commercial."
• George Avakian, vice president of
World-Pacific Records, former Columbia
Records executive and jazz expert: The ad-
vertising-radio-tv industry ought well to con-
sider, for commercial purposes, using more
of the creative talents and improvisations
of the avant-garde composer. He said the
"right step in the right direction" has al-
A DISSENTING VOICE
An unexpected rebuttal to "the false
statements and unfair attack" on
brainstorming was offered late Thurs-
day afternoon from the floor at the
third Visual Communications Confer-
ence by Willard O. Pleuther, BBDO
vice president in charge of brainstorm-
ing and communications. Mr. Pleuther,
angered by the "unwarranted" and
"untrue" statements offered by art di-
rector Saul Bass (see this page) asked
conference chairman Paul R. Smith
for "equal time." Mr. Pleuther dis-
missed the Taylor (Y ale U.) report on
brainstorming cited by no less than
eight speakers as "a fine piece of re-
search" that did not involve the "suc-
cessful application of brainstorming."
He said that Dr. Sidney Parnes of the
U. of Buffalo had analyzed the "Yale
foursome" (so named because its panel
consisted of only four members as
against BBDO's 15) as inconclusive
since that group met for only 12
minutes at a time (as against BBDO's
60-90 minutes) and got the problem at
the time of the meeting (as against
BBDO's practice of issuing, in outline
form, the "problem" some 24-48 hours
ahead of meeting).
Page 36
April 7, 1958
ready been taken by NBC-TV (which re-
tained composer Carlos Surinach to score
the theme for that network's color peacock
identification, CBS-TV (which has used com-
posers David Diamond for See It Now and
Norman Delia Joio for Air Power and
Seven Lively Arts) and Robert Saudek
Assoc. (which six years ago had "modernist"
Henry Cowell score the "Sun Theme" for
Omnibus).
• Saul Bass, motion picture and adver-
tising designer and art consultant: As uni-
formity is achieved by the technical society
and business community, efficiency increases,
creativity decreases. Mr. Bass said, the
concept of the repetitive advertisement is
vital to our mass production-mass economy
system but, he asked, "at what price?" He
declared that industry, particularly many
blue-chip advertisers such as AT&T and
General Foods Corp., is realizing that there
is more to corporate success than profits and
is sending its executives back to college
to study the classics and the humanities.
He dwelt on brainstorming, said that the
BBDO-conceived science of Groupthink
(see In Review, page 14) "inhibits creative
thinking . . . restrains the freedom of open
criticism and non-conformity . . . makes
individuals pursue an identical train of
thought." Basing his opinions on a thor-
ough investigation of brainstorming by Yale
U.'s Dr. Donald W. Taylor, Mr. Bass said
that this development can "only be useful
in giving birth to gadgets or their visual or
verbal equivalents. Gimmicks, gadgets and
twists are, of course, invaluable but we
must recognize that they also are quite super-
ficial. At a time when the superficial has
manifest value, it is not surprising that a
systematic approach should arrive for its
perpetuation. By implication, brainstorm-
ing obscures and confuses the real problem,
which is that creativity — like freedom — is in-
divisible. Creativity is a total process. It
cannot be isolated in the experience of in-
dividuals and turned on and off like a faucet
every Thursday afternoon." Mr. Bass noted,
"We have had several years of togetherness
sponsored by McCall Corp. I would like to
propose a few years of aloneness'."
• Dr. M. F. Agha, consultant, art director
and designer: Advertising is not an art in
the purest of senses; it is a conception of art
— "creativity within a rigid framework of
established forms, canons and formulas with
a great body of precedent as a base." It is
hard to be "original" in advertising, Dr.
Agha pointed out, citing that the best of ads
are usually the product of two or three or
more contributors, "with dozens of bystand-
ers, calling various precedents to the team's
attention and otherwise trying to get into
the act." He concluded: "Under these often
trying circumstances the creative originality
in advertising becomes a matter of knowing
everything that was done before, and crib-
bing only from the least known examples."
Of particular interest to the representa-
tives of the advertising agency field was a
lengthy presentation on creativity in market-
ing today, delivered by Remus A. Harris,
new products manager of Colgate-Palmolive
Co.'s toilet articles division. Mr. Harris
Broadcasting
minced few words, charged that the coun-
try was suffering from "a hangover of pro-
duction-minded thinking in a total market-
ing economy." Specifically, Mr. Harris felt
that management today tries to sell what it
can make, rather than make what it can
sell. "No one can sell what no one will buy,"
he declared, citing the current auto lag in
Detroit as a case in point. For three years
up to 1958, he maintained, "American con-
sumers had paid the bill for the cars . . .
they were statistically and financially ready
to buy. But when the public saw the designs
offered by Detroit, it stopped, looked again
and decided to wait. Result: Automobile in-
ventories backing up, production cut and a
rush to get the 1959 models out early."
He said that America "has changed from
a sales economy to a purchase economy;
people do not want to be sold, people want
to buy, [as] witness the success of the super-
market and its self-service principles and
the decline of the local grocery store. . . ."
"When women help themselves their pur-
chases are usually larger than anticipated,
particularly when merchandise is scientif-
ically arranged. . . ."
The challenge: "We must be creative mar-
keters ... we must be creatively marketing-
minded, and that means consumer-oriented
and consumer-minded. No longer caveat
emptor but caveat mercator."
The suggestion: '"More emphasis on brand
development for brand marketing depart-
ments such as exist at Procter & Gamble
and General Foods, who know that "the
consumer is boss. They know it is their
first job to find out what consumers need
and want in their products . . . and then
produce brands that will meet these needs
and desires."
The most unusual "speech" of the entire
session was played, not read. Guitarist Eddie
Condon was joined by trumpeter Rex Stew-
art, drummer George Wettling, pianist Eddie
Schroeder and other musicians, in a demon-
stration of creative improvisation. Their
rendition of "Muskrat Ramble" and other
Dixieland pieces left little doubt that pure
jazz isn't pure; it's the "living end" of
creativity.
SIX
VOICES
AND A
GUITAR
PAUL SMITH, president, Calkins &
H olden:
"Creativity has been so neglect-
ed that most people don't know
about it . . . and most people
don't want to know about it."
VICTOR BORGE, humorist-pianist: GEORGE AVAKIAN, vice president,
World-Pacific Records:
"Too often, an advertiser will "Advertising should use more
lose the friendship he has built of the creative talents and im-
up through his star midway in provisations of the avant-garde
the commercial." composer."
M. F. AGHA, consultant, art direc-
tor and designer:
"Advertising becomes a matter
of knowing everything that was
done before and cribbing only
from the least known examples."
Broadcasting
SAUL BASS, movie-advertising de-
signer and art consultant:
"We have had several years of
'McCall's' Togetherness. I would
like to propose a few years of
'Aloneness'."
REMUS A. HARRIS, Colgate-Palm-
olive toilet aritcles division:
"America has changed from a
sales economy to a purchase
economy: People do not want
to be sold— they want to buy."
EDDIE CONDON, guitarist:
April 7, 1958
Page 37
ADVERTISERS 8 AGENCIES continued
BUSINESS BRIEFL
FLIGHT PLAN • KLM Royal Dutch Air-
lines, N. Y., last week launched extensive
advertising campaign, to include use of spot
radio in eight major market cities — New
York, Philadelphia, Washington, Miami,
Houston, Chicago, Los Angeles and San
Francisco. Three drives are planned, each
running for five weeks, on stations with
"quality audience." Agency: Erwin Wasey,
Ruthrauff & Ryan. N. Y.
TAFFY PULL • Gold Medal Candy Corp.
(Bonomo's Turkish taffy). Brooklyn, N. Y.,
placing four week tv campaign in major
eastern and midwestern markets effective
this Saturday (April 12). Campaign, geared
for children's programs, is essentially con-
test calling for identification of famous
persons. Emil Mogul Co., N. Y., is agency.
DESSERT TIME • Parti-Day Inc. (marketer
for dessert toppings). Oak Park, 111., through
D'Arcy Adv., Chicago, to use tv spots (60-,
20- and 10-second ID's) initially in Chicago
on test basis, expanding to other markets
starting in May.
NEW PRODUCT DRIVE • Purex Corp.,
South Gate, Calif., has started an introduc-
tory campaign for Bat Guano, plant food
whose distribution Purex is handling in
Southern California, using radio, tv and
newspapers. Potts-Ray, Los Angeles, is
agency. As larger shipments are available,
distribution and advertising will be extended
throughout the West and eastward until full
national coverage has been obtained.
GOLF DATE • Miller Brewing Co., Mil-
waukee, through Mathisson & Assoc., Mil-
waukee, has signed to sponsor one-half of
ABC-TV's All-Star Golf Tournament when
it returns to air next October. Matches for
next season will be filmed starting tomorrow
(Tues.) in Miami, network announced. Mil-
ler had same sponsorship agreement during
present season.
NEW WAFER • King Kone Corp. (Old
London line of Melba products and other
snacks), N. Y., is introducing new wafer
product, Pizza-Rino, this week with spot
schedule in New York, Philadelphia, Colum-
bus and Cleveland. Spots should be on air
in most or all markets by April 21 for
initial six-week run. Station lineup as of
last week: WPIX (TV) and WCBS-TV New
York, KYW-TV Cleveland, WBNS-TV Co-
lumbus and Philadelphia stations to be de-
termined. As many as 30 spots weekly will
be used. National distribution is expected
by Sept. 1 for product that is distributed
through chains and independent grocery
stores. Richard K. Manoff Inc., N. Y., is
agency.
DDttE DELUGE • Dixie Cup division
(Dixie Cup home dispensers, refill packages,
etc.) of American Can Co., Easton, Pa., has
ordered saturation campaign on NBC-TV
calling for sponsorship of quarter-hour seg-
Page 38 • April 7, 1958
l# WHO'S BUYING WHAT, WHERE
ments of each of network's 1 1 daytime pro-
grams as well as participations in Today and
The Jack Paar Show. Campaign will run
for one month beginning April 17. Hicks
& Greist, N. Y., is agency.
GROUCHO SPONSORS • Toni Co.,
through Tatham-Laird Inc., Chicago, has
renewed Groucho Marx's You Bet Your Life
for fall on NBC-TV in new time period,
Thurs., 10-10:30 p.m. EST, effective late
September or early October. Program will
replace Rosemary Clooney Lux Show in
that segment, with Lever Bros, (sponsor of
latter) assuming other half of Life dropped
by DeSoto (through BBDO).
Pabst-Pepsi Merger
Is Talked by Pabst
Speculation that talks may be reopened
looking toward a possible "merger or con-
solidation" of Pabst Brewing Co. with Pepsi-
Cola or perhaps with other companies was
revived last week.
Conjecture arose after Pabst's manage-
ment slate, headed by Harris Perlstein,
chairman and president, won a bitter proxy
fight over a stockholder committee Thursday-
After the battle John Toigo, who resigned
as vice president and marketing director of
Joseph Schlitz Brewing Co. to seek the
Pabst presidency, reported he would con-
tinue working for the Pabst-Spaeth stock-
holder group.
Mr. Toigo plans to remain in the group's
employ at a maximum $50,000 annual
salary and to research Pabst merchandising
problems. He resigned his reported $100,-
000-per-year post at Schlitz after a two-year
tenure.
Throughout the stockholders' meetings,
Mr. Perlstein reiterated he favored merging
with Pepsi-Cola "if it would help Pabst."
He added that if management won, explora-
tory talks may be renewed with Pepsi-Cola
or other firms, with a view to a possible
merger or "straight-out acquisition." He
noted previous discussions with Pepsi had
bogged down because of the proxy issue
[Advertisers & Agencies, March 24].
Between them, Pabst and Pepsi-Cola
probably spent $15-20 million in advertising
last year, with both clients heavy in tele-
vision. (Pepsi allocated over $3 million to
spot and Pabst equal amounts of about $1.5
million each for spot and network in tv.)
Final tally of the proxy fight, announced
Thursday, showed the Perlstein management
group with 2,266,298 shares (55.1%) and
1,759,399 (or 42.78%) for the insurgent
slate headed by David Pabst and Carl J.
Spaeth. A total of 4,028,693 of 4,112,377
shares outstanding were voted. After the re-
sults, Mr. Perlstein said he would remain as
president "for the time being."
Mr. Spaeth warned that Pabst should
adopt "creative merchandising methods" lest
it continue to drop farther behind its com-
petitors. One of the charges voiced by the
rebel group was that present Pabst manage-
ment has "frittered away" advertising monies
on televised fights and that total 1956 ex-
penditures represented $1.99 a barrel, "the
highest in the industry."
During the proxy hearing Mr. Toigo de-
scribed Pabst's problems as essentially those
of "marketing, sales, merchandising, adver-
tising and promotion."
Kudner Shifts Continue;
Newman, Millard Leave
The second realignment of the executive
staff at Kudner Adv., New York, in two
months was announced last week following
the resignation of two key agency executives
— Paul E. Newman, executive vice presi-
dent, and J. W. Millard, a vice president
and secretary.
Both Messrs. Newman and Millard were
long-time executives on the General Motors
Corp. account, the large portion of which
has been withdrawn from Kudner. Last
December the Buick Div. of General Motors
(estimated billing: $23 million), announced
the termination of its 22-year association
with Kudner and two weeks ago GM's
Frigidaire and GMC Truck & Coach divi-
sions (estimated billing: $9 million) with-
drew their business from the agency [Ad-
vertisers & Agencies, March 31].
No reasons were specified for the resigna-
tions of Messrs. Newman and Millard.
At the same time, C. M. Rohrabaugh,
president of Kudner, announced changes in
the board of directors and the executive
committee "in order to strengthen the
agency's operation." New directors are
Robert W. Bode, Andrew G. Diddel, Charles
W. Doughtie, Donald Gibbs, Robert Mur-
ray Haig, William A. MacDonough, Rodger
S. Harrison and Charles A. Holcomb. They
will serve with other board members includ-
ing Mr. Rohrabaugh, Charles R. Hook Jr.,
William J. Griffin Jr., Amedee J. Cole and
John H. Sheldon.
New members of the executive commit-
tee are James F. Black, Mr. MacDonough
and Mr. Holcomb. Carl Phares Jr. was
elected secretary of the agency.
Vincent F. Aiello, copy chief, has asked
to be relieved of his responsibilities as a
director and a member of the executive com-
mittee, but will continue as copy chief.
Compton, CN&P in Pact
Compton Advertising Inc. has announced
an affiliation agreement with Carvel Nelson
& Powell Adv. Agency, Portland, Ore.
Compton accounts will get regional serv-
icing in the Pacific Northwest from CN&P.
Compton, with offices in New York, Chi-
cago, Milwaukee, Los Angeles and San
Francisco, will provide CN&P with service
in consumer and industrial marketing, mer-
chandising, media research and creative ad-
vertising. While details are being completed
CN&P will maintain its name and opera-
tional procedures in Portland and will con-
tinue to function as a fully-staffed agency
for local clients.
Broadcasting
they love us in Boston
they love us in Atlanta
they love us in Birmingham
they love us in Milwaukee
they love us in Phoenix
they love us in SanDiego
T& Ik % Awi
San Francisco will love
Research reveals remarkable market variations.
Bartell Family Radio creates exciting program-
ing based upon local predilections, customs,
tastes. Golden Gate people will love this radio
because it is uniquely San Francisco.
ScmMe /t... cutd$e£e/t/
1260 snn FRnncisco
l
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1—1090 In lOJIOnssI
□EG I Irryftaf
AMERICA'S FIRST RADIO FAMILY SERVING 10 MILLION BUYERS
Sold Nationally by ADAM YOUNG, Inc. for VVOKY The KATZ Agency
Broadcasting
April 7, 1958 • Page 39
Take Danny Thomas. He has been a funny fellow for a long time.
But it wasn't until he appeared on the CBS Television Network
that a nationwide audience laughed him into the Top Ten — where
he has been ever since.
Is he funnier than he used to be? Perhaps. For nothing stimulates
a performer like applause. And programs in almost every category
get the most applause on the CBS Television Network.
Take "Gunsmoke," television's highest rated Western.
Take "G. E. Theater," television's highest rated weekly drama.
Take "Alfred Hitchcock Presents," television's highest rated mystery.
Take "I've Got a Secret" television's highest rated quiz show.
Take the four "Lucille Ball-Desi Arnaz Shows" television's highest
rated "special" broadcasts this season.
And take the average program on the network's schedule.
This schedule has consistently won television's largest average
nighttime audience in the 65 consecutive Nielsen Reports issued
between July 1955 and now.*
Since success, like laughter, is contagious, advertisers have
discovered that good products, like good programs, do better on . . .
THE CBS TELEVISION NETWORK
ADVERTISERS 8 AGENCIES continued
TV AD ACCEPTANCE IN FUND STUDY
• Taste standards, BMI-ASCAP feud also on 'tentative' list
• Already under scrutiny: FCC-government, toll tv, ratings
How far has The Fund for the Republic
gone in its planned "study" of the televi-
sion medium since it was announced last
December [Government, Dec. 23, 1957]?
The answer: the fund has mapped out a
broad and general area of inquiry. Accord-
ing to current plans, the fund expects to
cover several aspects of television, including
a consideration that it review "television's
standards for acceptable advertising, with a
special inquiry into the new subliminal type
of advertising."
In addition to advertising acceptance on
tv, the fund would concern itself with broad-
caster use of musical composition and most
likely touch on the BMI-ASCAP situation.
The fund already has embarked in three
areas: the governmental study (particular
reference to FCC policies); "an objective
study of the problems presented by proposals
for toll television," and an examination of
audience rating systems.
The advertising acceptance study is one
of five areas still being considered but not
yet entered. The other four include: (1)
an analysis of how the mass media are
"interrelated," (2) a study of broadcasters
and a survey of the "structure of television,"
(3) an inquiry into the controversy over
the use by broadcasters of musical composi-
tions and other creative works (presumably
the BMI-ASCAP feud) and (4) a study of
the "interpretations of 'good taste' and the
effects upon television programs of 'the re-
quirements of national security.' "
The mass media project (primarily tele-
vision) already has a tentative budget —
about $240,000 for this year. (The fund's
current plans and allocation can be com-
pared to the FCC's Network Study Staff
that spent two years and $221,000 in in-
vestigating television network activities.)
The fund is an independent non-profit
institution set up originally with Ford
Foundation millions. It was established in
1952 with grants totaling $15 million. As
of June 30, 1957, the fund had spent a
total of $8.5 million in various projects
centering on civil liberties and freedoms.
Here is the history of the tv study: Nearly
a year ago, the fund's board of directors
decided to "concentrate on a searching
examination of the questions facing Amer-
icans in preserving a free society under 20th
Century conditions." Basic issues of free-
dom and justice now involve more than
traditional issues as formed in the 18th
Century, the board determined, and thus
last June announced it would go into a
number of questions. Among these are
some institutions which did not exist at the
time of the Bill of Rights: "the modern
corporation, the labor union, the media of
mass communications, the organized polit-
ical party."
It did not take long for the fund's Com-
mittee of Consultants on the Basic Issues
to find that in the mass communication field,
television wields tremendous power and
influence. Robert M. Hutchins, the fund's
president, said as much when he noted last
December that "surveys have shown that
people spend more time with television than
with magazines, newspapers and radio com-
bined.
"The latest estimates indicate that more
than 41 million American homes have tele-
vision sets and these sets are in operation
several hours a day. It has become in-
creasingly clear that television is having a
tremendous impact on our society."
The first phase of the inquiry — that of
government and the FCC — was described
formally as "a study of the application of
the First Amendment's guarantees of free
speech to the medium of television and an
analysis of the role of the FCC as a
regulatory body in this field." This phase,
though underway, has a long way to go.
But already well on its way is an inquiry
into the toll tv vs. free tv controversy. An
independent survey of the field is being con-
ducted for the fund by Robert W. Horton,
a writer associated with the fund (formerly
director of the National Defense Advisory
Commission and a former Scripps-Howard
columnist in Washington and at one time
a news commentator with CBS) .
The fund has people at work sifting and
studying the voluminous material on the
governmental phase (and with the current
hearings in Congress and at the FCC, the
material is coming in at a faster pace than
it can be digested) — a "tremendously com-
plex field," a fund executive explains.
In addition to having assigned a survey
on toll tv, the fund is looking over the
problem of audience ratings. And, the
fund, it is learned, has been making round-
robin calls on network executives and the
network's top news directors, gathering in-
formation and leads for the inquiry.
Eric F. Goldman, Princeton U. professor
and Bancroft prize winner, has special re-
sponsibility for the mass media study. Prof.
Goldman also is a member of the consulting
committee which recommended the project.
Three members of the fund's board of
directors act as liason directors and Frank
K. Kelly, a vice president with the fund,
is staff director for the project.
P&G Staying With 'Loretta'
Procter & Gamble has signed a new con-
tract with Loretta Young for 1958-59 season
following expiration of a five-year NBC pact
for the Loretta Young Show. Production of
the new series starts in July. Miss Young
will be hostess on all shows, starring in some
herself, and presenting 18 with guest stars.
Negotiations with NBC are now in progress
for syndication of films broadcast over the
past five years.
Blauhut Heads Parkson Tv-Radio
Don Blauhut will represent Parkson Adv.
in the supervision of all network shows of
its client. Pharmaceuticals Inc. and that
firm's J. B. Williams Co., both of New
York. Mr. Blauhut, associate television and
radio director at Parkson, becomes director
of tv and radio, Ted Bergmann, Parkson's
president, announced last week.
COLOR
The Next 10 Days
of Network Color Shows
(all times EST)
CBS-TV
April 8, 15 (9:30-10 p.m.) Red Skelton
Show, S. C. Johnson & Son through
Foote, Cone & Belding and Pet Milk
through Gardner Adv.
NBC-TV
April 7-11, 14-16 (3-4 p.m.) NBC
Matinee Theatre, participating sponsors.
April 7, 14 (7:30-8 p.m.) The Price Is
Right, Speidel through Norman, Craig
& Kummel and RCA Victor through
Kenyon & Eckhardt.
April 8 (8-9 p.m.) George Gobel Show,
RCA-Whirlpool through Kenyon & Eck-
hardt and Liggett & Myers through Mc-
Cann-Erickson.
April 9 (9-10 p.m.) Swing Into Spring,
Texaco through Cunningham & Walsh.
April 10 (7:30-8 p.m.) Tic Tac Dough,
Warner-Lambert through Lennen &
Newell and RCA Victor through Kenyon
& Eckhardt.
(VST I N G
April 10 (10-10:30 p.m.) Lux Show
starring Rosemary Clooney, Lever Bros,
through J. Walter Thompson Co.
April 12 (8-9 p.m.) Perry Como Show,
participating sponsors.
April 12 (10:30-11 p.m.) Your Hit
Parade, Toni through North and Ameri-
can Tobacco Co. through BBDO.
April 13 (7-7:30 p.m.) My Friend
Flicka, sustaining.
April 13 (8-9 p.m.) Steve Allen Show,
S. C. Johnson & Son through Needham,
Louis & Brorby, U. S. Time Corp.
through Peck Adv. and Greyhound
through Grey Adv.
April 13 (9-10 p.m.) Dinah Shore Chevy
Show, Chevrolet through Campbell-
Ewald.
April 15 (8-9 p.m.) Eddie Fisher Show,
RCA-Whirlpool through Kenyon & Eck-
hardt and Liggett & Myers through Mc-
Cann-Erickson.
April 15 (9-10 p.m.) Jerry Lewis Show,
Oldsmobile through D. P. Brother.
April 16 (9-10 p.m.) Kraft Television
Theatre, Kraft Foods Co. through .1.
Walter Thompson Co.
Page 42 • April 7, 1958
Broadcasting
Chuck Bergeson
Genial Host of WJBK-TV's
"Ladies' Day"
On the air continuously for over 8 years and the only show of its kind
in Detroit, Chuck Bergeson's "Ladies' Day"
(Monday thru Friday, 9:30-10 A.M.) is a consistent daytime favorite
in the 1,900,000 TV homes served by WJBK-TV.
Celebrities ask to appear on "Ladies' Day," and women's clubs
book months in advance to join the fun in person. More than
200,000 women have participated in the studio audiences during
the program's 2,080 consecutive telecasts since 1950.
One in a series of local personalities and features,
complementing the fine CBS program lineup, that make
WJBK-TV a vital force in Detroit.
WJBK-TV
CHANNEL
100,000 watts, 1,057- ft. tower • Basic CBS
Full color facilities
Represented by THE KATZ AGENCY, INC.
ORER NATIONAL SALES OFFICES: 625 Madison, New York 22, N. Y.; 230 N. Michigan, Chicago 1, III.; 1 1 1 Sutter, San Francisco, Cc
ADVERTISERS 8 AGENCIES continued
BIG STAKES RIDE RUBINSTEIN TEST
• Cosmetic maker may renew tv's Caesar-Coca team after trial
• Company's media history explains coolness to spot tv, print
On Sept. 29, 1957 — 24 hours after her
advertising agency, Ogilvy, Benson &
Mather, first presented the idea of sponsor-
ing comic Sid Caesar and his troupe — the
Princess Artchil Gourielli-Tchkonia met
with several ABC-TV executives in her
plush, 26-room Park Avenue triplex to sign
a forceful "Helena Rubinstein" to the con-
tract that would wed her multi-million-dol-
lar, world-wide cosmetics empire to net-
work television for a "try-out" of 18 weeks.
This "test" — and Rubinstein officials re-
gard it as just that — is to end officially May
25 and by then will have cost the advertiser
an estimated $1.75 million. Present indica-
tions point to possible renewal of Sid
Caesar Invites You (ABC-TV, Sun., 9-9:30
p.m.) with speculation centering on whether
the show might be enlarged to 60 minutes
with Rubinstein picking up 50% of the tab.
Ratings over the past two months have
been fluctuating from very high to very
low — the latter the night of March 2 when
Bob Hope was pitted against Caesar, with
Hope scoring 33 and Caesar 9. But "we
don't go by ratings," says a Rubinstein ad-
vertising official. "We're only interested to
see whether the goods move." Apparently
they are moving.
The Rubinstein-Caesar-Coca announce-
ment came as somewhat of a surprise to
the broadcast industry, although it was no
secret that Mr. Caesar and Miss Coca had
been talking reconciliation terms since early
last summer. The industry's surprise was
not unjustified: Rubinstein, ranking eighth
among those cosmetics firms which bare
their corporate earnings, had tried tv for
an 11-month period during 1955-56, spent
$750,000 in fiscal 1956 in 34 markets and
then dropped tv to return to print.
What made Rubinstein change its cor-
porate mind and return to tv? The reasons
are numerous and complex, even though
an ABC-TV executive sums up the situa-
tion as follows: "It was simply a marriage
of simple economics and necessity con-
ducted by a man who knows his show busi-
ness." The man: Oliver Treyz, ABC-TV
president.
Mr. Treyz is only part of the story. The
rest can be found in a look at Rubinstein's
corporate standing in the cosmetics industry.
Founded in 1902 in Melbourne, Australia,
by the Polish-born, self-taught beautician,
then 31, the Rubinstein empire began to
grow in 1908 when Miss Rubinstein (leaving
the Australian salon in the care of her sis-
ters, Ceska and Manka) opened a 20-room
"Maison de Beaute" in London and began
catering to the aristocracy. In 1912, she
took her business to Paris and in 1915 to
New York. Meanwhile she developed many
"firsts" in skin treatments, the upshot being
that for the next 20 years Rubinstein had
a virtual monopoly in the beauty-prepara-
tion field. At this time, the name Revlon
first cropped up as a potential rival with a
new opaque nail polish; Elizabeth Arden
likewise began to appeal to those who could
afford beauty treatments. But it wasn't until
the age of television that Rubinstein realized
it was being passed — in the retail end of
the business — by sleeker and harder-selling
competitors such as Avon (door-to-door dis-
tribution only), Chesebrough-Pond's, Helene
Curtis Industries, Max Factor, Toni, Shul-
ton, Coty, and, of course, Revlon.
At the time Rubinstein first tried spot
tv, its No. 1 competitor was Revlon. It still
is. Where Rubinstein had spot, Revlon had
network and therein lies the crux to this
tale. Explains Sara Fox, Rubinstein adver-
tising director: "We could introduce a new
product only to find that one of our net-
work-using competitors likewise would come
out with a similar product. The upshot was
that they had the national audience in one
fell swoop and we didn't." Miss Fox says
"it isn't polite" to cite specifics, but beauty
fashion industry observers can cite numer-
ous instances of the Rubinstein vs. Revlon
battle; Rubinstein in the early fifties mar-
keted Deep Cleanser, a liquid skin cleanser,
using print through the years; subsequently,
on tv, Revlon introduced Clean 'n Clear. To
make matters worse, Toni Div. of Gillette
Co., another tv network user, introduced
its Deep Magic liquid skin cleanser. (Now,
armed with a network show of its own,
Rubinstein reassuredly has marketed Dew-
Kissed lipstick, a moisture-laden brand,
beating out Revlon with its Lustrous Lip-
stick. The battle right now is 50-50.)
What bothered Rubinstein more than the
fact that its rivals had money to spend in
network was that spot tv wasn't living up
to all it claimed it could do for cosmetics.
Explains Larry Wechsler, Rubinstein adver-
tising manager: "We've built our business
on demonstration and we want to demon-
strate on tv. But you can't do a thorough
job in 20 seconds." He referred to the pau-
city of one-minute spots in Class A time.
"The stations told us that if we wanted
prime evening time, we'd have to settle for
the short spots — or nothing at all." So
Rubinstein got out of tv.
And when it learned the hard way that
it doesn't pay to introduce new products in
print when the competition has tv, Rubin-
stein called a halt to such new product intro-
duction, concentrating on building and de-
RUB1NSTEIN SALESWOMEN: HERSELF (L) AND LIZ ALLEN
Page 44
April 7, 1958
Broadcasting
... in fact
WSJS television outsells all other stations
in Piedmont North Carolina and Virginia
television
WINSTON-SALEM
WSJS television
blankets the biggest,
richest market in the Southeast
The Piedmont section of N. C. and Vir-
ginia offers the advertiser a regional
market with concentrated population in
the most industrialized and progressive
area in the Southeast.
75 COUNTIES
IN 4 STATES
Largest metropolitan
area in the Piedmont:
Winston-Salem
Greensboro, High Point
Total Market Population:
3,198,000
Set Count — 606,109
Households — 831,500
Total Retail Sales
$2,936,261,000
Consumer Spendable
Income —
$4,121,456,000
Maximum Power
316,000 Watts
Mountain top Tower
2,000 feet above
average terrain
Our current Market Data Book with
complete information and cover-
age maps is available.
CHANNEL 12
television
WINSTON-SALEM
CALL HEADLEY-REEB, REPS.
Broadcasting
April 7, 1958 • Page 45
ADVERTISERS & AGENCIES continued
veloping its arsenal within the corporation.
Thus, when it got into network this past
January, Rubinstein not only had the Dew-
Kissed lipstick on hand, but also Mascara-
Matic, the first automatic waterproof
mascara applicator; Beauty-Dew, billed as
the first liquid cold cream in cosmetics
history; a moisture agent named Skin Dew,
and the full line of Color-Tone shampoos.
(Though Rubinstein has been known long-
est for its specialized products in the
premium price line — such as estrogenic
hormone preparations — the Sid Caesar-
Imogene Coca program will be used pri-
marily to push competitively priced items.)
To match its competitors dollar for dollar,
Rubinstein has even borrowed their tech-
nique of using a "spokeswoman" to build the
corporate and product image. Revlon has
its Barbara Britton and Factor its Polly
Bergen and Anne Jeffreys, but Rubinstein
is taking a flyer with a relatively unknown
personality, Broadway ingenue Elizabeth
Allen, who won the lead in Peter Ustinov's
"Romanoff and Juliet" last year.
Miss Allen's job has been made consider-
ably easier because the name Helena Rubin-
stein is so well known. Motivational re-
searcher James M. Vicary — a man better
known these days as the inventor of the
subliminally-projected tv commercial — was
retained seven years ago by OB&M to con-
duct a word association poll among 51
women representing, in Mr. Vicary's estima-
tion, a cross-section of the average cosmetics
consumer. When asked what word they
associated with "Rubinstein," 27 — over
50% — replied either "Helena" or "cos-
metics." Four more said "lipstick," 3 said
"makeup," and the rest mentioned such
non-cosmetics as the piano (after pianist
Artur Rubinstein) and even "Serge" (after
international banker-playboy Serge Rubin-
stein, murdered in his Fifth Avenue apart-
ment several years later).
The Sid Caesar Invites You series has
been described by some industry people as
"a good deal." No one at Rubinstein denies
this, least of all Madame Rubinstein her-
self who still maintains a shrewd woman's
eye on bargains while conducting the top
management role of her firm. In terms of
investment, the $80,000 a week (time and
talent) represents 75-80% of the total Janu-
ary-June national advertising appropriation.
The Rubinstein advertising department con-
siders the network deal to be one of the
best it ever made. Some oldtimers in the
firm dispute this privately, but one thing
is certain: best or not, the Rubinstein-
Caesar contract may be one of the fastest
deals negotiated in recent broadcast history.
Last summer, ABC-TV's Mr. Treyz, then
vice president of that network, had been
seeking a way to bring Sid Caesar and
Imogene Coca back together after an in-
terval of three years. The comedian had
left NBC-TV on his own. Miss Coca had
severed her own NBC-TV contract a year
earlier, claiming she wanted an "out"
from guest appearances. Around that time,
OB&M's David Ogilvy, a close friend
of Madame Rubinstein, hired Hendrick
Booraem Jr. as radio-tv vice president and
instructed him to find a suitable tv show for
the Rubinstein company. Messrs. Booraem
and Treyz met one morning for coffee and
Mr. Treyz made his pitch: "I can give you
Caesar and Coca if you give me a sponsor."
That night, Mr. Treyz had Mr. Caesar's
signature. The next morning, Messrs. Ogilvy
and Booraem and friends marched into
the Rubinstein triplex and without benefit
of charts or even a pilot film told the Princess
that this was the show. She didn't say yes
or no. For the next 12 hours, she merely
INTERESTED PARTIES (I to r): David Ogilvy, president of Ogilvy, Benson & Mather;
Sid Caesar; Mine. Rubinstein; ABC-TV President Ollie Treyz.
Page 46 • April 7, 1958
called up all her friends and business ac-
quaintances who were familiar with the
old antics of Caesar and Coca. The next
morning the spry, diminutive octogenarian
called for the contract for signing.
Although her sons by her first marriage,
Horace and Roy V. Titus, both are active
in running the show at Rubinstein, the
decision was strictly hers.
Nielsen Is At Work
On Instant Ratings
A. C. Nielsen Co. officially confirmed last
week the development of its own tv instan-
taneous measurement device — and visitors
to its Chicago headquarters have had an op-
portunity to see it in action.
The market research organization also
said it has discussed the Instantaneous Audi-
meter device with network officials but has
not actively tried to "promote" the instru-
ment for use.
Nielsen has been conducting a "pilot stage
operation" with a new audimeter in about
two dozen Chicago homes since last fall and
reports "continuing evolution and improve-
ment." Similar tests were conducted in a like
number of homes by Nielsen in Chicago and
New York in 1946. The instrument is com-
parable in objectives to American Research
Bureau's Arbitron, which will become oper-
ative this year.
Initial confirmation came out last week in
The Nielsen Newscast March issue, report-
ing "considerable interest" by visitors who
have seen the device. Nielsen reported "the
I. A. automatically compiles homes-using
television and station-audience data each
minute round the clock, printing out (on
tape) minute-by-minute and quarter-hour
summaries."
Nielsen spokesmen describe the device as
more utilitarian than eye-appealing, with
"simplicity" as its keynote. It involves the
use of telephone wires between the Chicago
homes and Nielsen offices on a daily basis.
It's acknowledged that Nielsen has not
actively publicized the instrument, primarily
because of the cost factors involved at this
time, but "some progress" is continually
being made along this line. While Nielsen
is not expected to begin instantaneous opera-
tions in the immediate future, there are in-
dications it may do so before year's end.
Gamble Offers Agency Checklist
Robert M. Gamble Jr. Inc., Washington
advertising agency, has prepared a book-
let, Patterns for Appraisal of Your Adver-
tising and Merchandising Agency. Check-
lists for agency performances cover points
studied in the American Assn. of National
Advertisers' Frey Report and are organized
under these headings:
Sales and mefl|handising skills, business
relationships with clients, departmental or-
ganization, agency's growth and financial sta-
bility, professional standards, backgrounds
of agency personnel, and services to clients
in advertising, merchandising, planning and
management. Mr. Gamble, president of the
agency, has offered Patterns free to anyone
who writes for it on a business letterhead to
1025 Connecticut Ave. N. W., Washington.
Broadcasting
shine on harvest moon- Portland, Ore. hard to get- Sacramento . cowboy from Brooklyn- San Antonio green light- Columbus
1*
^81
o
-
ADVERTISERS & AGENCIES continued
Why U. S. Steel expended $1 million
in a two-year quest for a new image
There's a new look to U. S. Steel adver-
tising. So new that it may even take into
account television spot — marking the cor-
poration's first use of non-network televi-
sion— though probably not until late this
year or early 1959. The purpose: to slam
home the new corporate image of U. S.
Steel.
U. S. Steel unveiled this "new look" last
week. It is the end product of a two-year
study of how better to sell Americans on
U. S. Steel Corp. as a corporation, as well
as to how better to sell Americans on more
products made of steel.
U. S. Steel, which last year had a net
income of $419.4 million in spite of a
steady decrease of the total market — 32 to
28.7% over the past 10 years — has good
reason to make Americans more "steel
conscious." So do its competitors such as
Bethlehem, Republic, Inland, Crucible, Al-
legheny, National and Youngstown Sheet
& Tube. The tried-and-true Wall St. maxim
that "if you want to know the state of the
economy, watch steel," took on consider-
able meaning last week as steel ovens were
working at 48% of capacity, as Detroit
laid off more auto workers and as aluminum
salesmen told their customers of a two-cent
per pound price reduction.
The "new look" has been in the making
for two years [Closed Circuit, March 10].
Its cost to date has been estimated at roughly
$1 million (research and development); its
execution will probably add in excess $2
million to its already fat corporate budget
of $9 million (of which $3 million goes
toward its alternate-week sponsorship of
the Theatre Guild's U. S. Steel Hour on
CBS-TV Wednesdays, 10-11 p.m. Coinci-
dentally, the company last week announced
renewal of the CBS-TV program for an-
other year).
Before deciding on its new symbol and
theme ("Today's U. S. Steels lighten your
work . . . brighten your leisure . . . widen
your world"), U. S. Steel and its agency,
BBDO New York, called in Alfred Politz
Research Inc. to conduct an exhaustive sur-
vey of what Americans thought of steel
products generally, U. S. Steel in particular.
Meanwhile, the design firm of Lippincott
& Margulies fashioned a new "USS" logo
which premiered on the Steel Hour last
month.
According to Bennett Chappie, adminis-
trative vice president (commercial), Politz
found that most Americans tended to as-
sociate steel with heavy machinery, strength
and heaviness. They erroneously assumed
stainless steel to be "much lighter and more
reasonably priced . . . both, incidentally,
untrue." And while the public gave U. S.
Steel a high rating on product-oriented
factors such as research and bigness ("big-
ness is greatness"), it knew little, if any-
thing, about its divisions and subsidiaries
such as American Bridge, American Steel
& Wire, National Tube, Universal Atlas
Cement, etc. In fact, less that 10% of the
population, according to Politz, could tie
Page 48 • April 7, 1958
these companies up with U. S. Steel al-
though in many instances they had heard
of the existence of these companies. Sug-
gested Politz: publicize the fact that they
are "part of the family."
BBDO recommended that since Politz
had found that 66% of the population could
associate and identify the "USS" trademark
with U. S. Steel — a very high number — the
logical solution would be to develop a way
whereby all U.S.S. products could be tagged.
Enter Lippincott & Margulies and the tri-
colored symbol (see picture). Said Mr. Chap-
pie: "We will execute an aggressive cam-
paign to promote the use of the new mark
on steel products as they leave the factory
and as they go on display at the point of
sale." The label will not identify U. S. Steel
"products," as products made by U. S.
Steel; a label which bears the tri-coior
symbol and the "lighten-brighten-widen"
NEW LOOK LABEL is examined by Jack
Brand and Sheila Jackson, team of commer-
cial announcers on the U. S. Steel Hour.
slogan will simply say steel." It will be of-
fered by U. S. Steel to its competitors at
cost in hopes of stimulating over-all steel
sales. "Since we sell to just about everybody
in the consumer product business, anything
that helps steel helps U. S. Steel," a spokes-
man declared.
In effect, U. S. Steel is doing what Alumi-
num Co. of America did three years ago.
Only early in 1955, Alcoa — one of the four
giant aluminum firms (with Kaiser, Reynolds,
Aluminium Ltd.) cutting into much of Steel's
business — was faced with a minor crisis:
Defense Dept. orders had been cut consider-
ably following the Korean truce; aluminum,
which has grown like Topsy, had to find new
markets to accommodate stepped-up produc-
tion. Most logical market: the home. In
June of that year, its agency, Fuller & Smith
& Ross, New York, announced it would not
be picking up the Edward R. Murrow-
Fred W. Friendly' See It Now on CBS-TV
(which Alcoa had been using as an institu-
tional prestige program). Its reason: Alcoa
was "going consumer." It came out with a
new red-and-blue symbol and a slogan ("You
Can Live With Aluminum"), and a tag
("We chose Alcoa . . .") which Alcoa cus-
tomers could attach to their household prod-
ucts. In December 1955, Alcoa supple-
mented its NBC-TV Alcoa Theatre with a
"vertical" sales push on that network; all
day Dec. 6, Alcoa pushed its "new look"
on network and, in some cases, spot.
Just how and when U. S. Steel will place
its spot drives is still to be worked out.
While U. S. Steel executives admit privately
that at the outset such a push would be
limited in size and expenditure, it is expected
that much emphasis will be placed on co-op
campaigns, either regionally (by U. S. Steel
customers and/or by local dealers selling
appliances made of U. S. Steel and bearing
the new "trademark." (U. S. Steel managed
to make considerable headway using the
last-mentioned system on radio during "Op-
eration Snowflake," both in 1956 and 1957).
The new tag will be applied to all products
made of U. S. Steel or by U. S. Steel sub-
sidiaries and divisions working for the con-
sumer. The Pittsburgh firm claims one-
third of its business is geared for the home
and farm, but it includes automobiles, which
in turn account for 80% of steel produced
for the consumer.
Just how much U. S. Steel will allocate to
tv spot has yet to be decided. Mr. Chappie
could offer no specifics nor could other of-
ficials of Steel's advertising department. (The
company is presently placing "some tv spot"
in the intermountain region on behalf of
its fertilizer and chemical products, may
use this schedule as a "test run" for the new
label). Should U. S. Steel decide to splurge
in spot (probably not until 1959) chances
are that any large allocations would also
include co-op funds. Spot is necessary in
the company's ad plans; it knows that not
everyone it wishes to reach watches Steel
Hour. It also is aware of Steel Hour's
excellent "sponsor identification" [Adver-
tisers & Agencies, Jan. 20] and realizes
that to purchase another network show would
merely diffuse that identification. Any way
one looks at it, Steel's "new look" is quite
a radical departure from the way it looked
to media in 1937 when U. S. Steel's total
ad allocation was $700,000.
Desilu's Hamilton Named
Lever Bros. Tv Consultant
Lever Bros., which ranked as fourth
largest national tv advertiser last year, has
appointed A. E. Hamilton, a former vice
president of Desilu Inc., as television con-
sultant.
It is presumed that Mr. Hamilton in his
capacity as consultant will offer the com-
pany advice on show properties including
their audience appeal. It could not be de-
termined whether he will recommend pro-
gram formats for Lever, but a spokesman
for the company said last week that this was
"possible." Lever indicated in New York
that Mr. Hamilton most likely will operate
on the West Coast and concentrate on
filmed properties. Edgar Kobak, station
owner and business consultant, is a con-
sultant to Lever Bros, in New York.
Lever in 1957 invested nearly $24 million
at gross rates in national tv, more than
$16.2 million in network and over $7.6
million in spot, according to compilations
made by Publishers Information Bureau and
N. C. Rorabaugh Co.
Broadcasting
WMT Radio
brings you
The latest Pulse (Jan. '58) for WMVs 34-county area maintains a well-established pattern: WMT— in every rating period (5 a.m. to
midnight, Mon. thru Fri.)— has more listeners (frequently twice as many, often three times as many) as the next most popular station.
WMT O CBS Radio for Eastern Iowa • Mail Address: Cedar Rapids © National Reps: The Karz Agency
ADVERTISERS & AGENCIES CONTINUED
Frigidaire, GMC Truck & Coach
Still Looking for New Agency
General Motors' Frigidaire and GMC
truck & coach divisions accounts (with
estimated total billings of $9 million) were
still unassigned Thursday. The accounts
withdrew from Kudner Adv. a fortnight ago
[Adv. & Agencies, March 31 J.
Key principals for both divisions were
busy all week talking with agencies, it
was reported, but no decisions were forth-
coming.
Among agency candidates, it was learned
that Campbell-Ewald Co. (which has GM's
Chevrolet) is "very much being considered,"
while McCann-Erickson (which recently
inherited Buick) was reported "not under
consideration," chiefly because it already
has competing Westinghouse Electric Co.
( refrigerators) .
Other agencies bidding for Frigidaire
reportedly included Benton & Bowles,
DArcy Adv. and Ted Bates. A Frigidaire
spokesman in Dayton, Ohio, merely re-
ported "we are considering several agencies"
and that a decision will be made "in due
time," probably within the next two weeks.
Campbell-Ewald Co. emerges as a front-
runner because it handles Chevrolet and
Delco products and is in line for GM's
Motorama showcase campaign. MacManus,
John & Adams is considered a favorite for
GMC truck & coach to complement its
Pontiac-Cadillac accounts. Cutoff dates on
Frigidaire and truck & coach accounts at
Kudner are effective with the appointment
of a new agency or agencies.
Taking Ratings at Face Value
Is Slanting of Facts: Roslow
The intelligent user of broadcast research
looks beyond the program's rating itself
and considers how the rating was ob-
tained; what it means and the competitive
and historical record of the time slot, the
program and the station.
This evaluation of the role of ratings in
broadcast research was offered by Laurence
Roslow, associate director of The Pulse
Inc., New York, in a talk March 27 before
the Television and Radio Advertising Club
of Philadelphia. He emphasized that unless
all the elements associated with a rating are
ascertained, "the rating is just a figure that
means only what its users want it to mean."
He added:
"Since ratings are used by both program
and sales people, it is obvious that each of
them wants the ratings for a different pur-
pose. Yet, too often each of them will use
ratings without additional information and
without knowing what they mean. If they
invested in the stock market in so unin-
telligent a manner, their portfolios would be
short on blue chips and overlong on blue
sky shares."
New Ad Monthly to Debut in May
RKM Pub. Corp., 575 Madison Ave.,
New York, has announced a new monthly,
Madison Avenue, "The Magazine of New
York Advertising." Carl E. Rogers, who
resigned last week as account executive with
Donahue & Coe and formerly was with
COUNTER-PUNCH
An 896-line ad stressing television as
"far and away America's top hard-sell
medium" was placed in the Wall Street
Journal last Wednesday by the Tele-
vision Bureau of Advertising. The
newspaper recently had run articles
interpreted by TvB as de-emphasizing
television's ability for hard selling.
Copies of the ad were distributed
to TvB members with a note explain-
ing that "with the talk of advertising
cutbacks, the increase in corporate
image concern, the public press neglect
of the facts about television as a busi-
ness, with the increasing importance
of the banking-financial industry to
the television industry, we thought it
time that the story of today's tele-
vision be presented." The note sug-
gested that stations use parts of the
ad on the air or place it in local papers,
and also pointed up TvB's work with
financial interests.
Lever Bros., is editor of Madison Avenue.
Managing editor is Bill Greeley, formerly
with Tide and Television Age magazines.
The first issue will appear about May 5,
aimed at executives of advertising agencies
and client firms in New York. Madison Ave-
nue will have controlled circulation.
A & A SHORTS
J. Walter Thompson Co., Chicago, an-
nounces move of quarters from 400 to 410
N. Michigan Ave.
Burke Dowling Adams Inc., N. Y., moves
media, research, marketing departments into
expanded 11th floor space at its Three E.
54th St. headquarters. Agency also occupies
entire 9th floor.
M. M. Fisher Assoc., Chicago, announces
opening of new enlarged quarters in Bell
Savings Bldg., 79 W. Monroe. Move was
attributed to expansion of personnel and
business.
AGENCY APPOINTMENTS
Schutter Candy Co. (Bit-O-Honey and Old
Nick), Chicago, which recently concluded
long term sales management agreement with
Chunky bars has appointed Grey Adv.
Agency handles complete Chunky and Kit
Kat line.
Di Giorgio Wine Co. has appointed Cole,
Fischer & Rogow, Beverly Hills, Calif., for
its Padre division (Champagne, sparkling
wines, vermouths and brandy).
Peugeot Inc. (French Peugeot automobile),
N. Y., appoints Needham. Louis & Brorby
Inc., that city, to handle its account. In-
tensive advertising promotion campaign was
launched with Peugeot 403's U. S. debut
at International Automobile Show in New
York April 5.
Venus Foods Inc. (dried fruits, dates,
cookies), L. A., has appointed Cole, Fischer
and Rogow, Beverly Hills, Calif.
Universal Foods Corp., Chicago, names
Elliot, Jaynes & Baruch, that city.
Pioneer Food Stores, King of Prussia, Pa.,
appoints Robinson, Adleman & Mont-
gomery, Philadelphia.
IXL Food Co., San Leandro, Calif., and
its subsidiary, Brett Sales Co., S. F., ap-
point Compton Adv., S. F., to handle their
canned Spanish and Italian style foods.
Toy Distributors Inc., Framingham, Mass.,
has named Daniel F. Sullivan, Boston.
HOW PEOPLE SPEND THEIR TIME
There were 124,216,000 people in the U. S. over 12 years of age during the week
March 23-29. This is how they spent their time:
71.9% (89,311,000) spent 1,875.5 million hours watching television
57.0% (70,803,000) spent 983.0 million hours ." listening to radio
83.7% (103,969,000) spent 431.2 million hours reading newspapers
32.1% (39,873,000) spent 186.1 million hours reading magazines
23.1% (28,694,000) spent 327.8 million hours . . watching movies on tv
23.7% (29,500,000) spent 115.5 million hours attending movies*
These totals, compiled by Sindlinger & Co., Ridley Park, Pa., and published
exclusively by Broadcasting each week, are based on a 48-state, random dispersion
sample of 7,000 interviews (1,000 each day). Sindlinger's weekly and quarterly
"Activity" report, from which these weekly figures are drawn, furnishes comprehen-
sive breakdowns of these and numerous other categories, and shows the duplicated
and unduplicated audiences between each specific medium. Copyright 1958 Sindlinger
& Co.
* All figures are average daily tabulations for the week with exception of the "attending
movies" category which is a cumulative total for the week. Sindlinger tabulations are avail-
able within 2-7 days of the interviewing week.
SINDLINGER'S SET COUNT: As of March 1, Sindlinger data shows: (1) 107,579,000
people over 12 years of age see tv (86.6% of the people in that age group);
(2) 41,671,000 U. S. households with tv; (3) 45,764,000 tv sets in use in U. S.
Page 50 • April 7, 1958
Broadcasting
THE PULSE, INC.
730 FIFTH AVENUE
NEW YORK 19, N Y
LOS ANGELES 48. CALIF-
LONDON
the complete Network picture!
SPONSORED
and
SUSTAINING
Largest available scientific sample
26 top markets
IN-HOME
OUT-OF-HOME TOTALS
atings per Quarter Hour
Audience Comp per program
• MEN, WOMEN, TEENS, CHILDREN
With the tremendous upswing in radio
now more than ever you need total tune-in—
outside listening correctly additive to in-home.
( Auto share is only part of out-of-home! )
No guesstimates— this scientific, accu-
rate sampling has established Pulse radio data
leadership since 1941. Standard in broadcast-
ing. A logical development from Pulse indi-
vidual markets now totaling over 175!
Homes using radio for each of the four
time zones are reported by quarter hours.
ABN, CBS, MUTUAL, NBC -each rating is
based on the local Metro areas of the local
affiliates — weighted proportionate to radio
families in each market.
You must see an actual report to under-
stand the widespread praise for this new buy-
ing tool. "Indispensable!"
Write for free copy on your business
letterhead, mentioning this magazine. $50 a
month for established subscribers — $100
otherwise. Get the complete network picture!
ing
r takes the
place of
INTERVIEWS
in the
730 FIFTH AVENUE
NEW YORK 19, NEW YORK
ULSE, Inc.
LOS ANGELES • CHICAGO • LONDON
4V4 x 8V2 inches HANDY POCKET SIZE 84 pages
EVERY MONTH you get Pulse validated data from . . .
• 10,000 different families per 5-day strip
• 4,000 different families per once-a-week program
• Metropolitan areas totaling 18,555,000 families
Individual Programs Networked in 10 or More of 26 Major Markets
ASTING
April 7, 1958 • Page 51
NETWORKS
THEY'RE SETTING SIGHTS FOR SUMMER
Tv schedules heavy on re-runs; videotape gets its first big chance
The television networks are pinning down
two major summertime projects — facilities
for fighting perennial daylight saving time
disruptions, and the hot-weather program-
ming to be fed over these facilities.
In magnetic videotape recording they
have a new sedative that promises to ease
the DST strain (see page 54). But in pro-
gramming they and their advertisers appear
to depend in large measure on something old
instead of something new — re-runs of win-
tertime series.
There are some who say these also will
be sedative — to audiences — and a group of
affiliates of at least one network, NBC-TV,
is planning a protest meeting in hopes of
getting more virile fare into the summer
lineup. The meeting is slated April 15 in
New York.
An NBC spokesman said Friday, how-
ever, that he was unaware that the April
15 meeting involved program complaints
and that, indeed, the agenda could hardly
include complaints at this time because the
affiliates didn"t know details of the summer
plans. Actually, he asserted, the plans are
by no means firm yet and accordingly sub-
ject to change. Presumably this will be true
for all networks virtually right up to air-
time in each case.
A survey conducted by Broadcasting
show that, on the basis of plans thus far,
approximately 65 half-hours of network
evening time each week will be filled with
re-runs of what sponsors and networks
consider the best episodes of their winter
film series. This represents close to half of
all network evening time.
While some affiliates take affront at the
summertime lineups, feeling they add up to
as sterile a summer as television ever faced,
other stations appear willing to accept the
situation on the theory that it probably can-
not be greatly helped. Their reasoning: Some
sterility is inevitable so long as advertisers,
to keep costs down, insist on buying 39
shows and re-running 13 instead of buying
52 all-new shows.
A few programs on each of the three net-
works are clearly on try-out. If they make
good track records during the hot-weather
months they'll be slipped into the 1958-59
fall and winter lineups. Among these:
On ABC-TV: Sylvester L. (Pat) Weaver's
Make Me Laugh, which started a short
time ago (Thursdays, 10-10:30 p.m.), and
the Dick Clark Show, now in the Saturday
7:30-8 p.m. spot.
On CBS-TV: Too Young To Go Steady,
which General Foods is considering for
the Monday 9:30-10 p.m. spot for the
summer, would be testing for a fall spot,
as is Wingo, which already has moved into
the Tuesday 8:30-9 p.m. period.
On NBC-TV: Steve Lawrence and Eydie
Gorme will almost certainly find a regular
spot if they make good as Steve Allen's sum-
mer replacement, and Jefferson Drum, a new
film series, can be expected to be carried
over if it gets a high summer mark.
Networks, their advertisers and agen-
cies still are looking for summer replace-
ments for a number of shows. These include
Sid Caesar, Pat Boone, Frank Sinatra, Pa-
trice Munsel and possibly Love That Jill,
Voice of Firestone, West Point and Colt .45
on ABC-TV; Red Skelton, The Lineup, Per-
son to Person and possibly Sgt. Preston and
Dick and the Duchess on CBS-TV, and on
NBC-TV, George Gobel-Eddie Fisher, Tic
Tac Dough among others.
Despite the uncertainty about these shows
a lot of veterans are set for re-viewing.
Among them:
ABC-TV: Maverick, Cheyenne, Sugar
Foot, Wyatt Earp, Broken Arrow, Disney-
land, Tombstone Territory, Ozzie & Harriet,
Circus Boy, Zorro, Real McCoys, Navy Log.
Rin-Tin-Tin and Jim Bowie.
CBS-TV: Lassie, The Brothers, GE The-
atre, Hitchcock Presents, Robin Hood,
Burns & Allen, I Love Lucy, Mr. Adams &
Eve, Gerald McBoing-Boing, Leave It to
Beaver, Playhouse of Mystery, Millionaire,
SUNDAY NIGHT
7- 7:30
ABC-TV You Asked for It, Skippy peanut butter,
(moves from 9:30-10 p.m.)
CBS-TV Lassie (R), Campbell soup.
NBC-TV Noah's Ark (R), replacing My Friend
Flicka.
7:30-8
ABC-TV Maverick (R), Kaiser Cos.
CBS-TV The Brothers (R), American Tobacco,
replacing Jack Benny and Bachelor
Father.
NBC-TV Wo Warning (Repeat of old Panic! plus
new installments), Royal McBee, P. Lor-
illard, replacing Sally.
8- 8:30
ABC-TV Maverick, cont.
CBS-TV F.d Sullivan Show, Mercury Div. (Ford),
Eastman Kodak.
NBC-TV Steve Lawrence and Eydie Gorme, S. C.
Johnson, Greyhound, U. S. Time, Pola-
roid, Pharmacraft, replacing Steve Allen
Show.
8:30-9
ABC-TV Anybody Can Play, Reynolds Tobacco,
replacing Adventure at Scott Island, ef-
fective July 6.
CBS-TV Sullivan, cont.
NBC-TV Lawrence and Gorme, cont.
9- 9:30
ABC-TV Sid Caesar, (no replacement set).
CBS-TV GE Theatre (R), General Electric.
NBC-TV Chevy Summer Musical Show, Chevrolet,
replacing Chevy Dinah Shore Show.
9:30-10
ABC-TV Entervrise, replacing You Asked for It
(moved to 7-7:30).
CBS-TV Alfred Hitchcock (R), Bristol-Myers.
NBC-TV Chevy Summer Musical Show, cont.
10:10:30
ABC-TV Your Neighbor the World, replaced
Scotland Yard, effective April 6.
CBS-TV $64,000 Challenge. Revlon, P. Lorillard.
NBC-TV Loretta Young Show (R), Procter &
Gamble, until June 20 and then replace-
ment undecided.
MONDAY NIGHT
7:30-8
ABC-TV American Odyssey, replaced OSS.
CBS-TV Robin Hood (R), Wildroot, Johnson &
Johnson.
Richard Diamond, Playhouse 90, Track-
down, Zane Grey Theatre, Phil Silvers,
Schlitz Playhouse, Perry Mason, Gale Storm
Show, Have Gun, Will Travel and Gun-
smoke.
NBC-TV: Noah's Ark, Loretta Young (at
least until lune 29), Restless Gun, Wells
Fargo, Alcoa-Goody ear Theatre, Suspicion,
dramatic film anthology, Bob Cummings
Show, Californians, Wagon Train, Father
Knows Best, This Is Your Life, You Bet
Your Life, Dragnet, People's Choice, Jane
Wyman, Life of Riley, M-Squad, Thin Man,
People Are Funny, Turning Point, No Warn-
ing and On Trial (under the new name of the
Joseph Cotten Show).
Some of the summer programs have been
tried before, under their present or other
names, and dropped. Among these are The
Brothers and McBoing-Boing on CBS-TV
and Noah's Ark, No Warning (formerly
Panic!), Turning Point and Joseph Cotten
Show (On Trial) on NBC-TV.
NBC-TV Price Is Right, until early June when it
moves to Thursday. Replacement not
set.
8- 8:30
ABC-TV Love That Jill, Max Factor.
CBS-TV Burns and Allen (R), Carnation, General
Mills.
NBC-TV Restless Gun (R), Warner Lambert.
8:30-9
ABC-TV Bold Journey, Ralston-Purina.
CBS-TV Talent Scouts, Toni, Thomas J. Lipton.
NBC-TV Wells Fargo (R), American Tobacco,
Buick.
9- 9:30
ABC-TV Voice of Firestone, Firestone Tire &
Rubber (may go off for summer).
CBS-TV I Love Lucy (R), General Foods, replac-
ing Danny Thomas.
NBC-TV Twenty-One, Pharmaceuticals Inc.
9:30-10
ABC-TV Top Tunes and New Talent, Dodge, Ply-
mouth.
CBS-TV December Bride (R), or Too Young to
Go Steady, General Foods.
NBC-TV Alcoa-Goody ear Theatre (R), Alcoa,
Goodyear.
10- 10:30
ABC-TV Top Tunes and New Talent, cont.
CBS-TV Studio One, Westinghouse (future unde-
cided).
NBC-TV Suspicion (R), Sterling Drug, others.
10:30-11
ABC-TV No network service.
CBS-TV Studio One, cont.
NBC-TV Suspicion, cont.
TUESDAY NIGHT
7:30-8
ABC-TV Cheyenne (R), General Electric, alt.,
Sugarfoot, American Chicle, Colgate-
Palmolive, Ludens.
CBS-TV Name That Tune, Kellogg, Whitehall.
NBC-TV Treasure Hunt, until June 24; after that
undecided.
8-8:30
ABC-TV Cheyenne, alt., Sugarfoot, cont.
CBS-TV Mr. Adams and Eve (R), Reynolds To-
bacco,
NBC-TV George Gobel-Eddie Fisher, RCA Whirl-
pool (replacement may be hour-long
mystery).
CONTINUED
WHAT'S IN THE WORKS FOR SUMMER
(R) indicates re-runs
Page 52 • April 7, 1958
Broadcasting
No matter how the coin falls-Washington rates high
If it comes up "Family Income," consider : the 1957 median for the Washington,
D. C. urban area was $6,500 — an increase of 49% since 1949 and about 20%
higher than the U. S. urban area median. If it comes up "Total Income," con-
sider again: the 1957 Washington Metropolitan Area personal income total
approximated $4.6 billions. Per capita, this amounted to $2,310 for Metropolitan
Washington — compared to the U. S. average of $2,016.*
There's one more factor to consider — how best to reach this excep-
tionally affluent market. And that's where WWDC Radio comes
up — i0ud and clear. We have been first or a mighty close second in
every PULSE of 1957 and thus far this year. We have a simple
formula — to be a listenable station to our audience, and a pro-
motional station to our hundreds of national and local advertisers.
The mutually happy result — ever-increasing listeners for us, ever-
increasing sales for you.
^^^^^^F IE^^^ ^^^^^ radio
''Economic Development Committee, Washington Board of Trade REPRESENTED NATIONALLY BY JOHN BLAIR CO.
April 7, 1958 • Page 53
Broadcasting
NETWORKS continued
VIDEOTAPE PRESCRIPTION FOR DST
The use of videotape by all three tele-
vision networks this year looks like the
key to licking that old bugaboo — daylight
saving time — almost completely. DST be-
comes effective April 27.
Notable exception: Stations operating
on Pacific Standard Time, which will
carry their programs one hour earlier
than at present. This applies to the 14
network-affiliated stations in the states of
Washington and Oregon. Networks ex-
plain they cannot accommodate those
stations off their feeds to California,
where there are numerous stations, be-
cause California operates on Pacific Day-
light Time. It would be uneconomical for
networks to arrange special lines to feed
the Washington-Oregon outlets. ABC-TV
is considering establishing a feeding point
at Portland but has come to no definite
decision.
Videotape headquarters have been set
up by ABC-TV in Chicago with four re-
corders and associated equipment; by
NBC-TV in Hollywood (12), and CBS-
TV in New York (12).
Since ABC-TV is feeding from Chi-
cago, the network is required to intro-
duce some changes in its live evening
schedule. As examples, the Wednesday
Night Fights, currently carried at 10-11
p.m. on EST stations, will be carried 9-
10 p.m. EST, and Ozzie and Harriet
(Wed., 9-9:30 p.m.) will be slotted 10-
10:30 p.m. Similar changes will be made
for stations continuing on CST and MST.
CBS-TV reported that some of its sta-
tions in the Mountain zone will receive
their programs an hour earlier because
co-axial cable is not readily available at
a later time. CBS-TV estimates that at
least 98% of its programming will be
carried during DST in the same period
as present.
8:30-9
ABC-TV Wyatt Earp (R), General Mills, Procter
& Gamble.
CBS-TV Wingo, Toni, replaced Eve Arden April 1.
NBC-TV Gobel-Fisher or replacement, cont.
9- 9:30
ABC-TV Broken Arrow (R), Miles Labs, Ralston -
Purina.
CBS-TV To Tell the Truth, Pharmaceuticals Inc.
NBC-TV Dramatic Film Anthology (R), Procter
& Gamble, replacing Adventures of Mc-
Graw.
9:30-10
ABC-TV Pantomime Quiz, Associated Products,
replacing Telephone Time, effective April
8.
CBS-TV Skelton replacement (usually film pack-
age, maybe including reruns), Pet Milk,
S. C. Johnson.
NBC-TV Bob Cummings Show (R), Reynolds To-
bacco, Chesebrough-Pond's.
10- 10:30
ABC-TV West Point, Phillips-Van Heusen (may
go off in June).
CBS-TV $64,000 Question, Revlon.
NBC-TV Californians (R), Singer, Lever Bros.
WEDNESDAY NIGHT
7:30-8
ABC-TV Disneyland (R), Derby Foods, General
Foods, General Mills, Reynolds Metals.
CBS-TV McBoing-Boing (R), replacing I Love
Lucy.
NBC-TV Wagon Train (R), Edsel, General Foods.
8-8:30
ABC-TV Disneyland, cont.
CBS-TV Leaue It to Beaver (R), Remington Rand.
NBC-TV Wagon Train, cont.
8:30-9
ABC-TV Tombstone Territory (R), Bristol-Myers.
CBS-TV Playhouse of Mystery (R).
NBC-TV Father Knows Best (R), Scott, Lever
Bros.
NO MIDDLE GROUND
Philosophers say few questions are
black or white with no shadings — but
sometimes in life a clear-cut choice
presents itself. General Foods is faced
with such a decision. It is engaged in
choosing for its Monday night, 9-9:30,
show on CBS-TV between re-runs of
December Bride and a new show, Too
Young to Go Steady.
9- 9:30
ABC-TV Ozzie and Harriet (R), Eastman Kodak.
CBS-TV Millionaire (R), Colgate.
NBC-TV Kraft Television Theatre, Kraft Foods.
9:30-10
ABC-TV Betty White Show, Plymouth.
CBS-TV I've Got a Secret, Reynolds Tobacco.
NBC-TV Kraft Television Theatre, cont.
10- 10:30
ABC-TV Wednesday Night Fights, Mennen, Miles
Labs.
CBS-TV U. S. Steel and Armstrong Circle Thea-
tre, U. S. Steel, alt., Armstrong.
NBC-TV This Is Your Life (R), Procter & Gamble.
10:30-11
ABC-TV Wednesday Night Fights, cont.
CBS-TV U. S. Steel, Armstrong Circle Theatre,
cont.
NBC-TV No network service.
THURSDAY NIGHT
7:30-8
ABC-TV Circus Boy (R), Kellogg, Mars Inc.
CBS-TV Sgt. Preston (probably repeats), Quaker
Oats.
NBC-TV Tic Tac Dough (future undecided).
8- 8:30
ABC-TV Zorro (R), A. C. spark plugs, 7-Up Co.
CBS-TV Richard Diamond (R), P. Lorillard.
NBC-TV You Bet Your Life, Toni, DeSoto.
8:30-9
ABC-TV Real McCoys (R), Sylvania.
CBS-TV Climax, Chrysler.
NBC-TV Dragnet (R), Schick, Liggett & Myers.
9- 9:30
ABC-TV Pat Boone Show, Chevrolet (replacement
not set).
CBS-TV Climax, cont.
NBC-TV People's Choice (R), Borden, American
Home Products.
9:30-10
ABC-TV Navy Log (R), U. S. Rubber.
CBS-TV Playhouse 90 (R), multi-sponsored.
NBC-TV Tennessee Ernie Ford, Ford.
10- 10:30
ABC-TV Make Me Laugh, American Tobacco.
CBS-TV Playhouse 90, cont.
NBC-TV Price Is Right, replacing Lux Show,
Lever Bros.
10:30-11
ABC-TV No Network Service.
CBS-TV Playhouse 90, cont.
NBC-TV Jane Wyman (R), Hazel Bishop, Quaker
Oats.
FRIDAY NIGHT
7:30-8
ABC-TV Rin Tin Tin (R), National Biscuit Co.
CBS-TV Dick and the Duchess (future undecided).
NBC-TV Truth or Consequences, to be replaced
by quiz show.
8- 8:30
ABC-TV Jim Bowie (R), American Chicle.
CBS-TV Trackdown (R), Socony Mobil Oil.
NBC-TV Jefferson Drum, Chemstrand, P. Loril-
lard.
8:30-9
ABC-TV Colt .45, Mennen, Campbell Soup (may
be replaced).
CBS-TV Zane Grey Theatre (R), Ford Motors,
General Foods.
NBC-TV Life of Riley (R), Lever Bros.
9- 9:30
ABC-TV Frank Sinatra, Liggett & Myers, Bulova
(replacement not set).
CBS-TV Phil Silvers (R), Procter & Gamble,
Reynolds Tobacco.
NBC-TV M Squad (R), American Tobacco, Hazel
Bishop.
9:30-10
ABC-TV Patrice Munsel Show, Buick, Frigidaire
(replacement not set).
CBS-TV Schlitz Playhouse (R), Schlitz.
NBC-TV Thin Man (R), Colgate.
10- 10:30
ABC-TV Holiday Handbook, replaced Walter
Winchell File, effective March 28.
CBS-TV The Lineup, Brown & Williamson, Proc-
ter & Gamble (replacement not set).
NBC-TV Cavalcade of Sports, Gillette.
10:30-11
ABC-TV No network service.
CBS-TV Person to Person, American Oil. Florists'
Telegraph Del. Assn., Time Inc. (replace-
ment not set).
NBC-TV 10:30-10:45 Cavalcade of Sports, cont.;
10:45-11 Post Fight Beat, Bristol-Myers.
SATURDAY NIGHT
7:30-8
ABC-TV Dick Clark Show, Beechnut, Life Savers.
CBS-TV Perry Mason (R), Pillsbury, Armour,
Libby-Owens-Ford.
NBC-TV People Are Funny (R), Reynolds, Toni.
8- 8:30
ABC-TV Country Music Jubilee, Williamson-
Dickie, Carter Products.
CBS-TV Perry Mason, cont.
NBC-TV Perry Como replacement, American
Dairy, Knomark, Noxzema, RCA.
8:30-9
ABC-TV Country Music Jubilee, cont.
CBS-TV Top Dollar, Brown & Williamson.
NBC-TV Perry Como replacement, cont.
9- 9:30
ABC-TV Lawrence Welk Show, Dodge.
CBS-TV Gale Storm (R), Helene Curtis, Nestle.
NBC-TV Club Oasis, Liggett & Myers, alt., Polly
Bergen Show, Max Factor.
9:30-10
ABC-TV Lawrence Welk Show, cont.
CBS-TV Haue Gun, Will Travel (R), Lever Bros.,
Whitehall.
NBC-TV Turning Point, (Reruns of Schlitz Play-
house and GE Theatre), Scott Paper and
Schick, replacing Gizele MacKenzie
Show.
10- 10:30
ABC-TV San Francisco Crusade, Billy Graham
Evangelistic Assn., replacing Mike Wal-
lace Interview, effective May 3.
CBS-TV Gunsmoke (R), Liggett & Myers, Rem-
ington Rand.
NBC-TV Amateur Hour, Pharmaceuticals Inc.
10:30-11
ABC-TV San Francisco Crusade, cont.
CBS-TV No Network Service.
NBC-TV Joseph Cotton Show, (Rerun of On
Trial) American Tobacco, Toni, replacing
Hit Parade.
CURRENT CROP ON RADIO, TV NETWORKS
See quarterly Showsheets, beginning page 106
►
Page 54
April 7, 1958
Broadcasting
Alabama's Oldest Station
AhoJoamok Newest Programs
Jim Lucas . . .
This handsome, carefree
"master of ceremonies"
charms the ladies having
"Breakfast At The Tutwiler"
each weekday morning.
Folks of all ages enjoy this
"man of many voices" on
his weekday afternoon hour
of sparkling fun and recorded
music known as "Funfare."
As emcee of "Teentime,"
Jim delights listeners as well
as the "live" audience
attending the show at
Birmingham's largest theatre.
A most versatile performer,
Jim has an ingratiating
personality that makes him
one of Birmingham's top air
entertainers.
Why not let this talented
impersonator - comedian -
singer deliver YOUR clients'
sales messages?
W A P I Biwwgtuutt
.All/////
Tfie^N EWc:Vo;ce of Alabama
/< I 1 \\\
sister station to WABT, Alabama's Best in Television
Weighty and whimsical are
the views Dave Campbell
airs on "Dave Campbell
Speaking," leading to varied
listeners' comments as "The
People Speak."
Adept at reporting on all
"Spectator Sports," Tom
Hamlin is proud to be the
fellow who calls the foot-
ball games for the nation's
top team, Auburn.
Pleasing to the eye, Bar-
bara Bender is an equal de-
light to the ear as she fills
her role as co-emcee and
vocalist on "Breakfast at the
Tutwiler."
Informality is the watchword
with Leland Childs as he
hosts. "The Early Risers'
Club" and greets the after-
noon audience on "Hi
Neighbor."
RAD DO sets tuned to
Owen Spann "The Morning
Man" and to "Spannland"
deliver the lastest music,
weather information, and
news in a humorous vein.
Represented nationally by
HENRY I. CHRISTAL
Broadcasting
April 7, 1958 • Page 55
NETWORKS CONTINUED
ABC RADIO HELM GOES TO DEGRAY
• Eastman leaves; 'ABN' concept to follow
• Resignations continue as streamlined programming begins
RENEWAL of the primary affiliation
of WFAA-TV Dallas with ABC-TV
effective October 1 was announced
Friday by Alfred R. Beckman, vice
president in charge of station relations,
ABC-TV, and Alex Keese, (c), man-
aging director of WFAA-TV. James
Monroney Jr. (1), treasurer of
WFAA-TV also participated in the
signing. The station, owned by the
Dallas Morning News, operates on
channel 8.
Edward DeGray officially took over direc-
tion of the ABC radio network last week
as the parent American Broadcasting-Para-
mount Theatres completed negotiations
settling Robert E. Eastman's four-years-to-
run contract as network president [Net-
works, March 31]. Mr. DeGray's appoint-
ment is being announced today (Monday)
by AB-PT President Leonard H. Goldenson.
Late last week Mr. Goldenson held a
group of radio affiliates that he and Mr.
Eastman had come to terms and that Mr.
DeGray would become operating head. Mr.
Eastman said the settlement was "amicable"
and that he was leaving toward the end of
the week "on good terms," probably to
return to the station representation business
although his plans were not yet firm.
The announcement of Mr. DeGray's new
post described it as head of the network.
Apparently some unresolved nomenclature
was involved — whether he would become
president or operate the network under some
other title.
Another bit of nomenclature was more
certain. There appeared no reason to think
that the network's "ABN" identification —
from American Broadcasting Network —
would be continued. "ABN" was intro-
duced last summer as part of Mr. Eastman's
concept that the radio network should not
be identified with ABC-TV in any way. But
"ABN" never caught up with "ABC Radio"
in popular usage and now reversion to the
older name is deemed certain.
In announcing Mr. DeGray's selection,
Mr. Goldenson said he "brings an excellent
record in the field of radio to his new post.
He has program and sales experience, he is
exceptionally well acquainted with the man-
agers of our radio affiliates and he has the
backing as well as the full support of ABC
management."
Personnel cutbacks meanwhile continued
as the network prepared to switch to its new
ultra-streamlined program format over the
past weekend.
Tom Harrison resigned as vice president
in charge of sales; Dale Moudy as assistant
to the president, and Irv Lichtenstein as
director of exploitation and promotion. The
network never replaced Stephen Labunski
as programming vice president after he re-
signed several weeks ago, and last week it
was learned that William Hamilton also had
resigned a fortnight ago as national program
director.
John White, national sales manager, is
expected to head up the sales organization
with Mr. Harrison's departure. Two weeks
ago four of the network's seven salesmen
were among "about eight" people reported
being let go [Closed Circuit, March 24].
Under the new program format, which
was to become effective yesterday (Sunday),
ABC Radio plans to program Breakfast Club
(Mon.-Fri. 9-10 a.m. EST), continue and
expand its newscasts and continue its re-
ligious and other public service program-
ming.
The fate of the Saturday afternoon Met-
ropolitan Opera broadcasts, sponsored for
years by Texaco, was reported still up in
the air. Network officials told Texaco rep-
resentatives some weeks ago, when the net-
work's future was even more in doubt, that
Texaco was free to consider moving the
opera to another network if it wished. No
decision had been made known late last
week.
Plans for ABC Radio's future were ex-
plored Monday in a meeting of representa-
tives of some two dozen affiliates, and an-
other meeting of this group and ABC Radio
authorities is expected to be held during the
NAB convention later this month, or some-
time in May. Participants said last Mon-
day's session was a general study of what
might be done to improve the network, that
it was conducted in a friendly atmosphere
and that none of the affiliates indicated he
might drop his affiliation.
This meeting was called by Otto Brandt
of the King broadcasting stations (KING
Seattle and others); Roger Clipp of the
Triangle stations (WFIL Philadelphia and
others); Donald Davis of KMBC Kansas
City, and Alex Keese of WFAA Dallas.
The stations met both among themselves
and with AB-PT and ABC officials includ-
ing Mr. Goldenson; James Riddell, new ex-
ecutive vice president of the ABC division,
and Mr. DeGray.
Mr. DeGray, new operating head of the
radio network, has been vice president in
charge of station relations. He joined the
network in 1955 as national director of
station relations and became a vice presi-
dent in February 1957.
He entered broadcasting in the CBS ac-
counting department in 1937, transferred
to WBT Charlotte, N. C, then owned by
CBS, in 1940 as office manager and later
assistant general manager. In 1948 he
returned to CBS headquarters in New York
as executive assistant in charge of station
administration, spot sales, co-op program
sales and Housewives Protective League
programs. He became station relations
representative and co-op sales contact in
1951 and rose to national director of CBS
radio station relations and supervisor in
charge of radio co-op programs in 1953.
In 1955 he moved to Vitapix Guild films
as station relations director and switched to
ABC in October of that year.
Mr. Eastman, who was executive vice
president of John Blair & Co. before going
to ABC last spring, said he might return to
the station representation field, possibly start-
ing his own firm, but that entry into station
ownership remained a possibility.
He said he wanted to take his time in
deciding his next step and that a two-week
call to jury duty, starting today (Monday),
should help him avoid over-hasty action.
Mr. Eastman also issued a formal state-
ment on his resignation. It said:
"There is nothing more I can contribute
to the company. We have arrived at an
amicable termination of my employment.
"I regret leaving the association of some
very wonderful people. I am grateful for
the opportunity to have worked with men
like Leonard H. Goldenson, Simon B.
Siegal [AB-PT financial vice president and
treasurer] and others toward whom I hold
great respect and friendship.
"My plans are indefinte. However, I will
most certainly remain in the broadcasting
business. To my successor, Edward DeGray,
I wish the very best and I know that the
radio network will receive the kind of
cooperation and help from stations and
advertisers which will enable it to grow."
CBS-TV's Dozier Heads
Tv City in Hollywood
William Dozier, CBS-TV network pro-
gram executive with considerable experience
in live tv production plus extensive back-
ground as a Hollywood motion picture ex-
ecutive, becomes the network's top adminis-
trator at its huge Television City in Holly-
wood, it was announced last week by Hub-
bell Robinson Jr., executive vice president
in charge of network programs. Mr. Dozier
has been appointed CBS-TV network vice
president, programs, Hollywood, and "all
Television City operations" will report to
him.
Concurrently, Mr. Robinson announced
that a two-year contract has been negotiated
with Alfred J. Scalpone, since 1935 CBS-TV
vice president in charge of network pro-
grams, Hollywood, to serve as independent
producer and to supply CBS-TV with a mini-
mum of two new program pilot films each
year. A fortnight ago, Howard Meighan,
CBS-TV vice president who has been in
overall charge of Television City operations,
Page 56 • April 7, 1958
Broadcasting
announced his resignation to head two new
firms which will produce tv commercials on
video tape, a new service undertaken in
association with Ampex Corp. which will
provide the financing [Deadline, March
31]. CBS-TV at the time said it did not
intend to name a replacement for Mr.
Meighan in his former position.
Mr. Robinson also announced the promo-
tion of Guy Delia Cioppa from director of
network programs, Hollywood, to CBS-TV
network vice president and program direc-
tor, Hollywood.
Mr. Dozier has been with CBS-TV since
1951 when he became head of the network's
story department in New York and director
of the search for new talent. The follow-
ing spring he was named executive producer
of dramatic programs. In January 1955 he
was transferred to Hollywood as director of
network programs. In the fall of 1955 he
became vice president of production at RKO
under Tom O'Neil's ownership and returned
to CBS-TV Hollywood two years later in
charge of live network originations.
Mr. Scalpone before going to CBS-TV
Hollywood had been vice president in charge
of radio-tv for McCann-Erickson.
Governmental Proposals
Called Network Threats
Dr. Frank Stanton, CBS Inc. president,
urged Wednesday in an off-the-cuff talk that
radio-tv executives give "serious considera-
tion" to "recommendations in Washington"
which in his opinion would "wreck the net-
works."
He related what he called proposals to
"tamper" with the "structure of the net-
works" with the depth and range of CBS'
news broadcasts which, he said, included
news, public affairs and religious program-
ming. Dr. Stanton made his impromptu re-
marks after accepting on behalf of CBS a
George Foster Peabody award for the net-
work's performance in radio and tv news
during the year. The awards were presented
at a luncheon in New York attended by
about 800 persons (see page 82).
Dr. Stanton led off his comment by noting
that if it is important to have news in range
and depth and if it is important to keep ra-
dio networks in business, executives must
devote time to the "reports on our desks"
dealing with proposals current in Washing-
ton to curtail network activity.
The CBS president has testified before
the FCC in Washington on the so-called Bar-
row Report [Lead Story, March 10]. That
report recommends changes in network op-
tion time and of multiple ownership. It was
submitted to FCC by Dean Roscoe L. Bar-
row and his staff. Dr. Stanton warned then
that prohibition of option time would abol-
ish tv networks as they exist today and com-
mented that parts of the Barrow Report
indicated "tinkering for the sake of tinker-
ing."
The network structure has made possible
such shows as those CBS programs specif-
ically mentioned by the Peabody Award
Board, Dr. Stanton said, adding that per-
haps not all shows are as good as the net-
Broadcasting
LATE LATE SHOW
NBC-TV and its affiliates carrying
The Jack Paar Show put on an after-
midnight "Paar appreciation party" a
weekend ago, filling New York's Plaza
Hotel grand ballroom with people,
comedy, music, dancing and buffet
dinner.
The party, which attracted close to
600 guests, started at 1 a.m. March
29 — when the Jack Paar Show was
over for that night — and ran to about
6 a.m. It was designed to pay tribute
to Mr. Paar for the success he has
achieved with the show since he took it
over late last summer. A recent NBC
compilation showed that during the
first week of March 1957, when it was
known as the Tonight show, it carried
only two advertising participations a
week, whereas during the first week of
March this year i* had 21.
Harry Bannister, station relations
vice president, presided over the pro-
ceedings. Entertainers on the program
included Jan Murray, Jonathan Win-
ters, Jack Carter, Vaughn Monroe,
Jack E. Leonard, Louis Nye, the
Meadowlarks, singer Connie Towers
and, of course, Mr. Paar. Representa-
tives of some 60 NBC-TV affiliates
were among the guests.
works desire "but it is important that we
try." (The CBS shows specifically mentioned
in the award were Face The Nation, See
it Now and Twentieth Century, all net-
work programs, and a fourth program This
is New York, a local radio program broad-
cast by CBS Radio's flagship WCBS New
York.)
In 1957, Dr. Stanton continued, the
category of news-public affairs-religious pro-
gramming cost the network $21 million, and,
he said, sponsorship failed to clear the cost
leaving a "net cost or loss" of $11 million.
He reminded that these are "the toughest
kinds of programs to sell," and that "it is not
easy to make a decision to spend $1 million
or $2 million" when the network does not
know the program will be successful.
Dr. Stanton, during his testimony before
the FCC, had pointed to unrecovered costs of
nearly $1.7 million for the Gerald McBoing-
Boing color series and of nearly $1.4 million
for The Seven Lively Arts, both of which
failed to remain on the air.
Three Promoted in NBC-TV Sales
Walter D. Scott, vice president, NBC-TV
network sales, announced three promotions
last week. Stephen A. Flynn, formerly
manager, tv sales traffic operations, ap-
pointed director, sales services, reporting
to Mr. Scott; Joseph J. Iaricci, since 1956
manager, sales order services, named man-
ager, contract services, reporting to Mr.
Flynn, and Angus Robinson, network tv
salesman in NBC's central division since
1953, appointed manager, television net-
work sales, central division, reporting to
Edward R. Hitz, vice president, tv network
sales, central division.
AUBREY JOINS CBS,
LEAVING ABC-TV POST
• Named creative services vp
• ABC promotes Moore, Mullen
James T. Aubrey Jr., ABC-TV program-
ming and talent vice president, resigned last
week to join CBS Inc. as vice president for
creative services.
Thomas W. Moore, ABC-TV sales vice
president, was named to succeed him, and
William P. Mullen, manager of the ABC-
MR. AUBREY MR. MOORE MR. MULLEN
TV Detroit sales division, was advanced to
the ABC-TV sales vice presidency.
At CBS Mr. Aubrey takes over the post
held by Louis G. Cowan before his promo-
tion to the presidency of the CBS-TV net-
work division last month [Networks,
March 17].
Dr. Frank Stanton, CBS president, said
Mr. Aubrey "will be responsible for as-
sisting executive, operating and service
management in obtaining maximum effec-
tiveness in each of the company's operating
divisions having to do with creative prod-
uct. Mr. Aubrey will have no direct operat-
ing responsibilities; his position is advisory
to both the chairman of the board [William
S. Paley] and the president and, upon re-
quest from the divisions, to CBS Radio,
CBS Television, CBS Television Stations,
CBS News and Columbia Records." He also
will serve on the CBS Editorial Board.
Mr. Aubrey's appointment is effective
April 28. For him the move will be a return
to the company he served as manager of
tv network programs, Hollywood, before
taking the ABC-TV post 15 months ago.
Mr. Moore, ABC-TV's new vice presi-
dent for programming and talent, also is a
CBS alumnus. He was general sales man-
ager of CBS Television Film Sales, and had
been with that organization since 1952,
when he moved into the ABC-TV sales vice
presidency last November.
Mr. Mullen, also with a CBS background,
joined the ABC-TV sales department in
May 1955 and was named head of the De-
troit sales division in 1957.
WJIM-TV Becomes CBS Primary
WJIM-TV Lansing, Mich., has changed
from a secondary to a primary affiliate of
CBS-TV, it was announced Thursday by
Edmund C. Bunger, CBS-TV vice presi-
dent and director of station relations. The
change was effective April 1, when WJIM-
TV dropped NBC-TV programs which it
also had carried. WJIM-TV becomes CBS-
TV's 58th primary affiliates. Station is
owned by Gross Telecasting Inc., of which
Harold F. Gross is president.
April 7, 1958 • Page 57
TRADE ASSNS.
NAB L. A. AGENDA VIRTUALLY SET
• Concurrent radio, tv management sessions planned
• Automation developments due for special attention
Programming for the annual NAB Man-
agement and Engineering Conferences to
be held April 27-May 1 in Los Angeles was
practically complete at the weekend as the
vanguard of NAB's headquarters contingent
prepared to head westward.
Management meetings are divided into
concurrent radio and tv sessions, with two
half-day programs in which engineering and
management delegates will meet jointly.
Advance registration compares favorably
with 1957 when NAB met at Chicago but
the association expects attendance to run
considerably below last year because of the
West Coast locale. This would follow the
pattern of the 1948 and 1953 conventions
in Los Angeles. The advance registration
fee of $25 expires April 14. After that it
will be $27.50.
Engineering delegates, who traditionally
spend more time in meeting rooms than
management representatives, will have four
days of formal programming, winding up
with what is described as a spectacular fea-
ture— a demonstration, "New Adventures
in Electronics," by C. N. Hoyler, manager
of technical relations, David Sarnoff Re-
search Center, Princeton, N. J.
Meetings will switch from the Biltmore
Hotel and Theatre to the Statler. The two
joint management-engineering meetings will
be held at the theatre. All engineering pro-
grams will be at the Statler, but the radio
and tv management meetings will use both
hotels.
Formal engineering programming starts
Monday, April 28 with papers covering
such topics as transistors and new auto-
matic devices. James E. Barr, assistant chief
of the FCC Broadcast Bureau, will deliver
a paper on FCC rules covering remote con-
trol and automatic logging.
NAB President Harold E. Fellows will
address the engineering luncheon Monday
and the management luncheon Wednesday.
Speakers at other engineering luncheons
will be Sir Harold Bishop, engineering di-
rector of British Broadcasting Corp., ap-
pearing Wednesday, and Adm. Charles
Home, vice president and division manager
of Convair, who talks Thursday on "Guided
Missile Programs — the Less Glamorous
Ones." The Thursday luncheon will honor
Dr. Lee DeForest, inventor of the three-
element vacuum tube.
Marion Harper Jr., president of McCann-
Erickson, will speak at the Tuesday man-
agement luncheon. The seven members of
the FCC will take part in a Wednesday
morning panel discussion, with both man-
agement and engineering delegates attend-
ing. A new Wednesday feature will be a
public relations presentation.
Convention exhibits will be at the Bilt-
more and Statler. The convention banquet
will be held Wednesday at the Palladium,
in Hollywood, with ASCAP providing the
show.
Both engineering and management ses-
sions will go into automation developments.
Papers at the engineering meetings will be
supplemented by discussions at the manage-
ment programs. The exhibits will show the
latest automatic equipment developed by
manufacturers.
Radio programming is under supervision
of John F. Meagher, NAB radio vice presi-
dent, with the tv activities under Thad H.
Brown Jr., tv vice president. Everett E.
Revercomb is secretary-treasurer and con-
vention manager. William Walker, assistant
treasurer, is in charge of registration and
Howard H. Bell, assistant to the president
for joint affairs, is program coordinator.
A. Prose Walker, NAB engineering man-
ager, said the technical programming will
lay groundwork for the future operation
of automatic equipment at broadcast sta-
tions, with both radio and tv covered by
the automation papers and exhibits. He
said engineering attendance was near the
600 mark a year ago at Chicago.
Co-chairmen of the NAB convention are
J. Frank Jarman, WDNC Durham, N. C,
MONDAY, APRIL 28
REGISTRATION: 7 a.m. -7 p.m., Biltmore.
EXHIBITS: 9 a.m. -7 p.m., Biltmore, Statler.
"FORWARD MOVING FM": 10 a. m. -noon— Presiding :
Raymond S. Green, WFLN Philadelphia; Partici-
pants: Ben Strouse, WWDC-FM Washington;
Charles King, MBS; Horace Fitzpatrick, WSLS-
FM Roanoke, Va.; Guy Harris, KDKA-FM Pitts-
burgh; Joseph T. Connolly, WCAU-FM Philadel-
phia; Theodore Jones, WCRB Waltham, Mass.;
Jack Kiefer, KMLA Los Angeles; Harold Tanner,
WLDM Oak Park, Mich.; John M. Ross, Ross-
Reisman Co.; John F. Meagher, NAB.
TELEVISION MANAGEMENT FILM SESSION: 9:30 a.m.-
11:45 a.m.— Presiding: Joseph L. Floyd, KELO-TV
Sioux Falls, S. D.
Syndicated film panel: Milton A. Gordon, pres-
ident, Television Programs of America; George
T. Shupert, president, ABC Film Syndication;
Frederick S. Houwink, WMAL-TV Washington;
A. James Ebel, KOLN-TV Lincoln, Neb.
Feature film panel: Oliver A. Unger, president.
National Telefilm Assoc.; Richard A. Harper,
general sales manager, MGM-TV; Lee Ruwitch.
WTVJ (TV) Miami: Dwight W. Martin, WAFB-TV
Baton Rouge.
LABOR CLINIC: 2 p.m. -4 p.m. — Presidinq : Leslie C.
Johnson, WHBF-AM-TV Rock Island, 111.; Dis-
cussion leader: Charles H. Tower, NAB.
WAGE-HOUR SEMINAR: 4 p.m.-5 p.m.— Question and
answer session on broadcasters' wage-hour prob-
lems conducted by the NAB Employer-Employee
Relations Department staff.
TUESDAY, APRIL 29
REGISTRATION: 7 a.m. -7 p.m., Biltmore.
EXHIBITS: 9 a.m. -7 p.m., Biltmore, Statler.
JOINT SESSION (Management and Engineering
Conferences): 10 a.m. — Presiding: J. Frank Jar-
man, co-chairman, 1958 Convention Committee;
Welcome: Norris Poulson, mayor of Los Angeles;
Keynote Address: Dr. Frank Stanton, president,
CBS; Address: John C. Doerfer, chairman, FCC.
LUNCHEON (Management Conference): 12:30 p.m.
— Presiding: W. D. "Dub" Rogers Jr., co-chair-
man, 1958 Convention Committee; Address: Mar-
ion Harper Jr., president, McCann-Erickson.
RADIO MANAGEMENT CONFERENCE: 2:30 p.m.-5 p.m.
— Presiding: John F. Meagher, vice president for
radio, NAB.
Opening remarks: F. Merrill Lindsay Jr.,
WSOY-AM-FM Decatur, 111.
Tflis Business of Radio — Inventory, 1958: F. C.
and W. D. Rogers Jr., KDUB-TV Lubbock,
Tex. Other committee members are Thomas
C. Bostic, KIMA Yakima, Wash.; John
E. Fetzer, WKZO-TV Kalamazoo, Mich.;
William C. Grove, KFBC Cheyenne, Wyo.
(Engineering Conference radio liaison);
James D. Russell, KKTV (TV) Colorado
Springs, Colo. (Engineering Conference tv
liaison); C. Howard Lane, KOIN-TV
Portland, Ore.; Merrill Lindsay, WSOY-
FM Decatur, 111.; Robert O. Reynolds,
KMPC Los Angeles, and Harold P. See,
KRON-TV San Francisco.
Harold P. Danforth, WDBO-AM-TV Or-
lando, Fla., is chairman of the convention
resolutions committee. Other members are
William Goetze, KFSD San Diego, Calif.;
Myron Jones, WJET Erie, Pa.; Mr. Lane;
Lawrence H. Rogers II, WSAZ-TV Hunt-
ington, W. Va.; Thad M. Sandstrom,
WIBW-TV Topeka, Kan., and J. P. Sheftall.
WJZM Clarksville, Tenn.
The convention credentials committee
will be headed by Leonard H. Higgins.
KTNT Tacoma, Wash. Other members are
John W. Betts, WFTM Maysville, Ky.;
Gaines Kelley, WFMY-TV Greensboro,
N. C; Thomas S. Land, WFIW Fairfield.
111.; Mrs. Hugh McClung, KHSL-TV Chico,
Calif.; Dwight W. Martin, WAFB-TV Baton
Rouge, La., and Odin S. Ramsland, KDAL
Duluth, Minn.
Sowell, WLAC Nashville; Frank M. Headley,
president, Station Representatives Assn.; Mat-
thew J. Culligan, vice president in charge of
NBC Radio.
Radio's Role in National Defense: Robert E.
Lee, FCC; John J. McLaughlin, administrative
assistant to the Secretary of the Air Force; Nor-
man A. Matson, chief. Emergency Warning Sec-
tion, U. S. Weather Bureau; Kenneth W. Miller,
U. S. supervisor, Conelrad; Vincent T. Wasilew-
ski, NAB; A. Prose Walker, NAB.
TELEVISION MANAGEMENT CONFERENCE: 2:30 p.m.—
Presiding: Thad H. Brown Jr., vice president for
television, NAB; Welcome: John E. Fetzer,
WKZO-TV Kalamazoo, Mich.
Television Code: Remarks: William B. Quarton,
WMT-TV Cedar Rapids, Iowa; Presentation: Ed-
ward H. Bronson, director, Television Code Af-
fairs, NAB.
TELEVISION BUSINESS SESSION: 4 p.m. -5 p.m.—
Television Board elections.
WEDNESDAY, APRIL 30
REGISTRATION: 9 a.m. -5 p.m., Biltmore.
EXHIBITS; 9 a.m. -7 p.m., Biltmore, Statler.
JOINT SESSION (Management and Engineering
Conferences): 9:30 a.m. — Presiding: W. D. (Dub)
Rogers Jr., co-chairman, 1958 Convention Com-
mittee.
FCC Panel: John C. Doerfer, Rosel H. Hyde,
Robert T. Bartley. Robert E. Lee, T. A. M. Cra-
ven, Frederick W. Ford, John S. Cross (com-
missioner-designate ) .
LUNCHEON (Management Conference): 12:30 p.m.
— Presiding: J. Frank Jarman, co-chairman, 1958
Convention Committee; Invocation: His Emi-
nence James Francis A. Cardinal Mclntyre, Arch-
bishop of Los Angeles; Address: Harold E. Fel-
lows, president-chairman of the board, NAB;
Special Feature: Edwin W. Ebel, chairman, radio-
Tv Committee, The Advertising Council.
RADIO MANAGEMENT CONFERENCE: 2:30 p.m.-5 p.m.
— Presiding: Mr. Meagher.
Good Practices Are Good Business : Worth
Kramer, WJR Detroit.
Your Future Is Sound: Kevin B. Sweeney,
president, RAB; John F. Hardesty, vice president,
RAB.
Measuring the Radio Audience (Panel) : Mod-
erator: E. K. Hartenbower, KCMO Kansas City;
Panelists: Edward G. Haynes Jr., President,
Trendex, Inc.; George Blechta, vice president
and eastern sales manager, A. C. Nielsen; Dr.
CONTINUED
Management conference agenda
Page 58 • April 7, 1958
Broadcasting
THE ONLY MAN OF THE YEAR WHO IS A WOMAN IS KDKA-TV'S JOSIE CAREY
Pittsburgh's Man-of-the-Year award winners include the presi-
dent of one of America's largest utilities, the president of the
world's biggest steel company, a renowned scientist from a
great university, and KDKA-TV's Josie Carey, who adds this to
her other top children's program awards. Josie's Storyland,
8:45 to 9:20 weekday mornings, is Pittsburgh's outstanding
children's show. Youngsters love her. Parents love her. Adver-
tisers love her. For one-minute participation availabilities,
BOSTON, WBZ+WBZA, WBZ-TV . BALTIMORE. WJZ-TV . PITTSBURGH, KDKA, KDKA-TV . CLEVELAND,
contact John Sti Mi, KDKA-TV, Pittsburgh, oryour Peters, Griffin,
Woodward representative. In the Pittsburgh marketing area,
no selling campaign is complete without the WBC station.
CHANNEL 2 IS NO. 1
A'
PITTSBURGH
©@® WESTINGHOUSE BROADCASTING COMPANY, INC.
KYW, KYW-TV • FORT WAYNE, WOWO • CHICAGO. WIND . PORTLAND, KEX . SAN FRANCISCO. KPIX
Broadcasting
April 7, 1958 • Page 59
TRADE ASSNS. continued
MANAGEMENT AGENDA could.
Sidney Roslow, director, The Pulse; Frank Stis-
ser, vice president, C. E. Hooper.
TELEVISION MANAGEMENT CONFERENCE: 2:30 p.m.-
5 p.m. — Presiding: Mr. Brown.
When Is The Sale Completed? The Functions
of Station Sales Promotion and Merchandising:
Panelists: John C. Cohan, KSBW-TV Salinas,
Calif.; Raymond W. Welpott, WKY-TV Okla-
homa City; Arthur Schofield, Storer Broadcast-
ing
Patterns of Profit— Eight Years of Operation In
a Typical Market: Charles H. Tower, NAB.
What Can Automation Do For My Station?:
Presiding: Harold P. See, KRON-TV San Fran-
cisco; Panelists: W. D. "Dub" Rogers Jr., KDUB-
TV Lubbock, Tex.; Edgar B. Stern Jr.. WDSU-
TV New Orleans; A. Prose Walker, NAB.
ANNUAL CONVENTION BANQUET: 7:30 p.m., Palla-
dium Hollywood.
THURSDAY, MAY 1
REGISTRATION: 9 a.m. -5 p.m., Biltmore.
EXHIBITS: 9 a.m.-2 p.m., Biltmore, Statler.
RADIO MANAGEMENT CONFERENCE: 10 a.m.— All-
Industry Radio Music License Conference: Chair-
man Pro Tern: Robert T. Mason, WMRN Marion,
Ohio.
TELEVISION MANAGEMENT CONFERENCE: 9:30 a.m.—
Presiding: Mr. Brown. .
Comments on Color: Panelists: Clair R. Me-
Collough, WGAL-TV Lancaster, Pa.; Owen W.
Saddler. KMTV Omaha, Neb.; Robert D. Swezey,
WDSU-TV New Orleans.
TvB PRESENTATION: 11:30 a.m.— Norman (Pete)
Cash, president.
LUNCHEON: 12:30 p.m.— Presiding : Mr. Fellows.
Annual Business Meeting.
Adjournment.
Engineering Conference
ABC, New York; John H. DeWitt Jr., president,
WSM Nashville, Tenn.
Design Methods to Improve the Stability of
Am Directional Antenna Systems: Dr. George
Brown, RCA.
Design Methods to Improve the Stability of
Am Directional Antenna Systems: Dr. George
Brown, RCA.
Multiplex Operation in Fm Broadcasting: Wm.
Tomberlin, vice president in charge of engineer-
ing, KMLA Los Angeles.
Am, Fm and Tv Applications of Uni-Level
Amplifiers and Limiting Amplifiers : A. A. McGee,
engineer. General Electric.
Low Cost Remote Pickup Equipment Con-
structed by Station Personnel: William C. Grove,
general manager-chief engineer, KFBC Chey-
enne, Wyo.
WEDNESDAY, APRIL 30
JOINT MANAGEMENT-ENGINEERING SESSION: Morn-
ing.
ENGINEERING LUNCHEON: 12:30 p.m.— Address: Sir
Harold Bishop, director of engineering, BBC.
TECHNICAL SESSION: 2:30 p.m.-5 p.m.— Presiding :
J. Barry Watkinson. director of engineering,
KIMA Yakima, Wash. Session Coordinator: J. G.
Leitch, vice president of engineering, WCAU
Philadelphia.
Small Market Television: F. D. Meadows,
Sarkes Tarzian Inc.
A Wrap-Around Polygon-Shaped Helical An-
tenna: General Electric.
Systems Test Techniques: ABC.
Tv Broadcast Repeaters: Dr. Byron St. Clair,
director of research and development. Adler
Electronics.
Operational and Installation Aids for Vidicon
Equipment: Kin Tel.
MONDAY, APRIL 28
TECHNICAL SESSION: 9 a.m.-ll :45 a.m.— Presiding :
George Hixenbaugh, Chief Engineer, WMT Cedar
Rapids, Iowa; Session Coordinator: Raymond X .
Guy, NBC, New York.
Opening of Engineering Conference: Mr. Cyuy.
Use of Transistors in the Communications
Field: John J. Rienzo, Sylvania Electric Products.
Remote Control of High Power Transmitters:
RCA
Current Status of Remote Control and Auto-
matic Operation: A. Prose Walker, manager of
engineering NAB. . .
The Effects of Re-radiation From Television
Towers and Other Structures Vpon Directional
Antennas: O. L. Prestholdt, CBS-TV
FCC Rules on Remote Control and Automatic
Logging: James E. Barr, FCC assistant chief,
Broadcast Div.
ENGINEERING RECEPTION: Noon.
ENGINEERING LUNCHEON: 12:30 p.m.— Presiding :
William B. Lodge, vice president, Station Rela-
tions & Engineering, CBS-TV; Speaker: Harold
E. Fellows, president-chairman of the board,
NAB.
TECHNICAL SESSION: 2:30 p.m.-5 p.m.— Presiding:
Edward Benham, chief engineer, KTTV Los
Angeles- Session Coordinator: James D. Russell,
president-general manager, KKTV Colorado
Springs, Colo. ,. _„..,
Current and Future Telecasting With the
Ampex VR-1000: Charles P. Ginsburg, Ampex
C°Coior Videotape Recorder: A. H. Lind, RCA.
A New Three-Image-Orthicon Color Camera:
J. F. Wiggin, Consulting Engineer, General Elec-
t r ic
Network Transmission Committee Panel Dis-
cussion: Chairman: John Thorpe, customer serv-
ice engineer, Long Lines Dept., AT&T, New
York- Panelists: John Serafm, master control
supervisor ABC, New York; H. C. Gronberg,
master control supervisor, NBC, New York; W B.
Whalley, senior project engineer, CBS-TV New
York- F R. Freiberger, staff engineer, Pacific
Telephone & Telegraph, San Francisco.
TUESDAY, APRIL 29
JOINT MANAGEMENT-ENGINEERING SESSION: Morn-
ing.
TECHNICAL SESSION: 2:30 p.m. -5:30 p.m.— Presid-
ing: E. C. Frase Jr., chief engineer, WMC-
WMCT Memphis, Tenn.; Session Coordinator:
Max Bice, chief engineer, KTNT-TV Tacoma,
Wash
Analysis of Compatible Single Sideband Sys-
tem: G. A. Olive, RCA Labs.
Factual Operation and Results on Compatible
Single Sideband: Frank Marx, vice president,
THURSDAY, MAY 1
TECHNICAL SESSION: 9 a.m. -noon— Presiding : Les-
ter Learned, director in charge of engineering,
MBS, New York; Session Coordinator: Frank
Marx, vice president, ABC, New York.
Electronic Composites in Modern Television:
F. J. Gaskins and R. C. Kennedy, NBC, New
York.
What Management Expects of the Engineer: A.
James Ebel, vice president-general manager,
KOLN-TV Lincoln, Neb.
Equipment and Cameras Used in BBC Televi-
sion Studios: F. C. McLean, deputy chief en-
gineer, BBC.
Monochrome Television Film Standards: K. B.
Benson, CBS-TV.
Influence of Color Telecasting on Tv Lighting:
Herbert R. More, manager, television dept.,
Kliegl Brothers.
A Report on the Engineering Activities Of
TASO: Dr. George Town, director, Television
Allocations Study Organization.
ENGINEERING LUNCHEON IN HONOR OF DR. LEE
DeFOREST: 12:30 p.m. — Presiding: Raymond F.
Guy, NBC, New York; Speaker: Adm. Charles
Home, vice president-division manager, Con-
vair, Pomona, Calif.; Subject: Guided Missile
Programs — The Less Glamorous Ones; Tatk-
Demonstration: New Adventures in Electronics:
C. N. Hoyler, manager of technical relations,
David Sarnoff Research Center, Princeton, N. J.
ADJOURNMENT
Sidebar Meetings
FRIDAY, APRIL 25
FM DEVELOPMENT ASSN.
SATURDAY, APRIL 26
RCA: Sales meeting.
ASSN. OF MAXIMUM SERVICE TELECASTERS: Board of
Directors.
ASSN. FOR PROFESSIONAL BROADCASTING EDUCA-
TION: Board of Directors.
SUNDAY, APRIL 27
ASSN. FOR PROFESSIONAL BROADCASTING EDUCA-
TION: Membership meeting.
ASSN. OF MAXIMUM SERVICE TELECASTERS: Mem-
bership meeting.
BROADCAST MUSIC INC.: Board meeting and Lunch-
eon.
ASSN. OF MAXIMUM SERVICE TELECASTERS: Board of
Directors.
COMMITTEE FOR COMPETITIVE TELEVISION: Member-
ship meeting.
MBS: Affiliates meeting.
Page 60
April 7, 1958
CLEAR CHANNEL BROADCASTING SERVICE.
DAYTIME BROADCASTERS ASSN.
MBS: Affiliates reception.
MONDAY, APRIL 28
QUALITY RADIO GROUP: Breakfast.
DISNEYLAND TOUR.
TELEVISION PIONEERS: Barbecue luncheon.
TELEVISION CODE REVIEW BOARD.
NAB ASSOCIATE MEMBER FILM DISTRIBUTORS: Recep-
tion.
TUESDAY, APRIL 29
TV STATIONS INC.: Breakfast.
FASHION LUNCHEON.
SOUTHERN CALIFORNIA BROADCASTERS ASSN.: Recep-
tion.
BROADCAST PIONEERS: Banquet.
WEDNESDAY, APRIL 30
SMALL TELEVISION MARKETS COMMITTEE: Breakfast.
"QUEEN FOR A DAY" LUNCHEON AND BROADCAST.
Washington Broadcasters Assn.
Elects KPQ's Wallace President
Jim Wallace, KPQ Wenatchee, was elected
president of the Washington State Assn. of
Broadcasters at a March 28-29 meeting,
held at Washington
State College, Pull-
man. Other officers
elected were W. W.
Warren, KOMO
Seattle, vice presi-
dent, and Allen Mil-
ler, KWSC Pullman,
secretary-treasurer.
Dr. Frank Stan-
ton, CBS president,
and Sen. Warren G.
Magnuson (D-
Wash.) headed a list
of speakers. The sessions included a sales
clinic coordinated by Pat O'Halloran, KPQ,
and Cal Watson, KWSC. Clinic speakers in-
cluded Martin Boss, Pacific National Adv.
Agency, Spokane, Wash.; Dean Eugene
Clark, Washington State College School of
Economics & Business; John Agostino,
KXLY-AM-TV Spokane, and John Con-
don, KTAC Tacoma.
Charles H. Tower, NAB labor relations
manager, told the Washington group that
radio and tv stations generally are main-
taining advertising revenues though com-
petition is stiffer. He found a higher turn-
over among advertisers, shorter term com-
mitments and more station effort and ex-
pense involved in maintenance of volume.
He said it is fair to assume broadcasting
will follow trends applicable to overall ad-
vertising expenditures unless its growth pat-
tern and effectiveness in moving goods and
services more efficiently are strong enough
to make up the difference.
Other speakers included W. R. Twining,
of Hamilton, Stubblefield, Twining & Assoc.,
San Francisco, and Ron Murphy, manager-
counsel of the association. The association
board includes Len Higgins, KTNT Taco-
ma; Saul Haas, KIRO Seattle; Wallace Reid,
KORD Pasco; William Taft, KRKO Eve-
rett; Tom Bostic, KIAM Yakima; Rogan
Jones, KVOS Bellingham; Dick Jones,
KXLY Spokane, and Otto Brandt, KING
Seattle.
Broadcasting
MR. WALLACE
NEW COVERAGE
Wl MA-TV
Lima's only television station,
has multiplied its power
TWELVE-FOLD!
Now 45,000 more UHF sets
are added to
WIMA-TV's expanded
grade B coverage area, for a
new total of
113,700 UHF homes in booming
Western Ohio. WIMA-TV's
extended coverage embraces an
area having an effective
buying income of $681,654,000 -
double the former figure.
Now, families
throughout WIMA-TV's
increased dominant coverage
area will benefit from improved
tion and an even clearer picture.
IMA -TV
CHANNEL 35
IT
Represented by
H-R
Television, Inc.
April 7, 1958 • Page 61
TRADE ASSNS. continued
OFFICERS elected at the Mississippi Broadcasters Assn. spring meeting in Biloxi are
(seated, 1 to r) Bob Evans, WELO Tupelo, executive committee; Joe Carson, WOKK
Meridian, vice president; John Bell, WCMA Corinth, president; Hal McCarley, WBLE
Batesville, secretary-treasurer, and William Guest, WPMP Pascagoula, immediate past
president, now on the executive committee. Other executive committeemen (standing,
1 to r): Tom Reardon, WROX Clarksdale; Howard Cole, WHOC Philadelphia; Ray
Butterfield, WLOX Biloxi; Fred Beard, WJDX Jackson, and Granville Walters, WNSL
Laurel. Executive committee member Monroe Looney, WNAG Grenada, is absent
from the picture.
RAB-RNRC '58 Figures Show
Radios in Use Up 81% from '48
The total of U. S. radios in working con-
dition stood at 139.5 million as of Jan. 1,
1958, according to the semi-annual estimate
of radio set population by the joint Radio
Advertising Bureau-Radio Network Re-
search Committee released last week. The
figures show that there are 81% more radios
in the U. S. today than in 1948, which,
RAB pointed out, is the "year tv began
its real growth."
A breakdown of the sets in use today
shows 93.0 million in homes; 36.5 million
in autos, and 10.0 million in public places.
The committee estimates there are 46.6
million U. S. households with at least one
radio in working order, plus an additional
1.9 million homes with radios temporarily
inoperative. A total of 37.9 million second-
ary sets are in use in radio homes, RAB
said, adding this excludes portables and
auto sets.
An increase of 3 million auto sets in the
past year was shown in the report. The
auto set total of 36.5 million is more than
three times the number there were 10 years
ago. "As a matter of fact," it was reported,
"there are more auto radios today than
there were total radio homes in 1947."
Portable radio count is now 8.5 million.
N. Y. Press Group Installs Slate
Julian Anthony, ABC, was installed last
week for a second term as president of the
Radio-Newsreel-Television Working Press
Assn., N. Y. Also elected were Herb
Schwartz, CBS, first vice president; Gabe
Pressman, NBC, second vice president;
Richard Milbauer, Newsfilm USA, treasurer;
Charles Campbell, free lance, secretary; Cy
Avnet, NBC, assistant secretary; George
Jordan, NBC, sergeant at arms. The board
of governors includes Nick Archer, News
of the Day-Telenews, chairman; Robert
Donahue Jr., News of the Day-Telenews;
Jack Fern, CBS; David Klein, NBC; Arnold
Lerner, IBM; Phil Scheffler, CBS, and Ed
Silverman, ABC.
SMPTE to Hold Tv Film Session
As Feature of L. A. Convention
A session on tv film distribution will high-
light the 83rd semi-annual convention of the
Society of Motion Picture & Television En-
gineers April 21-25 at the Ambassador Hotel
in Los Angeles. The tv film session will be
held at the ABC Television Center, Los
Angeles.
Other subjects on the convention agenda
include closed-circuit tv and plastics for the
motion picture and tv industries. An exhibit
of new equipment also will be featured
during convention week.
Speakers announced for the tv film ses-
sion: Frank G. Ralston Jr., ABC, Los
Angeles, on results of a study of network
film programming; Charles E. Buzzard,
NBC, Hollywood, on conditions and pro-
cedures affecting a network film exchange;
Henry J. Miller, ABC, Hollywood, on the
difference in responsibilities of the tv film
editor and the motion picture film editor;
John P. Ballinger, Screen Gems Inc., Los
Angeles, on the possibilities of standardiza-
tion in tv film; Eric C. Johnson, Eastman
Kodak Co., Rochester, N. Y., on film han-
dling, and William W. Edwards, ABC,
Hollywood, on planning film installations.
Flint Radio Stations Organize
Six radio stations in Flint, Mich., have
formed the Flint Radio Broadcasters Assn.
Managers of WAMM, WBBC, WFDF,
WKMF, WTAC and WMRP met March 26
to organize the top-level management group
and elected Richard S. Carter of WAMM
president. Joseph R. Fife, WBBC, is secre-
tary and Marvin Levey, WFDF, treasurer.
Page 62
April 7, 1958
TvB Fires Back With Statistics
Following Usual ANPA Claims
"The attraction and allure of television
are about over," Charles T. Lipscomb Jr.,
president of Bureau of Advertising, Ameri-
can Newspaper Publishers Assn. told the
Assn. of Advertising Men & Women in New
York last week. Therefore, he said, "within
the next few years, more and more big
advertisers are going to switch to news-
papers as their primary medium." The Tele-
vision Bureau of Advertising promptly dis-
agreed.
"Tv costs are rising and ratings declin-
ing," Mr. Lipscomb said. With more and
more tv stations coming into being, the
audiences become split, divided and dimin-
ished, to the point where advertisers are
getting very nervous."
According to Mr. Lipscomb the average
home "(even if watching for a total of five
hours a day) can get, at most, only 7
or 8% of the advertising on television."
A TvB spokesman said Wednesday that
this was "wishful thinking" on the part
of Mr. Lipscomb. TvB cited its recently
released figures which show a rise in net-
work tv audience for the first two months
of 1958. January and February 1958 set
"two new alltime highs," TvB said "with
the average daytime television advertiser
reaching 19% more homes in 1958 than
1957, while the average evening tv adver-
tiser reached 9% more homes." The TvB
report showed that the average weekday
daytime program reached 692,000 more
homes per broadcast in 1958 than in 1957.
Figures were compiled by A. C. Nielsen Co.
WOR-TV New York's Problem:
No Ratings History on Phillies
Though WOR-TV New York has ob-
tained three advertisers to sponsor its up-
coming schedule of telecasts of Philadelphia
Phillies baseball games, some advertiser
resistance can be traceable to the "novelty
factor" of the programming, Gordon Gray,
executive vice president of WOR-TV New
York, told a meeting of the Sports Broad-
casters Assn. of New York last week.
Mr. Gray explained that timebuyers and
other agency officials at agencies prefer to
have a rating on a program before they rec-
ommend its purchase. The station obviously
has no rating history on Phillies games and
there has been some advertiser reluctance.
Mr. Gray expressed the view that if the
station does not obtain complete sponsor-
ship by the opening of the season, he believes
that advertisers will buy in "within a few
weeks" after the first telecast.
Mr. Gray later declined to name the three
advertisers signed but said the station hoped
to announce the complete roster of adver-
tisers at a later date. WOR-TV will start tele-
casting 78 Phillies games on April 15.
AWRT to Meet April 24-27
The American Women in Radio and
Television has announced that it will hold
its Seventh Annual Convention at the Fair-
mont Hotel in San Francisco April 24-27.
The theme of the convention will be "Re-
sources and Resourcefulness."
Broadcasting
ASCAP congratulates the 1957 Winners
ff
"ALL THE WAY
JIMMY VAN HEUSEN — SAMMY CAHN
PUBLISHED BY MARAVILLE MUSIC CORP.
A.M.P.A.S.
ASCAP Academy winners since 193 h
1934 — "The Continental" — Con Conrad, Herbert Magidson
1935 — "Lullaby of Broadway" -Harry Warren, Al Dubin
1936 — "The Way You Look Tonight" -Jerome Kern, Dorothy Fields
1937 — "Sweet Leilani" — Harry Owens
1938 — "Thanks for the Memory"-Ralph Ranger, Leo Robin
1939 — "Over the Rainbow"-E. Y. Harburg, Harold Arlen
1940 -"When You Wish Upon A Star" -Ned Washington, Leigh Harline
1941 _"The Last Time I Saw Paris"-Jerome Kern, Oscar Hammerstein 2nd
1942 — "White Christmas"- Irving Berlin
1943 — "You'll Never Know"-Harry Warren, Mack Gordon
1944_"Swinging On A Star"-James Van Heusen, Johnny Burke
1 945 — "It Might As Well Be Spring" -Rodgers and Hammerstein
1946-"0n the Atchison, Topeka and Santa Fe"-H. Warren, J. Mercer
1947 — "Zip-A-Dee-Doo-Dah" — Allie Wrubel, Ray Gilbert
1948 - "Buttons and Bows" -Jay Livingston, Ray Evans
1949- "Baby, It's Cold Outside" — Frank Loesser
1950 — "Mona Lisa" -Ray Evans, Jay Livingston
1951 -"In the Cool Cool Cool of the Evening"-H. Carmichael, J. Mercer
1952 — "Do Not Forsake Me, Oh My Darlin' " — Dimitri Tiomkin, Ned Washington
1953 -"Secret Love" -Sammy Fain, Paul Webster
1954 — "Three Coins in the Fountain"-Sammy Cahn, Jule Styne
1955- "Love is a Many Splendored Thing" — Paul Francis Webster, Sammy Fain
1956 - "Whatever Will Be, Will Be" ('Que Sera, Sera')- Ray Evans, Jay Livingston
Broadcasting
April 7, 1958 • Page 63
GOVERNMENT
W DAY-TV GETS SEC. 315 RELIEF
The legal dilemma of broadcasters — lia-
bility for political remarks they are forbid-
den to censor— received major judicial
recognition Thursday in North Dakota
Supreme Court.
In a 4-1 decision the court held that
WDAY-TV Fargo is not liable for state-
ments made over its facilities by a candidate
in the 1956 general election campaign. The
decision upheld the ruling of Judge John C.
Pollock, of county district court, dismissing
a $100,000 libel suit brought against the
station by the North Dakota Farmers Union
and A. C. Townley, a candidate for the
Senate.
The Supreme Court hearing was held last
Oct. 3, with Douglas A. Anello, NAB chief
attorney, participating as a friend of the
court [Trade Assns., Oct. 7, 1957]. The
Union has not decided if it will appeal.
Judge P. O. Sathre, of the Supreme Court,
handed down the majority decision. It was
believed to be the first time an appellate
court had ruled on the liability problem
created by Sec. 315 of the Communications
Act of 1934, the "equal time" section. The
law requires broadcasters who broadcast
speeches by one or more candidates for the
same office to give equal time to other can-
didates. It holds broadcasters may not cen-
sor speeches carried under this equal time
basis, under penalty of loss of broadcast
license.
In his opinion Judge Sathre said, "Since
power of censorship of political broadcasts
is prohibited, it must follow as a corollary
that the mandate prohibiting censorship in-
cludes the privilege of immunity from liabil-
ity for defamatory statements made by the
speakers.
"In the instant case the defendant
(WDAY-TV) was required by Sec. 315 to
permit broadcast of the Townley speech.
Power to censor the speech was denied by
the clear and specific language of Sec. 315.
We cannot believe that it was the intent of
Congress to compel a station to broadcast
libelous statements and at the same time
subject it to the risk of defending actions for
damages."
North Dakota has a state law giving im-
munity to broadcasters for defamatory state-
ments made over the station by persons
other than the station owner or station per-
sonnel. This law was not before the State
Supreme Court in the current case.
Quenton Burdick, Farmers Union coun-
sel, said Thursday in Fargo the Union would
decide today (Monday) at a board meeting
if it would take the case to the U. S. Su-
preme Court.
Judge James Morris, in dissenting from
the majority ruling, contended that while
Congress may have intended to prevent
censorship of matter defamatory to candi-
dates, this does not extend to innocent by-
standers. He said, "The plaintiff is an in-
nocent third party whose reputation has
been defamed under the claimed protection
of the prohibition against censorship in Sec.
315." He concluded Sec. 315 does not af-
ford WDAY-TV a defense and that the
public interest is not served by making the
reputation of innocent third parties subject
to destruction without recourse to the dis-
seminator.
NTA Newark Purchase
Gets FCC's Approval
The first sale of a New York market sta-
tion was granted by the FCC last week
to National Telefilm Assoc. Inc. with ap-
proval of the firm's $3.5 million purchase
of ch. 13 WATV (TV) and WAAT-AM-
FM Newark, N. J., from Irving R. Rosen-
haus and associates.
The grant was made without prejudice
to whatever action the Commission "may
deem appropriate in the light of any deter-
mination" of certain anti-trust suits which
involve NTA. Comrs. Robert Bartley and
T.A.M. Craven dissented on this decision.
Comr. Robert Lee was not present.
NTA, which also owns ch. 9 KMSP (TV)
Minneapolis-St. Paul, Minn., plans to change
the call letters of its Newark stations to
WNTA-AM-FM-TV. WAAT, which along
with its fm affiliate was licensed to Bremer
Broadcasting Corp.. operates on 970 kc with
5 kw day, 1 kw night. WAAT-FM is on
94.7 mc with 13.5 kw. WATV, licensed to
Atlantic Television Inc., began in 1948 on
ch. 13, and is one of seven tv stations shar-
ing an antenna atop the Empire State Bldg.
NTA is considered one of the larger
distributors of feature films and tv film
series to television. It has an agreement
with 20th Century-Fox Corp. to release its
pre-1948 films to tv as the company makes
them available for television showing. NTA
also operates the NTA Film Network, in
which Fox holds a 50% interest.
Commenting on last week's FCC action,
Ely A. Landau, board chairman and chief
executive officer of NTA, said: "The ac-
quisition of television and radio operations
in metropolitan New York City is an im-
portant milestone in the growth of NTA.
We have plans for a complete overhaul of
the program structure of these stations,
including the presentation of many live pro-
grams. Shortly we shall announce new and
additional personnel to carry forward the
plans we have been working on."
FCC Questions KTVW (TV)
Proposed Move to Seattle
The FCC last week asked J. Elroy Mc-
Caw, owner of KTVW (TV) Tacoma, Wash.,
to explain why a hearing should not be set
on the station's application to increase power
and antenna height and move the ch. 13 out-
let's transmitter into Seattle.
Questioned in the FCC's McFarland
letter, among other things, was whether
KTVW is attempting to become a Seattle
station.
Mr. McCaw's application asked for an
increase in power from 100 kw to the maxi-
mum 316 kw, an increase in antenna height
from 780 to 795 feet, a change in type of
transmitter and a move of KTVW's trans-
mitter 26 miles north from its present loca-
tion five miles east of Tacoma to Queen
Anne Hill in Seattle.
The FCC said its findings indicate the
proposed changes would place part of
Tacoma in a shadow area because of major
terrain obstruction; that the proposed site
is in an area zoned as residential and KTVW
has been refused the proposed site; that the
outlet's proposal to use existing capital of
$55,500 and deferred payments of $166,500
for the changes does not verify that there is
an agreement for credit with an equipment
manufacturer for credit terms; that KTVW's
balance sheet on April 15, 1957, indicates
liabilities exceed cash receivable by $127,-
000, and that the FCC is unable to deter-
mine if any cash at all is available or how
it can be obtained from liquid assets.
WOV Joins Rush to Suburbs,
Asks New York-Carlstadt ID
While some small-market broadcast sta-
tions aspire to be identified with nearby big
cities, WOV New York has joined the great
American rush to the suburbs.
That is the deduction to be made from
the station's application to the FCC asking
that it be allowed to identify itself as serving
both New York and nearby Carlstadt, N. J.
(population 5,591, 1950 Census). The man-
agement of the station, known for its pro-
gramming to Italian-speaking audiences, ex-
plained Carlstadt has had a heavy influx
of Italian-speaking and Negro populations
in recent years.
But the FCC, its amazement and curiosity
still unabated, last week sent WOV a Mc-
Farland Letter asking why a hearing should
not be set on WOV's claim that an undue
burden would be placed on the station if
it remains a New York-only outlet.
Enden Dandruff Claims Revised
In Wake of FTC's Crackdown
Helene Curtis Industries Inc., Chicago,
has entered a consent agreement with the
Federal Trade Commission that it will
cease claims that Enden shampoo will un-
qualifiedly cure dandruff. This is the second
television case based on FTC monitoring to
be closed.
The agreement signed by Helene Curtis
is not an admission of violating the law. It
follows an official complaint filed against
the cosmetic house by the FTC last summer
[Government, Aug. 5] charging that false
dandruff-curing properties were claimed for
Enden in network and spot commercials.
The FTC approved the consent order last
week.
Helene Curtis is forbidden to claim that
Enden will have any lasting effect on dan-
druff except during regular use, according
to the FTC. One other cosmetic case de-
veloped by the monitoring unit was closed
when Lanolin Plus last fall signed a con-
sent order prohibiting scare tactics and state-
ments that competitors' detergent shampoos
burn hair [Government, Nov. 4]. Cases
against broadcast commercials for drugs, a
household cleaner and other products still
are in litigation.
Page 64 • April 7, 1958
Broadcasting
YOU MIGHT DRAW A ROYAL FLUSH*
BUT . .
AMERICAN RESEARCH BUREAU
MARCH 1957 REPORT
GRAND RAPIDS-KALAMAZOO
TIME PERIODS
Number of Quarter Hours
With Higher Ratings
WKZO-TV
Station B
MONDAY THRU FRIDAY
) 8:00 a.m. to 6:00 p.m.
143
57
6:00 p.m. to 11:00 p.m.
94
6
SATURDAY
8:00 a.m. to 1 1:00 p.m.
50
10
SUNDAY
9:00 a.m. to 11:00 p.m.
40
16
NOTE: Survey based on sampling in the following
proportions — Grand Rapids (42.8%), Kala-
mazoo (18.9%), Muskegon (19.8%), Battle
Creek (18.5%).
WKZO-TV— GRAND RAPIDS-KALAMAZOO
WKZO RADIO — KALAMAZOO-BATTLE CREEK
WJEF RADIO— GRAND RAPIDS
WJEF-FM— GRAND RAPIDS-KALAMAZOO
KOLN-TV — LINCOLN, NEBRASKA
Associated with
WMBD RADIO— PEORIA, ILLINOIS
YOU NEED WKZO-TV
TO GET THE JACKPOT
IN KALAMAZOO-GRAND RAPIDS !
For the winning hand in Kalamazoo-Grand Rapids
you need the market dominance of WKZO-TV! Look
at the facts: ARB shows WKZO-TV is first in 267%
more quarter hours than the next-best station — 327
for WKZO-TV, 89 for Station B !
WKZO-TV telecasts from Channel 3 with 100,000
watts from 1000' tower. It is the Official Basic CBS
Television Outlet for Kalamazoo-Grand Rapids —
serves over 600,000 television homes in one of Amer-
ica's top-20 TV markets !
100,000 WATTS • CHANNEL 3 • 1000' TOWER
TV
Studios in Both Kalamazoo and Grand Rapids
For Greater Western Michigan
Avery-Knodel, Inc., Exclusive National Representatives
* Odds against it — 649,739 to l!
Broadcasting
April 7, 1958 • Page 65
GOVERNMENT continued
FCC DISCLAIMS CATV CONTROL
The FCC last week washed an old irritant,
community antenna television, out of its
hair.
Community antenna systems do not per-
form the functions of common carriers as
set forth in the Communications Act, the
FCC said — and dismissed a 1956 complaint
by 13 radio and tv broadcast stations ask-
ing the agency to assume jurisdiction over
28 such systems operating in 36 states.
Comr. Robert T. Bartley abstained from
the FCC vote which threw out the complaint
filed April 6, 1956 [Government, April 9.
1956] by KFBC-AM-TV Cheyenne, Wyo.;
KSTF (TV) Scottsbluff. Neb.; KFXJ-AM-
TV Grand Junction. Colo.; KOTA-AM-TV
Rapid City, S. D.; KID-AM-TV Idaho Falls.
Idaho; KSPR Casper, Wyo.; KG VO-AM-TV
Missoula, Mont.; KLIX-AM-TV Twin Falls,
Idaho; KLAS-AM-TV Las Vegas, Nev.;
KANA Anaconda, Mont.; KGLN Glen-
wood Springs, Colo.; KRAL Rawlins, Wyo.,
and KSID Sidney, Neb.
Comr. Robert E. Lee did not participate
in the FCC action.
In turning down the request by the 13
western outlets, the FCC acknowledged that
common carriers and CATV systems have
several qualities in common. But the signifi-
cant difference, the FCC emphasized, is
that the signals transmitted by the former
are determined by the user or subscriber,
not the common carrier itself, while the
signals transmitted by the CATV system are
determined by the system itself, not the
customer.
Although the complaint had not raised
the question of possible FCC jurisdiction
over CATV through the agency's radio li-
censing provisions, the FCC said there is
doubt that these provisions may be interpret-
ed to reach CATV systems as long as the
systems don't violate prohibitions against
excessive eletromagnetic radiation emission.
The FCC said that while the Communica-
tions Act does not define the specific test
of what is and is not a common carrier,
the history of the Act has made it clear that
its provisions should not apply to persons
who are not common carriers in the "ordi-
nary" or "traditionally accepted" concept
of common carriers.
Fundamental to this is that the customer
transmits intelligence of his own choosing,
the FCC said. Acknowledging that a CATV
operator would be likely to transmit pro-
grams to general listener preferences, the
FCC said that nevertheless the ultimate
choice is with the CATV operator, and that
it's obvious the CATV operator can't pro-
gram according to the desires of each in-
dividual among his customers.
Even if the FCC could assume common
carrier powers over CATV, the order said,
the agency doesn't feel it could restrict or
control the entry or operation of CATV
systems to protect broadcast stations.
The 13 outlets had claimed CATV tends
to defeat the objectives of the Sixth Order
& Report — to provide at least one tv service
to all parts of the country and one service
to each community; causes reluctance by
advertisers to buy a local station when they
Page 66 • April 7, 1958
already are getting free circulation via
CATV; affects quality of local station pro-
gramming because of diminished revenues
from networks; inhibits construction of local
and satellite stations and thus makes it tough
for rural subscribers (not served by CATV)
to get tv service; may create overlap of the
service areas of stations under common con-
trol.
There are 500 to 600 community televi-
sion systems throughout the U. S., with the
heaviest concentration in mountainous re-
gions. CATV systems, which may be pri-
vately operated or owned co-operatively by
a community, receive the signals of regular
tv broadcast stations in their area via an
antenna, usually on a hilltop or other high
ground near the community. From this
point, signals are transmitted by wire, with
suitable amplifiers, to the homes or places of
business in a community.
Technically, a CATV system may receive
and transmit the signals of up to seven tv
stations if that many are within its antenna's
reach, but the average is three — usually rep-
resenting programs of the three tv networks.
The systems can receive signals from a uhf
station and convert them for reception on
a conventional vhf receiving set.
CATV systems are not legally required to
get permission from the tv stations whose
signals they retransmit, though some do.
The systems charge the set owner an instal-
lation fee ranging from $25 to $75 and a
monthly fee of $3 to $7.50.
Walla Walla Shifted to All-U,
In FCC Deintermixture Action
The FCC last week finalized its rule-mak-
ing on Walla Walla, Wash., and amended its
tv table of assignments, effective May 12, to
make Walla Walla all-uhf by deleting chs. 5
and 8, adding chs. 44 and 50 (educational)
and making ch. 22, now reserved for educa-
tional use, available for commercial use.
Comr. Robert Bartley dissented in this de-
cision.
At the same time the Commission rejected
proposals by ch. 59 WFAM-TV Lafayette,
Ind., to shift ch. 10 from Terre Haute to
Lafayette, and by ch. 24 WDAN-TV Dan-
ville, 111., to shift ch. 10 from Terre Haute
to Danville.
The FCC also directed preparation of a
document which would deny all ch. 12
rule-making proposals affecting Erie, Pa.;
Akron-Cleveland, Ohio; Clarksburg and
Weston, both West Virginia, and Flint-Sagi-
naw-Bay City, Mich. This proceeding has
involved conflicting proposals to shift ch.
12 from Erie to the Cleveland-Akron area,
or to Akron or Cleveland alone, or to Can-
ton or Cleveland for educational use. The
proceeding has also involved the reassign-
ing of ch. 12 from Flint to Saginaw-Bay
City-Flint, or to Ann Arbor. The proposal
to shift ch. 12 from Erie to Akron-Cleve-
land or to Akron alone would have necessi-
tated transmitter site and possible channel
changes of facilities in Clarksburg and
Weston, W. Va.
The Commission last week invited com-
ments by May 12 to a proposal by ch. 12
KTVH (TV) Hutchinson, Kan., to shift that
channel to Wichita, Kan., so that KTVH
could request modification of its license to
specify operation on ch. 12 at Wichita.
Comrs. Bartley and Frederick Ford dis-
sented.
The Commission also invited comments
by May 12 to petitions for rule-making to
( 1 ) shift ch. 22 from Clarksburg, W. Va., to
Pittsburgh, Pa., and (2) substitute ch. 33 for
ch. 73 in Youngstown, Ohio, deleting ch. 47
from Pittsburgh and adding chs. 22 and 73
to that city and ch. 79 for ch. 22 in Clarks-
burg. At the same time, WTVQ (TV) Pitts-
burgh was asked to show cause why it should
not shift from ch. 47 to either ch. 22 or
ch. 73, and WXTV (TV) Youngstown to
change from ch. 73 to ch. 33. The first of
these proposals was made by Pittsburgh's
educational tv station, ch. 13 WQED (TV),
to enable ch. 22 (commercial) also to be used
for educational programs in Pittsburgh area.
The second proposal was made by ch. 73
WXTV (TV) Youngstown, which claims to
be at a disadvantage because of lower uhf
channel service in its area. Chairman John
Doerfer and Comr. Ford dissented.
Comr. Robert Lee was absent for the day.
Chairman Doerfer was absent for the Walla
Walla, Wash., allocation.
Objections Filed at Commission
To Storer Experimental V Bid
Storer Broadcasting's petition to construct
an experimental station in the Wilmington-
Philadelphia area on ch. 12 to broadcast the
regular program schedule of Storer's ch. 12
WVUE (TV) Wilmington, [Government,
Feb. 24] ran into opposition from ch. 12
WNBF-TV Binghamton, N. Y., sister sta-
tion of WFIL-TV Philadelphia.
WNBF-TV states that the Storer proposal
is contrary to the public interest because
"construction and operation of the proposed
facilities at the site specified will reduce the
mileage separation" between WVUE and
WNBF-TV "substantially below the min-
imum" permitted by the FCC. The ex-
perimental station would also cause ob-
jectionable interference to WNBF-TV, and
the proposed station does not offer a "valid
program of research and experimentation."
WNBF-TV feels the WVUE experiment is
"subterfuge."
WPRO-TV Providence, R. I., has also ob-
jected to the experimental station, stating
that it will cause "objectionable interfer-
ence". WPRO-TV wants either a denial,
hearing, or the limitation on Storer to con-
fine its experiment to no-interference hours
or to modify its proposal so no interference
will be caused WPRO-TV.
WGKA-AM-FM Programs Proper
WGKA-AM-FM Atlanta was reported in
Broadcasting as one of nine radio stations
receiving a letter of inquiry from the FCC
regarding purported program imbalance
[Closed Circuit, March 31]. This was in-
correct. WGKA, which runs a good music
program operation, was informed that its
application for license renewal was received
too late for processing. There was no ques-
tion of programming imbalance. FCC staff
has WGKA application under review now.
Broadcasting
Nothing subliminal about color radio. Los Angeles responded when C. E. Hooper called
to make his February-March report. KFWB is No. 1 in total rated time periods. PULSE is
coming up fast, too. In wonderful Los Angeles, buy KFWB. Robert M. Purcell. president
and general manager. Represented nationally: JOHN BLAIR & COMPANY
April 7, 1958 • Page 67
GOVERNMENT continued
RADIO TRAFFIC AID
CITED TO CONGRESS
• House group holds hearings
• MBS, WIP, NAB appear
Radio broadcasters told Congress last
week that radio can be used to beat death
on the highways.
"The only possible way of reaching the
man or the woman driving a car is through
radio," one of them told a subcommittee
of the House Commerce Committee.
MBS' Charles Godwin described Mutual's
network of East Coast affiliates which
furnish road and weather information to
Florida-bound motorists in winter months.
A unique aspect of this Operation Roadbeat
program, Mr. Godwin pointed out, is that
participating Mutual stations tell listeners
where to turn their dials for additional in-
formation enroute from one area to another.
He called for the establishment of a
centralized reporting system so all media
could receive traffic information quickly
and easily.
Mr. Godwin illustrated his statement with
a 2V2 -minute tape recording of a WIP Phil-
adelphia broadcast on road and traffic con-
ditions. He also read a statement for MBS
president Armand Hammer, saying 36 mil-
lion automobiles are equipped with radio.
Ralf Brent, WIP executive, told commit-
tee members, that the Philadelphia station
broadcasts almost 100 traffic announcements
weekly, and has been promoting highway
safety for 22 years.
One special WIP program, Heading
Home, runs from 4 p.m. to 6 p.m. for
homeward bound workers, Mr. Brent re-
lated. He also said that the General Motors
Acceptance Corp. sponsors 30 traffic an-
nouncements weekly. WIP is one of the
stations in the country carrying the GMAC
campaign on a 52-week-a-year basis, he
said. During the summer months, he ex-
plained, GMAC expands this campaign to
300 stations.
WIP also uses an airplane in the summer
months to spot traffic conditions, Mr. Brent
said. Reports from the plane are broadcast
direct to listeners in cars via WIP, he ex-
plained.
sHe also said WIP has received many
grateful calls from motorists during the
severe snowstorm three weeks ago expressing
appreciation for the advice on what to do
and what not to do if an automobile ran
into a fallen power line or one fell on a car.
Vincent T. Wasilewski, NAB government
relations manager, told the committee that
radio-television placed 2,114,515,000 "home
impressions" on traffic safety during 1957.
This was attributed to A. C. Nielsen Co.
Mr. Wasilewski also related what some
stations were doing to bring traffic condi-
tions to the attention of motorists. In Los
Angeles, he related, one station uses a heli-
copter to survey traffic conditions and broad-
cast them to the motoring public [Programs
& Promotion, March 31].
Georgia broadcasters conducted a "Death-
less Weekend" campaign in 1957 which con-
tributed substantially if not entirely, to a
reduction from the average nine traffic
fatalities per weekend to only two. Kentucky
broadcasters use daily beeper reports on
statewide traffic conditions, furnished by the
State Police, Mr. Wasilewski said.
Radio works in other ways to promote
traffic safety, Ed Kiester, travel editor of
Parade Magazine, reminded. He alluded to
the companionship radio brings the solo
driver as well as its news function.
The only dissent to the unanimous pre-
sentation calling for greater centralization in
the handling of traffic news came from Ross
D. Netherton, legislative counsel for the
American Automobile Assn. He praised the
ability and service radio performs in alert-
ing the public and the motorist to traffic and
road conditions — describing also the co-
operation which AAA furnishes in collect-
ing and disseminating this information —
but he expressed his opposition to the "com-
mercialization of travel condition news." He
also said monopolies of such information
are not in the public interest.
The special House Subcommittee on
traffic safety is headed by Rep. Kenneth A.
Roberts (D-Ala.), and includes Democratic
Reps. Walter Rogers (Tex.), Samuel N.
Friedel (Md.) and J. Carlton Loser (Tenn.),
and Republican Reps. John V. Beamer
(Ind.), Alvin R. Bush (Pa.) and Paul F.
Schenck (Ohio).
The hearing was held at the behest of
broadcasters who asked for the opportunity
of explaining how they could help in bring-
ing down traffic fatalities.
CBS' Salant Counterattacks
On McDonald Network Charges
"Nightmarish fantasy." That is what
Richard C. Salant, CBS vice president,
termed the letter sent to newspaper publish-
ers by Comdr. E. G. McDonald Jr., presi-
dent of Zenith Radio Corp. [Closed Cir-
cuit, March 31].
Mr. Salant told Mr. McDonald in a
March 26 letter answering the Zenith at-
tack on CBS and NBC that it was incon-
ceivable that anyone "remotely acquainted
with both the statutory and practical safe-
guards under which the broadcasting in-
dustry in this country operates could voice
such charges."
The Salant reply, also circulated to mem-
bers of the Senate and House Commerce
comdr. Mcdonald mr. salant
Committees, noted that broadcasting is
regulated by the FCC and that it is impos-
sible, even if a broadcaster wished, to op-
erate contrary to the public interest. He also
stressed that the public would not let un-
fair play go undetected and uncorrected
without reaction.
"Indeed," Mr. Salant said, "the record
of the broadcasting industry in controversial
matters is conspicuous among all media for
the diversity of views that it presents."
Comdr. McDonald's March 21 letter to
newspaper editors and publishers accused
the networks and their affiliates of scuttling
proposed tests of pay tv through a cam-
paign of distorted editorials. He also ex-
pressed great concern at the potential for
"thought control" inherent in the broad-
cast medium.
FCC Upholds KTVI (TV)
For Ch. 2 St. Louis
The FCC last week granted ch. 2 in
St. Louis to KTVI (TV), licensed to Signal
Hill Telecasting Corp.
The station had held a license for ch.
36, but has operated on ch. 2 under tem-
porary authorization for about a year.
The grant affirmed an initial decision in
February by Hearing Examiner Herbert
Sharfman favoring the grant. The approval
is subject to any future action the FCC
may take concerning minimum mileage sepa-
ration requirements between the St. Louis
ch. 2 and proposed sites for co-channel 2
at Terre Haute, Ind.
Examiner Sharfman recommended the
grant after a merger agreement between
Signal Hill (KTVI) and Louisiana Pur-
chase Co., both applicants for ch. 2, in
which Louisiana Purchase agreed to become
10% owner of KTVI [Government, Feb.
24]. The terms of the agreement called
for Louisiana Purchase principals to pay
10 cents a share individually for a total
135,190 shares of KTVI stock and for
Signal Hill to reimburse Louisiana Pur-
chase for part of that firm's actual ex-
penses by payment of $41,000.
The FCC in making the grant last week
waived its mileage separation requirements
in the Terre Haute-St. Louis cases con-
tingent on location of the Terre Haute
ch. 2 transmitter at an antenna farm area
there at an exact site to be approved by the
FCC.
The St. Louis Globe-Democrat owns 25%
of KTVI. The newspaper exercised its
option to acquire this interest (also at 10
cents a share) after relinquishing its 23%
interest in the St. Louis ch. 4 station, bought
by CBS Inc.
WQXR Challenges WDXR Grant
WQXR New York has asked the U. S.
Court of Appeals in Washington to reverse
the FCC's 1957 grant of 1560 kc with 1 kw
unlimited to E. Weaks McKinney-Smith in
Paducah, Ky. (now WDXR). WQXR is the
Class 1-B station on 1560 kc. WQXR's
petition for rehearing was denied by the
FCC in February of this year.
The 1560 kc grant was made after a hear-
ing, with WQXR as a party. An examiner
ruled against the grant to McKinney-Smith,
but the Commission overruled and granted
the application in February 1957. New York
Times-owned WQXR claimed that its license
was modified without a hearing and that the
Page 68 • April 7, 1958
Broadcasting
grant conflicted with the so-called 10% rule
(Sec. 3.28[c]), which prohibits grants in cer-
tain cases where the proposed station would
receive interference from existing or domi-
nant stations affecting 10% or more of its
potential primary coverage area.
Next to Face Barrow Hearing:
Meredith, Storer, Westinghouse
The FCC announced last week that re-
sumption of the Barrow Report network
practices hearing tomorrow will commence
with Meredith Publishing Co. as the first
witness, with Storer and Westinghouse fol-
lowing. The sessions will be held on Tues-
day, Thursday and Friday of this week.
The scheduled April 15 date has been
changed to April 14, with network affiliate
committees on the stand. These sessions will
run through April 18, except for April 16
(Wednesday) which is the Commission's
usual meeting day.
The third group of meetings will take
place April 22, at which time Richard A.
Moore, KTTV (TV) Los Angeles — expect-
ed to be the first (and possibly the only)
witness to support the Barrow Report find-
ings— will testify.
WJRT (TV) Gets Closer
On Flint, Mich., Ch. 12 Grant
The four-year-old case of ch. 12 Flint,
Mich., moved toward conclusion last week
as the FCC directed preparation of docu-
ments affirming its previous grant of ch. 12
to WJRT (TV), as modified by changes in
transmitter and programming.
The Commission heard a second oral
argument in this case last January [Govern-
ment, Jan. 27]. By this decision, the Com-
mission would again deny competing ap-
plications of Trebit Corp. and W. S. Butter-
field Theatres Inc. for ch. 12 in Flint. It
would also deny protests by ch. 57 WKNX-
TV Saginaw, ch. 54 WTOM-TV Lansing
and ch. 13 WWTV (TV) Cadillac, all
Michigan, and affirm a previous grant to
WJRT to move its transmitter site from a
point southeast of Flint (Clarkston) to a
point northwest of Flint (Chesaning), to
make antenna changes and to change studio
location in Flint.
Sen. Schoeppel Says Continuance
Of ABC Radio Network Vital
Sen. Andrew F. Schoeppel (R-Kan.) is
worried about the news that ABC may be
forced to shut down the American Broadcast-
ing Network (see story, page 56). In state-
ments on the Senate floor the Kansas Repub-
lican praised the four radio networks and
said he hoped ABC, "in a decision worthy of
public admiration, will find it possible to
continue its radio network's role as a vital
link in the chain of man's knowledge and
understanding."
Sen. Schoeppel, a member of the Senate
Commerce Committee, said the "essentiality
of radio networks is more pronounced than
ever."
Hennings' Secrecy Bill Slated
For Second Subcommittee Airing
A bill which its author says will "make
it clear beyond any doubt" that present law
"does not authorize censorship or the with-
holding of information from the public"
will be aired again April 16 when the Senate
Constitutional Rights Subcommittee resumes
hearings on the measure.
Sen. Thomas C. Hennings Jr. (D-Mo.),
author of the bill (S 921) and chairman of
the subcommittee, said the bill would amend
the government "housekeeping statute which
permits executive department heads to pre-
scribe regulations for the custody, use and
preservation of the records and papers in
the departments."
Sen. Hennings said that among those
testifying will be representatives of the
various news-gathering media. The senator
has invited Attorney General William P.
Rogers to return to state his views on the
bill. Sen. Hennings said Mr. Rogers' testi-
mony March 6 before the Senate group
[Government, March 10] and a later let-
ter from Mr. Rogers to Sen. Hennings are
in "conflict."
Rep. George Meader (R-Mich.), an ac-
knowledged critic against secrecy in gov-
ernment, last week in a talk on the House
floor criticized Mr. Rogers and asked him
to explain his position that the President
has unlimited power to keep information
secret. A companion bill (HR 2767) is in the
House.
Buy WAKR. ... .Sell the Akron Area
At LOWEST COST Per Thousand
WAKR is lit
in Listeners
in Coverage
~~*PULSE
SHARE— 6 A.M. TO MIDNIGHT
*HOOPER
SHARE— 7 A.M. TO 6 P.M.
49%-WAKR is 1
42%-WAKR it 1
5t
WITH MORE LISTENERS THAN ALL OTHER
RATED STATIONS COMBINED
* Oct. thru Dec. 1957, Mon. thru Fri.
National Rep.: BURKE-STUART Company, Inc.
• New York • Chicago • Detroit • Los Angeles • San Francisco
WAKR • RADIO - WAKR • TV
53 COPLEY ROAD • AKRON 20, OHIO
LEADS IN EVERY QUARTER HOUR PERIOD
DAY AND NIGHT
* Oct. 1957 — Mon. thru Fri.
NIELSEN Ncs #2
WAKR is 1
In Audience and Coverage
* Leads all Akron Stations in Summit, Portage,
Medina, Wayne and Stark Counties
Broadcasting
April 7, 1958 • Page 69
THE 10 TOP FILMS
IN 10 MAJOR MARKETS
AS RATED BY ARB IN FEBRUARY
FROM the monthly audience surveys of American
Research Bureau, Broadcasting each month lists the
10 top-rated syndicated film programs in 10 major
markets, selected to represent all parts of the country
with various degrees of competition. Despite all pre-
cautions, occasional errors will occur in these tables,
due to use of the same program name for both a syn-
dicated and a network series and the practice of some
stations of substituting local titles (such as [advertiser]
Theatre) for real program names.
NEW YORK seven-station market
LOS ANGELES seven-station market
Rank
Program
Sea Hunt
If You Had
Million
3. Highway Patrol
4. Honeymooners
5. Code 3
6. Annie Oakley
7. Silent Service
8. Mike Hammer
9. The Vise
Distr.
(Ziv)
1.
2. If You Had a
(MCA-TV)
(Ziv)
(CBS Film)
(ABC Film)
(CBS Film)
(NBC Film)
(MCA-TV)
(Thompson-
Koch)
10. Death Valley Days (Pacific-
Borax)
Day & Time
Sta.
Rating
Sat.
10:30
WCBS-
TV
28.5
Sat.
7:00
WCBS-
TV
18.1
Mon.
7:00
WRCA
-TV
17.5
Tues.
7:00
WRCA
-TV
17.2
Wed.
10:30
WRCA
-TV
15.8
Sun.
6:00
WABC
-TV
12.1
Fri.
7:00
WRCA
-TV
11.9
Tues.
10:30
WCBS-
TV
10.6
Tues.
10:30
WRCA
-TV
10.4
Wed.
7:00
WRCA
-TV
10.2
Rank Program
1. Death Valley Days
Distr.
Highway Patrol
Dick Powell
Search for Adven
2
3
4
5. Honeymooners
6. Amos 'n' Andy
(Pacific-
Borax)
(Ziv)
(Official)
(Bagnall)
(CBS Film)
(CBS Film)
7. Men of Annapolis (Ziv)
8. Sheriff of Cochise (NTA)
9. Studio 57 (MCA-TV)
10. Harbor Command (Ziv)
Day & Time
Sta.
Rating
Thurs.
7:00
KRCA
18.9
Mon.
9:00
KTTV
15.3
Sat.
9:30
KNXT
14.8
Thurs.
7:00
KCOP
14.6
Thurs.
7:00
KNXT
14.5
Sun.
6:00
KNXT
14.1
Thurs.
7:30
KNXT
13.0
Sat.
7:30
KTTV
11.6
Sat.
8:00
KTTV
11.2
Sat.
7:00
KTTV
11.0
CHICAGO four-station market
WASHINGTON four-station market
Rank Program
1. State Trooper
2. Silent Service
3. Annie Oakley
4. Whirlybirds
5. Highway Patrol
Distr.
(MCA-TV)
(NBC Film)
(CBS Film)
(CBS Film)
(Ziv)
6. Braue Eagle (CBS Film)
7. Men of Annapolis (Ziv)
8. Sea Hunt (Ziv)
9. Cisco Kid (Ziv)
10. Honeymooners (CBS Film)
Day & Time
Sta.
Rating
Wed.
9:30
WNBQ
26.0
Tues.
9:30
WNBQ
22.0
Fri.
6:00
WGN-TV
16.2
Thurs.
9:00
WGN-TV
16.0
Fri.
8:00
WGN-TV
15.9
Tues.
6:00
WGN-TV
14.9
Mon.
9:30
WGN-TV
14.4
Wed.
8:30
WGN-TV
13.9
Mon.
6:00
WGN-TV
13.7
Thurs.
9:30
WGN-TV
13.5
Rank Program
Distr.
1. Highway Patrol (Ziv)
2. Science Fict. Theatre (Ziv)
3. Gray Ghost (CBS Film)
4. Annie Oakley (CBS Film)
5. Frontier Doctor (H-TV)
6. Brave Eagle (CBS Film)
Sea Hunt (Ziv)
7. Honeymooners (CBS Film)
8. Last of Mohicans (TPA)
9. Silent Service (NBC Film)
10. 26 Men (ABC Film)
Day & Time
Sta. Rating
Sat.
7:00
WTOP-TV
26.3
Sun.
6:00
WMAL-TV
19.8
Sat.
10:30
WTOP-TV
19.1
Fri.
7:00
WTOP-TV
16.7
Fri.
6:30
WMAL-TV
15.9
Fri.
6:00
WMAL-TV
15.3
Fri.
10:30
WMAL-TV
15.3
Tues.
10:30
WRC-TV
15.2
Wed.
7:00
WRC-TV
14.4
Tues.
10:30
WTOP-TV
14.1
Sun.
6:30
WMAL-TV
14.0
MINNEAPOLIS-ST. PAUL four-station market
SEATTLE-TACOMA four-station market
Rank
Program
1. DeatFi Valley Days
2. Popeye Clubhouse
3. State Trooper
4. Studio 57
5. Sky King
6. Sea Hunt
7. Sheriff of Cochise
8. Highway Patrol
9. Bugs Bunny Time
Whirlybirds (
30. Harbor Command
Mr. D. A.
Distr.
( Pacific -
Borax)
(AAP)
(MCA-TV)
(MCA-TV)
(Nabisco)
(Ziv)
(NTA)
(Ziv)
(AAP)
CBS Film)
(Ziv)
(Ziv)
Day & Time Sta. Rating
Sat. 9:30 WCCO-TV 24.5
M-F
Tues.
Wed.
Sat.
Mon.
Sat.
Thurs.
M-F
Sun.
Thurs.
Wed.
5:30
9:30
9:30
9:00*
9:30
10:30
10:30
4:30
9:30
9:30
10:30
WCCO-TV
KSTP-TV
KSTP-TV
WCCO-TV
WTCN-TV
KSTP-TV
KSTP-TV
WCCO-TV
KSTP-TV
KSTP-TV
KSTP-TV
23.0
20.7
16.6
15.4
14.9
14.6
13.3
12.7
12.7
11.9
11.9
Rank
Program
Distr.
1. Gray Ghost (CBS Film)
2. Search for Adven. (Bagnall)
3. Kingdom of the Sea (Guild)
4. Highway Patrol (Ziv)
5. Frontier (NBC Film)
6. Sheriff of Cochise (NTA)
7. Silent Service (NBC Film)
8. Our Miss Brooks (CBS Film)
9. Whirlybirds (CBS Film)
10. Honeymooners (CBS Film)
Day & Time
Sta. Rating
Sun.
6:00
KING-TV
27.3
Mon.
7:00
KING-TV
25.6
Tues.
7:00
KOMO-TV
25.0
Thurs.
7:00
KOMO-TV
23.7
Sun.
9:30
KTNT-TV
22.6
Sat.
7:00
KING-TV
21.9
Mon.
7:30
KING-TV
18.6
M-T
6:00
KOMO-TV
17.8
Thurs.
7:00
KING-TV
17.6
Sun.
6:30
KING-TV
17.5
CLEVELAND three-station market
ATLANTA three-station market
Distr.
(H-TV)
(Nabisco)
(AAP)
Rank Program
1. Frontier Doctor
2. Sky King
3. Popeye Clubhouse
4. Silent Service (NBC Film)
5. Death Valley Days (Pacific-
Borax)
6. Annie Oakley (CBS Film)
7. Science Fict. Theatre (Ziv)
8. Cisco Kid (Ziv)
9. Honeymooners (CBS Film)
10. Soldiers of Fort. (MCA-TV)
Brave Eagle (CBS Film)
Day & Time Sta.
Mon.
Mon.
M-F
Sat.
Thurs.
Sat.
Fri.
Thurs.
Tues.
Thurs.
Mon.
7:00
6:30
5:30
10:30
7:00
6:30
6:30
6:30
10:30
6:00
6:00
KYW-TV
KYW-TV
KYW-TV
WJW-TV
KYW-TV
WJW-TV
KYW-TV
KYW-TV
KYW-TV
KYW-TV
KYW-TV
Rating
28.6
27.1
26.7
25.2
24.9
23.5
22.7
21.9
21.4
21.1
21.1
Rank Program
Distr.
1. Code 3 (ABC Film)
2. Whirlybirds (CBS Film)
3. Amos 'n' Andy (CBS Film)
4. Casey Jones (Screen Gems) '
5. Sheriff of Cochise (NTA)
6. Highway Patrol (Ziv)
Honeymooners (CBS Film)
7. If You Had a
Million
Victory At Sea
8
9. State Trooper
10. Death Valley Days
(MCA-TV)
(NBC Film)
(MCA-TV)
(Pacific-
Borax)
Day & Time
Sta. Rating
Sat.
10 :30
WAGA-TV
29.3
Wed.
7:00
WSB-TV
28.7
M-F
6:00
WSB-TV
27.5
Mon.
7:00
WAGA-TV
26.5
Tues.
7:00
WSB-TV
25.4
Fri.
7:30
WAGA-TV
21.8
Fri.
7:00
WSB-TV
21.8
Mon.
7:00
WSB-TV
21.2
Sun.
3:00
WSB-TV
19.4
Thurs.
7:00
WAGA-TV
19.1
Thurs.
6:30
WLWA
19.0
COLUMBUS three-station market
Rank
Program
Distr.
1. Honeymooners (CBS Film)
2. Highway Patrol (Ziv)
3. Death Valley Days (Pacific-
Borax)
4. Whirlybirds (CBS Film)
5. Sky King (Nabisco)
6 Harbor Command (Ziv)
7 Sheriff of Cochise (NTA)
8. Gray Ghost (CBS Film)
9. Annie Oakley (CBS Film)
10. Our Miss Brooks (CBS Film)
Day & Time Sta.
Rating
Sat. 7:00 WBNS-TV 32.2
Tues. 10:30 WBNS-TV 29.6
Sun. 9:30 WBNS-TV 25.4
Thurs. 7:00 WTVN-TV 23.1
Fri. 6:30 WBNS-TV 21.7
Fri. 9:30 WTVN-TV 20.8
Fri. 10:30 WTVN-TV 20.7
Fri 7:30 WBNS-TV 20.4
Mon. 6:00 WBNS-TV 19.6
Sun. 6:30 WBNS-TV 19.3
BOSTON three-station market
Rank Program
1. Honeymooners
2. Whirlybirds
3. Silent Service
4. Decoy
5. Frontier Doctor
6. Highway Patrol
7. Topper
8. Gray Ghost
9. Annie Oakley
10. Amos 'n' Andy
Distr.
(CBS Film)
(CBS Film)
(NBC Film)
(Official)
(H-TV)
(Ziv)
(Telestar)
(CBS Film)
(CBS Film)
(CBS Film)
Day & Time
Sta. Rating
Sat.
10:30
WNAC-TV
25.4
Tues.
7:00
WBZ-TV
24.9
Fri.
7:00
WBZ-TV
24.2
Sun.
10:30
WBZ-TV
23.8
Thurs.
7:00
WBZ-TV
22.7
Sat.
7:00
WBZ-TV
21.9
Fri.
6:30
WNAC-TV
21.6
Wed.
7:00
WBZ-TV
20.7
Sun.
5:00
WNAC-TV
19.7
M-F
5:00
WNAC-TV
17.2
♦INDICATES A.M.
Page 70 • April 7, 1958
Broadcasting
Wonder
of the World
The Ida Cason Callaway Gardens in western Georgia is
a non-profit 2,500-acre paradise of tall trees, cool lakes,
wildflowers and sunshine. 25,000 people, motoring an
average distance of one hundred miles, find beauty here
on a sunny weekend. They boat and they swim. They
bask on clean white sand— 19,000 tons of it, hauled in to
carpet a crescent of lake shore. They play golf, they pic-
nic and they stroll along miles of flower-studded paths.
One project now under construction is the open-air
dining pavilion, shown in the drawing. The pavilion
will be beautiful and amazing, because the giant, con-
crete-covered umbrellas seem to be engineering impossi-
bilities. They are designed not only to be uniquely
beautiful, but to serve pleasure seekers for generations to
come. And to be sure that they do, they will be built of
USS steel and Universal Atlas cement for exceptional
strength and durability.
(USS) United States Steel
Broadcasting APril 7- 1958 * Pa8e 71
FILM CONTINUED
Producers Mobilize
To Fight Tax Formula
Morris Stoller of the William Morris
Agency has been appointed chairman of a
steering committee on taxes of the Alliance
of Television Film Producers. The group,
whose 22 members account for about 85%
of all tv film production, has decided to
spearhead the fight against a change in the
federal tax formula that "threatens to put
the independent producer of films for tele-
vision out of business," Maurice Morton,
ATFP president, said last week in announc-
ing the committee.
"Because we consider this the most im-
portant single issue to confront us in our
existence, the entire executive committee
of ATFP is acting as Mr. Stoller's com-
mittee," Mr. Morton stated. The group in-
cludes President Morton (McCadden Pro-
ductions); Maurice Unger, vice president
(Ziv Tv); Archer Zamloch, treasurer (Hal
Roach); Jack Findlater, secretary (Revue);
two ATAS immediate past presidents, Hal
Roach Jr. and Armand Schoeffer (Flying
A), and John Zinn, ATFP executive secre-
tary.
"Virtually all tv film companies keep their
books on a 'cost recovery' basis," Mr. Mor-
ton said, explaining the operation with this
example. A company produces a series of
40 half-hour films at an average cost of
$40,000 each or a total of $1.6 million. The
series is sold to a sponsor for the same
figure, $1.6 million. In addition, the sponsor
buys 12 reruns at $10,000 apiece, or a
total of $120,000. The producing company,
therefore, has taken in $1,720,000, has
spent $1,600,000 and has a taxable income
of $120,000. At 50% the tax would be $60,-
000. Having paid that to the government,
the company has $60,000 in the bank which
it can invest in another pilot.
What is proposed is a change from the
"cost recovery" system to an "amortiza-
tion" method of calculating the tax on tv
films, he stated. Under this method, the
probable life of the film series is estimated
and the cost of production spread over the
entire period. Various tax officials have set
varying probable life spans, he commented.
Arbitrarily taking a two-year figure for his
hypothetical case, he pointed out that pro-
ducer's income for the year remains at
$1,720,000, but he can now charge off
only $800,000 of his cost as applicable to
the year. The taxable income is now not
$120,000, but $920,000. The tax is not
$60,000, but $460,000.
"Instead of paying his tax and having
enough money left to start work on a new
series, our producer finds himself with $120,-
000 on hand and a tax bill of $460,000. So
he has to borrow $340,000 just to pay his
federal taxes, assuming he can get a loan
for that purpose, and he's left with no capital
for future operations," Mr. Morton com-
mented.
The question of an amortization vs. a cost
JACKSONVILLE'S FAVORITE COWBOYS
"Jaxie" says there's a chuck wagon load of results waitin' for you,
pardner, when you corral this top western talent in Jacksonville's $ly2
billion market.
"Six Gun Saturday" is a rootin', shootin,' laugh-filled 2i/2 hours of en-
tertainment for the youngsters from six to sixty. They'll en joy-
Sunrise Ranch starring Gene Autry— 7:30- 8:30 AM
Cartoon Corral with Tommy Tucker— 8:30- 9:00 AM
Prairie Playhouse starring Roy Rogers — 9:00-10:00 AM
m
If "Jaxie" suggests you stake your claim
H early for one minute availabilities. Call
U Ralph Nimmons in Jacksonville at ELgin
i 6-3381 or your nearest P.G.W. "Colonel."
Represented by Peters,
Griffin, Woodward, Inc.
NBC— ABC
life'
recovery tax formula hinges on whether a
film series is sold outright or rented, a
spokesman for the Internal Revenue Service
in Washington said. It would not be reason-
able, he said, to figure rental income on a
cost recovery basis, if a series can be rented
for indefinite reruns, just as income from
building rental is not written off on an im-
mediate cost recovery basis but amortized
over a period of years.
"We aren't trying to dodge our just taxes,"
the ATFD president declared. "There is no
reluctance about paying taxes on income
actually received. But we don't want to be
taxed on money we don't get.
"This is a risky business. Several hundred
pilots are made each year, but only about 20
new film series ever get on the air. The odds
have been put at about 18 to one. And when
a series is sold, the producer is usually work-
ing six to eight weeks ahead. This means
he's carrying a $250,000 investment, usually
financed through a bank loan which he can
get because he has a contract as collateral.
But who can finance a loan of $340,000
with nothing to show for it but a receipted
tax bill?:'
New Rogers Firm Set
For Tv Distribution
Formation of Empire Productions Inc. to
handle syndication of the 100 Roy Rogers
tv film programs sponsored by General
Foods on NBC-TV
as well as the pro-
duction of new tv
programs is being
announced today
(Monday) by Roy
Rogers.
Edward L. (Ned)
Koenig Jr. has re-
signed as vice presi-
dent in charge of
sales for Hal Roach
Studios to become
president of the new
company. W. Arthur Rush, executive direc-
tor of Roy Rogers Enterprises will be chair-
man of the board. Mr. Rogers will also be
personally active in the management.
Empire Productions will headquarter in
the building owned by Roy Rogers Enter-
prises at 357 N. Canon Drive, Beverly Hills,
Calif.
The new company is the first independent
tv production firm to set up its own sales
organization for the direct mail of "off-the-
network" programs, Mr. Koenig stated.
"The decision to market our own products,"
he said, "was made in the interest of re-
ducing increasingly-high distribution costs
with which advertisers, agencies, stations
and producers have been unnecessarily
burdened in recent years. Top-rated off-the-
network films with which the buyers are
completely familiar do not require 35% to
50% distribution costs."
Empire Productions has $5 million of
assets in film and story properties, Mr.
Koenig said. It will produce a number of
spectaculars during 1958 as well as a variety
MR. ROGERS
WFGA-TV Channel 12
III Vfl I V Jacksonville, Florida
FLORIDA'S COLORFUL STATION
Page 72 • April 7, 1958
Broadcasting
Needed:
"General
Practitioners"
in
Transportation
Today, you are deprived of the best and most economi-
cal transportation because public policies place arti-
ficial and severe restrictions upon the opportunity of
any one form of transportation, such as railroads, to
serve you by the use of other means of transportation,
such as that by highway, waterway or airway.
Yet, in other industries, diversification of products
has become common, and has proved beneficial both
to those industries and to the public.
Why, then, shouldn't the public be allowed to bene-
fit by diversification in transportation?
Clearly, diversification would be to the advantage
of the nation's shippers. They could then arrange for
their transportation through a single transport company
which could utilize any or all means of carriage needed
to do the particular job at hand most efficiently. That's
why the railroads ask for removal of present artificial
limitations.
They seek only the same opportunity as anyone else
to enter into other fields of transportation. Then they
could become "general practitioners" in transportation
— using a wide variety of facilities to serve you and
the nation more efficiently.
Isn't this common sense?
ASSOCIATION OF AMERICAN RAILROADS
WASHINGTON, D. C.
Broadcasting
April 7, 1958 • Page 73
FILM CONTINUED
STATIONS
of film series, embracing all types of tv
programming.
In announcing the syndication of the Roy
Rogers programs formerly on NBC-TV, Mr.
Koenig pointed out that many of these films
have had only one run in all network cities
and there are a number of important mar-
kets where the programs have not as yet
been seen at all. Plans call for distribution
of the films abroad as well as inside the U. S.
MR. RUSH
MR. KOENIG
Mr. Rush revealed that just prior to the
formation of the new firm, Roy Rogers En-
terprises turned down a firm offer of $2 mil-
lion for the outright sale of these films "We
felt a strong obligation," Mr. Rush said,
"to control our product completely in order
to insure sponsors, agencies and tv stations
the full benefit of Roy Rogers' tremendous
merchandising and promotion impact."
Sy Weintraub Buys Control
Of Sol Lesser Productions
Acquisition by veteran tv film distributor
Sy Weintraub of a controlling interest in
Sol Lesser Productions, Hollywood, was
announced jointly
last week by Mr.
Weintraub and Mr.
Lesser. The purchase
price was said to be
in excess of $3.5
million and the
transaction covers
television and the-
atrical rights to the
"Tarzan" character
and 45 motion pic-
tures owned by the
Lesser organization.
It also covers real estate in Encino, Buena
Park, and Van Nuys, Calif. In addition to
14 "Tarzan" features, the acquisition in-
cludes tv rights to a "Tarzan" pilot film
and the tv rights to "Our Town" and to
the "Captain Horatio Hornblower" series.
Mr. Weintraub plans to take an active
role in the feature film and tv film produc-
tion field and will move to Hollywood
from New York. The corporation of Sol
Lesser Productions will be retained, with
Mr. Weintraub as president and chief ex-
ecutive officer and Mr. Lesser as chairman
of the board.
Mr. Weintraub served recently as presi-
dent of Telestar Films, a distribution-pro-
duction company, and earlier had been
executive vice president of Flamingo Films
and a vice president of Motion Pictures for
Television Inc. He is president of WKIT
Mineola, L. I., N. Y., and formerly was
president of KMGM-TV Minneapolis.
Page 74 • April 7, 1958
MR. WEINTRAUB
More Stations Play Up
Anti-Recession Theme
More radio and tv stations jumped on the
bandwagon to familiarize the public with
the positive factors in today's business out-
look [Stations, March 31, Programs &
Promotions, March 24]. This was pointed
up in reports to Broadcasting last week
from the Bartell radio stations, WWJ-TV
Detroit. KMPC Los Angeles, WEJL Scran-
ton, Pa., and WELM Elmira, N. Y.
The Bartell group kicked off a "Buy
today for a better tomorrow" campaign with
a one-minute editorial recorded by Gerald
A. Bartell, president of the group (KCBQ
San Diego, KRUX Phoenix, WOKY Mil-
waukee, WYDE Birmingham, WAKE At-
lanta, WILD Boston and KYA San Fran-
cisco). The editorial said in part, "A fine
automobile feels most comfortable when
traveling at a good rate of speed. Slow it
down too long and people feel poky and
nervous. The obvious remedy . . . speed it
up again. The American economy, too, is
most comfortable when it speeds along at a
lively clip. A slowdown, such as we are ex-
periencing— however slight — is uncomfort-
able. The best advice — speed it up again by
resuming normal purchasing. Whatever you
buy today will be worth every cent you pay
— and those who are holding off for prices
to go down are waiting for a tomorrow that
never comes. Prices will not decline — and
there are wonderful bargains today!"
WWJ-TV aired Our Economy Today, a
panel consisting of business leaders and a
government official, who examined eco-
nomic trends and offered proposals for ef-
fecting a business upswing in Detroit.
KMPC reports that the Chevrolet Deal-
ers of Southern California have placed a
heavy spot schedule on that station to dispel
the "gloomy outlook" in that state. The
dealers highlight job opportunities as listed
in the want ads of the Los Angeles Examiner
to "prove there is prosperity and an abun-
dance of work to be had in Southern Cali-
fornia."
With a harsh winter affecting Pennsyl-
vania business, an "optimistic" policy has
been adopted by WEJL concerning weather,
road conditions and recession talk. Listeners
are urged to come to town and resume
normal daily procedures unless "severe
storm conditions prevail." The station re-
ports that it does not place over-emphasis
on recession talk and points up the optimis-
tic viewpoint in addition to the news.
WELM has been playing up the theme
"Now . . . you can get a better buy. So . . .
Better Buy Now!" The slogan is used on
practically all of its station breaks and is
tied in with the promotion of specific items
such as automobiles, appliances and home
improvements.
Following the same train of thought, Jack
Cable of Jack Cable & Assoc., Houston, sent
a letter to Sen. Lyndon Johnson (D-Tex.)
outlining a plan which he says "holds the
possibility of turning the present recession
into a boom within 90 days." He suggests
GROUND BREAKING for the new 50
kw transmitter tower of KCBQ San
Diego brought the Bartell Group's top
echelon to California. They are (1 to
r) Mel Bartell, Morton J. Wagner,
Gerald A. Bartell and Lee Bartell.
Other Bartell stations are WOKY Mil-
waukee, WILD Boston, WYDE Bir-
mingham, WAKE Atlanta, KRUX
Phoenix and KYA-AM-TV San Fran-
cisco.
selective tax benefits to businesses to induce
them to increase their advertising and sell-
ing efforts. He advocates a double deduction
($2 allowed for every $1 spent on advertis-
ing and selling in 1958), which he feels
would accomplish the upswing. He says "It's
even possible that the government net tax
revenue from businesses would be increased
this year under the plan."
Half-Million Earnings Shown
In WJR 1957 Annual Report
WJR Detroit showed nearly a half-million-
dollar profit after taxes for the year 1957,
according to the annual report of The
Goodwill Station Inc. This was based on
the largest revenue in the company's history.
The 1957 profit was $495,680.53 or 86
cents per share on 572,552 shares, compared
with 83 cents per share in 1956 and 47
cents per share in 1955 on the same num-
ber of shares. Total sales last year amounted
to $3.57 million, up from $3,515 million in
1956 and $2,759 million in 1955. WJR
cash dividends were maintained last year
on a 50-cents-per-share basis, the report said.
The station's 10-year history of earnings
shows that the 1957 net earning figure is
surpassed only by 1948 and 1949 earnings
of $531,945 and $577,483, respectively.
In a letter to stockholders, WJR Presi-
dent John F. Patt said the 1957 record re-
flects "particular credit to General Manager
Worth Kramer and our staff.
Last year marked the 35th year of broad-
casting by the pioneer Detroit station.
Broadcasting
PLANNING A RADIO STATION?
RCA
PROGRESS
PURCHASE
PLAN
Flexible Financing
for Broadcasters
The RCA
PROGRESS PURCHASE PLAN
makes it easy to get equipment
—as you need it
By means of this flexible financing plan you can arrange
for the minimum amount of equipment to begin operation.
Then as you progress and require more equipment, it can
be purchased easily, without the need for ready cash.
Why not let the RCA Broadcast Representative fully
explain the RCA Progress Purchase Plan to you? He can
show you the basic equipment needed to get you on the
air at minimum investment. He can help you plan now
to meet your exact requirements, allowing for future
progress and development.
Or, for additional information, write to
RCA, Department E-22, Building 15-1, Camden, N. J.
if ... your first source of help in station planning
RADIO CORPORATION of AMERICA
Tmk(s) ®
Broadcast and Television Equipment, Camden, N. J.
In Canada: RCA VICTOR Company Limited, Montreal
Broadcasting
April 7, 1958 * Page 75
NOT IN TEXAS'
5th TV MARKET
Some markets may be slumping but not
the big Waco-Temple Central Texas Market
of 33 counties served by KCEN-TV. Here's
why things are humming in this market:
A PRINCIPAL DEFENSE
ARSENAL OF THE NATION!
MISSILES . . .
In McGregor, 9 miles west of the KCEN
tower. North American Aviation and Phillips
Petroleum have established ASTRODYNE,
INC., a $6 million rocket power firm de-
signed to expedite research, development,
and manufacture of higher energy solid
fuels, propellents, and devices for use in
missile systems.
MISSILE TRAINING . . .
Units from Ft. Sill, Okla., and Ft. Bliss, Texas,
recently have been transferred to neighbor-
ing Ft. Hood for special missile training. This
is an increase to the present permanent
mission.
U. S. ARMY . . .
Nearby Ft. Hood is swelling daily with the
entire 2nd Armored Division returning from
Europe. And retail sales are booming with
Ft. Hood. This is a permanent Army Post
capable of housing 2 divisions plus an Army
Corps Headquarters.
U.S. AIR FORCE . . .
Connolly AFB, just outside of Waco, is oper-
ating under full steam, adding still more to
the retail sales growth of Central Texas.
Economic Factor Favorable
INDUSTRY . .
Alcoa's huge aluminum plant at Rockdale
in our B area is going full blast.
WATER DEVELOPMENT . . .
New dams in KCENIand are underway at
Lampasas, Proctor, and Lake Waco, all
pouring new money into Central Texas with
a permanent water supply.
HIGHWAYS . . .
U. S. Interstate Highway #35 (formerly U.S.
81), part of the huge interstate system, is
now under construction in this booming
market.
AGRICULTURE . . .
A record year of rains during 1957, and this
spring, has already assured Central Texas
farmers of another multi-million dollar crop
this year from their rich blackland soil.
Serving the Waco-Temple Market and
all Central Texas
KCEN-TV
INTERCONNECTED
AFFILIATE
Temple Office: 17 S. Third St. Ph. Prospect
3-6868. Waco Office: 506 Professional
Building. Ph. Plaza 6-0332. TWX: Eddy,
Texas, 8486.
National Representatives:
BLAIR TELEVISION ASSOCIATES, INC.
Page 76 • April 7, 1958
STATIONS CONTINUED
CHANGING HANDS
ANNOUNCED
The following sales of
station interests were
announced last week. All are subject to
FCC approval.
WTVP (TV) DECATUR, ILL. • Sold by
W. L. Shellabarger and others to business-
men headed by George A. Bolas, media
director, Tatham-Laird Inc. Chicago agen-
cy, for estimated $400,000. The new group,
which includes Gilbert and W. C. Swanson,
is to rent land and building with option to
buy. Ben K. West will continue as general
manager of the station, which is on ch. 17
and is affiliated with ABC-TV.
KENT SHREVEPORT, LA. • Sold to
Radio Shreveport by Frank H. Ford Sr. for
$110,000 plus $50,000 to Mr. Ford plus
other considerations, mainly management
contracts to keep on Frank H. Ford Sr.,
Frank H. Ford Jr. and William Ford (last
two, sons of Frank Sr.) in advisory and con-
sultancy capacity.
Principals in Radio Shreveport Inc.: Troy
A. Kaichen, president-treasurer; Troy
Kaichen, vice president-secretary, a partner
in Westheimer & Co., Cincinnati stockbrok-
ers. Broker was R. C. Crisler Co. KENT
operates on 1550 kc with 1 kw day, 500 w
night, is affiliated with MBS.
WAZF YAZOO CITY, MISS. • Sold to
David B. Highbaugh by E. O. Roden and
Assoc., for $125,000. Chapman Co. was the
broker. Mr. Highbaugh was formerly 50%
owner of WHIR Danville, Ky. WAZF op-
erates on 1230 kc with 250 w, is affiliated
with MBS.
KTKN KETCHIKAN, ALASKA • Sold to
Midnight Sun Broadcasting Co. by Robert
C. Mehan for $50,000. Midnight Sun agrees
to cease operation of its present Ketchikan
outlet, KABI, if this application is granted.
Other Midnight Sun stations: KFAR-AM-
TV Fairbanks and KENI-AM-TV Anchor-
age, both Alaska. KTKN operates on 930
kc with 1 kw, is affiliated with CBS.
KFPW FT. SMITH, ARK. • Sold to George
Hernreich, local businessman by the Griffin
Grocery Co.'s radio and tv interests for
$75,000. KFPW operates on 1230 kc with
250 w, is affiliated with CBS.
APPROVED
The following transfers of
station interests were ap-
proved by the FCC last week. For other
broadcast actions see For the Record,
page 89.
WATV (TV), WAAT-AM-FM-NEWARK,
N. J. • Sold to National Telefilm Assoc.
Inc. by Irving R. Rosenhaus and others for
$3.5 million (see story, p. 64).
KFBB-AM-TV GREAT FALLS, MONT. •
Sold to Cascade Service Inc. by J. P. Wilkens
and others for $600,000 on the condition
that ( 1 ) the transfer not be consummated
until the transfer of KXLK Great Falls,
from Z Net to Pat M. Goodover, as ap-
proved by the Commission is consummated
or until some other appropriate disposition
TRACK RECORD ON STATION SALES, APPROVALS
is made of the interest of Z Net in Great
Falls Broadcasting Co., licensee of KXLK
and (2) within 60 days after consummation
of instant transfer, Z Net shall dispose of
interest in note executed by Pat M. Good-
over in connection with the purchase of
KXLK. Cascade Service is principally owned
by Z Net and Idaho Radio Corp. (each
49.98%). Z Net is composed of KXLF
Butte, KXLJ-AM-TV Helena, KXLQ Boze-
man, and KXLL Missoula, all Mont. Idaho
Radio is licensee of KID-AM-TV Idaho
Falls. KFBB operates on 1310 kc with 5
kw. KFBB-TV is on ch. 5. The radio sta-
tion is affiliated with CBS, the tv station
with CBS, NBC and ABC.
WTIX, WWEZ NEW ORLEANS, LA. •
WTIX given as a gift by Mid-Continent
Broadcasting Co. (Todd Storz, president)
to Orleans Parish School Board, to be uti-
lized at reduced hours as an educational
station [Education, Feb. 10]; WWEZ sold
to Mid-Continent Broadcasting by WWEZ
Radio for $490,000, conditioned first to the
disposal of WTIX. Mid-Continent is also
licensee of WHB Kansas City, WDGY Min-
neapolis-St. Paul, and WQAM Miami. The
WTIX facilities will be operated by the
board on the existing 1450 kc with 250 w.
Mid-Continent will retain the call letters
WTIX on the 690 kc 5 kw facilities of
WWEZ.
WMTV (TV) MADISON, WIS. • Sold to
Forward Tele. Inc. (Lee P. Loomis, presi-
dent) by WMTV Inc. for $339,333. The
stock of Forward is owned by Lee Radio
Inc. (51%), licensee of KGLO-AM-FM-TV
Mason City, Iowa, and Lee Broadcasting
Co. Inc. (49%) licensee of WTAD Quincy,
111., and KHQA-TV Hannibal, Mo. WMTV
(TV) operates on ch. 33, is affiliated with
NBC.
Carter, Lee & Assoc. Appointed
Baltimore Rep for WMAL-AM-TV
Ken Carter of Carter, Lee & Assoc.,
Baltimore has been appointed station re-
lations, representative in the Baltimore area
for WMAL and
WMAL-TV Wash-
ington, it was an-
nounced last week
by Fred S. Houwink,
general manager of
the Washington sta-
tions.
In that capacity,
Mr. Carter will be
active for the sta-
tions in all phases
of broadcasting, in-
cluding sales. Mr.
Carter, formerly vice president of WAAM
(TV) Baltimore (now WJZ-TV), has been
in broadcasting in that city for 15 years.
Earlier he was with WBAL and WMAR-TV,
both Baltimore, and served five years on
the NAB board of directors. Carter, Lee &
Assoc. is at 2503 St. Paul St., Baltimore.
Broadcasting
MR. CARTER
Aims straight at ^80,000,000
A smart novelty manufacturer in California set his
sights on a share of the juicy $80,000,000 souvenir
business at New York and New Jersey beaches. It's a
hurry-up seasonal bonanza. But this executive was
able to shoot the works against local competition with
pinpoint overnight deliveries — all from his California
plant. And he did it by using Air Express, the only
complete door-to-door air shipping service to thousands
of cities and towns.
This is a selling strategy you can use too . . . whatever
you make, and whenever you sell it. Air Express allows
you to draw a bead on any market in America! It
expands your own delivery force to include 10,212 daily
flights on scheduled airlines, 13,500 trucks (many radio
controlled) , a nationwide private wire system, a person-
nel of 42,000. Yet Air Express is inexpensive— actually
costs less for many weights and distances than any
other complete air shipping method.
Explore all the facts. Call Air Express.
GETS THERE FIRST via U. S. SCHEDULED AIRLINES
CALL AIR EXPRESS
. . . division of RAILWAY EXPRESS AGENCY
Broadcasting
April 7, 1958 • Page 77
STATIONS CONTINUED
WITI-TV Releases Research Data
From Station-Conducted Survey
Results of WITI-TV Milwaukee's first
study of viewing habits and set ownership
data have been released by the independent
ch. 6 station.
Figures are based on a total of 1,060
homes contacted by U. of Wisconsin stu-
dents during the period December 1957-
February 1958. The figures cover viewing
regularity and time segments, length of tv
set ownership, data on color and uhf re-
ception, mail order purchases via tv, tv-
advertised products and viewer preferences
on motion picture and syndicated films.
The purpose of the study was to ascer-
tain the nature of programming preferences,
with some emphasis on motivational testing
factors.
WITI-TV reported:
In homes with two viewers per set, 19.9%
regularly watch tv — the highest percent
among unit viewers per set.
Total of 94.5% of all viewing is done
in the 6 p.m. -12 midnight period.
Total of 28.2% of Milwaukee viewers
have had their receivers six years or more;
2.1% have color television.
Total of 55% of viewers prefer half-hour
films (presumably syndicated); 44% favor
full-length movies.
Total of 15% of all viewers have bought
mail order items via television; 97.1% reg-
ularly purchase products in stores adver-
tised on tv.
WBAI (FM) Plans to Multiplex
For Stereophonic Broadcasting
Plans to enter stereophonic broadcasting
through multiplexing have been confirmed
by Stephen Temmer, general manager of
WBAI (FM) New York, owned by in-
dustrialist Louis Schweitzer. The target date
is March 1959, Mr. Temmer said, explain-
ing that one stereo channel would be car-
ried on the main program channel and the
second on the multiplex sub-channel. He
said the stereo programs would not be
commercial at first, because of FCC regula-
tions governing multiplex experimentation.
The WBAI executive said the station has
not made any agreement on equipment but
will require the supplier of transmitter com-
ponents to be able to supply initially 1,000
"adapters" which will permit owners of fm
tuners or hi-fi equipment to filter out the
multiplex signal. The adapter, to cost an
estimated $89 at first and about $59 later,
would merely produce two program chan-
nels via the listener's existing tuning equip-
ment and would require in addition the
necessary second audio amplification-speak-
er "chain" to complete the dual reception
system used in stereo. Mr. Temmer said a
Pulse study shows 59% of the people in
New York have fm receivers. He predicted
the break-through in stereo broadcasting
will come with the general availability of
stereo discs. These will give greater program
selectivity, economy and flexibility than
tape, he explained.
WNHC-TV Appoints Blair-Tv
Blair-Tv's appointment as exclusive na-
tional sales representative for WNHC-TV
New Haven was announced Thursday by
Roger Clipp, vice president and general
manager of Triangle Publications' radio and
television division, and Edward P. Shurick,
executive vice president, Blair-Tv. Mr. Clipp
noted that the appointment for WNHC-TV
"puts all the Triangle television stations
under the Blair banner. The move on our
part is a direct recognition of the Blair sell-
ing record on our other four television sta-
tions." Those stations are WFIL-TV Phila-
delphia; WNBF-TV Binghamton, N. Y.;
WFBG-TV Altoona, Pa., and WLBR-TV
Lebanon, Pa.
KNXT (TV) Issues New Rate Card
KNXT (TV) Los Angeles has issued rate
card No. 8 effective April 1, 1958, upping
by 7.1% the base rate established by rate
card No. 7 a year previously. The station
pointed out that the number of tv families
in its service area have increased 7.5% in
the interim. New base hour rate is $3,750,
up from $3,500. Other time period rates, in
general, are raised similarly. Spot announce-
ment and participation rates are largely un-
changed; advertisers on contract as of March
31 get the customary six-month protection.
DATELINES
Newsworthy News Coverage by Radio and Tv
LOS ANGELES — A helicopter operated by
KABC here [Programs & Promotions,
March 31] last week combined a rescue with
a news beat when its pilot, Max Schumacher,
spotted three teenage boys in a rubber raft
on the rain-swollen Los Angeles River and
followed them as they were swept along, un-
able to get the craft out of the current and
back to shore. Landing long enough to un-
load Donn Reed, announcer, and gain
greater maneuverability, pilot Schumacher
caught up with the raft, lowered the heli-
copter above it and directed the draft from
the 'copter blade to drive the boat to shore.
Waiting policemen promptly arrested the
Dannenbaum, Swartley Elected
To Westinghouse Bcstg. Board
Two new members were elected to the
board of Westinghouse Broadcasting Co.
effective today (Monday). They are
Alexander W. Dannenbaum Jr., vice presi-
dent-sales, and Wilmer C. Swartley, vice
president-Boston.
Mr. Dannenbaum, a 20-year broadcaster,
became WBC vice president-sales in 1956.
Donald H. McGannon, WBC president, said
lads for trespassing on the river.
BALTIMORE — WJZ-TV here reports it
scored a scoop last month when its remote
unit traveled to the Board of Estimates
Room in City Hall to inform citizens of an
estimated $127 million redevelopment plan.
The station preempted all regular program-
ming at 1 1 a.m. and covered the meeting in
City Hall so listeners could get the informa-
tion at the same time city officials were being
briefed. In addition to covering the meeting
live for an hour, WJZ-TV used its Ampex
Video Tape to make a recording for play-
back on an early evening newscast.
MR. SWARTLEY
MR. DANNENBAUM
Page 78
April 7, 1958
the company has shown a steadily rising
sales curve in both radio and tv under his
direction. He has served at WDAS and the
former WPTV (TV) Philadelphia, joining
WBC in 1953. He is a director of Television
Bureau of Advertising.
Mr. Swartley has been with Westinghouse
since his graduation from Cornell U. in
1930, moving to the broadcasting company
in 1938 as general manager at WOWO Fort
Wayne, Ind. He moved to the New England
staff of WBC in 1940 as general manager
of WBZ-WBZA Boston-Springfield. He be-
came WBZ-AM-TV Boston general man-
ager in 1948 and vice president-Boston in
1955.
Fleischl Resigns from WMCA
M. M. Fleischl, executive vice president
and general manager of WMCA New York,
resigned last week after a 17-year associa-
tion with the station.
Reportedly Mr. Fleischl resigned because
he found himself "in disagreement with sta-
tion policy" as set by WMCA Inc. Presi-
dent Nathan Straus. While Mr. Fleischl
would not explain what these differences
were except that they concerned "program-
ming," it was learned that he had pro-
posed a greater emphasis on popular music
but failed to obtain agreement. Mr. Fleischl,
whose future plans had not been set, ex-
pects to remain at the station for several
weeks. He served on the sales staff for nine
years, was sales manager for a year and has
been general manager for the past seven
years. His successor has not been deter-
mined.
Booth Inc. Buys Ninth Paper
Booth Inc., which publishes eight Michi-
gan newspapers, announced last week the
purchase of a ninth, the Grand Rapids
(Mich.) Herald from Federated Publications
Inc. at an undisclosed price. John Lord
Booth, president and majority stockholder
in Booth Radio & Tv Stations Inc. (WJLB
Detroit and others), is a minority stock-
holder and director of Booth Inc.
Broadcasting
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Super Anscochrome's Tungsten speed does not mean a loss in color
quality. As in all Super Anscochrome emulsions, greater color curve
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Processing may be carried out in regular Anscochrome processing
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Super Anscochrome Tungsten is at least three times faster than any
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Broadcasting
April 7, 1958 • Page 79
MANUFACTURING
N. Y. Jury Takes Up Tube Racket
As Judge Proposes New Controls
The recurrent racket of branding used
tv and radio tubes as "new" came before
a Bronx County (N. Y.) grand jury last
month when County Judge Samuel Joseph
proposed a six-point program to spare the
public further injury by "tube counter-
feiters." His plan:
(1) To license all tube dealers and service-
men by state charter, (2) to change from
misdemeanor to felony the penalty for re-
branding used tubes, (3) to amend the
New York state penal law to make "con-
spiracy to commit a felony" a felony rather
than a misdemeanor, (4) to require tube
manufacturers to affix permanent trade-
marks on their product, (5) to require man-
ufacturers to set up and maintain outlets
where dealer-distributors "could return
tubes in warranty" and (6) to stamp used
tubes with the word "used."
Judge Joseph's proposals stem directly
from the trial and sentencing of 10 persons
and six corporations found guilty in a
city-wide tube fraud racket [Manufactur-
ing, March 17]. His proposals were made
March 26.
General Electric Co. earlier that week
pledged to wage "an active fight on behalf
of the public" against the counterfeiting
of tv and radio receiving tubes. Accord-
ing to L. Berkley Davis, general manager
of GE's electronic components division in
Owensboro, Ky., "the electronic tube coun-
terfeiter is a modern criminal who has
proved to be imaginative and resourceful
in carrying out a new form of fraud." It
was GE which had presented evidence to
the Bronx County district attorney which
set off the 17-month long investigation and
trial that was climaxed March 11 with
Judge Joseph's sentencing of defendants,
Mr. Davis said. He is chairman of a special
anti-counterfeiting committee set up by
the Electronic Industries Assn.
GE has published an anti-tube counter-
feiting proposal which it is recommending
to all authorized tube distributors. In gen-
eral it seeks to alert dealers to the problem
and concerns itself principally with the
"drying up" of bogus tube sources. The
key step: to destroy, permanently all used
tubes.
RCA already has instituted its own plan
to "dry up" such sources by affixing a
permanent mold mark on all RCA tubes
that would eliminate all doubts as to name
of manufacturer, and is taking other steps
[Manufacturing, March 24].
ORRadio Begins Operating
From New $.5 Million Plant
ORRadio Industries Inc., Opelika, Ala.,
last week began operating from a new half-
million dollar plant. The new quarters house
manufacturing equipment for ORRadio's
Irish brand sound tape, videotape, instru-
mentation, computer and geophysical tapes.
J. Herbert Orr, founder and president of
the firm, opened the Opelika installation
March 29 at ceremonies attended by Sen.
John Sparkman (D-Ala.), George I. Long,
TAPE-CUTTING honors at the new plant
opening of ORRadio Industries, Opelika,
Ala., were handled by Sen. John Sparkman
(D-Ala.) (second from I). Also on hand for
the ceremonies with J. Herbert Orr (r),
founder of the firm, were Douglas Edwards
(I) of CBS-TV, whose news show was the
first tv program to be recorded on video-
tape, and George I. Long (second from r),
president of Ampex Corp. and board mem-
ber of ORRadio.
president of Ampex Corp., Redwood City,
Calif., which owns 25% of ORRadio, and
Douglas Edwards, CBS-TV news com-
mentator. Sen. Sparkman in his speech
called the new plant a "significant milestone
in the small business success story."
Some 600 visitors toured the plant after
its opening and saw the dedication played
Cincinnati's Most Powerful
Independent Radio Station
50,000 waits of SALES POWER
WC KY
I CINCINNATI, OHIO
STATION
@A the Air everywhere 24 hours a day— seven days a week
Page 80 • April 7, 1958
back on the Ampex VR-1000 videotape re-
corder. William H. Barnett, ORRadio vice
president for manufacturing, explained var-
ied features of the factory to the guests.
Mr. Orr founded ORRadio Industries in
the late 1940s. In 1953 the firm made a pub-
lic stock offering and today has about 1,550
stockholders with 460,000 shares outstand-
ing for 1957-58. Net sales for the year end-
ing Feb. 28 were $2,291,438, a 48% in-
crease over the year before.
In April 1957 ORRadio joined forces with
Ampex Corp. for development and produc-
tion of video, instrumentation and compu-
ter tape. Ampex bought 25% of ORRadio
and President Long of Ampex was named
to the board of directors of the Alabama
firm.
Sonora Electronics Inc. Formed;
Earl Muntz Becomes Chief Owner
The formation of Sonora Electronics Inc.,
with Earl Muntz, former tv set manu-
facturer, as principal owner was announced
last week.
Mr. Muntz made final the terms of his
purchase of Sonora Radio & Television
Corp. from Thomas F. Kelly & Assoc.,
Chicago, which had acquired the firm's
assets at a government auction in the spring
of 1957. Sonora Electronics has acquired
Sonora's old Chicago plant for manufactur-
ing tv receivers.
Also involved in the purchase was Frank
Atlass, program manager of WBBM-TV
Chicago, who with Mr. Muntz had sought
to purchase controlling interest in HIT-TV
Ciudad Trujillo, government operated sta-
tion in the Dominican Republic [Closed
Circuit, Ian. 27]. Negotiations fell through
but Mr. Muntz reportedly still is seeking
to set up a tv production firm in the re-
public.
Before Sonora's assets were auctioned
off by the Internal Revenue Service last
year, the company was engaged in the manu-
facture of radio-tv sets, phonographs and
radio-tv-phono combinations, with loseph
Gerl as president.
Westinghouse Electric Announces
First Quarter Earnings Down
A forecast of lower first quarter earnings
than a year ago was made last week by
Gwilym A. Price, board chairman of the
Westinghouse Electric Corp., at the com-
pany's annual stockholders meeting in
Metuchen, N. J. But Mr. Price expressed
"cautious optimism" for Westinghouse busi-
ness in 1958.
One reason for this optimism, Mr. Price
reported, is that negotiations on new busi-
ness "currently are more active than they
have been in several months." He said pros-
pects for defense business and for sales
overseas are particularly favorable. He de-
scribed sales of consumer goods, such as
home appliance and radio and television
sets, as "not good."
In answer to a question, Mark W. Cresap
Ir., president and chief executive officer,
reported that the company was spending
$38 million a year in advertising, in the
belief that this activity should not be cur-
tailed in a time of recession.
Broadcasting
INTERNATIONAL
Support for Private Tv
Grows in West Germany
Sentiment in the West German Bundestag,
the lower house of the Bonn legislature, has
grown in favor of opening the television
spectrum to private broadcasting in Ger-
many. Establishment of private stations
would be delayed, however, by jurisdictional
differences between the national government
and the German Laender districts, it is
reported by observers.
The Bonn government, after prolonged
debate, has decided it is unwilling to reserve
all channels for the existing government
monopoly system of tv and that it favors
making vhf grants to private operators,
adding uhf when that part of the spectrum
becomes practicable for German broadcast-
ing. On the other hand, the Laender deny
that Bonn has the right to disrupt the broad-
casting status quo by instituting a combined
commercial-noncommercial basis. The Ger-
man newspaper press, it is reported, is criti-
cal of the government monopoly stations
for entering limited commercial tv, selling a
daily half-hour show.
The German Brand Name Advertisers'
Assn. has endorsed the British plan for com-
mercial tv, saying at the same time that the
American system would not fit into the Ger-
man advertising pattern. The Brand Name
Advertisers, constituting one of the most
powerful groups pressing for commercial tv
in Germany, believe that a five-station
private network could start operating next
year, covering 60% of West Germany.
In latest estimates, tv set circulation in
West Germany is reported nearing the 1.5
million mark. One industry spokesman ex-
pects the country to surpass original esti-
mates and exceed 2 million sets this year.
Russian Trip Convinces Talbot
Tv Needs Overseas Spokesman
The urgent need for an impartial televi-
sion industry spokesman to handle trade
negotiations with overseas nations and act
on behalf of all tv interests was voiced last
week by Paul Talbot, president of Fremantle
Overseas Radio & Tv Inc., New York,
upon his return from Moscow.
During his visit in Moscow, Mr. Talbot
concluded negotiations with Soviet television
officials for Western rights to a Russian tv
film series in exchange for U. S. telefilms
under the terms of the cultural exchange
agreement between the U. S. and Russia.
But he told a news conference that his visit
reinforced a long-held opinion that the tv
industry should have a spokesman abroad.
Above and beyond the situation in the
Soviet Union, Mr. Talbot continued, there
is need in the overseas market for "a per-
son of stature" to help counteract "some of
the bias" that exists there toward U. S.-
produced tv films. As examples, he cited
"pressure" in Great Britain, other countries
in Europe and Latin America to reduce the
number of U. S. tv films to be permitted
there. He contended that a "tv foreign min-
ister" could offer a "united front" on be-
half of all U. S. tv film distributors and other
elements of the business and engender "a
favorable climate" for future tv business.
Mr. Talbot said that his arrangement with
Moscow tv officials calls for Fremantle to
provide such American telefilms as produc-
tions of the Encyclopaedia Britannica films
and the Movie Museum series in return for
a series of five-minute shows, Spotlight on
Russia, which depict various phases of
Russian life, including the Bolshoi Ballet,
an atomic ice-breaker and the Moscow tv
center. The series will be narrated in English.
Mr. Talbot said he was told by Soviet tv
officials that there are about 1.4 million tv
sets in Moscow alone. These officials placed
the number of tv stations in the Soviet
Union at 45 and said that 35 more outlets
will be on the air by the end of 1958.
CBC Grants New Tv,
Tightens on Giveaways
Recommendation for one new tv station
and deferment of hearings on applications
for a number of new radio stations marked
the March meeting of the CBC board of
governors at Ottawa on March 25. Board
also announced that it will crack down at
license-renewal time on stations which em-
phasize giveaways to build audience.
Last February the Canadian Assn. of
Radio & Television Broadcasters suggested to
the board that there be no general regula-
tion limiting giveaway programs but that
each individual station be dealt with under
existing regulations. CBC board is acting on
this suggestion. The board is not against
bona fide quiz contests. It is opposed to
programs designed o buy audience chiefly
by offering prizes largely on chance.
CJDC Dawson Creek, B.C., at the south-
ern end of the Alaska Highway, has been
recommended for a tv station on ch. 5 with
173.5 w video and 86.75 w audio and with
antenna 60 feet high.
CHUB Nanaimo, B.C., was recommended
for an increase from 1 kw to 10 kw on 1570
kc. CKNW New Westminster, B.C., was
recommended for a change from 1320 kc to
980 kc, with 5 kw. In making this recom-
mendation, the board turned down an ap-
plication of CHWK Chilliwack, B.C., and
for a new station at Burnaby, B. C, on
980 kc.
CKSB St. Boniface, Man., was recom-
mended for an increase from 1 kw on 1250
kc to 10 kw on 1050 kc and change of trans-
mitter site. A new station with 1 kw on 910
kc was recommended for Drumheller, Alta.,
to Dinosaur Broadcasting (1957) Ltd.
Denied radio station grants were CKGN-
TV North Bay, Ont., and Wm. H. Zakus at
Transcona, Man., a suburb of Winnipeg,
Man. Deferred were applications for change
of ownership of CKLB-AM-FM Oshawa,
Ont., CJAV Port Alberni, B.C.; for increase
in power of CJRH Richmond Hill, Ont.,
from 500 w to 1 kw day and 250 w night
with frequency change from 1300 kc to 1310
kc; and application of new radio station with
5 kw on 1060 kc applied for Quebec City by
Les Enterprises Sillery-Quebec, Inc.
KOBY put the CARNDEgT 60CK
into San Francisco radio 1
Pulse, Hooper, and Nielsen all agree
— KOBY is the choice radio buy in
San Francisco! The KOBY big sound
keeps San Francisco's huge adult
listening audience on a continuous
buying spree. So contact Petry,
pronto . . . get the complete story.
You'll discover it's no "yarn" that
KOBY puts the "darndest sock" into
selling products!
SEE PETRY FOR KOBY
10,000 Watts • -
full time.
Nov.-Dec. Pulse reveals a beautiful
figure of 16.5 overall average share!
MID-AMERICA BROADCASTING CO.
Broadcasting
April 7, 1958 • Page 81
AWARDS
FOUR PEABODY AWARDS GO TO NBC
Among the networks, NBC scored with
the greatest number of George Foster Pea-
body Awards announced last week. NBC
won four awards, CBS took three and ABC
and Westinghouse Broadcasting Co. (non-
network but station group owner) each re-
ceived one. There were six awards to in-
dividual stations, three of which are non-
commercial.
NBC landed its awards in the categories of
musical tv entertainment (Dinah Shore
Show); non-musical tv entertainment (Hall-
mark Hall of Fame); tv contribution to in-
ternational understanding (Bob Hope-NBC),
and a special radio-tv award for outstanding
contribution to education (the NBC Educa-
tional Tv Project in cooperation with the
Educational Television & Radio Center at
Ann Arbor, Mich., and "Know Your
Schools" a project by the network's o&o
radio and tv outlets).
The three areas for CBS were in radio and
tv news; tv youth and children's (Captain
Kangaroo) and tv public service (The Last
Word). ABC's award in the category of tv
news (Prologue '58 and all around coverage
provided by John C. Daly and his associ-
ates). WBC received a special radio-tv
award for its Boston conference on public
service programming and the quality of its
own broadcasts in that program area.
Local station awards: Louis M. Lyons of
The nation's
WGBH-FM-TV Boston (non-commercial
educational) for local radio-tv news; WQED
(TV) Pittsburgh (non-commercial educa-
tional) for tv education (Heritage Series);
WKAR-TV East Lansing (non-commercial
educational) for local radio education (You
Are the Jury); KING-TV Seattle for local
tv youth and children's programs (Wunda
Wunda); KLZ-TV Denver for local tv public
service (Panorama), and KPFA (FM)
Berkeley, Calif., for local radio public serv-
ice.
The Peabody awards for 1957 were pre-
sented at a luncheon Wednesday of the Ra-
dio & Television Executives Society in New
York. Bennett Cerf, president of Random
House Inc., New York, chairman of the
awards' national advisory board, announced
the awards. They were presented by Dean
John E. Drewry of the U. of Georgia's
Henry W. Grady School of Journalism,
which with the Peabody board, administers
the annual awards. Citations, in part:
RADIO AND TELEVISION NEWS: During
1957 CBS provided news in depth by going
behind current happenings to identify related
problems, underlying causes, and influential
individuals— as exemplified by the exclusive
audience-
rated
Negro group
WOK J
■
JACKSON
KOKY
LITTLE ROCK
KOKA
The
EBONY
Stations
Represented by John E. Pearson
Page 82 • April 7, 1958
STUART NOVINS
'FACE THE NATION'
EDWARD R. MURROW
'SEE IT NOW
Moscow interview with Khrushchev on Face the
Nation; the documentary filmed behind rebel
lines "Algeria Aflame"; and such series as
See It Now, 20th Century, and on its New York
radio station, This Is New York.
TELEVISION NEWS :
ABC's handling of the
news, consistently au-
thoritative and imag-
inative throughout
1957, hit a new high
with its yearend
roundup and forecast
for the months to come
— Prologue, '58. The
credit goes equally to
John Daly and his staff
and to the executives
who provided them
immediate and ade-
quate airtime to func-
tion at top efficiency.
MR. DALY
LOCAL RADIO AND TELEVISION NEWS:
all Eastern New England knows, Louis M. Ly
is a Yankee of sunny,
salty character. His
broadcasts heard si-
multaneously on radio
and television are
clear-headed, coura-
geous but unbelliger-
ent, forthright and fair.
Aimed at the intelli-
gent listener, they are
an admirable example
of what can and should
be done in every
vigilant community.
Therefore, the Pea-
body Award goes to
Louis M. Lyons of
WGBH, Boston, Mass.
MR. LYONS
TELEVISION EN-
TERTAINMENT (MU-
SICAL): The thumping
success of the Dinah
Shore program is
heartening proof that
no matter what for-
mats and fads may
temporarily dominate
the airwaves, you can
never beat a combina-
tion of unfailing good
taste, irrepressible
spirits, and sheer tal-
ent. What tv needs is
a hundred more Dinah
Shores.
MISS SHORE
As
ons
TELEVISION EN-
TERTAINMENT
(NON-MUSICAL): The
Hallmark Hall oj Fame
during 1957 provided
viewers a varied fare
of outstanding con-
temporary and classi-
cal theatrical produc-
tions, skillfully adapt-
ed and artistically and
imaginatively present-
ed.
MILDRED ALBERG
PRODUCER
TELEVISION EDUCATION: WQED (TV) of
Pittsburgh has, in the judgment of the Peabody
Board, originated the most distinguished pro-
grams in the field of
education in television.
The Heritage Series,
which were planned
and staged in Pitts-
burgh and which have
since been distributed
over most of the 30
educational channels,
have literally opened
the eyes of American
adults and students to
the richness of our
intellectual life. Here,
for instance, are ten
half-hour programs
with Robert Frost,
America's greatest liv-
ing poet; in one we
see and hear him talk-
ing with a group of
Pittsburgh students; in
JOHN F. WHITE
WQED
another with Dr~ *Salk of the famous vaccine. .
LOCAL RADIO EDUCATION: You Are the
Jury is one of the most distinguished traffic safety
programs of recent times. The fact that a great
foundation is contributing to its adaptation to
television speaks for itself. Both the purpose of
the series and the pattern merit high commenda-
tion. Therefore, for promoting traffic safety in an
absorbing format which teaches defensive driv-
ing techniques authoritatively, yet entertainingly,
the Peabody radio award for Education goes to
You Are the Jury and WKAR East Lansing,
Mich.
TELEVISION YOUTH
PROGRAM : Captain
Kangaroo is virtually
the only genuine chil-
dren's program left on
network television —
certainly the only one
which puts the welfare
of the children ahead
of that of the spon-
sor; which instructs
children in safety, in
ethics, in health, with-
out interrupting the
serious business of
entertaining them at
the same time. The
Peabody Award for
outstanding television
youth and children's
programs goes, there-
fore, to Captain Kan-
garoo (Bob Keeshan).
AND CHILDREN'S
BOB KEESHAN
Broadcasting
LOCAL TELEVISION YOUTH AND CHIL-
DREN'S PROGRAM:
Wunda Wunda features
well chosen world-wide
story material, songs
and action games, in-
tegrated with highly
imaginative musical
background. All seg-
ments of this delight-
ful and wholesome
series lend themselves
to the indirect teach-
ing of manners, atti-
tudes, speech and
better human relation-
ships. Television sta-
tion KING (ABC) of
Seattle, Wash., is to be
commended for both
the pleasure and the
potentialities for good
which are provided by
Wunda Wunda.
OTTO BRANDT
KING-TV
TELEVISION PUBLIC SERVICE: A program
their
meaning
SSSB
and
concerned with words,
their use is educational.
It is also literary. In
the case of The Last
Word, it is entertain-
ment and public serv-
ice— made so by the
wit, charm, and erudi-
tion of Bergen Evans,
John Mason Brown
and their distinguished
guest panelists. This
sparkling weekly dis-
cussion of words, the
basis of all understand-
ing and progress,
makes it clear that
learning can be fun,
and that educational
programs do not have
to be dull. The Last
Word has, therefore,
rendered the kind of
meritorious public service for which Peabody
Awards came into being — and richly deserves
this recognition.
LOCAL TELEVISION PUBLIC SERVICE:
Panorama, through the inquisitive and re-
vealing eye of the
MR. EVANS
HUGH B. TERRY
KLZ-TV
tv camera, tells the
story, "This is our
land and these are our
people" — with particu-
lar emphasis on the
West and those things
which interest Denver
viewers. Here are in-
timate glimpses of
Americans at work, at
play, at prayer — in
research laboratories
and on skid row, in
industrial centers and
in rural isolation. This
is indeed a notable
achievement in crea-
tive television on the
local level. In recogni-
tion, the Peabody
Award for local meri-
torious public service goes to Panorama and
KLZ-TV (CBS) Denver.
LOCAL RADIO PUBLIC SERVICE: For a cou-
rageous venture into the lightly trafficked field of
thoughtful broadcasting and for its demonstra-
tion that mature entertainment plus ideas con-
stitute public service broadcasting at its best,
the Peabody Award in this category goes to
KPFA-FM, Berkeley, Calif.
TELEVISION CON-
TRIBUTION TO IN-
TERNATIONAL UN-
DERSTANDING : To
millions of people from
Moscow to Morocco,
Bob Hope is Mr. United
States — the wisecrack-
ing, ever-cheerful sym-
bol of an abundant
and good-natured land.
In his travels to doz-
ens of countries in
the last decade, he has
contributed immeasur-
ably to international
good will.
MR. HOPE
SPECIAL RADIO-TELEVISION AWARD: NBC
during 1957 was responsible for two under-
takings of far-reaching significance to broadcast-
ing and education. One of these was the NBC
Educational Tv Project in cooperation with the
Educational Television & Radio Center at Ann
Arbor, whereby 23 weeks of live high grade tv
programming were provided educational outlets
the country over. The other special service was
the "Know Your Schools" project, in cooperation
with the U. S. Dept. of Health, Education, and
Welfare, produced simultaneously over a six
weeks period by 13 NBC-owned radio and tele-
vision stations in New York, Philadelphia, Wash-
ington, Chicago, Hartford-New Britain, Buffalo,
Los Angeles and San Francisco.
SPECIAL RADIO-TELEVISION AWARD:. The
Boston Conference of the Westinghouse Broad-
casting Co. brought into sharp focus the signifi-
cance of public service broadcasting — both to
this company and to the industry. The Confer-
ence was in a sense a creative sounding board,
the message of which was more attention to bet-
ter local public service programming. Westing-
house merits special recognition for this Con-
ference, but also for the high quality of its own
public service broadcasting. Every Westinghouse-
operated station reflected in 1957 projects and
programs too numerous to mention the admirable
concept which is hereby recognized with this spe-
cial Peabody radio-television award for meri-
torious and distinguished public service.
Headliner Award Winners Named;
Presentation Set for April 12
Awards for outstanding achievements by
radio and tv stations, networks and individ-
uals during 1957 will be presented April 12
at the annual frolic of the National Head-
liners Club, Atlantic City, N. J. The awards
are sponsored by the Press Club of Atlantic
City.
For radio, the club announced these win-
ners: Frank McGee, NBC, consistently out-
standing radio network news reporting;
WBUR Boston, educational station of Bos-
ton U., school-created series, for Impact,
promoting highway safety and carried by
30 commercial stations in New England;
KLIF Dallas, consistently outstanding radio
news reporting as exemplified by Texas
tornado coverage.
Television awards: WBZ-TV Boston for a
housing documentary series, City in a Shad-
ow; WTVT (TV) Tampa, Fla., consistently
outstanding coverage of local news events
under direction of Dick John, news director;
Maurice Levy, NBC-TV, outstanding net-
work coverage of a news event in the film
story of a Texas tornado; KTVT (TV) Salt
Lake City, outstanding tv coverage of a
local news event for an on-the-spot story of
a prison riot and public service contribution
through tv's role in the settlement of the riot.
CBS News, HefFner Among Winners
In George Polk Memorial Awards
CBS News and Richard D. Heffner, pro-
ducer, writer and moderator of The Open
Mind, which appears on WRCA-TV New
York, were among the winners of the 10th
annual George Polk Memorial Awards an-
nounced last Thursday by Long Island U.
The winners will receive bronze plaques at
an awards luncheon April 15 in New York
at the Hotel Roosevelt.
The Polk Memorial Awards are made in
seven news categories and two special ones.
CBS News won in tv reporting with Algeria
Aflame, its special report on the Algerian
uprising. Mr. Heffner won a special award.
The memorial awards were established by
Long Island U.'s department of journalism
in 1948 after CBS correspondent Polk was
slain while on assignment in Greece. The
journalism faculty at the university, all pro-
fessional newsmen, judges the contest each
year; curator is Professor Jacob H. Jaffe,
head of the department.
In "The Giant's"
4-State, 58-County
Market in the
Southeast are . . .
2- MILLION PEOPLE
2 - BILLION INCOME
Write us or WEED for facts,
availabilities and assistance.
"The Giant ot
Southern Skies'
Channel 4
WFBC-TY
Greenville, S. C.
NBC NETWORK
one reason for
winning
Quarters
Our Miss Brooks
2-2:30 pm
Monday-Friday
Broadcasting
From noon to 6 pm weekdays
WMAL-TV leads in February ARB
Quarter-Hour Wins:
WMAL-TV 70 (A ties)
Station 2 35 (5 ties)
Station 3 6 (1 tie)
Station 4 4
Share of Audience:
WMAL-TV 35.6
Station 2 31.3
Station 3 19.7
Station 4 12.8
Average Quarter-Hour Rating:
WMAL-TV 8.7
Station 2 7.1
Station 3 4.2
Station 4 3.9
wmel-tv
maximum power on channel 7 in Washington, D.C.
an Evening Star station represented by H-R Television, Inc.
April 7 j 1958 • Page 8:
CONTINUED
Best '57 tv commercials
picked by art directors
GOLD MEDAL: Edward J. Bennett (art
director), Guy Fraumeni (artist). Hall-
mark Cards (advertiser), Foote, Cone &
Belding (agency). Hallmark Hall of
Fame on NBC-TV.
COMMENT: ". . . an extremely good il-
lustration of good 'color taste.' Subtle,
moody, impressionistic, this painting
effectively projected the somber and
sometimes desperate mood of the Rob-
ert E. Sherwood play."
CLASS: Design of complete unit: show
titling — continuity stills.
Over a two-night period in January, 12 agency art direc-
tors, radio-tv executives and film producers met in the
conference and screening rooms on the 17th floor of Mc-
Cann-Erickson's New York office to weed through 240
still pictures and 367 films (commercials, program open-
ings, station promotions) submitted for the 37th annual
exhibit of Advertising and Editorial Art and Design. Seven
entries won; a number of also-rans were found worthy of
exhibition.
Last Wednesday noon, the seven winners (at right)
received their due; until this Thursday, New York ad ex-
ecutives and visiting firemen will wander through a maze
of exhibited stills at the Hotel Waldorf-Astoria until they
reach a small screening room where the Art Directors Club
of New York will run off 30 films judged the best of last
year's crop of tv commercials.
Quality is not to be construed as just "artiness," accord-
ing to Norman Tate, tv art director of N. W. Ayer & Son,
chairman of the tv awards committee. "While it's true that
we do not judge on the basis of sales effectiveness or pur-
chasing persuasion power it is extremely hard to divorce
yourself from the consideration of selling in tv. After all,
we're not creating commercials for fun alone."
Regarding the tv stills category of" the '57 judging,
Mr. Tate said, "It should be noted that most of the entries
are executed at a fraction of the cost of publication art
work — tv production budgets being what they are. Prob-
ably because of this ever present problem and because of
inadequacies in tv reproduction these exhibits display a
continuing high level of originality and humor. There also
is a refreshing boldness and simplicity in design."
Concerning the film winners and runners-up, Mr. Tate
described the basic tenets or standards by which the
champions were picked: "Excellent taste in every detail,
flawless production, well-conceived continuity and, last but
most important, originality." All the winners are relatively
simple and uncluttered in design.
Mr. Tate went on, "In the opinion of the judges, the
calibre of film work submitted to the show was of generally
higher professional standard than in previous years. It
looks as if in the future it is going to be harder to be out-
standing simply on the basis of high production quality and
good taste. It also is true that there were fewer bad uses
of cartoons but though there was a relatively high level of
quality in cartoon work there was evidence of a sameness
that was disappointing." Several winners, however, repre-
sented a use of cartoon techniques.
Summing up, Mr. Tate found that "in all categories there
seemed to be fewer new trends or developments. Possibly
this is simply a sign of developing maturity in the field, or
it may reveal a fertile field for competition in the future."
The jury which picked the 1957 award winners was com-
prised of Mr. Tate; Edward R. Mahoney, Cunningham &
Walsh; G. Warren Schloat Jr., Compton Adv., John A.
Sidebotham, Young & Rubicam; William Duffy, McCann-
Erickson; Stephen Elliot, Elliot, Unger & Elliot, and S.
Rollings Guild, Photographers 2 Inc. As chairman, Mr.
Tate did not vote. This group was primarily responsible for
evaluating film entries.
Other judges included William H. Buckley, Benton &
Bowles; Suren Ermoyan, Lennen & Newell; John Jamison,
J. M. Mathes Inc.; Allen F. Hurlburt, Look magazine, and
Robert H. Blattner, Readers Digest. They were concerned
primarily with judging non-film or still art work involv-
ing tv.
GOLD MEDAL: Chris Jenkyns, Robert
Cannon (art directors). Bill Higgins
(artist), Playhouse Pictures Inc. (pro-
ducer), U.S. Navy (advertiser). No ad-
vertising agency.
COMMENT: ". . . it seemed to represent
a very emotional approach to a serious
problem — recruiting. It was a hell of an
effective combination of animation and
photography ... so unusual none of
us had ever encountered it before . . ."
Fully-animated film commer-
CERTIFICATE OF DISTINCTIVE MERIT: Georg
Olden (art director), Eleanor Bunin
(artist), CBS-TV (advertiser). No ad-
vertising agency.
COMMENT: ". . . devastatingly clever,
this bit of promotion for The Last
Word truly was the last word. Here
we have an original based on a theme
of Steinberg ... a living dictionary
pointing to the last page and, inevi-
tably, the last word.
CLASS: Design of complete unit: single
frame promotional station break.
CERTIFICATE OF DISTINCTIVE MERIT: Jack
Sheridan (art director and artist), Al-
bert McCleery (producer), NBC-TV
(client), NBC Matinee Theatre.
COMMENT: ". . . dramatic . . . yet clear-
ly simple and uncluttered in both
thought and execution."
CLASS: Design of complete unit: single
frame show titling.
GOLD MEDAL: John Hubley (art direc-
tor), Emery Hawkins (artist), Story-
board Inc. (producer), CBS-TV (client)
for The Seven Lively Arts.
COMMENT: ". . . not a cartoon in the
usual comic sense (however sophisti-
cated) but a representation of jazz
music that captured the eccentric
movement and textural feeling of pure
jazz, most decidedly one of the seven
lively arts."
CLASS: Design of complete unit: filmed
show titling.
i 1
US
u
< v
CERTIFICATE OF DISTINCTIVE MERIT: John
Coleman, Henry Caroselli (art direc-
tors), Tom Armstrong (writer), Hans
Koenekamp, Arthur Feindel (photog-
raphers), Warner Bros. Tv (producer).
Campbell-Ewald (agency), Chevrolet
Div. (advertiser).
COMMENT: Where other auto advertisers
throw in everything but the spare tire,
this one stayed wonderfully simple,
combining a fine-looking product with
yet a finer concept of imagination."
CLASS: Film commercials.
CERTIFICATE OF DISTINCTIVE MERIT: Law-
rence Berger (art director), Paul Kim
i artist), Academy Pictures Inc. (pro-
ducer), BBDO (agency), Timken Roller
Bearing Co. (advertiser). Project XX's
"The Innocent Years" on NBC-TV.
COMMENT: ". . . action flows magnifi-
cently ... it is simple, fresh — and
while it uses the traditional 'institu-
tional approach,' it manages to be
untraditional in that it is done with
light, clean, child-like naivete."
CLASS: Live and animated film commer-
cials.
r
Page 84
April 7, 1958
Broadcasting
PROFESSIONAL SERVICES
Pre-Premiere Publicity for Tv
Offered by New McDermott Firm
To provide pre-premiere and premiere
publicity, promotion and exploitation for
new tv series, Pat McDermott Inc., Holly-
wood-New York public relations and per-
sonal management firm, has set up a new
division, Premiere Publicity Inc. Premiere is
offering a nine-week promotional package
to sponsors, agencies, program packagers
and syndicators.
"Television business being what it is, pro-
gram cancellations are discussed the day
the second overnight Trendex comes in,"
Miss McDermott president of Pat Mc-
Dermott Inc., said. "In order to protect your
multi-million dollar investment you must
build your audience before going on the
air.
She said that Premiere Publicity will
build audiences by a "crash program" when
it is needed most — before the crash. She
pointed to the extensive promotion conduct-
ed by Hollywood movie companies prior to
release of theatre films.
Searle Heads California Firm
Don Searle, veteran station operator, is
chairman of the board of Special Events
Inc., Southern California organization spe-
cializing in staging and publicizing such
events as movie premieres, store openings,
anniversary sales and the like. Quentin
Brewer, partner in the Kansas City adver-
tising agency, Bruce B. Brewer & Co., now
like Mr. Searle a resident of Southern
California, is president of Special Events
Inc.
The firm has acquired the equipment of
Gordon Gray Advertising and is servicing
accounts formerly handled by that organiza-
tion. Roger (Jet) Hamilton has been named
general manager of Special Events Inc.,
which has headquarters at 3833 Sepulveda
Blvd., Culver City, Calif. Telephone is Texas
0-2551.
Mr. Searle is president of KFNF Shenan-
doah, Iowa; KMMJ Grand Island, Neb.,
and KXXX Colby, Kan.
Miller Opens Own Design Studio
Irving Miller, art director for CBS-owned
radio stations and prominent in CBS radio
and television art departments for the past
12 years, has resigned to open his own
design studio. Known as Irving Miller
Studio, it is at 141 East 55th St., New York.
Telephone: Plaza 5-1270. Mr. Miller and
staff will concentrate on design and pro-
duction of advertising, packaging and pro-
motional material for both advertisers and
agencies. Clients include WTOP Washing-
ton, among others.
New Firm to Provide Tv Models
Babs Ferguson, formerly with Hartford
Agency, and Jean Colleran Foster, former
model, have formed a new firm, Foster-Fer-
guson Agency, to provide advertising agen-
cies and film firms with models for commer-
cials. The new firm is at 141 East 44th St.,
New York. The agency will provide both
male and female models, providing screening
service before sending models to casting
directors.
PERSONNEL RELATIONS
MGA FIRES DUAL
Musicians Guild of America, newly or-
ganized competitor to the American Federa-
tion of Musicians [Personnel Relations,
March 31] last week took the first step in
its program of invasion of the AFM do-
main. On Monday MGA filed a petition
with the National Labor Relations Board's
regional office in Los Angeles asking for
recognition as the exclusive bargaining agent
for musicians employed by the major mo-
tion picture producers.
MGA specifically asked for certification
as bargaining representative for all musicians
under contract to the eight studios compris-
ing the Assn. of Motion Picture Producers
and for musicians employed by these com-
panies for at least 30 days since Aug. 1,
1957 under the AFM agreements. The
studios: Allied Artists, Columbia Pictures,
Walt Disney Productions, MGM, Para-
mount, 20th Century-Fox, Universal and
Warner Bros.
MGA Chairman Cecil Read estimated
that a total of 500 musicians is involved
and he said that the MGA petition was
accompanied by authorization cards signed
by more than the required 30% of that
total.
On Wednesday Mr. Read filed another
document with NLRB. This was an accusa-
tion that Eliot Daniel, president of AFM's
Hollywood Local 47, and John Tranchitella,
vice president of the local, were guilty of
SALVO AT AFM
unfair labor practices. Messrs. Daniel and
Tranchitella, Mr. Read charged attended a
rehearsal of the Los Angeles Philharmonic
Orchestra on Tuesday and warned the
musicians that anyone who attended an
MGA meeting, signed an MGA authoriza-
tion card or in any way aided the new
union, would be guilty of dual unionism
and subject to loss of AFM membership.
The Local 47 officers, Mr. Read alleged,
told the musicians that if they lost their
AFM membership they would also lose their
jobs with the Philharmonic, as this type
of employment did not come under NLRB
jurisdiction.
Mr. Read disputed this statement noting
that the orchestra's radio broadcast, record-
ing activities and out-of-state performances
put it into interstate commerce and therefore
under the NLRB.
He further charged Mr. Daniel with
ordering the local's business agents to picket
an MGA meeting on March 30. Mr. Read
claimed that nine ot the Local 12 business
agents plus 15-20 other "Petrillo supporters"
gathered outside the meeting place and
passed out handbills warning members of
Local 47 that attendance at the meeting
would automatically make them guilty of
dual unionism and subject to expulsion
from the AFM. He said that 50-75 musi-
cians attended the meeting despite these
microwave relays
conquer space barriers
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7*<T
Whether it's a fixed station or a mobile unit, Ceco
microwave equipment surmounts the communica-
tion barrier. Because Ceco equipment is built to
a quality that is actually higher than the official
standards. For dependable pickup and relay under
adverse climatic conditions, you're wise to play
safe with Ceco.
ALL METAL TRIPOD
Has cast top flange and
upper leg portion made
of one piece aluminum
alloy castings. Legs slide
easily and have tie-rods
to center for automatic
leveling. Accepts
Balanced TV Head,
Micro Wave Relay Beam
Reflector Head(iiius.)
and other similar
professional tripod
heads. $260.00
Metal Tripod only.
RANK C. ZUCKER
(TmiteRH €c^uipm€nT (6., inc.
Dept.B 31 5
West 43rd St., New York 36, N. Y. JUdson 6-1420
Broadcasting
April 7, 1958 • Page 85
EDUCATION
threats and estimated that perhaps another
50 stayed away because of the threats.
On Wednesday evening six board mem-
bers of the Musicians Club, which owns the
building and property of Local 47, received
telegrams notifying them that they had been
suspended from the local pending the out-
come of an investigation of the charges
that they had aided MGA and were guilty
of dual unionism.
Mr. Read said that the Musicians Club,
a California corporation, is technically in-
dependent of control by Local 47, but a
requirement that a member of the club must
also be a member of the local was used by
Mr. Daniel in an "illegal attempt to regain
control of the club property" from the Read
supporters elected by the club members last
month.
IBEW, CBS Negotiate
Under Threat of Strike
Negotiators for CBS and the International
Brotherhood of Electric Workers met in
Washington last Thursday and Friday in an
effort to reach agreement on a new contract,
although IBEW New York Local 1212
earlier had voted to reject a CBS offer and
had authorized a strike.
Neither IBEW headquarters nor the local
reported if progress had been made, al-
though a CBS executive believed that IBEW
itself would not call a walkout. Seven
other locals also voted on the CBS proposal
but the final tabulation was not available
Thursday.
The old contract expired Jan. 31 [Per-
sonnel Relations, Feb. 10, 3] and mem-
bers have continued on the job with the
understanding that terms of a new contract
would be retroactive to that date. The pact
covers technicians and certain other classi-
fications at CBS Radio, CBS-TV and the
company's owned stations.
A spokesman for Local 1212 reported
that the main reason CBS's proposal had
been turned down last Wednesday was that
it failed to provide "job security and ad-
equate monetary increases."
Several weeks ago the National Assn.
of Broadcast Employes & Technicians re-
jected the contract proposals of ABC and
NBC. NABET covers technical employes
at these two networks. The old contract at
NBC and ABC also expired Jan. 31. A
network spokesman said that NABET is
expected to request a meeting shortly to
pinpoint areas of dissatisfaction and he felt
that no strike is imminent.
In another labor development. Federal
Judge Archie Dawson last Thursday denied
Local 1212's application to have the Na-
tional Labor Relations Board vacate an
injunction issued last July 1 . The injunction
against Local 1212 was issued in connection
with WCBS-TV New York's telecast of the
Tony Awards [Personnel Relations, April
29, 1957, et seq.], when Local 1212 disputed
the right of Local 1, International Alliance
of Theatrical Stage Employes to provide
lighting for the remote program. The in-
junction restrains Local 1212 from striking
the network in the remote lighting situation.
Page 86 • April 7, 1958
14 Broadcasters Get
Education Fellowships
Fourteen commercial and educational
broadcasters are among 40 persons who
will share this year's Fund for Adult Edu-
cation fellowships. Grants total $205,000
and will permit the recipients to study up to
a year at universities or public institutions.
This is the second year fellowships have
been made in the mass communication field.
C. Scott Fletcher, president of the fund,
announced at the same time the open-
ing of applications for the Mass Media and
Leadership Training Awards Program for
1959-60. Filing deadline is October 15 with
awards to be announced April 1, 1959.
Selection among this year's candidates was
made by a national committee under the
chairmanship of Edward W. Barrett, former
assistant secretary of state, now dean of
Columbia U.'s graduate school of journal-
ism.
Among 1958 fellows are:
Elmer W. Lower, director of special projects
(including election coverage), CBS News &
Public Affairs Div., who will make a study at
Columbia U. of mass communication's role in
Presidential elections; Claud P. Mann Jr., news
and special events director at KSBW-TV Salinas,
Calif., to study mass media at U. of California;
Mrs. Elisabeth M. Alford, copywriter-women's
director, WCOS Columbia, S. C, who will study
at U. of South Carolina and intern in the news
department of WCSC-TV Charleston, and Sam
L. Becker, director of the radio-tv-film division
of State U. of Iowa and research chairman of
the National Assn. of Educational Broadcasters,
who will do a post-doctoral study on attitudes
and motivation at Columbia U., including study
with the research staffs of CBS, NBC, Young &
Rubicam and McCann-Erickson.
Ethelbert A. Hungerford, director of opera-
tions, Metropolitan Educational Television Assn.,
New York, to study education administration
at New York U.; Colin D. Edwards, freelance
news commentator specializing in Far East, to
intern at radio-tv division of United Nations;
James W. Sanders, Alabama Polytechnic Insti-
tute radio-tv instructor, to do radio-tv doctoral
study at Northwestern U.; Sidney Roger, labor
editor, commentator on KROW Oakland, Calif.,
to study communications, especially labor news,
at the U. of California; John S. Clayton, director
of production, radio-t"-motion nicture dent., U.
of North Carolina, to do doctoral study in drama,
Yale U.; Wayne M. Carle, journalism instructor,
Brigham Young U., to do doctoral study in
radio-tv education, Ohio State U.; Richard E.
Mansfield Jr., producer-director, WTTW-TV Chi-
cago, to study playwriting-direction, Yale U.;
Marine Lt. Dennis A. McGuire, ex-writer, WOW-
TV Omaha, to study tv direction, Yale U. and
TJ. of Southern California; Dorothy E. Miniace,
radio-tv coordinator, U. of Wisconsin, to study
adult education, Columbia U., and Mrs. Doris
Karasov, volunteer community leader, to study
tv education at U. of Minnesota and intern at
KTCA-TV St. Paul.
The fund invites applications from
writers, editors, reporters, producers, pro-
gram directors and others in similar capaci-
ties with commercial or educational radio
and tv stations, newspapers and magazines
and who deal with world affairs, politics,
economics and the humanities ("broadly de-
fined"). The amount of money granted is
sufficient to meet needs of the candidate,
including support of family where necessary
while he is on leave from his regular work.
The fund is at 200 Bloomingdale Rd., White
Plains, N. Y.
N. Y. Legislature Okays ETV Funds
The New York board of regents has
moved closer toward realizing its hope
of having its "own" tv channel in New
York City. On March 26 the state legisla-
ture approved $212,912 to defray part of
the cost of backing an etv project. Gov.
Averell Harriman has 30 days to sign the
bill. An agreement has been reached between
RKO Teleradio Pictures Inc. and the regents
to utilize WOR-TV New York as an etv
station during daytime hours, effective Sept.
1 [Education, March 17].
100-Station ETV Network Seen
By 1968 in New ETRC Report
A 100-station live network of educational
television stations is predicted for 1968 in
a report prepared by the Educational Tele-
vision & Radio Center, Ann Arbor, Mich.,
and its affiliated stations.
By 1968 the etv network will reach 80%
of the country's population, the report fore-
casts. At the same time the educators call
for "vastly increasing support of all types
of educational television broadcasting."
Some 30 educational tvs that have
followed KUHT (TV) Houston, Tex., which
pioneered educational television five years
ago, now are in a position to give new
stations the benefit of their experience, the
ETRC report says. With their help, by
1968 etv will be utilizing longer broadcast
schedules, more remote pickups, color and
improved programming produced by larger
staffs. The network will begin first on a
regional level, as in Alabama at present,
the educators foresee, spreading nationally
by the end of the decade.
"Such achievements can only be realized
through an imaginative approach ... on
the part of government bodies, foundations,
industry, educational and cultural institu-
tions and the public itself. From these
sources the ETRC wants "vastly increased
financial support" to develop stronger pro-
gram service, prompt activation of educa-
tional channels and research and evaluation
of educational broadcasting.
Three New Series Scheduled
In NBC's Second ETV Year
NBC-TV has announced it is extending
its educational tv programming into the
second year, effective last month, describ-
ing the past year's activities as "an experi-
ment." Once again working closely with
the Educational Tv & Radio Center at Ann
Arbor, Mich., the NBC Educational Tele-
vision Project this spring will take up three
new series, each lasting 13 weeks.
One of these series will be "sponsored" via
outside capital, according to NBC Public
Affairs Director Ed Stanley: effective today
(Monday) and for 12 Mondays thereafter,
NBC and the American Heart Assn. (which
will provide a portion of the necessary work-
ing capital) will air Decision for Research —
a series dedicated to attract new research ca-
reerists from ranks of school youngsters.
The other programs, dealing with foreign
policy and jazz, will feature such prominent
names as author-critic Gilbert Seldes, jazz
authorities Marshall Stearns and Leonard
Feather (hosting such stars as Duke Elling-
ton) and Erwin D. Canham, editor of the
Christian Science Monitor. In addition to
the 29 ETV stations carrying these pro-
grams, 24 regular NBC-TV affiliates will
also slot the shows, many via kinescope.
Broadcasting
PROGRAMS & PROMOTIONS
Pay Tv Reaction Poll Made Part
Of WREX-TV Limerick Contest
WREX-TV Rockford, 111. is to begin to-
day (Monday) a promotional contest called
"Silver Dollar Tele-vote," which is tied to
the issue of free versus pay television. The
contest will be conducted 13 weeks with
Carolyn Sholder Assoc., promotion-mer-
chandising company, handling all details for
the station.
One phase of the contest asks respondents
to check whether they are in favor of pay
tv or free tv. Another part asks them to
complete a limerick on the programming the
station offers at present. Ballots are obtain-
able only at the local merchants who have
bought time on the station. The contest is
being advertised in newspapers and through
display cards in stores, plus on-air promo-
tion. Over the 13-week period, three first
prize winners will be selected on the basis
of the completed limerick.
Prior to the opening of the contest, the
ch. 13 station carried a delayed kinescope
of CBS-TV's program on pay tv versus free
tv and also took advertisements in local
newspapers outlining the issues of the con-
troversy.
ABN Operatic Winners Announced
Nine prizes of $1,000 each were awarded
to young singers on the final American
Broadcasting Network Metropolitan Audi-
tions of the Air program for the 1958 sea-
son. The four national winners who received
$1,000 each from ABC were Martina Ar-
royo, soprano, New York City; Grace
Bumbry, mezzo-soprano, St. Louis; Charles
K. L. Davis, tenor, Hawaii and Lillian Mes-
sina, soprano, Brooklyn, N. Y. Five regional
awards as well as special awards in other
categories also were presented. Almost 30
American singers have been presented on the
series which began in January.
Tunesmiths Get Chance on KPHO
A "Search for Songs" contest is being
conducted by KPHO Phoenix. Budding song-
writers are urged to submit words and music
for an original popular song. The winner
will receive $25 and his work will be pub-
lished and recorded. The recording will be
featured on KPHO on Ray Curtis' (Mon.-
Fri. 4-7:30 p.m. MST) show.
Chefs Cook Up KYW Promotion
KYW Cleveland was instrumental in arbi-
trating a contest between two army chefs
as to which was the better cook.. Disc
ALU INQUIRIES, CONFIDENT) AL
jockeys Big Wilson and Joe Finan each
championed one of the chefs and guested
him on the respective d.j. show. Messrs.
Wilson and Finan also conducted a listeners'
recipe contest which reportedly drew 373
recipes. The persons who submitted the
winning entries were treated by KYW to
dinner at a local restaurant. The army chefs
utilized the winning recipes in cooking dishes
for their personal contest. A draw was de-
clared and both chefs paid the loser's penalty
of having his head shaved.
For Some 'Fowl' Reason?
An even dozen listeners to WNEW New
York will win a year's supply of eggs for
the most original answer to that old wheeze,
"Why did the chicken cross the road?" The
question is being asked by d.j. Lonny Starr
on WNEW's Music Hall programs. The
judge is comedian Henny Youngman.
'Purse-Suasive' Blair-Tv Gift
To remind advertisers about Blair-Tv's
"Purse-Suasion" campaign, the station rep-
resentative is sending present and pros-
pective clients a small plastic purse. A label
attached to the purse handle reads "This
little lady's purse holds a story for you!"
Inside is a "shopping list" of Blair-Tv rep-
resented stations.
WABR Cleans Up For Listener
An Orlando, Fla., housewife had her house
cleaned courtesy of WABR there. The spring
cleaning was the prize in the station's three-
week contest which called for listeners to
submit reasons why the clean-up should be
done for them. WABR hired professional
house cleaners to do the job for the winner.
Explorer Launches KCKN Contest
The successful launching of Explorer III
March 17 was worth $100, a hi-fi record
player and $40 worth of phonograph records
to a KCKN Kansas City, Kan., listener, who
submitted nearest guess to the satellite's
launching time in KCKN's "Operation
Space" contest.
Networks Promote Brand Names
Television promotion kits in support of
"Brand Names Week" (April 13-20) have
been mailed to all U. S. tv stations
by Television Bureau of Advertising. The
kits, created and prepared by ABC, CBS,
NBC, Westinghouse Broadcasting Co., and
TvB, contain filmed trailers, slides, balops
and sample scripts supporting the "Better
Buy By Brand Name" theme.
Trenton Chamber Salutes WTTM
The Greater Trenton (N. J.) Chamber
of Commerce pays tribute to WTTM there
in an issue of its monthly Trenton maga-
zine. Headed "WTTM — To Community
Leadership by Working Together With
People," the article deals with the station's
16-year history and takes readers behind
the scenes to see how WTTM operates, in-
troducing station staffers.
ONE OF THE
FIRST 100 MARKETS
WHBF
RADIO & TELEVISION
the station
of marketing success
in the Quad-Cities
REPRESENTED BY AVERY-KNODEL, INC.
MEMO—
To: Broadcasters & Advertising
Agencies
From: Bob Perrott, The Silver Dol-
lar Man
For quite a few years now, as some of
you may know, I've been operating my
Silver Dollar program on a regional basis
with outstanding success. Now I'm ready
to open up nationally. What I have to
offer is a down-to-earth way to increase a
bottler's home business by as much as
100% in the first 30 days! If I don't . . .
you pay me nothing. You have a money
back guarantee . . . Plus a guaranteed
audience builder. For example, in Harrison-
burg, Virginia, Hamilton Shea of WSVA-
TV, says: "Tremendous success . . . draws
an average of 3000 cards a week, with
a peak week of 6000 cards." J. W. "Bill
Davis" of Roanoke, Virginia has just
moved into first place nation wide on a
per capita basis with the Dr. Pepper Co.
Yes! He has used the Silver Dollar Man
program for more than five consecutive
years. My Silver Dollar program is equally
well suited for any product that stays in
home refrigerators or freezers, the most
valuable storage space of all. For full de-
tails on The Silver Dollar program, which
is sold on an exclusive franchise in your
area and fully protected against imitators,
write or wire:
<R. a. ((Boh) fjwwit
THE SILVER DOLLAR MAN
Brunswick, Georgia
Broadcasting
April 7, 1958 • Page 87
PROGRAMS & PROMOTIONS continued
KCOP (TV) Boosts Medium
Via Institutional Promotions
On-air promotion of tv as an advertising
medium has been started by KCOP (TV)
Los Angeles. Station personalities deliver
one-minute and 20-second spots, telling
the audience that, with more than three mil-
lion tv sets in the area, television adver-
tising will produce results at "the lowest
cost per sale."
The KCOP promotional spots are largely
institutional, designed to sell tv itself. Each
personality, in a message written and deliv-
ered in his own personal style, urges viewers
with anything to sell to call one or more
of the seven Los Angeles tv stations. Only
at the end does KCOP get in its own plug:
"And I hope one of the ones you call will
be my station, KCOP."
Alvin Flanagan, station manager, said
that the idea for using tv to sell tv stemmed
from a realization that every popular tv
show must have at least 100 local adver-
tisers in its audience.
Other personalities will make filmed spots
for the series, which will be aired three or
four times a day during the evening hours,
"when the people we want to reach are
most apt to be watching," Mr. Flanagan
said. KCOP plans to continue this cam-
paign for three or four months, "until we've
either proved or disproved the idea." As
the campaign continues, successful tv ad-
vertisers will be used in the film spots,
delivering capsule testimonials.
WBBM-TV Show Is 'In the Bag'
A panel comprised of local radio-tv per-
sonalities, including guest celebrities, is a
feature of a new series started by WBBM-
TV Chicago under the aegis of Frank Atlass,
program director. Titled In the Bag, the pro-
gram is built around a guessing format,
with panelists seeking to determine what
each studio contestant is concealing in a
bag. The panel is composed of Paul Gibson,
WBBM-AM-TV personality; columnists Irv
Kupcinet of the Chicago Sun-Times, Janet
Kern of the Chicago American and a guest
celebrity, with John Coughlin as moderator.
A contestant who stumps the panel receives
$50 plus his choice of two bags from the
"Grab Bag Rack."
TARS
1ftM7 YOUR STATION
A BLACK EYE was given to Jack Parr,
host of his own show (NBC-TV, Mon.-
Fri. 11:45 p.m.-l a.m. EST) by the
shadow of a lamp on a WBUF-TV
Buffalo billboard there. A WBUF-TV
staffer noticed the effect on the nine-
foot high cutout of Mr. Paar and sent
him a photograph of it. Mr. Paar
showed the picture on his show with
the comment "what Buffalo sunshine
did to me looks like what Sugar Ray
did to Basilio. . . ."
Chamber Buys Day on WOAP
A whole day of remotes was sold by
WOAP Owosso, Mich., to the local Chamber
of Commerce for the chamber's annual
"Sidewalk Sale." Each year Owosso mer-
chants move as much stock as possible in
front of their stores to promote a spending
spree. For a week prior to the event, it
was promoted by participating retailers in
special spot packages sold by the station.
WOAP originated all its features from the
back of a wagon parked on a main street
with staffers dressed in t-shirts marked
"WOAP . . . Hot Radio."
Egg, Matchbook Contests on WCPO
A citywide Easter egg hunt has just been
concluded on WCPO Cincinnati. An egg was
hidden within the city and clues to its lo-
cation were aired each hour. The egg was
redeemable at WCPO for a 14-pound ham.
In another contest launched today (Mon-
day), models are touring the city giving out
numbered WCPO matchbooks. Winning
numbers are announced by disc jockeys
throughout the day. A total of $1,230 (the
station's frequency is 1230) will be divided
among the people handing in the winning
matchbooks.
D. C. Headlines Featured in 'WWW
NBC-TV's Wide Wide World (Sun. 4-5:30
p.m.) will present "Headline City" the story
of Washington, D. C, "as the news-making
and news-gathering capital of the world"
April 13. Scheduled for participation are
James C. Hagerty, presidential press secre-
tary; Benjamin M. McKelway, president of
Associated Press and editor of the Washing-
ton (D. C.) Evening Star; Lyle Wilson, vice
president and bureau chief of United Press,
and James R. Wiggins, executive editor of
the Washington Post & Times Herald. NBC-
TV cameras will visit official and unofficial
centers of news.
Teen Talent Converges on WBZ
So many phone calls were received at
WBZ Boston following the announcement
of Westinghouse Broadcasting Co.'s "Ameri-
can Youth Talent Search," that WBZ
changed the message within five minutes to
a "write-in only" policy. Teenage singing
groups are being auditioned through April
12. Prize for the winning group includes a
trip to New York to compete against other
WBC station winners. An RCA Victor re-
cording contract is the grand prize.
New Job Promoted by WKMF D. J.
To publicize a move from WBBC Flint,
Mich., to WKMF there, d.j. Bill Lamb asked
listeners to his programs on the new station
to write "Bill Lamb— 1470" (WKMF's fre-
quency) as many times as possible on a
regulation-size postcard. The winner sub-
mitted a card with the words written 4,538
times and was awarded a hi-fi radio-phono-
graph combination. Other prizes included
a transistor radio and LP phonograph record
albums.
Editors Join in WOR-TV Promotion
WOR-TV New York invited news editors
last week to "join our treasure hunt" as a
promotion for its Million Dollar Movie
presentation of "Sinbad the Sailor" which
will be shown twice daily for a week be-
ginning tonight (Monday). Entrants must
trace a route on a map of the Near East by
following a list of clues. Winners will receive
a Zenith Overseas receiver.
K. C. Mayor's Two-Way Marathon
Kansas City's Mayor H. Roe Bartle,
scheduled to appear for a half-hour on
WHB there to answer constituents queries
on city government, ended up being on the
air three hours. The mayor was kept busy
answering questions via the station's "Multi-
phone System" in which the questions and
answers can be heard over the air.
WSAZ Gives Trip to Oscar Guesser
WSAZ Huntington, W. Va., made
Academy Award judges of the station's
listeners when it asked them to guess the
winners in its "Oscar" contest. A prize of a
trip to New York over the Easter weekend
was awarded to the listener who guessed the
most movie stars to win Oscars.
United Press Facsimile Newspictures
I and
United Press Movietone Newsfilm
r^_h Build Ratings
Page 88 • April 7, 1958
Broadcasting
FOR THE RECORD
Station Authorizations, Applications
As Compiled by BROADCASTING
March 27 through April 3
Includes data on new stations, changes in existing stations, ownership changes, hearing
cases, rules & standards changes and routine roundup.
Abbreviations:
DA— directional antenna, cp— construction per- night. LS — local sunset, mod. — modification,
mlt ERP— effective radiated power, vhf — very trans.— transmitter, unl.— unlimited hours, kc—
high frequency, uhf— ultra high frequency, ant. kilocycles. SCA— subsidiary communications au-
— antenna, aur.— aural, vis.— visual, kw— kilo- thorization. SSA— special service authorization,
watts, w — watt, mc — megacycles. D — day. N — STA — special temporary authorization. * — educ.
New Tv Stations
ACTION BY FCC
Nampa, Idaho — Radio Boise Inc. — Granted vhf
ch. 6 (82-88 mc); ERP 12.59 kw vis., 6.3 kw aural;
ant. height above average terrain 341 ft., above
ground 315 ft. Estimated construction cost $53,354,
first year operating cost $101,000, revenue $116,-
000. Post Office address Boise Hotel, Boise, Idaho.
Studio location Ada County. Trans, location Ada
County. Trans. Dumont, ant. RCA. Legal counsel
Dowd, Lohnes & Albertson, Washington, D. C.
Consulting engineer Vincent L. Hoffart, Spokane,
Wash. Roger L. Hagadone, owner KYME Boise,
will be 99% owner. Announced Mar. 27.
Existing Tv Stations
KMGM-TV Minneapolis, Minn. — Granted
change in call letters to KMSP; requested call
had been opposed by KSTP Inc. (KSTP and
KSTP-TV), St. Paul, but Commission sees insuf-
ficient likelihood of confusion to public. An-
nounced Mar. 27.
WTVD (TV) Durham, N. C— Granted mod. of
cp to move trans, from site 9 miles north of
Durham and 20 miles north of Raleigh to about
32 miles southeast of Durham and 10 miles
southeast of Raleigh, and increase ant. height
from 1010 ft. to 1510 ft. Announced Apr. 2.
KGUL-TV Galveston, Tex.— Granted waiver of
Sec. 3.652 to permit identification of KGUL-TV
as Houston-Galveston station, effective Mar. 27.
KTVW (TV) Tacoma, Wash.— Is being advised
that application to increase vis. ERP from 100
kw to 316 kw, increase ant. height from 780 ft.
to 795.5 ft., change type trans, and move trans,
from 5 miles east of Tacoma to about 26 miles
north to Queen Anne Hill in Seattle. Indicates
necessity of hearing. Announced Apr. 2.
CALL LETTERS ASSIGNED
KRTV (TV) Great Falls, Mont.— Cascade Bcstg.
Co., ch. 3. Changed from KCTL (TV).
WTMV (TV) Utica, N. Y. — Malco Theatres Inc.,
ch. 54.
WAMT (TV) Memphis, Tenn.— Malco Theatres
Inc., ch. 48.
KVNU-TV Logan, Utah— Cache Valley Bcstg.
Co., ch. 12.
ACTION BY FCC
Morongo Bason Tv Club Inc., Twentynine
Palms, Calif. — Granted cp for new tv translator
station on ch. 76 to serve Twentynine Palms and
Marine Corps base by translating programs of
KNXT (ch. 2) Los Angeles. Announced Mar. 27.
CALL LETTERS ASSIGNED*
K76AJ Twentynine Palms, Calif. — Morongo
Basin Tv Club Inc.
W70AA Oleans, N. Y. — WHDL Inc.
W70AB North Warren, Pa. — Conewango Val-
ley Tv Inc.
♦Translator channels are designated by num-
bers in their call letters.
New Am Stations
ACTIONS BY FCC
Phoenix, Ariz. — Harold Lampel and Dawkins
Espy d/b as Phoenix Bcstg. Co.— Granted 1010
kc, 500 w D. P. O. address Box 933, Beverley
Hills, Calif. Estimated construction cost $13,864,
first year operating cost $50,000, revenue $60,000.
Mr. Lampel is former partner in Paramount,
Calif., wood products firm. Mr. Espy is consulting
radio engineer, owner of electronic equipment
firm, and manufacturer's representative firm.
Announced Mar. 27.
Riviera Beach, Fla. — Public Service Bcstg. —
Granted 1600 kc, 1 kw D. P. O. address Box 1486,
Fort Myers, Fla. Estimated construction cost
$7,000, first year operating cost $29,000, revenue
$37,000. Robert Hecksher, owner WMYR Fort
Myers, will be sole owner. Announced Mar. 27.
Cayce, S. C. — Lexington County Bcstrs. —
Granted 620 kc, 500 w D. P. O. address % J. O.
Tice Sr., Box 656, Lake City, S. C. Estimated
construction cost $16,165, first year operating
cost $61,000, revenue $72,000. Principals include
J. O. Tice Jr. (60%), 51% WBLR Batesburg and
WMYB Myrtle Beach, and 31% WJOT Lake City,
all South Carolina, and Mr. Tice Sr. (30%), 20%
WJOT. Announced Apr. 2.
Auburn, Wash. — John W. Mowbray and Ed-
ward Garre d/b as Auburn Bcstrs. — Granted
1220 kc, 250 w D. P. O. address 1110 5th Ave.,
Auburn. Estimated construction cost $11,925, first
year operating cost $42,000, revenue $52,800. Mr.
Mowbray, with Hugh Feltis & Assoc. (radio-tv
representative), and Mr. Garre, account ex-
ecutive, KMO Tacoma, Wash., are co-owners.
Announced Mar. 27.
APPLICATIONS
Coffeyville, Kan. — A. F. Misch, 1370 kc, 500 w
D. P. O. address 214 W. Ninth, Coffeyville.
Estimated construction cost $26,364, first year
operating cost $38,000, revenue $45,000. Sole
owner Misch is in printing. Announced Apr. 2.
Laurel, Miss. — East Central Bcstg. Co., 1490 kc,
250 w unl. P. O. address Box 1499, Hattiesburg,
Miss. Estimated construction cost $10,500, first
year operating cost $36,000, revenue $48,000.
Owners are B. L. Blackledge (50%), F. M.
actions by fcc Translators
NATION-WIDE NEGOTIATIONS » FINANCING » APPRAISALS
RADIO • TELEVISION • NEWSPAPER
WESTERN AM AND VHF
$750,000
These important properties are affiliated with a major network. Well-
diversified retail sales. Sizable fixed assets including real estate. Financing
available to qualified buyer. A prospectus is available through any office.
WASHINGTON, D. C.
Wm. T. Stubblefield
1737 DeSalesSt., N.W.
EX 3-3456
CLEVELAND
Jackson B. (Jack) Maurer
2414 Terminal Tower
TO 1-6727
CHICAGO, ILL.
Ray V. Hamilton
Tribune Tower
DE 7-2754
ATLANTA, GA.
Jack L. Barton
1515 Healey Bldg.
JA 3-3431
DALLAS, TEX.
Dewift (Judge) Landis
Fidelity Union Life Bldg.
Rl 8-1175
SAN FRANCISCO
W. R. (Ike) Twining
I I I Sutter St.
EX 2-5671
Call your nearest office of
HAMILTON, STUBBLEFIELD, TWINING & ASSOCIATES
Broadcasting
April 7, 1958 • Page 89
FOR THE RECORD continued
JAMES W. COAN, President
Like Hundreds
of Broadcasters . . .
President
JAMES W. COAN
WTOB
Winston-Salem, N. C.
and
Chief Engineer
JAMES H. HOKE
Selected
STAINLESS TOWERS
JAMES H. HOKE, Chief Engineer
LEARN WHY MANY BROADCASTERS CHOOSE
STAINLESS TOWERS
Call or Write
for Informative
Literature.
less, inc.
NORTH WALES • PENNSYLVANIA
COMMERCIAL STATION BOXSCORE
As Reported by FCC through Feb. 28
i
am
FM
TV
Licensed (all on air)
3,170
520
400
CPs on air (new stations)
52
20
1 AO"
1 08
CPs not on air (new stations)
85
64
1 07
Total authorized stations
3,307
604
Applications for new stations (not in hearing)
406
42
75
Applications for new stations (in hearing)
115
11
54
Total applications for new stations
521
53
129
Applications for major changes (not in hearing)
237
26
38
Applications for major changes (in hearing)
36
0
16
Total applications for major changes
273
26
54
Licenses deleted
0
0
0
CPs deleted
2
1
I
SUMMARY OF STATUS OF AM, FM, TV
Compiled by BROADCASTING through April 2
ON AIR
Cps
57
20
no2
Lie.
3,170
520
4001
CP
Not on air
95
78
108
AM
FM
TV (Commercial)
OPERATING TELEVISION STATIONS
Compiled by BROADCASTING through April 2
VHF UHF
Commercial 424 86
Non-Commercial 24 7
TOTAL APPLICATIONS
For new stations
536
64
132
TOTAL
510 3
314
1 There are, in addition, seven tv stations which are no longer on the air, but retain their
licenses
2 There are, in addition, 36 tv cp-holders which were on the air at one time but are no
longer in operation and one which has not started operation.
3 There have been, in addition, 177 television cps granted, but now deleted (33 vhf and
14» There has been, in addition, one uhf educational tv station granted but now deleted.
Smith (26%) and others. Mr. Blackledge has
interest in WBKH Hattiesburg (50%) and WEGA
Newton (50%), both Mississippi. Mr. Smith owns
one-half of WBKH and 26% of WEGA. An-
nounced Mar. 27. . : ,
Johnstown, N. Y. — Martin Karig, 1280 kc, 1 kw
D P. O. address 13 Warren St., Glens Falls,
N Y Estimated construction cost $16,318, first
year operating cost $60,000, revenue $72,000. Sole
owner Karig owns WWSC Glens Falls, WIPS
Ticonderoga, 12.5% of WSPN Saratoga Springs,
and .05% of WNDR Syracuse, all New York.
Announced Mar. 28.
Lansdale, Pa— Equitable Publishing Co., 1440
kc, 500 w D. P. O. address George W. Knipe,
Box 390, Lansdale. Estimated construction cost
$60,022, first year operating cost $67,339, revenue
$68,926. Owners are George W. Knipe and How-
ard C. Berky (49% each), both executives m
Equitable. Announced Apr. 2.
Mt. Vernon, Wash.— Columbia River Bcstrs.,
1470 kc, 1 kw D. P. O. address J. W. England,
1515 Fifth Ave, Seattle. Estimated construction
cost $19,563, first year operating cost $26,260,
revenue $33,600. Ward Beecher, who now owns
66%%, will increase ownership to 80%. He also
owns one-third of KFDR Grand Coulee, Wash.
Announced Apr. 2.
Existing Am Stations
ACTIONS BY FCC
WOV New York, N. Y. — Is being advised that
application to specify station location as New
York, N. Y.-Carlstadt, N. J., indicates necessity
of hearing. Announced Apr. 2.
KGRO Gresham, Ore. — Granted change on
1230 kc from 100 w unl., to 100 w N, 250 w D.
Announced Apr. 2.
KNPT Newport, Ore. — Granted change of op-
eration on 1310 kc from 1 kw DA-N, unl., to 1
kw, 5 kw LS, DA-N. Announced Mar. 27.
WSPT Stevens Point, Wis. — Granted increased
power on 1010 kc from 250 w to 1 kw, continued
daytime operation; trans, to be operated by
remote control. Announced Mar. 27.
APPLICATIONS
WWCC Bremen, Ga. — Cp to increase power
from 500 w to 1 kw and install new trans. An-
nounced Apr. 2.
KTRY Bastrop, La. — Cp to increase power
from 250 w to 500 w and install new trans. An-
nounced Mar. 27.
WSAR Fall River, Mass. — Mod. of cp which
authorized changes in nighttime directional ant.
pattern to change ant. -trans, and studio location,
make changes in directional, ant. system (in-
crease height), changes in ground system and
change type trans. Announced Apr. 2.
KLPW Union, Mo. — Cp to increase power from
250 w to 1 kw and install new trans. Announced
Mar. 28.
WELM Elmira, N. Y. — Cp to change frequency
from 1400 kc to 1410 kc; increase power from
250 w unl. to 500 w — 1 kw — LS; install directional
ant. for nighttime use and new trans. Announced
Mar. 27.
WRSA Saratoga Springs, N. Y. — Cp to change
ant. -trans, location to Route 146C, Curry Rd.,
extended, 3 miles SE of NYS Thruway inter-
change, Schenectady, N. Y., change studio loca-
tion and remote control point to, To be deter-
mined, Schenectady, N. Y., and change station
location to Schenectady, N. Y. Announced
Mar. 27.
WORA Mayaguez, P. R. — Cp to change fre-
quency to 760 kc; increase power to 5 kw; install
directional ant. night and day (DA-1); make
changes in ant. (increase height) ; make changes
in ground system and install new trans. An-
nounced Mar. 27.
CALL LETTERS ASSIGNED
KCEE Tucson, Ariz. — Associated Bcstrs. of
Tucson, 790 kc. Changed from KRTU.
WBMK West Point, Ga.— Radio Valley Inc.,
910 kc.
WAQE Towson, Md.— WTOW Inc., 1570 kc.
Changed from WTOW, effective Apr. 1.
WMRC Milford, Mass.— Milford Bcstg. Corp.,
1490 kc. Changed from WMOO.
WCBQ St. Helen, Mich.— Paul A. Brandt, 1590
kc. Changed from WWJE.
WBKN Newton, Miss. — East Central Bcstg. Co.,
1410 kc. Changed from WEGA.
WJSO Jonesboro, Tenn. — Mountain View Bcstg.
Co., 1590 kc.
KHHH Pampa, Tex. — Garrison-Huntley Enter-
prises, 1230 kc. Changed from KPAT, effective
Apr. 1.
WKWS Rocky Mountain, Va. — Radio Franklin
Inc., 1290 kc.
New Fm Stations
ACTIONS BY FCC
Columbus, Ind. — White River Bcstg. Co. —
Granted 98.3 mc, .760 kw unl. P. O. address Carr
Hill Rd., Box 469, Columbus Ind. Estimated con-
struction cost $8,850, first year operating cost
$2,500, revenue $2,500. Owner is Findlay Publish-
ing Co. which also owns WCSI Columbus, Ind.,
and WFIN-AM-FM Findlay, Ohio. Announced
Mar. 20.
Lawrence, Mass. — Lawrence Bcstg. Co. (%
George H. Jaspert, 9 Valley St.)— Granted 93.7
mc; 17.5 kw. Announced Apr. 2.
Cleveland, Ohio — Friendly Bcstg. Co. — Granted
106.5 mc, 16.5 kw U. P. O. address 2900 Tilden St.,
N. W., Washington. Estimated construction cost
$28,000, first year operating cost $10,000 revenue
ge 90 • April 7, 1958
Broadcasting
CORRECTION
In reporting the application for as-
signment of license of KUJ Walla
Walla, Wash., from KUJ Inc. to Em-
merson Broadcasters Inc., Broadcast-
ing reported that Mr. and Mrs. Ver-
non W. Emmerson, the prospective
owners, hold a 51% interest in
KENL Areata, Calif. The Emmersons
sold their KENL interest in 1957 to
Humboldt Broadcasters Inc.
$10,000. Applicant is licensee of WJMO Cleveland
and 100^ stockholder in WYOU and WACH-TV,
both Newport News, Va. Announced April 2.
Oklahoma City, Okla. — Carl E. (Evans) Wil-
liams— Granted 94.7 mc. 17 kw U. P. O. address
730 East Reno. Oklahoma City. Estimated con-
struction cost $5,850, first year operating cost
$15,400, revenue $37,375. Mr. Williams, sole owner,
also owns Williams Tv of Oklahoma City. An-
nounced April 2.
APPLICATIONS
San Diego, Calif. — Broadmoor Bcstg. Corp.,
103.7 mc, 11.7 kw U. P. O. address U. S. Grant
Hotel 326 Bdwv., San Diego. Estimated construc-
tion cost $12,500, first year operating cost $3,600,
revenue $3,600. Jack Gross, sole owner, has been
owner of KXOC Chico, Calif. Announced Apr. 1.
Lewiston, Me. — President and Trustees of Bates
College*, 90.3 mc, 10 w. P. O. address Norman E.
Ross, Bates College, Lewiston. Estimated con-
struction cost $1,488, first year operating cost
$300. Bates president is Dr. Charles Phillips. An-
nounced Mar. 27.
Newark, N. J. — Newark Bcstg. Corp., 100.3 mc,
20 kw U. P. O. address 1225 Raymond Blvd., New-
ark. Estimated construction cost $16,650, first
year operating cost $15,000, revenue to be in-
cluded with am station. Applicant, which is
licensee of WVNF Newark, is owned by Evening
News Publishing Co. Announced Apr. 1.
Cleveland, Ohio — Moody Bible Institute of Chi-
cago, 103.3 mc, 21.3 kw U. P. O. address 820 N.
LaSalle St., Chicago 10, 111. Estimated construc-
tion cost $22,269, first year operating cost $45,-
000. Expenses to be met by funds on hand plus
donations. Applicant is non-profit organization.
Announced Mar. 27.
Salem, Ohio— Russell C. Jones, 105.1 mc, 100
kw U. P. O. address 1090 Jones Drive, Salem.
Estimated construction cost $36,725, first year
operating cost $24,000, revenue $24,000. Sole
owner Jones is in radio and tv sales, communi-
cation service, etc. Announced Mar. 27.
Existing Fm Stations
ACTIONS BY FCC
KDFC (FM) San Francisco Calif. — Granted
SCA to engage in functional music operations on
multiplex basis to Dec. 1, 1959. Announced Mar.
27.
WBNY-FM Buffalo, N. Y. — Is being advised
that application for renewal of fm license and
SCA indicates necessity of hearing. By separate
letter, denied petition for waiver of Sect. 3.293
and dismissed application to permit functional
music operation on simplex basis under tem-
porary authorization. Announced Mar. 27.
Allocations
CHANNEL CHANGES
By orders, Commission amended Class B fm
allocation plan as follows:
Added Ch. 243 to Montrose, Pa. This will facili-
tate action on pending application by Montrose
Bcstg. Corp.
Added Ch. 247 to Southern Pines, N. C, as re-
quested by Sandhill Community Bcstrs. Inc.
WEEB Southern Pines, which proposes to file
application.
Substituted Ch. 271 for Ch. 223 in Decatur, Ala.,
effective Apr. 2. Change was requested by North
Alabama Bcstg. Co. (WHOS-FM) Decatur, in
order to eliminate interference in that area
caused by its operation on Ch. 223 to WBRC-TV
(Ch. 6), Birmingham. Substitution of channels
involves no objectionable interference problem
and can be made without proposed rule making
procedure.
Added Ch. 299 to Redwood City, Calif., effec-
tive May 2, as requested in application by James
Frank; denied petition by Patrick Henry to as-
sign channel to Oakland, and implied opposition
by Grant R. and Fay M. Wrathall in an applica-
tion for channel in San Francisco.
By order, Commission granted request by
Musical Isle Bcstg. Co. to withdraw proposal to
amend Class B fm allocation plan by adding
Ch. 264 to Santa Catalina Island, Calif., and ter-
minated proceeding. Announced Mar. 27.
By order, Commission amended fm Class B
allocation table to substitute Ch. 251 for Ch. 223
in San Diego, Calif. Los Tres Diablos Bcstrs.
proposes to amend its application for new fm
station there accordingly. Announced Mar. 27.
PROPOSED CHANNEL CHANGES
Commission invited comments by May 2 to
the following proposals to amend Class B fm
allocation plan:
To add Ch. 226 to Hayward, Wis., as re-
quested by WJMC, Inc.
To add Ch. 236 to Ventura, substitute Ch. 260
for Ch. 236 in Santa Barbara and Ch. 223 for Ch.
260 in San Luis Obispo, all California. Purpose
of amendment is to make Ch. 236 available in
Ventura as requested in application by Tri-
Counties Public Service Inc.
Commission invites comments by Apr. 25 to
proposed rule making to amend Class B fm
allocation plan by substituting Ch. 245 for Ch.
273 in Santa Rosa, Calif., and adding the latter
to Sacramento as requested in an application of
Dale W. Flewelling. Announced Mar. 27.
Commission invites comments by Apr. 25 to
proposed rule making to amend Class B fm
allocation plan by adding Ch. 233 to Sacramento,
Calif., as requested in a petition and an applica-
tion of KROY Inc.
Commission invites comments by Apr. 25 to
proposed rule making to amend Class B fm allo-
cation plan by deleting Ch. 290 from Wash-
ington D. C, and adding it to Woodbridge, Va.,
as requested in application of S & W Enter-
prises Inc. Announced Mar. 27.
CALL LETTERS ASSIGNED
KDOG (FM) La Habra, Calif.— William E.
Clark, 95.9 mc.
KITT (FM) San Diego, Calif.— Music Unlim-
ited. Changed from KDFR (FM), effective
May 1.
KEYM (FM) Santa Maria, Calif.— Santa Maria
Bcstg. Co., 99.1 mc.
KFRG-FM Newton, Kan. — George Basil An-
derson, 96.7 mc.
WSID-FM Baltimore, Md.— United Bcstg. Co.
of Eastern Md., 92.3 mc.
WFMD-FM Frederick, Md. — Monocacy Bcstg.
Co. 99.9 mc.
WSCB (FM) Springfield, Mass.* — President
and Trustees of Springfield College, 88.9 mc.
WIBM-FM Jackson, Mich.— Booth Bcstg. Co.,
94.1 mc.
WCUE-FM Akron, Ohio— Akron Bcstg. Corp.,
96.5 mc.
KRRC (FM) Portland, Ore.* — Reed Institute,
89.3 mc.
WKRZ (FM) Oil City, Pa.— WKRZ Inc.,
98.5 mc.
KHMS (FM) El Paso, Tex. — H-M Service Co.,
94.7 mc.
Ownership Changes
ACTIONS BY FCC
KTUC Tucson, Ariz. — Granted transfer of con-
trol from Lee Little to C. Van Haaften, Robert
Lebsock and Gertrude and E. W. Krampert;
consideration $160,000. Announced Apr. 2.
KPAX (FM) San Bernardino, Calif.— Granted
assignment of cp to Sherrill C. Corwin; consid-
eration $1,730 for repayment of expenses. Mr.
Corwin, who is vice president and 11% owner
of KPAX has interests in KAKE-AM-TV Wich-
ita, Kan.; KBAY-TV and KBAY (FM) San Fran-
cisco, and KFMX (FM) San Diego, Calif. An-
nounced Mar. 27.
WPEG Arlington, Fla., WD AT South Daytona,
Fla. — Granted assignment of licenses to Harold
E. and Helen W. King d/b as Regional Bcstg. Co.
(KGHI Little Rock, Ark., and WTHR Panama
City Beach, Fla.); consideration $160,000 ($80,000
for each station). Announced Apr. 2.
WGGG Gainesville, Fla. — Granted assignment
of license from Thompson K. Cassel to Radio
Gainesville Inc. for $116,000. Seller will retain
25% interest and remain as president of pur-
chasing corporation. Mr. Cassel's other broad-
cast interests: WTVE Elmira (35%), WTKO
Ithaca (52%) and WACK Newark (15%), all New
York, WCHA-AM-FM Chambersburg (25.85%),
WBRK Berwick (33.3%) and WATS Sayre
(100%), all Pennsylvania. Other owners of Radio
Gainesville are Harry R. Playford and Ed C.
Wright (each 37»/2%). Messrs. Playford and
Wright each own 25% of WNVY Pensacola, Fla.
Announced Mar. 27.
KIP A Hilo, Hawaii — Granted (1) transfer of
control from Aloha Bcstg. Co. Ltd., to Bryson
Ross Gardner (acquired 57.61% of stock with
$5,000 bid at sheriff's sale — transferor is insol-
vent), and (2) renewal of license for period
ending Feb. 1, 1960. Announced Apr. 2.
WABL Amite, La. — Granted assignment of li-
cense from Louis Afford, Phillip D. Brady and
Albert Mack Smith to Charles Webman Fitz and
Dr. R. R. Rose, d/b under the same name; con-
sideration $22,500. Announced Apr. 2.
WEND Baton Rouge, La. — Granted transfer of
control from W. Reece Sullivan, et al., to Paul
A. D'Antoni, James Dowdy and Don Patridge;
consideration $100,000. Transferees own WGLC
Centerville, Miss. Announced Mar. 27.
WTIX New Orleans, La. — Granted (1) assign-
ment of license to Orleans Parish School Board
and (2) waived Sec. 3.71 of rules to extent of
BROADCASTING MAGAZINE
GOLF TOURNAMENT APRIL 28 (Monday)
BROADCASTING'S annual NAB golf tournament will be held April 28
(Monday) at the new Los Coyotes Country Club, approximately 30 min-
utes from downtown Los Angeles. This 18-hole, 6,655-yard course is a
par 72 championship layout. The popular blind bogey handicap system
(maximum handicap 30) will be used.
BROADCASTING will provide silver trophies to the low gross and low
net winners. Several Los Angeles stations will donate other prizes (last
year there were 27 individual prizes). Tee-off time 9 A. M.
Free bus leaves Biltmore Hotel Buffet luncheon and 19th hole
at 8:30 A. M. Returns 3 P. M. party given by BROADCASTING.
MAKE YOUR RESERVATIONS TODAY WITH YOUR NEAREST BROADCASTING OFFICE.
Broadcasting
April 7, 1958 • Page 91
Planning
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Station?
RCA
PROGRESS
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Flexible Financing
for Broadcasters
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FOR ADDITIONAL INFORMATION, WRITE TO
RCA, DEPARTMENT E-22, BUILDING 15-1,
CAMDEN, N. J.
RADIO CORPORATION
of AMERICA
FOR THE RECORD continued
permitting station to operate minimum of 5
hours daily. 5 days a week, until Oct. 1. Reasons
given for assignment are that assignor is dis-
posing of WTIX. as gift, in order to purchase
WWEZ New Orleans; Orleans Parish School
Board will utilize WTIX "to supplement teach-
ing in classrooms by use of radio during school
hours and further cultural development of com-
munity at large by offering educational pro-
grams during evening hours." Temporarily re-
duced operating hours are needed in order to
get started. WTIX is licensed commercially
(there is no separate am educational broadcast
service I. Announced April 2.
WWEZ New Orleans, La. — Granted assignment
of license to Mid-Continent Bcstg. Co.; consid-
eration $490,000; conditioned to Mid-Continent
first disposing of WTIX New Orleans. Mid-
Continent is also licensee of WHB Kansas City;
WDGV Minneapolis, and WQAM Miami. An-
nouced April 2.
KFBB, KFBB-TV Great Falls, Mont.— Granted
transfer of control from J. P. Wilklns, et al.. to
Cascade Service Inc. (49.982% owned by Z Net,
owner of KXLF Butte, KXLL Missoula, KXLQ
Bozeman, KXLJ and KXLJ-TV Helena, and
KXLK Great Falls, all Montana, and 49.982% by
Idaho Radio Corp., licensee of KID and KID-TV
Idaho Falls, Idaho); consideration $600,000; con-
ditioned that (1) transfer not be consummated
until transfer of KXLK Great Falls, from Z Net
to Pat M. Goodover, approved by Commission
on Mar. 5. is consummated or until some other
appropriate disposition is made of interest of
Z Net in Great Falls Bcstg. Co., licensee of
KXLK. and (2) within 60 days after consumma-
tion of instant transfer. Z Net shall dispose of
interest in note executed by Pat M. Goodover
in connection with purchase of KXLK. An-
nounced April 2.
WHED Washington, N. C— Granted assign-
ment of licenses to John P. Gallagher (interest
in KDUB and KDUB-TV Lubbock, Tex.); con-
sideration $5,000. Announced April 2.
WATV (TV) (ch. 13), WAAT, WAAT-FM
Newark, N. J.— Granted transfer of control from
Irving R. Rosenhaus, et al., to National Telefilm
Assocs. Inc. (KMSP, formerly KMGM-TV [ch.
9] Minneapolis, Minn.); consideration $2,550,000
for stock plus $988,000 for consultants' services
and agreements not to compete; grant is without
prejudice to whatever action Commission may
deem appropriate in light of any determinations
in United States v. National Telefilm Assocs.
Inc., and Standard Radio & Tv Co. v. Chronical
Publishing Co.. et al. Announced Mar. 31.
KLPR Oklahoma City, Okla. — Granted assign-
ment of license from Byrne Ross to Big Chief
Bcstg. Co. Inc. (Lovelle Morris [Jack] Beasley,
president); consideration $150,000. Announced
April 2.
KAJO Grants Pass, Ore. — Granted assignment
of cp from James O. Wilson Jr., and Jim T.
Jackson, to same plus Phil Jackson, d/b under
same name; consideration $6,000 by third partner
for 50% interest. Announced Mar. 27.
KLAD Klamath Falls, Ore.— Granted assign-
ment of license from Philip D. Jackson to KLAD
Bcstrs., for $172,000. KLAD Bcstrs. is owned by
Burton Levine, Rose L. Lerner, Myer Feldman
(each 30%), Bessie Von Zamft and Melanie
Thurman (each 5%). Mr. Levine owns 40% of
WROV Roanoke, Va., and 32% of KOMA Okla-
homa City. Mr. Feldman owns 17% of KOMA.
Rose Lerner, Bessie Von Zampft and Melanie
Thurman are housewives. Announced Mar. 27.
WESC-AM-FM Greenville, S. C. — Granted
transfer of control from Christie K. Mitchell to
Bcstg. Co. of Carolinas (Robert A. Schmid, pres-
ident); consideration $267,000. Announced Mar.
27.
KIRT Mission, Tex. — Granted assignment of
license from Robert F. and R. F. Pool Jr., to
KIRT Inc. (Pools, R. V. Jensen and L. O. Austin);
consideration $18,000 for 51% interest. An-
nounced Mar. 27.
KPAT Pampa, Tex. — Granted assignment of
license from Eldon B. Mahon, et al., to Bobby
Dean Garrison and Hanchey Hugh Huntley, d/b
as Garrison-Huntley Enterprises; consideration
$42,000. Announced Mar. 27.
KWIC Salt Lake City, Utah— Granted assign-
ment of license to Curtis and wife Muriel and
Marvin R. and Carrol R. Curtis, d/b as Sugar-
house Bcstg. Co.; consideration $9,961 for 50%
interest. Announced Mar. 27.
KMEL Wrenatchee, Wash. — Granted assignment
of license from Mark A. Sorley, Stuart S. Maus
and E. M. Stires to Frontier Bcstg. Co. (John E.
Goslin and Craig R. Laurence Jr.); considera-
tion $70,000. Announced Mar. 27.
WMTV (TV) Madison, Wis. — Granted assign-
ment of license to Forward Tv Inc. (Lee P.
Loomis, president); consideration $339,333. Stock
of Forward is owned by Lee Radio Inc. (51%),
licensee of KGLO-AM-FM-TV Mason City, Iowa,
and Lee Bcstg. Inc 149', I. licensee of WTAD
Quincy, 111., and KHQA-TV Hannibal, Mo. An-
nounced April 2.
APPLICATIONS
KTKN Ketchikan, Alaska — Seeks assignment
of license from Robert C. Mehan to Midnight
Sun Bcstg Co. for $50,000. Midnight Sun agrees
to cease operation of its present Ketchikan sta-
tion (KABI) if application is granted. Other Mid-
night Sun stations: KFAR-AM-TV Fairbanks
and KENI-AM-TV Anchorage, both Alaska. An-
nounced April 2.
WHCN (FM) Hartford, Conn.— Seeks relin-
quishment of positive control of licensee cor-
poration (Concert Network Inc.) by T. Mitchell
Hasting Jr. through sale of 2,500 shares (12.01%)
to Clement M. Burnhome for $18,750. Mr. Hast-
ings' ownership will be reduced to 41.72%. Mr.
Burnhome. except for assisting with Concert
sales organization activities, is retired. Other
Concert Network stations: WBCN (FM) Boston,
Mass.; WNCN (FM) New York City, and WXCH
(FM) Providence, R. I. Announced Mar. 28.
WBIL Leesburg, Fla. — Seeks acquisition of pos-
itive control of licensee corporation (WBIL Inc.)
by Duane F. McConnell through purchase of one-
third from Clyde T. Hodgson for $4,000. New
ownership arrangement: Mr. McConnell, two-
thirds, Mr. Hodgson, one-third. Mr. McConnell
formerly owned one-third of WONN Lakeland,
Fla. Announced Mar. 28.
WPFA Pensacola, Fla. — Seeks assignment of
license from Jermome O'Connor to Edwin H.
Estes for $85,000. Mr. Estes is licensee of WMOZ
Mobile and WEDR Birmingham, both Alabama.
Announced Mar. 28.
WJBC-AM-FM Bloomington. 111.— Seeks trans-
fer of negative control of licensee corporation
(Bloomington Bcstg. Corp.) from Leslie C.
Johnson as individual through transfer of one
share to Leslie C. Johnson as voting trustee.
General Manager Vernon A. Nolte will be bene-
ficial owner of that share and has option to buy
more. Announced April 1.
WEFM (FM) Chicago, III. — Seeks assignment
of license from Zenith Radio Corp. (111.) to
Zenith Radio Corp. (Del.). Corporate change.
Former will merge into latter. Announced Mar.
28.
WGES Chicago, 111. — Seeks assignment of li-
cense from John A. Dyer, Vivian I. Christoph,
Elizabeth M. Hinzman, Evelyn M. Dyer, William
F. Moss, Martha D. Curtis, Mary J. Weller, Pa-
tricia D. Fort, Helen M. Kennedy, William R.
Moss, G. William Christoph and Barbara L.
Green d/b as Radio Station WGES to all of
above except William F. Moss, who has died and
left his 2.5^ to William R. Moss, his son, whose
ownership is thus increased to 5%. Announced
April 1.
WLAP-AM-FM Lexington, Ky. — Seeks assign-
ment of license from Community Bcstg. Co. to
;::;::::>:::::::::;:*:;:^^
msmm
5¥
i
s
I
I
Midwest
S12J.OOO.OO
A solid property in a sizable
single-station market. Showing
profit now and has growth po-
tential for an owner-operator.
Good assets. Terms can be ar-
ranged.
Florida
S70.000.00
Daytimer with outstanding
potential. Present low-cost oper-
ation produces some profit. Easy
terms with an unusually low
down payment.
Exclusive with
J^tackburn Go
i
acKOurn
NEGOTIATIONS • FINANCING
WASHINGTON, D. C
James W. Blackburn
Jack V. Harvey
Washington Building
STerling 3-4341
ATLANTA
Clifford B. Marshall
Stanley Whitaker
Healey Building
JAckson 5-1576
mpanij
APPRAISALS
CHICAGO
H. W. Cassill
William B. Ryan
333 N. Michigan Avenue
Financial 6-6460
Page 92 • April 7, 1958
Broadcasting
PROFESSIONAL CARD
J AN SKY & BAILEY INC.
Executive Offices
1735 De Sales St., N. W. ME. 8-5411
Offices and Laboratories
1339 Wisconsin Ave., N. W.
Washington, D. C. FEderal 3-4800
Member AFCCE *
Commercial Radio Equip. Co.
Everett L. Dillard, Gen. Mgr.
INTERNATIONAL BLDG. Dl. 7-1319
WASHINGTON, D. C.
P. O. BOX 7037 JACKSON 5302
KANSAS CITY, MO.
Member AFCCE *
RUSSELL P. MAY
711 14th St., N. W.
Washington 5, D. C.
Member AFCCE
Sheraton Bldg.
REpublic 7-3984
A. EARL CULLUM, JR.
CONSULTING ENGINEERS
INWOOD POST OFFICE
DALLAS 9, TEXAS
LAKESIDE 8-6108
Member AFCCE *
GEO. P. ADAIR ENG. CO.
Consulting Engineers
Radio-Television
Communications-Electronics
1610 Eye St., N.W., Washington, D. C.
Executive 3-1230 Executive 3-5851
Member AFCCE *
JOHN B. HEFFELFINGER
8401 Cherry St. Hiland 4-7010
KANSAS CITY, MISSOURI
VIR N. JAMES
SPECIALTY
Directional Antenna Proofs
Mountain and Plain Terrain
1316 S. Kearney Skyline 6-1603
Denver 22, Colorado
JAMES C. McNARY
Consulting Engineer
National Press Bldg., Wash. 4, D. C.
Telephone District 7-1205
Member AFCCE*
A. D. RING & ASSOCIATES
30 Years' Experience in Radio
Engineering
Pennsylvania Bldg. Republic 7-2347
WASHINGTON 4, D. C.
Member AFCCE *
L. H. CARR & ASSOCIATES
Consulting
Radio & Television
Engineers
Washington 6, D. C. Fort Evans
1000 Conn. Ave. Leesburg, Va.
Member AFCCE *
_
GUY C. HUTCHESON
P. O. Box 32 CRestview 4-8721
1100 W. Abram
ARLINGTON, TEXAS
WALTER F. KEAN
CONSULTING RADIO ENGINEERS
Associates
George M. Sklom, Robert A. Jones
1 Riverside Road — Riverside 7-2153
Riverside, III.
(A Chicago suburb)
Vandivere & Cohen
Consulting Electronic Engineers
610 Evans Bldg. NA. 8-2698
1420 New York Ave., N. W.
Washington 5, D. C.
Member AFCCE*
JOHN H. MULLANEY
Consulting Radio Engineers
2000 P St., N. W.
Washington 6, D. C.
Columbia 5-4666
COMMERCIAL RADIO
MONITORING COMPANY
PRECISION FREQUENCY
MEASUREMENTS
A FULL TIME SERVICE FOR AM-FM-TV
P. O. Box 7037 Kansas City, Mo.
Phone Jackson 3-5302
CAPITOL RADIO
ENGINEERING INSTITUTE
Accredited Technical Institute Curricula
3224 16th St., N.W., Wash. 10, D. C.
Practical Broadcast, TV Electronics engi-
neering home study and residence courses.
Write For Free Catalog, specify course.
Broadcasting
—Established 1926—
PAUL GODLEY CO.
Upper Montclair, N. J. Pilgrim 6-3000
Laboratories, Great Notch, N. J.
Member AFCCE *
GAUTNEY & JONES
CONSULTING RADIO ENGINEERS
1052 Warner Bldg. National 8-7757
Washington 4, D. C.
Member AFCCE *
PAGE, CREUTZ,
STEEL & WALDSCHM1TT, INC.
Communications Bldg.
710 14th St., N. W. Executive 3-5670
Washington 5, D. C.
Member AFCCE *
ROBERT M. SILLIMAN
John A. MofFet — Associate
1405 G St., N. W.
Republic 7-6646
Washington 5, D. C.
Member AFCCE*
WILLIAM E. BENNS, JR.
Consulting Radio Engineer
3802 Military Rd., N. W., Wash., D. C.
Phone EMerson 2-8071
Box 2468, Birmingham, Ala.
Phone STate 7-2601
Member AFCCE *
CARL E. SMITH
CONSULTING RADIO ENGINEERS
4900 Euclid Avenue
Cleveland 3, Ohio
HEnderson 2-3177
Member AFCCE*
A. E. TOWNE ASSOCS., INC.
TELEVISION and RADIO
ENGINEERING CONSULTANTS
420 Taylor St.
San Francisco 2, Calif.
PR. 5-3100
PETE JOHNSON
CONSULTING ENGINEERS
KANAWHA HOTEL BLDG PHONE:
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COLLECTIONS
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ALL OVER THE WORLD
TV — Radio — Film and Media
Accounts Receivable
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STANDARD ACTUARIAL WARRANTY CO.
220 West 42nd St., N. Y. 36, N. Y.
LO 5-5990
GEORGE C. DAVIS
CONSULTING ENGINEERS
RADIO & TELEVISION
501-514 Munsey Bldg. STerling 3-0111
Washington 4, D. C.
Member AFCCE *
Lohnes & Culver
MUNSEY BUILDING DISTRICT 7-8215
WASHINGTON 4, D. C.
Member AFCCE *
KEAR & KENNEDY
1302 18th St., N. W. Hudson 3-9000
WASHINGTON 6, D. C.
Member AFCCE *
LYNNE C. SMEBY
Consulting Engineer AM-FM-TV
7615 LYNN DRIVE
WASHINGTON 15, D. C.
OLiver 2-8520
HAMMETT & EDISON
CONSULTING RADIO ENGINEERS
BOX 68, INTERNATIONAL AIRPORT
SAN FRANCISCO 28, CALIFORNIA
DIAMOND 2-5208
J. G. ROUNTREE, JR.
5622 Dyer Street
EMerson 3-3266
Dallas 6, Texas
LOWELL R. WRIGHT
Aeronautical Consultant
serving the radio & tv industry
on aeronautical problems created
by antenna towers
Munsey Bldg., Wash. 4, D. C.
District 7-1740
(nights-holidays telephone
ELmwood 6-4212)
MERL SAXON
Consulting Radio Engineer
622 Hoskins Street
Lufkin, Texas
NEptune 4-4242 NEptune 4-9558
Member
AFCCE *
April 7, 1958 • Page 93
for the record continued
WLAP Radio Inc. for $227,500. Initially, John B.
Poor will be sole owner but Frederic Gregg Jr.
has option to buy 20' ; . Mr. Poor is vice presi-
dent and director of It KO Teh-radio Pictures Inc.
Mr. Gregg is one-third owner of WKXP-TV
Lexington. Announced Mar. 27.
KDOT Reno, Nev. — Seeks assignment of li-
cense from Radioreno Inc. to John L. Breece
for $80,000. Mr. Breece previously owned RATI
Casper and one-third of KOVK Lander, both
Wyoming. Announced Mar. 27.
WLOS-TV Asheville, N. C— Seeks transfer oi
positive control of licensee corporation (Sky-
way Bcstg. Co.) from Charles B., Henry Joe and
Joe II. Britt, Julia L. Stamberger and Harold K.
Bennett to WTVJ Inc. for $277,040. Transferee
will thus increase ownership from 36.9 to 72. r,
Announced Mar. 28.
KVVAT Watertown, S. D.— Seeks assignment of
license from C. W. Murchison Jr. and John I).
Murchison d/b as Midland Nat'l. Life Bcstg.
Co. to Lee V. Williams Jr. tr/as Midland Nat'l.
Life Bcstg Co. for $113,903. Mr. Williams is in
manufacturing, real estate, etc Announce d April
WTRO Dyersburg, Tenn. — Seeks assignment of
license from Hamilton Parks, Franklin Pierce
and Fred Childress d/b as Southern General
Bcstg. Co. to Hamilton Parks and Franklin
Pierce d/b as Southern General Bcstg. Co. Mr.
Childress will receive $4,000 for his 10%. New
ownership arrangement: Mr. Parks (15%), Mr.
Pierce (25', ). Announced Mar. 28.
WIVK Knoxville, Tenn. — Seeks assignment of
license from James A. and Marilyn M. Dick d/b
as Dick Bcstg. Co. to Dick Bcstg. Co. Inc. Cor-
porate change. No control change. Announced
Mar. 27.
KLLL Lubbock, Tex. — Seeks assignment of li-
cense from Radio Station KLLL Inc. to H. E.,
Glenn E. and Ray Corbin d/b as Corbin Bcstg.
Co. for $150,000. H. E. Corbin has been in farm-
ing. His sons are announcer-salesmen — Glenn,
with KTFY Brownfield, Tex., Ray with KHOB
Hobbs, N. M. Announced April 2.
KANN Sinton, Tex. — Seeks assignment of li-
cense and cp from San Patricio Bcstg Co. to
Howard W. David for $64,108. Mr. David also
owns KMAC and KISS, both San Antonio. An-
nounced Mar. 28.
KUTV (TV) Salt Lake City, Utah— Seeks as-
signment of license from Utah Bcstg. and Tv
Corp. to KUTV Inc. Corporate change. No con-
trol change. Announced April 1.
WTRW Two Rivers Wis.— Seeks transfer of
control of licensee corporation (Two Rivers
Bcstg. Co.) from Francis and Cleo Schmitt and
Don A. Olson to WTRW Inc. for $35,000. New
owner will be Kenneth A. Daum (89.93%) and
others. Mr. Daum is salesman with WBKV West
Bend, Wis. Announced April 2.
Hearing Cases
FINAL DECISIONS
By Order of April 2, Commission made effec-
tive immediately initial decision of Feb. 24 and
granted application of Signal Hill Telecasting
Corp. for mod. of cp to operate station KTVI on
ch. 2 instead of ch. 36 in St. Louis, Mo., subject
to any future action by Commission concerning
minimum mileage separation requirements on
ch. 2 between site specified by Signal Hill in St.
Louis and proposed sites at Terre Haute, Did.;
dismissed as moot interlocutory pleadings by
Louisiana Purchase Co. and Signal Hill; and de-
nied petition by Reverand Bill Beeny to reopen
record. Signal Hill was in comparative proceed-
ing with application of Louisiana Purchase for
new station, but they entered into agreement
for latter to acquire interest in Signal Hill, and
Louisiana Purchase dismissed its application.
By declaratory ruling of same date, Commis-
sion, on joint motion by Wabash Valley Bcstg.
Corp. (WTHI-TV), Cy Blumenthal and Illiana
Telecasting Corp., applicants for ch. 2 in Terre
Haute, declared that mileage separation re-
quirement of Sect. 3.610(b) will be waived inso-
far as it would apply to trans, locations at Terre
Haute and St. Louis, to permit (1) grant of an
application to locate trans, for ch. 2 operation
in the Terre Haute ant. farm area at a location
therein to be approved by Commission and (2)
grant of application of Signal Hill for operation
on ch. 2 at site specified in above order.
By memorandum opinion and order of April
2, Commission denied petition by Dixon Bcstg.
Co., Dixon, 111., for review of ruling of examiner
which granted petition by Russell G. Salter for
leave to amend his application for new am sta-
tion in Dixon, 111. to operate on 1460 kc D. with
1 kw DA in lieu of 500 w non-DA, and which
removed application from hearing and returned
to processing line. Dixon Bcstg. Co. now has
pending competing application.
By memorandum opinion and order of Apr. 2,
Commission granted petition by WKBW-TV Inc.,
for review of adverse ruling of examiner and
permitted that company to change trans, site,
ant. height and power, and make other necessary
engineering and financial changes in its appli-
cation for new tv station to operate on ch. 7 in
Buffalo, N. Y., which is in consolidated hearing
with Great Lakes TV Inc., and Greater Erie
Bcstg. Co.
By memorandum opinion and order of April
2, Commission granted petitions by Western
Empire Bcstrs (KRNO) San Bernardino, Calif.,
and Ben S. McGlashan (KGFJ) Los Angeles, lor
reversal of ruling by Chief Hearing Examiner,
and permitted KRNO and KGFJ to intervene in
proceeding on application of Pierce Brooks
Bcstg. Corp. to increase daytime power of station
KGIL San Fernando, from 1 kw to 5 kw.
By decision of March 26, Commission granted
application of Manchester Bcstg. Co. for new am
station to operate on 1230 kc, 250 w, U, in Man-
chester Conn., and denied competing applica-
tions of Regional Bcstg. Co., East Hartford,
Conn., and Brothers Bcstg. Corp., Hartford,
Conn. Initial decision of Aug. 3, 1956, proposed
this action.
By memorandum opinion and order. Commis-
sion dismissed petition by Red River Bcstg. Co.
(KDAL-TV Ch. 3), Duluth, Minn., for reconsid-
eration and rehearing directed against Jan. 8
grants of (1) assignment of cp of WJMS-TV, Ch.
12, Ironwood, Mich., from Upper Michigan-Wis-
consin Bcstg. Co. Inc., to Lake Superior Bcstg.
Co., for use as a satellite to latter's station
WDMJ-TV Ch. 6, Marquette, Mich., (2) extension
of time to construct WJMS-TV, and (3) cps for
private tv intercity relay system for off-the-air
pickup of programs of WDMJ-TV for broadcast
WJMS-TV. Announced April 2.
INITIAL DECISION
Hearing Examiner Annie Neal Huntting is-
sued initial decision looking toward grant of
application of John Bozeman for new am station
to operate on 900 kc, 250 w, DA, D, in Wichita,
Kan. Announced Mar. 28.
OTHER ACTIONS
By letter, advised B. F. 3. Timm president and
100% stockholder of WDMG Inc., that application
for mod. of cp to increase daytime power of
WDMG Douglas, Ga., is being placed in Com-
mission's pending file, and will be held without
action pending final determination of proceed-
ings on his application for cp for new station to
operate on 1010 kc 50 kw, DA, D, in Lakeland,
Fla. Announced Mar. 27.
By order of Mar. 26, Commission granted mo-
tion by Port City Tv Co. Inc., to dismiss its ap-
plication for new tv station to operate on Ch. 18
in Baton Rouge, La., but dismissed it with preju-
dice. Initial decision of Nov. 1. 1957, proposed
grant of cp. Port City had been in comparative
proceeding with Bayou Bcstg. Corp. but, by
mutual arrangement, Bayou previously dis-
missed its application.
By order of Mar. 26, Commission granted mo-
tion by Wi ather-Alvarez Bcstg. Inc., to dismiss
petition to enlarge issues in proceeding on ap-
plication for extension of time to construct sta-
tion KYAT (Ch. 13) Yuma, Ariz.
Commission on April 2 directed preparation of
documents looking toward:
Affirming May 14, 1954 grant of application of
WJR, Goodwill Station Inc., for new tv station
(WJRT) to operate on Ch. 12 in Flint, Mich, as
modified by application filed Dec. 16, 1954 chang-
ing trans, site, programming, etc. May 14, 1954
decision denied competing applications of Tre-
bit Corp. and W. S. Butterfield Theatres Inc.
Supplemental initial decision of Sept. 12, 1957
proposed this action.
Denying protests by Lake Huron Bcstg. Corp.
(WKNX-TV Ch. 57) Saginaw, Inland Bcstg Co.
(WTOM-TV, Ch. 54), Lansing, and Sparton
Bcstg. Co. (WWTV Ch. 13) Cadillac, all Michigan,
and affirming April 14, 1955 grant to WJR, Good-
will Station Inc., for mod. of cp of station
WJRT (Ch. 12), Flint, Mich, to move trans,
site from point southeast of Flint (Clarkston) to
point northwest of Flint (Chesaning), make ant.
changes and change studio location in Flint.
Supplemental initial decision of April 5, 1956
proposed this action.
Taking following actions in Parma-Onondaga,
Mich., Ch. 10 proceeding: granting petition by
Booth Radio & Tv Station Inc., to amend its
application to change name to Booth Bcstg. Co.;
granting petitions by Jackson Bcstg. & Tv Corp.
to amend its application and to reopen record
for limited purpose of showing that Donald M.
Teer, director and stockholder, died on Jan. 18
and National Bank of Jackson and Paula Teer
(widow) have been named co-executors and Don
T. McKone was elected on Mar. 6 to fill va-
cancy on board of directors; and granting joint
request by Triad Tv Corp., Booth and Jackson
for increase of time from 20 to 30 minutes al-
lowed each applicant for oral argument sched-
uled for April 21. Other applicants in proceed-
ing are Tv Corp. of Mich. Inc., and State Board
of Agriculture.
Commission on Mar. 26 directed preparation of
document looking toward conditional grant of
application of Radio Columbus Inc., to change
facilities of WDAK Columbus, Ga., from 134f>
kc, 250 w, U, to 540 kc. 500 w-N 5 kw-LS, DA-N
denial of application of Southeastern Bcstg..
System for new station on 540 kc, 5 kw, D. in
Macon, Ga.; retaining in hearing status applica-
tions of James A. Noe for change of facilities of
KNOE Monroe, La., from 1390 kc. 5 kw. DA-N,
U, to 540 kc, 1 kw-N, 5 kw-LS, DA-2 and B. J.
Parrish for new station on 540 kc, 1 kw, D in
Pine Bluff, Ark., and remanding this portion of
proceeding to examiner for purpose of obtain-
ing additional information as to operation of
XEWA in San Luis Potosi, Mexico, and making
Radio Columbus party respondent thereto. An-
nounced Mar. 27.
FM SIMPLEX FUNCTIONAL MUSIC
EXTENSIONS
By order, Commission, on its own motion,,
further waived Sect. 3.293 of rules to permit fol-
lowing fm stations to continue functional music
operation on simplex basis to May 12: KDFC
San Francisco, Calif.; WBFM New York, N. Y.;
KFMU Los Angeles, Calif.; KUTE Glendale,
Calif.; WDDS-FM Syracuse, N. Y.; WEAW-FM
Evanston, HI.; WLDM Oak Park, Mich.; WNAV-
FM Annapolis, Ml; WMUZ Detroit. Mich.;
WKJF Pittsburgh, Pa.; KDFR San Diego. Calif.
By separate actions, extended similar operation
of WHOO-FM Orlando, Fla., to May 12, and
KING-FM Seattle, Wash., to Oct. 1. Announced
Mar. 27.
Routine Roundup
PETITIONS FOR RULE MAKING FILED
American Telephone and Telegraph Company,.
New York, N. Y. — Petition requesting amend-
ment of rules so as to make available certain
frequencies between 5000 kc and 25000 kc lor-
assignment to Class I coast stations in vicinity
of Miami, Fla., and to ship stations. Announced
Mar. 28.
Paul E. Johnson, Mount Airy,. Nr. C. — Petition,
requesting amendment of rules so as to assign
Ch. 2 to Mount Airy, N. C, and make following
changes: (1) Change Ch. 2 in Greensboro, N. C-
to Ch. 8; (2) Change Ch. 8 in Florence, S. C, to,
Ch. 13; (3) Assign Ch. 8 to Charleston S. C, as
educational station; and (4) Delete Ch. 2 from
Sneedville, Tenn., and assign Ch. 55 to same.
Announced Mar. 28.
Springfield Tv Bcstg. Corp., Springfield, Mass.
— Petition requesting institution of rule making
looking toward amendment of table of assign-
ments by allocating Ch. 76 to Concord, N. H.>
and Ch. 69 to Bennington, Vt., with attendant
other channel changes, as follows: delete Ch.
75 from Concord and add Ch. 76 to same; and
delete Ch. 74 from Bennington, and add Ch. 69
to same. Announced Mar. 28.
PETITIONS FOR RULE MAKING DENIED
Plains Tv Corp., Springfield, 111.— Petition re-
questing that rule making proceedings be insti-
Continues on page 99
Page 94 • April 7, 1958
Broadcasting
CLASSIFIED ADVERTISEMENTS
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• DEADLINE: Undisplayed — Monday preceding publication date. Display — Tuesday preceding publication date.
• SITUATIONS WANTED 20<f per word — $2.00 minimum • HELP WANTED 25^ per word — $2.00 minimum.
• All other classifications 30<f per word — $4.00 minimum. • DISPLAY ads #20.00 per inch.
• No charge for blind box number. Send replies to Broadcasting, 17 35 DeSales St., N.W., Washington 6, D. C.
Applicants: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to
box numbers are sent at owner's risk. Broadcasting expressly repudiates any liability or responsibility for their custody or return.
RADIO
Help Wanted
Looking for young man who wants to learn
radio business. Some college preferred. Send
photo, tape and resume to T. C. Hooper, WQOK,
P O. Box 298, Greenville, S. C.
Management
Proven manager-salesman, to invest in and
manage successful music-news-indie, excellent
market, solid deal, mountain west, unlimited
potential, opportunity. Requires $25,000 down,
balance on time. Box 726D, BROADCASTING.
Midwest independent radio station looking for
alert, experienced, program director to supervise
radio operation. Excellent working conditions.
Send complete info to Box 771D, BROADCAST-
ING.
Independent radio station, central US, desires
strong, aggressive man to serve as station man-
ager. Good operation. Excellent working fa-
cilities. Write Box 775D, BROADCASTING.
Account executive for Nation's top-rated negro
station. Must be sales executive type, potential
manager. Send photo, resume, references. Con-
fidential. John McLendon, Ebony Radio Group,
Box 2667, Jackson, Miss.
Sales
Local sales manager wanted at 5000 watt NBC
affiliate in competitive midwest city of 55,000.
Weekly salary $110.00, plus percentage on sales.
Detail your experience and include picture with
first letter. Box 643D, BROADCASTING.
Michigan 1 kw network affiliate. Salesman or
woman-experienced. Draw and commission. No
floaters or hotshots. Box 686D, BROADCASTING.
Excellent spot St. Paul-Minneapolis independent
for man with proven sales ability. $100 guaran-
tee with top future. Box 742D, BROADCASTING.
St. Louis staff expansion provides opportunity
for two men. One position for commercial man-
ager to handle local sales and St. Louis national
sales for negro radio group. Another position for
top -flight salesman for 5 kw negro station with
chance of promotion in established chain. Send
background, photo, salary and billing summary
to Bob Lyons, Manager, KATZ, Arcade Building,
St. Louis, Missouri.
Time salesman for growing market. Fifteen per-
cent against liberal draw and travel allowance.
AirmaU full details to KFRD, Rosenberg, Texas.
We have a good job for a good salesman. Write
own copy. KWIL, Albany, Oregon.
Chicago excellent opportunity for man with out-
standing radio sales record to earn well into 5
figure income. Good prospects for promotion to
even bigger job. In chain of 8 radio-tv stations.
Send photo and history of billings and earnings
to Tim Crow, Rollins Broadcasting, Inc., 414
French Street, Wilmington, Delaware.
Announcers
Negro. Religious disc jockey. Florida metropolitan
market. Established station. Need experienced
man who can take direction and fit into modern
station operation. Send tape and letter to Box
590D, BROADCASTING. None returned.
Florida. Need experienced personality pop dj.
Above average salary. Promotion minded sta-
tion. Send tape, background. Box 721D, BROAD-
CASTING.
Solid announcer for fast-rising west Texas in-
dependent programming to adults, need 1st
phone. Engineering secondary. Good starting
salary and excellent advancement possibilities.
Send tape and resume. Box 744D, BROADCAST-
ING.
Metropolitan top-rated modern programming
station needs young, fast-paced, sharp produc-
tion, live-wire announcer. Top station of one
of nation's leading chains. Rush tape, back-
ground, information. Box 746D, BROADCAST-
ING.
RADIO
Help Wanted— (Cont'd)
Announcers
I need a good versatile announcer who has had
a minimum of five years experience who would
like to settle down and become a permanent
member of a congenial staff, who is interested in
earning a good salary along with fringe benefits,
who has the warmth and friendliness to attract
an adult audience, who would be happy in a
single station city of 15,000 and not yearn for
the bright lights of the big city, who would be-
come an integral part of the civic and religious
life of the community, who is married and has
a high sense of moral values, who would take
pride in being part of an outstanding radio
station and who would cheerfully do his job in
a manner to reflect credit to himself and the
station. The salary is open but probably would
be in the neighborhood of $440 per month. A
personal interview is necessary. Contact Jim
Lipsey, KNCM, Moberly, Missouri.
KBKC, modern radio for Kansas City, needs a
good experienced announcer. KBKC offers many
benefits plus an ideal place to live. Send tape,
pictures and full details immediately to 436
West 47th, Kansas City, Missouri.
Solid opportunity for really capable announcer
with first phone at 5000 watt full time regional.
No engineering duties. Three years announcing
experience absolute minimum. We have lost a
man to the service, so call Jim Jae, at KHMO,
Hannibal, Missouri and let's discuss how you can
insure your future in radio.
Announcer with first class ticket. Heavy on the
announcing. Transportation required. Chief En-
gineer, KMUS, Muskogee, Oklahoma.
KVWM, Show Low, Arizona, in beautiful high
forest country, new station, adding to staff —
seeks good, dependable announcer. Rush resume
and tape.
Morning man. First phone. No maintenance.
Busy shift. Must be smooth operator. No comedi-
ans. KWIL, Albany, Oregon.
KWTX-radio needs experienced announcer-news-
man strong on local news presentation from
mobile units who can do strong fast-moving
personality music program. Only experienced
radio men need apply who are sharp on general
staff work including music, news, interviews,
sports color and ability to sell on the air with a
warm personality. Send tape, picture to Program
Director, KWTX, Waco, Texas.
Newsman-announcer wanted by top-rated music
and news independent for expanding news de-
partment. Must be experienced in gathering,
writing, editing and broadcasting local news.
Some deejay work, but mostly news. Send tape,
photo, resume and minimum salary require-
ments to Wes Hobby, Program Director, WADS,
Ansonia, Connecticut.
Michigan-competent experienced announcer.
Play-by-play sports helpful. In person interview
necessary. WBCM. Bay City, Michigan.
18-year-old 5-kilowatt daytimer needs versatile
staff announcer with newscasting experience.
Better than average pay and working condi-
tions. Send audition tape to WLET, Toccoa, Ga.
Announcers-salesmen. Radio Station WMID, At-
lantic City, New Jersey.
Substantial salary and substantial position for
experienced announcer. WPDX. Clarksburg, West
Virginia.
Fire 2. First salvo missed target. Need deejay for
top Hooperated operation in four station market.
Salary we'll pay you good buddy, if you can cut
the mustard. WSKY, Asheville, N. C.
RADIO
Help Wanted— (Cont'd)
Technical
Love Florida., wish you were here! Got 1st class
ticket? Good voice? Know-how? Come to Flor-
ida. You'll be chief engineer, announcer. Box
690D, BROADCASTING.
Engineer, good with hands and head. Attractive
position. No announcing. WCOJ, Coatesville,
Pennsylvania. Call Chief Engineer 2100.
Wanted: Young, ambitious, first class engineer
with good announcing voice. 5 kw Georgia sta-
tion. Good starting salary, plus fast advancement.
Send tape, photo to John R. Swann, WHAB,
Baxley, Georgia.
Production-Programming, Others
Radio tv executive one girl Friday, must think
creatively, willing to take plenty of responsibil-
ities, shorthand and typing necessary. Position
offers stimulating challenge, interesting work
in Canada's largest and most delightful city,
Montreal, with its French atmosphere and only
two hours from New York and one hour from
the famous Laurentian resorts. Box 657D,
BROADCASTING.
Metropolitan top-rated station needs alert all-
around girl Friday. A real opportunity. Write
General Manager, Box 747D, BROADCASTING.
Audience getting dj needed for radio-tv opera-
tion in central US. Must be good audience build-
er with plenty of know how and ideas. Send
tape and complete background to Box 773D,
BROADCASTING.
One of the most sports-minded areas in the
country looking for experienced sports director
to work both radio and tv. Send tape and full
details to Box 774D, BROADCASTING.
Anticipate going 5 kw in the near future. Desire
to learn if there are any girl secretaries with first
class ticket available for position in Virginia.
Salary will be tops. An excellent position with
one of a group of highest paying stations in the
east. Repeat: first class ticket is a must. Write
full details. Box 802D, BROADCASTING.
News director. To head department, gather,
write and air local and wire copy. Must have
commercial experience. College or equivalent.
Send complete information about yourself, snap-
shot and tape. Replies kept confidential, ma-
terial returned. Manager, WNXT, Portsmouth,
Ohio.
RADIO
Situations Wanted
Stations selling mailorder specialties to senior
citizens send rates. Vern Baker, Elyria, Ohio.
Management
Manager. Experienced, productive, mature. Sales
and civic minded. 15 years background. Family
man. Can invest. Box 749D, BROADCASTING.
Manager-salesman experienced in all phases.
Network, top forty, hillbilly. Sincere, married
family man with top references. Prefer Georgia,
Florida, south. Outstanding record. Southerner.
Box 754D, BROADCASTING.
Loused-up station "A" was losing $60,000 a year — ■
now netting $75,000. Station "B" was losing $10,-
000 a year — now netting $50,000. Station "C" was
$36,000 in debt (no capital)— 14 months later —
clear! Let me "louse-up" yours. Write Box 789D,
BROADCASTING.
Broadcasting
April 7, 1958 • Page 95
RADIO
RADIO
RADIO
Situations Wanted — (Cont'd)
Management
Executive: 20 years broadcast management and
sales experience. Midwest and Madison Avenue
background reflecting both local and national
sales, network midwest radio spot sales manage-
ment and midwest manager large multiple station
operation. Seeking opportunity radio or tv sta-
tion where can utilize broad knowledge on get-
up and go bases. Family man, excellent refer-
ences. Box 795D, BROADCASTING.
Sales
Go-getter, experienced, seeking good potential.
Prefer deal including air work. Can run own
board. All around man — what you're looking
for. Box 734D, BROADCASTING.
Sales. Experienced background includes 13 years
sales and announcing. Mature family man active
community affairs. Please include details. Box
750D. BROADCASTING.
Salesman-announcer available now. Best refer-
ences, record. Fully experienced family man.
Seeking opportunity in Georgia, Florila. Native
southerner. Box 755D, BROADCASTING.
Announcers
Sports announcer baseball, football, basketball.
Excellent voice, finest of references. Box 402D,
BROADCASTING.
Sports announcer, college, married, 32, available
for baseball. Will travel. Box 572D, BOADCAST-
ING.
Announcer/dj, 4 years experience radio-tv, re-
locate San Francisco Bay area, married. Box
701D, BROADCASTING.
Experienced dj, three years, good commercial
knows music, family. Box 707D, BROADCAST-
ING.
Very versatile New York gal. 8 years radio
experience in announcing, dj, special programs,
production, copy, traffic. Know boards. Have
ticket. Familiar with all music. Best references,
tapes, pix, samples, resume. Available immedi-
ately. Box 722D, BROADCASTING.
Have ability, will produce! I'll offer nine years
of radio-tv. Announcing and sales, thirty, family,
and solid character and personality. What can
you offer. Box 723D, BROADCASTING.
Erudite, witty, but oh so commercial! First
phone. Adult appeal. Box 728D, BROADCAST-
ING.
Pop dj, 22 years old with 2 years experience,
married, stable, and sober. Want good pay with
growing organization. Good voice and personal-
ity. Very effective on commercials. Will work
hard to please. References. Box 729D, BROAD-
CASTING.
Girl-personality, dj, run own board. Eager to
please. Free to travel. Gimmicks and sales.
Box 732D, BROADCASTING.
DJ announcer. Go anywhere. Ready now. Run
own board. Can sell, too. Steady — no bad habits.
Love to build audiences and grab accounts.
Tape and resume. Box 733D, BROADCASTING.
Dynamic personality dj announcer desires posi-
tion with top music and news station. Prefer
Texas city of 100,000 or more. Box 736D,
BROADCASTING.
Young, ambitious, experienced and presently
employed announcer wishes to relocate in Ohio
or surrounding states. Box 737D, BROADCAST-
ING.
Experienced, versatile staff announcer, present-
ly employed, desires move to larger market.
Prefer midwest or east. College graduate, 30,
single 3'/2 years experience. Box 738D, BROAD-
CASTING. "
Manager, announcer, sports, 14 years; female
continuity director, announcer, 8 years. Both
experienced in all phases. Will send photos,
tapes, tapes, etc. Prefer west coast. Box 739D,
BROADCASTING.
Radio school graduate; seeks employment as dj-
announcer. Tape. Negro. Box 753D, BROAD-
CASTING.
DJ and commercial and staff announcer. 4 years
experience, solid radio and tv background. Ex-
perience in major market. Desire spot with radio
and tv combination. #1 according to Pulse in a 5
am market. Box 759D, BROADCASTING.
Announcer-program director wants big town, 3
years experience. Clean voice, tight production,
sell spots produced or live, sports, singing. Tape.
Box 760D, BROADCASTING.
Situations Wanted — (Cont'd)
Announcers
Personality-announcer, excellent background, 7
years experience, records, sports, news. Want
advance to major market. Box 766D. BROAD-
CASTING.
DJ-production program director, experienced-all
phases, presently in #1 rated metropolitan sta-
tion. Box 767D, BROADCASTING.
Popular music deejay, newscaster, staff. Experi-
enced, 25, college, married. References, Relocate
small to large market. Mature negro. No accent.
No jivetalk. Box 768D, BROADCASTING.
Mature family man, 8 years complete announc-
ing experience. $115 week, prefer milwest. Box
769D. BROADCASTING.
Experienced sportscaster, baseball, basketball,
football, boxing, seeking good sports station.
Box 770D. BROADCASTING.
Announcer-copywriter, limited experience. Also
deejay; sales. Great potential; wants New Eng-
land. Minimum salary. Box 777D, BROAD-
CASTING.
Personable young announcer, trained by pro's in
every phase of broadcasting. Great potential, run
board, free to travel. Box 783D, BROADCAST-
ING.
Looking for a relaxed, soft spoken dj? Try me,
experienced, married, draft exempt. Box 784D,
BROADCASTING.
DJ beginner, radio school graduate. Married,
eager to please. East only. Box 785D, BROAD-
CASTING.
Reliable-announcer-salesman — Ivy graduate ,
AFRTS-WKCR-NYC news, music, and produc-
tion experience. Former NBC page-25 handle all
studio equipment. 50 mile radius N.Y.C. Resume.
Available for audition. Box 786D, BROADCAST-
ING.
Does anyone need sports announcer with local
news gathering experience. Family man. Mid-
west. Box 792D, BROADCASTING.
Negro deejay, good board man, fast patter,
smooth production. I'm the one you're looking
for. Tape and resume. Box 793D, BROADCAST-
ING.
Announcer with bounce and enthusiasm. Salary
second to opportunity. One year experience with
A.F.R.S. Single, will travel. Tape and resume
upon request. Box 796D, BROADCASTING.
Staff announcer — light but good experience.
Smooth dj, strong news, much potential! Tape,
travel. Box 799D, BROADCASTING.
5 years dj staff, 28, married, wants to return east
New York, New Jersey, New England. No top
forty. Box 804D, BROADCASTING.
Three years, wants midnight 'til dawn and good
station. Box 805D, BROADCASTING.
Young, aggressive, versatile announcer. Desires
staff position-southern states. Tape, resume, pic-
tures on request. Contact Bill Earl, WMNS,
Olean, N. Y.
Like work, love good radio. If you have a good
job to offer, I have ambition and 3 years experi-
ence to offer you. Ted Eldredge, 64 Rambler Rd.,
Osterville, Mass. Phone GArden 8-2715.
Experienced staff announcer. Available immedi-
ately. Brad Harris, 559 Hendrix Street, Brooklyn
7, N. Y. HYacinth 8-5479.
Announcer-dj, versatile, run board desire op-
portunity for advancement, prefer midwest
metropolitan area. Originally from Chicago.
Tape and resume available. Contact Pete Jon-
ker, 706 Scott Ave., Pikesville, Kentucky, phones
9133, 1280.
DJ announcer, versatile, experienced, hard and
soft sell. Excellent board operator. Go any-
where. No prima donna. Tape and resume. Dick
Karp, Friars Club, 123 West 56th St., New York
City.
Combo dj, first phone, experience pop music to
please listeners. Desire California coast or moun-
tains. Ham operator 7 years. Age 21. Contact Bob
Leach. 26309 Regent, Lomita, Calif.
Graduate of Chicago radio school seeks oppor-
tunity to display talents as pop, jazz, or mood
disc jockey. 19 years old. Single. Contact Bill
Thomas, 1113 W. Oak St., South Bend, Indiana.
Situations Wanted — (Cont'd)
Technical
Experienced in radio and television supervising
and maintenance. Prefer south. No announcing.
Box 655D. BROADCASTING.
Engineer, first phone. Eight years directionals,
remotes, control. Wants solid station with chance
for some sales. No announcing. Box 752D,
BROADCASTING.
Engineer-announcer: First phone license. Na-
tional Academy of Brodadcasting training. Con-
genial, capable, dependable, with a plethora of
experience. Impeccable English. Now working.
Desire combination work. South-east preferred.
Please write. Box 758D, BROADCASTING.
Have first class license, experience (8 years)
good references, good on maintenance and trou-
bleshooting— lousy announcer. Would like job as
chief at small station on S.C. coast area, with no
announcing, etc, will accept fairly low rate — am
engineer with design work business at home but
will be available any time needed, also run
proofs needed etc., like to start about June 1st.
Box 761D, BROADCASTING.
TROPO. Foreign installation and operation.
Supervisory position desired. Family living fa-
cilities a must. Box 762D, BROADCASTING.
Mature chief engineer desires to make change.
Experienced in planning, construction, operation,
maintenance, am-fm-tv, directionals, measure-
ments. Either shirtsleeve or executive position.
Box 763D, BROADCASTING.
3 years broadcast, 5 years other electronics ex-
perience. First phone license. Box 790D, BROAD-
CASTING.
Available immediately, announcer, 1st phone, can
do preventative maintenance. $75, no car. Box
797D, BROADCASTING.
Have ticket (first phone). Will travel. No expe-
rience. Will learn. Salary: Necessary — but sec-
ondary. Robert Riley, 2806 Carlson Drive, Dallas
19, Texas.
Production-Programming, Others
America's top-rated gospel singing act — utilizing
organ, guitar and quartet available for radio
and tv. Act headed by top gospel song writer,
singer, and pitchman who holds sales records.
Guaranteed results. Wants opportunity in good
market to prove acceptance of gospel music.
Write to Box 725D, BROADCASTING for pic-
tures, tapes, etc.
Hey, Let's get together. Experienced radio and
tv copy gal wants position with a future, a chal-
lenge and comfortable financial remuneration in
exchange for hard work, creative talent and un-
dying loyalty. Box 776D, BROADCASTING.
Versatability! Announcing, P-B-P, sales, writing,
production, multi-voice gimmick spots. 12 years
radio and tv. Family man, 35. College grad. Show
me opportunity and I'll deliver in any position
from assistant manager on down. Box 782D,
BROADCASTING.
Programming is my business. Out of radio eight
months, public relations for national manufac-
turer. Want radio again — 10 years experience,
married, 35. Box 803D, BROADCASTING.
Experienced pd, promotion background, 32, fam-
ily, active churchman, present employer refer-
ences. Boyd Porter, 1508 South First Street, Luf-
kin, Texas.
TELEVISION
Help Wanted
Sales
TV film salesmen-Pacific coast-midwest-south.
Draw against commission. Experienced only.
Box 741D, BROADCASTING.
Excellent opportunity. Guaranteed income. Ex-
perienced salesman for long established medium-
sized market. CBS-ABC station. Unusual future
potential as station is one of three in a group.
Box 765D, BROADCASTING.
Salesman with know-how for vhf in rich south-
west market. Box 806D, BROADCASTING.
Fine opportunity for dependable, energetic sales-
man in important Texas market. Box 808D,
BROADCASTING.
Maximum power Florida vhf with major net
affiliation has openings for experienced tv sales-
men currently employed in Florida or Georgia.
Will consider men with strong radio background.
Excellent proposition for right men. Box 810D,
BROADCASTING.
Page 96 • April 7, 1958
Broadcasting
TELEVISION
TELEVISION
FOR SALE — ( Cont'd )
Help Wanted— (Cont'd)
Announcers
Experienced announcer-director for California
network vhf. Send resume and photo. Box 791D,
BROADCASTING.
TV booth and live announcer wanted at once.
Send tape and picture to Doug Sherwin, KGLO-
TV. Mason City, Iowa.
Technical
WECT, Wilmington, N. C, has immediate open-
ing for experienced transmitter engineer to act
as transmitter supervisor.
Production-Programming, Others
News director needed to supervise news opera-
tion for both radio and tv. Fast moving, top
rated news department. Send tape and full in-
formation to Box 772D, BROADCASTING.
Copywriter who can write selling commercials
with speed, imagination. Texas vhf. Box 807D,
BROADCASTING.
TELEVISION
Situations Wanted
Management
Can sell, will travel, with sound and successful
background in all phases of sales. Box 735D,
BROADCASTING.
Management or sales management of medium
market station. Broad radio-television experi-
ence. Box 745D, BROADCASTING.
Attention Texas and all points west! Responsible
family man with experience, proven ability, and
a willingness to work desires position as sales
manager or station manager. Now employed, but
looking for greater opportunity and responsibil-
ity. Box 748D, BROADCASTING.
Manager. 16 years experience as television man-
ager and commercial manager, as radio manager
and program director. Increased billing on all
stations over 100%. Also agency and network
experiences. Best references. Box 780D, BROAD-
CASTING.
Sales
Can sell, will travel, with sound and successful
background in all phases of sales. Box 735D,
BROADCASTING.
Do you want to stop worrying about local, re-
gional, national sales? You can relax with young
aggressive sales manager. Box 764D, BROAD-
CASTING.
Announcers
Over two years experience in radio, desires ra-
dio-tv opportunity anywhere. $75 weekly. Em-
ployed. Tape, resume available. Box 674D,
BROADCASTING.
Versatile announcer-personality, excellent back-
ground, desires position in or near major mar-
ket. Box 702D, BROADCASTING.
Versatile on-camera announcer, dj, 26, some spot
production, former actor. Multi-voiced gimmicks.
Administrative network N.Y.C. Finishing tour of
duty AFRS — available May 1. Tapes, resume, pic-
tures. Box 801D, BROADCASTING.
Production-Programming, Others
No experience, well, just enough to know this
is my field. Confident of my potential. Desire
position with training program but anxious to
make money. Have family responsbilities. Pres-
ently employed in small market. College grad-
uate; service obligation fulfilled as officer. Neat;
aggressive; eager to advance. Box 724D, BROAD-
CASTING.
TV news director. Fully capable and experi-
enced in all phases, editing, writing, gathering,
etc. Exceptionally strong on-camera delivery.
Top-rated man in three station market. Covered
many nationally prominent stories. Desires im-
mediate connection with metropolitan station.
Write Box 757D, BROADCASTING.
Assistant plant manager-technicolor, France, 34,
12 years experience movie industry as unit man-
ager, cameraman, editor all lab aspects. Fluent
English — knowledge Spanish. Interested working
tv station. Box 794D, BROADCASTING.
Situations Wanted — (Cont'd)
Production-Programming, Others
News director, Hollywood tv, radio background.
Experienced in all phases. Presently employed.
Excellent references. University grad, vet, mar-
ried. 28. Metropolitan market only. Box 798D,
BROADCASTING.
Wanted, tv production! Radio-tv graduate, B.S.
Single, vet, 24, AFRTS experience. Will consider
other suitable openings. Will relocate. Box 800D,
BROADCASTING.
Profit from my 10 years in Hollywood network
tv. Floor manager, actor, sales, production.
O.S.H. Degree. Good references. Judd Leather-
man, 1426 No. Formosa, Hollywood, California.
FOR SALE
1958 radio station plan book. Five complete floor
plans. Practical, economy minded, proven. $3.75
postpaid. Station Planning Service, Box 2001
Station A, Fort Wayne, Indiana.
Stations
Hillbilly-western operators — I'll help you buy a
going operation in major southwest market by
putting up majority cash down payment in
exchange for frequency and transmitter. You
operate on my present frequency and trans-
mitter. Swap will not effect billing or ratings.
Excellent opportunity. Box 680D, BROAD-
CASTING.
250-watt hillbilly- western station. Major south-
western market. Billing 60-65. Potential 125.
Sell for 65-15 down to good operator offering
bankable paper. 3-4 year pay out. No brokers.
Box 681D, BROADCASTING.
Daytime operation with $20,000 to $30,000 a
month potential in southern industrial city.
This is one of the nation's richest, fastest grow-
ing markets. This fairly new station has never
had a chance. Asking price of $180,000.00 with
50% down is a steal. This city has one billion
in new industry on the way. Only financially
responsible applicant considered. Box 730D,
BROADCASTING.
Southern daytime, 250 watt, small market, priced
under gross at $30,000.00. $10,000.00 down and
balance 5 years at 4%. Box 731D, BROADCAST-
ING.
Expanding metropolitan station Pacific coast
major market will sell 25% interest for $20,000.
No brokers. Box 779D, BROADCASTING.
Up to 40% stock ownership available to executive
caliber salesman qualified to manage independent
radio station. Attractive market in the Virginias.
Paramount requirements; Integrity, salesman-
ship, managerial ability. Community adapta-
bility, energy. Minimum cash investment should
be $10,000. Write fully including financial refer-
ences. P. O. Box 711, Richmond, Va.
VHF television station in growing medium
market of south. Profitable after substantial
depreciation write-off. Priced well under one
million dollars and terms can be arranged for
responsible purchasers. Chapman Company, 1182
West Peachtree, Atlanta.
South. Gulf state, medium market, leading net-
work, $65,000 total— $15,000 down. Florida profit-
able medium market, $155,000 — terms. Upper,
single station market, $10,000 down will handle.
Chapman Company, 1182 West Peachtree, At-
lanta.
North. Upper New England single station market
with retail sales over $25,000,000. $80,000 total.
Lower New England single station market,
$125,000, terms, and another at $100,000 cash.
Chapman Company, 17 East 48th, New York.
Now available. A single-station market in the
St. Louis-Little Rock-Tulsa magic triangle. Ralph
Erwin. Exclusive Broker. Tuloma Building. Tulsa.
List with us, net to you. We have buyers for
radio and tv stations. HOLCO, 514 Hemp. Ave..
W. Hempstead. N. Y.
Norman & Norman, Inc., 510 Security Bldg.,
Davenport, Iowa. Sales, purchases, appraisals,
handled with care and discretion. Experienced.
Former radio and television owners and opera-
tors.
Write now for our free bulletin of outstanding
radio and tv buys throughout the United States.
Jack L. Stoll & Associates, 6381 Hollywood Blvd.,
Los Angeles, Calif.
To Buy or sell a station in the west. Chapman
Company, 33 West Micheltorena St., Santa Bar-
bara, California.
Equipment
UHF equipment, used, 1 kw GE transmitter, GE
TY-24-B helical 4-bay antenna and all studio
and transmitter equipment necessary for live,
film and network operation. Available immedi-
ately. Very reasonable. Box 691C, BROADCAST-
ING.
RCA BTA-1L transmitter. WE 25-B console and
power supply. WE 129-A amplifiers. Used jack-
strips, rack cabinets. Box 811D, BROADCAST-
ING.
Gates frequency monitor model 2890. Excellent
condition. 1st $350 check gets equipment. Contact
Bill McDonnel, Chief Engineer, Radio Station
KCLV, Clovis, New Mexico.
RCA diplexer, TX-2A, Channel 2, excellent con-
dition, $275; KSPR-TV, Casper, Wyoming.
High power modulation reacter 30 cycle 10 kc-
63 DB. 50 Henry -3 amps. 8.5 kv insulation—
$425.00. Plate transformer 16.7 K.V.A. 50-60 cycles,
single phase 220 primary. 3650 volts secondary —
$250.00. These are ideal for spares. Contact A. H.
Kovlan, WATH, Athens, Ohio.
Collins fm antenna 4-bay in brand new con-
dition tuned to 96.5 mc-deicers write WFMR,
606 W. Wisconsin Ave., Milwaukee 3.
Video monitors — 8 megacycle — plug in construc-
tion. 14"— $215.00, 17"— $219.00, 21"— $259.00. Proven
in thousands of closed circuit and broadcast
installations. Miratel monitors are delivered
under several trade names. Factory direct sales.
Write: Miratel, Inc., 1080 Dionne St., St. Paul 13,
Minnesota.
Sixty foot, heavy duty self supporting tower,
suitable for micro wave or passive reflector
mounting. $1400. F.O.B. Lexington, Kentucky.
Can furnish erection services. Contact C. R.
Austin, WKXP-TV, Lexington, Kentucky. Phone
3-2727.
200 foot self-supporting CN Blaw Knox tower.
Six years old. WWTN, Baltimore 1, Maryland.
3 kw G.E. fm transmitter with monitors. Good
condition. Best offer. Bartell Broadcasters, Inc.,
522 W. Wisconsin Avenue, Milwaukee 3, Wis-
consin.
Self supporting Truscon 250 foot am tower
$5000.00. Truett Kimzey, 3515 West Vickery, Ft.
Worth, Texas.
RADIO AND TV SALES
OPPORTUNITIES
One of the nation's top mul-
tiple station operations is ex-
panding its sales staff, both
radio and tv, in several mar-
kets. If you qualify, this is a
real opportunity to get on the
first ten. All markets are in
the east. Compensation is by
salary and commission, some
broadcast time sales. Expe-
rience is essential. These are
career positions with ample
opportunity for advancement.
Write or wire Box 720D,
BROADCASTING.
Broadcasting
April 7, 1958 • Page 97
FOR SALE — (Cont'd)
INSTRUCTIONS
RADIO
Equipment
Commercial crystals and new or replacement
crystals for RCA, Gates, W. E. and Bliley holders;
regrinding, repair, etc. Also A. M. Monitor serv-
ice. Nationwide unsolicited testimonials praise
our products and service! Send for catalog.
Eidson Electronic Co., PR 3-3901, Temple, Texas.
FM transmitters, new. all powers, contact ITA.
Box 164. Upper Darby, Penna., or call FLanders
2-0355.
Weather warning receivers — for Conelrad and
Disaster weather warnings. Air Alert II — $46.50,
Air Alert I — $89.50. Write: Miratel, Inc., 1080
Dionne St., St. Paul 13, Minnesota.
WANTED TO BUY
Stations
AM or fm radio station in or near metropolitan
area. Confidential. Box 571D, BROADCASTING .
Experienced radio announcer has considerable
finances for radio station interest. Wants active
participation management and operation. Box
634D, BROADCASTING.
Corporation presently engaged in regional am-
fm radio operation has six figure carry forward
tax loss resulting from, uhf experiment. We are
looking for way to utilize tax loss before it ex-
pires by either purchasing profitable radio oper-
ation or selling corporation. Any seriously in-
terested parties invited to write in confidence to
Box 700D, BROADCASTING.
Will purchase outright for cash, no brokers, a
radio station. Contact Box 727D, BROADCAST-
ING.
Wanted — midwest station, medium market, con-
sider partial ownership, desire active partcipa-
tion substantial down payment. TV-radio back-
ground. Confidential. Box 740D, BROADCAST-
ING.
Invest limited amount in local independent, or
lease, or manage. Experienced all phases. Box
756D, BROADCASTING.
We believe that our experience in handling
station sales, our full time organization concen-
trating on this work, can help sell your station.
References of satisfied sellers gladly furnished.
No charge unles successful. Contact Ed Twam-
ley, 33 West Micheltorena, Santa Barbara; Ralph
Hunter, 17 East 48th, New York; Bill Chapman,
1182 West Peachtree, Atlanta. Chapman Com-
pany.
Equipment
Used console, single channel. State make, age,
condition, price. Box 565D, BROADCASTING.
Wanted, 3 kw fm transmitter prefer Westing-
house or General Electric. Also GE 1 kw fm
transmitter and monitors. Box 778D, BROAD-
CASTING.
Low band vhf transmitter or amplifiers, 10 kw
preferred. Channel 2 or 3, 3 bay antenna. Box
781D, BROADCASTING.
Wanted: 3 Ampex tape recorders model 300.
Also 8 channel mixing panel, 2 microphones
and 12" speaker. Must be top quality. Box 1158,
Magnolia Park Station, Burbank, California.
FCC first phone preparation by correspondence
or in resident classes. Our schools are located in
Hollywood, California and Washington, D. C.
For free booklet, write Grantham School, Desk
B2. 821 - 19th Street, N. W.. Washington. D. C.
FCC first phone license in six weeks. Guaranteed
instruction by master teacher. Phone FLeetwood
2-2733. Elkins Radio License School, 3605 Regent
Drive, Dallas, Texas.
Since 1946. The original course for FCC 1st phone
license. 5 to 6 weeks. Reservations required. En-
rolling now for classes starting Mav 1, June 25,
September 3, October 29. For information, ref-
erences and reservations write William B. Ogden
Radio Operational Engineering School, 1150 West
Olive Avenue, Burbank, California.
BUSINESS OPPORTUNITY
Allied Brokers Company. Baker Building, Sher-
man, Texas. Sales, purchases, appraisals, financ-
ing, all technical matters handled with care and
discretion. Experienced. Former radio station
owners and operator.
RADIO
Help Wanted
Sales
SALES MANAGER WANTED
CBS medium-market station in East
has immediate opening for aggressive
sales manager. Please send full details,
including picture, references, to Box
787D, BROADCASTING.
Announcers
A
"DAVID"
WANTED
An off-beat pro to take
the morning away from
rough competition.
Top 1 0 market.
HELP!
Send resume and tape to
Box 809D, BROADCASTING.
Help Wanted— (Cont'd)
A nnouncers
*
*
First class ticket announcer needed +
immediately. Send tape, photo, *
*
*
*
+
*
GOOD
resume to
KIMN
Denver, Colorado
Production-Programming, Others
PROGRAM MANAGER WANTED ,
Eastern station, medium sized market,
national network affiliate, has opening
for Program Manager. Good salary, ex-
cellent working conditions and facilities.
References required. Send photo and
background in first letter to Box 788D,
BROADCASTING.
RADIO
Situations Wanted
Announcers
NEED A D. J.?
B. C. A. Placement Service has them . . . with
and without experience. All eager to please
and make you moneyl Best trained anywhere,
run own boards. No prima donnas. Thoroughly
screened. Write or wire collect immediately:
Milt Stillman, Placement Service
Broadcast Coaching Associates
1639 Broadway, Capitol Theatre Bldg.
N. Y. C. 19, N. Y.
JUdson 6-1918. No charge for either party.
TELEVISION
Help Wanted
Production-Programming, Others
TV DIRECTOR-PRODUCER
Experienced in all phases of TV produc-
tion and operation. Coordinator director
of award winning shows. Desire position
demanding imaginative director well
versed in practical TV production. Ex-
cellent references.
Box 743D. BROADCASTING
FOR SALE . . . New, Major, 5,000 Watt Station In Top Florida Market.
All new Gates Equipment, RCA Mikes, Ampex Recorders. Small coordinated, combination studio-
transmitter with 10 acres of land located on a major thoroughfare. 3 Tower, DA, with fulltime
5 kw available per consultant. Excellent signal on good frequency.
T
Property offered on any one of three, non-negotiable plans:
E A. $212,000.00 Cash with long-term lease on real estate— $6,400 per
R year.
M B. $280,000.00 Cash which includes 10 acres and building.
S C. $200,000.00 Cash, $120,000.00 on 10 year basis, 4% real estate
3 included.
^T . Clear title to all property guaranteed. No brokers. Shown by appoint-
PLANS ment.
WRITE
OR
WIRE
Radio, Box 634
Miami Springs, Fla.
Page 98 • April 7, 1958
Broadcasting
TELEVISION
Situations Wanted
r-^r. •-<£?-. t^~- <-&~- s^s -<5^ -<5^ ^5>~. •-<£>-.
MAJOR LEAGUE CALIBRE
§ SPORTSCASTER
§ Topnotch on all play-by-play and TV.
5 terested only in keeping busy and making &
}! money in major market. Guaranteed results. £
Box 751 D, BROADCASTING
EMPLOYMENT SERVICE
A Specialized Service For
Managers Commercial Managers
Chief Engineer Program Managers
CONFIDENTIAL CONTACT
NATIONWIDE SERVICE
BROADCASTERS EXECUTIVE PLACEMENT SERVICE
1736 Wisconsin Ave., N. W.
Washington 7, D. C.
FOR SALE
Equipment
FOR SALE
300 foot Blaw Knox self supporting tower.
Heavy enough for TV or FM-unit. Beacon light
fixture, galvanized and in excellent condition.
Has been used only inland. Disassembled and
ready for shipment. Presently in Florida. Worth
$18,000. Price $8,000.
Pan American Broadcasting Company
370 Lexington Ave., N. Y. MU 5-1300
TAPE RECORDERS
All Professional Makes
New — Used — Trades
Supplies — Parts — Accessories
STEFFEN ELECTRO ART CO.
4401 W. North Avenue
Milwaukee 8, Wise.
Uptown 1-8150 TWX: MI-193
America's Tape Recorder Specialists
Dollar
far
Dollar
you can't
beat a
classified ad
in getting
top-flight
personnel
FOR THE RECORD continues from page 94
tuted looking toward deletion of Ch. 3, Cham-
paign, 111., and conversion of that market to an
all-uhf market.
Prairie Tv Co., Decatur, 111.— Petition request-
ing institution of rule making looking toward
removal of vhf Ch. 3 from Champaign, 111., and
reallocation of same to some other area where
its use will not cause intermixture of tv services.
Petitioner also requests that show cause pro-
ceedings be instituted to effect assignment of
Ch. 21, 27 or 33 to WCIA in lieu of Ch. 3.
ACTIONS ON MOTIONS
By Acting Chief Hearing Examiner Jay A.
Kyle on April 1
On own motion, ordered that oral argument on
petitions by B. F. J. Timm, Lakeland, Fla., and
Rand Bcstg. Co., Tampa, Fla., to dismiss without
prejudice their am applications, is scheduled for
9 a.m., Apr. 2.
By Hearing Examiner Herbert Sharfman
on April 1
Scheduled oral argument at 3:30 p.m., Apr.
4, on motion for production of documents filed
by New Mexico Bcstg. Co. Inc., in proceeding on
application of Video Independent Theatres Inc.
(KVIT Ch. 2) Santa Fe, N. M.
Scheduled further prehearing conference for
April 4 on am applications of Hirsch Bcstg. Co.
(KFVS) Cape Girardeau, Mo., and Firmin Co.,
Vincennes, Ind.
By Hearing Examiner Millard F. French
on March 31
Granted joint petition of Sarkes Tarbian Inc.,
and George A. Brown Jr., for extension of time
from Apr. 1 and Apr. 11 to May 15 and May 27
respectively, for filing proposed findings of fact
and conclusions and reply findings in proceeding
on applications for new tv stations to operate on
Ch. 13 in Bowling Green, Ky.
By Hearing Examiner Basil P. Cooper
on March 31
Granted petition by WTVJ Inc., for continu-
ance of further hearing conference from Apr. 2
to Apr. 18 in proceeding on application and that
of St. Anthony Tv Corp., for new tv stations to
operate on Ch. 11 in Houma, La.
By Chief Hearing Examiner James D.
Cunningham on March 27
Granted request of Lewiston Tv Co., for leave
to withdraw its protest to Jan. 8 grant of ap-
plications of Orchards Community Tv Assn. Inc.,
for permits to construct new tv broadcast trans-
lator stations to serve Lewiston, Idaho; pro-
ceeding is terminated.
By Hearing Examiner J. D. Bond
on March 27
Ordered that hearing scheduled for April 15
is continued to June 3 in proceeding on am ap-
plications of Louis Adelman, Hazleton, Pa., and
Guinan Realty Co., Mount Carmel, Pa.
By Hearing Examiner Charles J. Frederick
on the dates shown
Ordered that hearing scheduled for Mar. 31 is
rescheduled for 2 p.m., Apr. 8, in proceeding on
am applications of Williamsburg Bcstg. Co., Wil-
liamsburg, Va., and WDDY Inc. (WDDY) Glou-
cester, Va. Action Mar. 26.
Granted petition by Radio Tampa, Tampa, Fla.,
to amend its am application to reflect an agree-
ment between it and Rand Bcstg. Co., whereby
these two applicants would merge their in-
terests, and amend Radio Tampa partnership
agreement whereby Rand would be added as
50% partner. Action Mar. 28.
By Hearing Examiner Annie Neal Huntting
on March 28
Continued prehearing conference from Mar. 28
to May 6 and hearing scheduled for Apr. 29 is
continued without date in proceeding on fm ap-
plications of Telemusic Co., San Bernardino,
Calif., and Southwest Bcstg. Co. Inc., Redlands,
Calif.
By Hearing Examiner Elizabeth C. Smith
on March 27
Granted motion by Rome Community Bcstg.
Co., Rome, N. Y., for continuance of prehearing
conference from Mar. 28 to Apr. 14 in proceeding
on its am application, et al.
By Hearing Examiner Jay A. Kyle
on March 27
Scheduled prehearing conference for 10:30 a.m.,
Apr. 15 on am application of Hardin County
Bcstg. Co., Silsbee, Tex.
On own motion, scheduled further hearing at
1 :30 p.m., Mar. 28 on am applications of Walter
G. Allen, Huntsville Ala., and Marshall County
Bcstg. Co. Inc., Arab, Ala.
By Hearing Examiner Charles J. Frederick
on March 27
Hearing on am applications of Radio Tampa,
Rand Bcstg. Co., Tampa, and B. F. J. Timm,
Lakeland, all Florida, heretofore continued with-
out date, is rescheduled for 9:30 a.m., April 2.
By Hearing Examiner Annie Neal Huntting
on the dates shown
Granted petition by Broadcasters Inc., South
Plainfield, N. J., for extension of time from Mar.
31 to Apr. 4 for furnishing additional informa-
tion requested by the parties in proceedings on
its am application and those of Eastern Bcstg.
Co. Inc., (WDRF) Chester, Pa., and Tri-County
Bcstg Corp., Plainfield N. J. Action Mar. 26.
Prehearing session scheduled for Apr, 3 is ad-
vanced to Apr. 2 at 2 p.m., re am application
of Pierce Brooks Bcstg. Corp. (KGIL) San Fer-
nando, Calif. Action Mar. 27.
By Hearing Examiner Elizabeth C. Smith
on March 26
Granted petition by North Dakota Bcstg. Co.
Inc., to reopen record in proceeding on its ap-
plication for new tv station to operate on Ch.
11 in Fargo, N. D., for purpose of receiving in
evidence Joint Exhibit 2 which shows correc-
tion in engineering evidence of applicant, and
record again closed.
By Hearing Examiner J. D. Bond
on March 26
Granted petition by New Hanover Bcstg. Co.,
for leave to amend its application for new tv
station to operate on Ch. 3 in Wilmington, N. C,
to incorporate as part of its application merger
agreement between United Bcstg. Co. Inc., and
New Hanover, executed on Mar. 7.
By Hearing Examiner H. Gifford Irion
on March 26
On own motion, continued further hearing
conference from April 2 to May 1 on am applica-
tions of Charles R. Bramlett, Torrance, Calif.,
et al.
BROADCAST ACTIONS
By Broadcast Bureau
Actions of March 28
WTTG Washington, D. C— Granted cp to
change trans, location to Sheraton Park Hotel,
2660 Woodley Rd. N.W., Washington, D. C;
change ERP to vis. 100 kw, aur. 50 kw, ant.
height 500 ft.; change type trans., make other
equipment changes, install new ant. system.
KWTX Waco, Tex.— Granted cp to use old
main trans, as aux. trans, at present main trans,
site and operate trans, by remote control from
studio location.
Granted cps to following to install new trans.;
WOMT Francis M. Kadow, Manitowoc, Wis.;
WHMP Pioneer Valley Bcstg. Co., Northampton,
Mass.; KCKY Gila Bcstg. Co., Coolidge, Ariz.;
KSIG, KSIG Bcstg. Co. Inc., Crowley, La.
WOPA-FM Oak Park, HI.— Granted mod. of
cp to decrease ERP to 3.6 kw, ant. height to 260
ft., change type trans, and type ant.; conditions.
WIBG-FM Philadelphia., Pa.— Granted exten-
sion of authority to remain silent for period
ending Aug. 3 pending completion of cp for
increase power and change in ant.-trans. and
studio location.
KJFJ Webster City, Iowa— Granted authority
to sign-on at 6:30 a.m. and sign-off at 6:30 p.m.,
during months of Apr. through Sept., except in
case of emergency or special events.
WBKV West Bend, Wis.— Granted authority to
sign-off at 6:00 p.m. during months of Apr.
through Aug.
WTIM TaylorviUe, 111.— Waived Sec. 3.71 of
rules and granted authority to sign-off at 6:00
p.m. CST, during summer months only (period
ending Aug.).
WTYN Tryon, N. C— Granted authority to
sign-off at 6:00 p.m., Mar. through Aug., except
for special events when station may operate up
to licensed sign-off time.
KEEN Carrizo Springs, Tex.— Granted author-
ity to sign-off at 7:00 p.m. for period ending
July 22.
Following were granted extensions of comple-
tion dates as shown: KBEV Portland, Ore., to
10-1; KGY Olympia, Wash., to 10-16; WEZN
Elizabethtown, Pa., to 6-1.
Action of March 27
WSB-TV Atlanta, Ga.— Granted extension of
completion dates to 10-6 (main trans, and ant.
and aux. trans.).
Actions of March 26
KUEQ Phoenix, Ariz.— Granted license for am
station.
KIFI Idaho Falls, Idaho— Granted license cov-
ering changes in ant. system (increase height).
WFNS Burlington, N. C— Granted license cov-
ering installation of new trans.
KBUN Bemidji, Minn. — Granted license cover-
ing installation of new trans, as aux. trans, at
present main trans, site, with remote control
operation from studio location.
KFH Wichita, Kans. — Granted license covering
installation of new trans.
WICE Providence, R. I.— Granted license cov-
ering installation of new trans, as aux. trans, at
present main trans, site and operate trans, by
remote control from studio location.
WBEC Pittsfield, Mass.— Granted license cov-
ering installation of old main trans, as aux.
trans, at present main trans, site.
WGIG Brunswick, Ga.— Granted license cov-
ering increase in daytime power, installation of
new trans, and specify type trans.
KFH Wichita, Kans.— Granted license to use
old main trans, as an aux. trans, at present main
trans, site, and mod. of license to "operate aux.
trans, by remote control while using non-direc-
tional ant.
WGTC Greenville, N. C— Granted authority to
sign-off at 5:00 p.m. daily for period of six
months.
WPGC-FM Oakland, Md.— Granted extension
of authority to remain silent until June 20
WSAJ Grove City, Pa.— Granted authority to
remain silent beginning Mar. 29 and ending Apr
Broadcasting
April 7, 1958 • Page 99
FOR THE RECORD continued
9 in order to observe Easter college recess.
KLTF Little Falls, Minn.— Granted authoritj
to sign-ofi at 7:00 p.m. CST. beginning May 1
and ending Aug. 31.
KALV Alva, Okla.— Granted authority for 90
days to sign-ofT at 7:00 p.m., local time, due to
personnel shortage.
KAWL York, Nebr. — Granted authority to
sign-off at 6:00 p.m. during months of Mar.
through Sept., except for special events.
KMLW Marlin, Tex Granted authority to
sign-on at 6:30 a.m. and sign-off at 6:30 p.m.
during months of Apr. through Sept., except for
special events when station would operate with-
in normal daytime hours.
KBMO Benson, Minn. — Granted authority to
sign-off at 6:30 p.m. during summer months
(Apr. through Aug.).
WFTG London, Ky.— Granted authority to
sign-on at 6:00 a.m. and sign-off at 7:30 p.m.,
local time, Apr. through Aug., due to decline in
nighttime revenue.
WIZZ Streator, 111.— Waived Sec. 3.71 of rules
and granted authority to sign-off at 6:00 p.m.,
local time (except for programs of special public
interest) from Apr. through Sept. 28. or in event
daylight saving time is extended beyond Sept.
28, then through extended period, but not be-
yond Oct. 31.
WRAM Monmouth, 111. — Waived Sec. 3.71 of
rules and granted authority to sign-off at 6:00
p.m. throughout summer months except for spe-
cial events (Apr. through Sept.). .
KSXB Breckenridge, Tex. — Granted authority
to sign-off during summer months, Apr. through
Sept.. at 6.00 p.m.
WEJL Scranton, Pa. — Granted authority to
sign-off daily at 5:45 p.m. EST. during those
days in Apr. when daylight saving time is in
effect and at 6:00 p.m. EST, during months of
May through Sept.
Actions of March 25
WAYX Waycross, Ga. — Granted involuntary
assignment of license to Ethel Woodard Wil-
liams, et al., as executors of last will and testa-
ment of Jack Williams, deceased.
KNGS Hanford, Calif. — Granted involuntary
transfer of control from Earl J. Fenston to
James G. Fenston, executor of estate of Earl J.
Fenston, deceased.
KWEL Midland, Tex. — Granted acquisition of
positive control by Jerry Covington through
purchase of stock from Ben Harwit.
WJHB, WTLS Talladega and Tallassee, Ala.—
Granted acquisition of negative control by Ned
Butler, et al., through purchase of stock from
W. K. Johnston and Joe A. Armbrester Jr.
KVEL Vernal, Utah — Granted relinquishment
of positive control by James C. Wallentine
through sale of stock to Lucile M. Johnson and
Hugh W. Colton.
WWIN Baltimore, Md. — Granted license cover-
ing change in ant. -trans, location.
KILE Galveston, Tex. — Granted license cover-
ing installation of new trans.
WMAN Mansfield, Ohio — Granted license cov-
ering change ant. -trans, location, installation of
new trans., make changes in ant. system and
ground system; and license covering installa-
tion of old main trans, as alternate main trans,
at present main trans, site.
WBLA Elizabethtown, N. C. — Granted license
covering change in facilities and installation of
new trans.
WGGH Marion, 111. — Granted license covering
installation of old main trans, at present loca-
tion of main trans.
KTRI Sioux City, Iowa — Granted license cov-
ering changes in daytime directional ant. system
(using two tower array).
WFBL, WTAC Syracuse, N. Y., and Flint, Mich.
— Granted mod. of licenses to change name to
First Bcstg. Corp.
KAPA Raymond, Wash. — Granted cp to make
changes in ant. system (decrease height).
KIJV Huron, S. D. — Granted cp to make
changes in ant. system and increase height by
top mounting fm ant.
Following were granted authority to operate
trans, by remote control: WZOK-FM Radio Jax
Inc., Jacksonville, Fla.; KRCT Bay Bcstg. Co.,
Pasadena, Tex.; WTIP Chemical City Bcstg. Co.,
Charleston, W. Va.
KLFY-TV Lafayette, La. — Granted extension
of completion date to Sept. 24.
Actions of March 24
KRGV, KRGV-TV Weslaco, Tex.— Granted ac-
quisition of positive control by LBJ Company
through purchase of stock from O. L. Taylor.
WSAU Wausau, Wis. — Granted cp to make
changes in ant. system (decrease height).
KDFW Cedar Hill, Tex. — Granted cp to change
type trans, and decrease ERP to 25 kw, ant.
height 770 ft.
KEDO Ontario, Calif. — Granted cp to change
ant. -trans, location, install new type ant. (com-
posite), increase ERP to 1 kw and decrease ant.
height to minus 415 ft.
WEZL Richmond, Va. — Granted cp to install
new ant. and trans, for aux. purposes only.
KINY-TV Juneau, Alaska — Granted mod. of
cp to change studio location and specify correct
coordinates (no change in trans, location).
WHKP-FM Hendersonville, N. C— Granted
mod. of cp to change type trans., type ant., in-
crease ERP to 9.5 kw, ant. height 2 ft.; condi-
tions.
KOXR-FM Oxnard, Calif.— Granted mod. of cp
to decrease ERP to 10.5 kw, increase ant. height
to 14 ft., change trans. -studio location and make
changes in ant. system.
KACY Port Hueneme, Calif. — Granted mod. of
cp to change type trans, and studio location.
KZUM Farmington, N. M. — Granted mod. of
cp to change ant. -trans, location, studio loca-
tion, make changes in ant. (increase height),
and ground system and change type trans.
Following were granted extensions of comple-
tion dates as shown: KZUM Farmington, N. M.,
to 8-1; KFJZ Fort Worth, Tex., to 5-1; WDVL
Vineland, N. J., to 6-20; WBAB Babylon, N. Y.,
to 10-1.
Action of March 21
KSWS-TV (aux. trans.) Roswell, N. M.— Grant-
ed extension of completion date to May 15.
Actions of March 19
Following were granted authority to operate
trans, by remote control: WLCR Electronic Main-
tenance Inc., Torrington, Conn.; WBTA Batavia
Bcstg. Corp., Batavia, N. Y.; WZOK Radio Jax
Inc., Jacksonville, Fla., while using non-direc-
tional ant.; WCAM City of Camden, Camden,
N. J., main and alternate main.
and aux. ant.), WMBR-FM and SCA, Jackson-
ville, Fla.; WSB (main and aux.), WSB-FM At-
lanta, Ga.; WFMY-TV (main trans, and ant.,
aux. trans.) Greensboro, N. C; WYZE Atlanta,
Ga.; WMSN Raleigh, N. C; WTRL Bradenton,
Fla.; WGMS Bethesda, Md., and WGMS-FM
Washington, D. C.
License Renewals
Following stations were granted renewal of
license: WROD Daytona Beach, Fla.; WLAT
Conway, S. C; WDIX Orangeburg, S. C; WACL
Waycross, Ga.; WAGF Dothan, Ala.; WAMI Opp,
Ala.; WCRI Scottsboro, Ala.; WCRL Oneonta,
Ala.; WD AK Columbus, Ga.; WDEC Americus,
Ga.; WDOL Athens, Ga.; WFMH Cullman, Ala.;
WGBA Columbus, Ga.; WJAM Marion, Ala.;
WJAZ Albany, Ga.; WJDB Thomasville, Ala.;
WJHB Talladega, Ala.; WJHO Opelika, Ala.;
WJIV Savannah, Ga.; WJOI Florence, Ala.;
WKLY Hartwell, Ga.; WLAG LaGrange, Ga.;
WMJM Cordele, Ga.; WMLT Dublin, Ga.; WMOG
Brunswick, Ga.; WMVG Milledgeville, Ga.;
WNEX Macon, Ga.; WRDW Augusta, Ga.;
WRGA Rome, Ga.; WROM Rome, Ga.; WROS
Scottsboro, Ala.; WGAU-FM Athens, Ga.
WFMH-FM Cullman, Ala.; WUOA Tuscaloosa,
Ala.; WFDR Manchester, Ga.; WKAB Mobile,
Ala.; WXAL Demopolis, Ala.; WALA-TV KIO-87,
Mobile, Ala.; WCOV-TV Montgomery, Ala.;
WCTV (TV) KIP-95, 96, Thomasville, Ga.;
WMAZ-TV Macon, Ga.; WMSL-TV Decatur,
Ala.; WRDW-TV Augusta, Ga.; WSAV-TV Sa-
vannah, Ga.; W SB-TV Atlanta, Ga.; WSFA-TV
Montgomery, Ala.; WTOC-TV Savannah, Ga.;
WMBR and aux., WMBR-TV (main trans., ant.
ALLEN KANDER
AND COMPANY
NEGOTIATORS FOR THE PURCHASE AND SALE
OF RADIO AND TELEVISION STATIONS
EVALUATIONS
FINANCIAL ADVISERS
WASHINGTON
1625 Eye Street, N.W.
NAtional 8-1990
NEW YORK
60 East 42nd Street
MUrray Hill 7-4242
CHICAGO
35 East Wacker Drive
RAndolph 6-6760
DENVER
1 700 Broadway
AComa 2-3623
UPCOMING
Page 100
April 7, 1958
April
April 10-12: 10th Southwestern Institute of Radio
Engineers, conference & electronic show, St.
Anthony Hotel and Municipal Auditorium, San
Antonio.
April 10-12: Alabama Broadcasters Assn., Mobile.
April 11: Conference on Enlightened Public
Opinion, Boston U.
April 11: Pennsylvania AP Broadcasters Assn.,
John Bartram Hotel, Philadelphia.
April 11: Ohio Broadcasters Assn., Hotel Carter,
Cleveland.
April 14-17: 25th National Premium Buyers Ex-
position, Navy Pier, Chicago.
April 16: UP Broadcasters of New Hampshire,
Concord.
April 18-19: Advertising Federation of America,
ninth district convention, Kansas City, Mo.
April 18-19: New Mexico Broadcasters Assn., El
Rancho Hotel, Gallup.
April 18-19: Spring Technical Conference on
Tv and Transistors, Engineering Society of
Cincinnati Building, 1349 E. McMillan St., Cin-
cinnati.
April 19-20: Oklahoma AP Broadcasters, Western
Hills Lodge, Wagoner.
April 20-22: Atlantic Assn. of Broadcasters, Fort
Cumberland Hotel, Amherst, N. S.
April 21-25: Society of Motion Picture & Tv
Engineers, Ambassador Hotel, Los Angeles.
April 22: CBC Board of Governors, Railway
Committee-room, House of Commons, Ottawa.
April 22-24: Electronic Components Conference,
Ambassador Hotel, Los Angeles.
April 23-25: Western States Advertising Agencies
Assn., Oasis Hotel, Palm Springs, Calif.
April 24-26: AAAA, annual meeting, Greenbrier,
White Sulphur Springs, W. Va.
April 24-26: Advertising Federation of America,
fourth district convention, Floridan Hotel,
Tampa, Fla.
April 24-27: American Women in Radio & Tv,
national convention, Fairmont Hotel, San
Francisco.
April 25: Assn. Maximum Service Telecasters.
board of directors meeting, Biltmore Hotel,
Los Angeles.
April 25-26: Mutual Advertising Agency Net-
work, Bismarck Hotel, Chicago.
April 26: UP Broadcasters Assn. of Connecticut,
Hotel Burritt, New Britain.
April 26: Assn. Maximum Service Telecasters.
annual membership meeting, Biltmore Hotel.
Los Angeles.
April 27-May 1: NAB 36th annual convention,
Statler and Biltmore Hotels, Los Angeles.
April 28-May 1: NAB Broadcast Engineering
Conference, Statler Hotel, Los Angeles.
May
May 1-3: Advertising Federation of America,
fifth district convention, Mansfield, Ohio.
May 2: Missouri Broadcasters Assn., U. of Mis-
souri, Columbia.
May 4-10: Canadian Radio Week, sponsored by
Broadcast Advertising Bureau of Canadian
Assn. of Radio and Tv Broadcasters.
May 5-7: Annual meeting, Assn. of Canadian
Advertisers, Royal York Hotel, Toronto.
May 5-7: Assn. of Canadian Advertisers, Royal
York Hotel, Toronto, Ont.
May 9: Radio Tv Guild, industry conferences and
banquet, San Francisco State College, San
"Francisco.
May 10: California AP Tv-Radio Assn., annual
meeting, El Mirador Hotel, Sacramento.
May 10: UP Broadcasters of Illinois, Allerton
State Park, Monticello.
May 10: UP Broadcasters of Michigan, Hotel Olds,
Lansing.
May 11-14: Canadian Assn. of Radio & TV
Broadcasters, Queen Elizabeth Hotel, Montreal,
Que.
May 15-16: North Carolina Broadcasters Assn.,
Southern Pines.
May 15-16: Nebraska Broadcasters Assn., Scotts-
bluff.
May 17: UP Broadcasters of Indiana, Sheraton-
Lincoln Hotel. Indianapolis.
May 19-21: National Retail Merchants Assn.,
sales promotion division, national convention,
Palmer House, Chicago.
May 21-23: Pennsylvania Broadcasters Assn.,
Galen Hall, Wernersville.
Broadcasting
BROADCASTING TELESTATUS
A QUARTERLY SITUATION REPORT ON PRESENT AND PLANNED TV STATIONS
Published in first issue of each quarter
April 1958
Total U. S. Stations on Air: 541
(Commercial: 510; Educational 31)
(Includes Alaska, Guam, Hawaii, Puerto Rico)
Total Cities with On-Air Stations: 336
Total Tv Households: 39,800,000
(ARF — Census data as of April 1957)
HOW TO READ THIS LISTING
Each station or grantee is listed in the
city where licensed.
Triangle (►): station on air with reg-
ular programming. Date of grant is
shown for permittees, followed by
planned starting date when known.
Channel number is in parentheses, fol-
lowed by national network affiliations
and sales representatives, and station's
highest one-time hourly rate.
Asterisk (*): non-commercial outlet.
Dagger (t): not interconnected.
Data on station color equipment: N,
equipped for network color; LS, local
color slides; LF, local color film; LL,
local live color.
ALABAMA
AND ALUS I Af —
► WAIQ (*2)
BIRMINGHAM—
► WABT (13) NBC, ABC; Harrington, Righter &
Parsons; N, LF, LS; $800
► WBIQ (*10)
► WBRC-TV (6) CBS; Katz; N; $850
WBMG (42) 11/29/56-Unknown
DECATUR—
► WMSL-TV (23) NBC, CBS, ABC; Masla; $150
DOTHAN—
► WTVY (9) CBS, ABC; Young; N; $150
FLORENCE—
► WOWL-TV (15) CBS, NBC; Forjoe; $200
MOBILE — -
► WALA-TV (10) NBC, ABC; H-R; N; $500
► WKEG-TV (5) CBS; Avery-Knodel; N; $450
MONTGOMERY—
► WCOV-TV (20) CBS, ABC; Young, N; $200
► WSFA-TV (12) NBC, ABC; Katz; N; $450
MUNFORDt—
► WTIQ (*7)
SELMAf—
Wi,LA (8) 2/52/54-Unknown
ARIZONA
MESA (PHOENIX)—
► KVAR (12) NBC; Avery-Knodel; N; $500
PHOENIX—
► KOOL-TV (10) CBS; Hollingbery; N; $550
► KPHO-TV (5) Katz; $450
► KTVK (3) ABC; Weed; N, LF, LS; $400
TUCSON—
► KGUN-TV (9) ABC; Headley-Reed; N, LF, LS;
$300
► KOLD-TV (13) CBS; Hollingbery; N; $300
► KVOA-TV (4) NBC; Branham; N; $300
YUMA—
► KEVA (11) NBC, CBS, ABC; Hollingbery; N;
$200
K)ai (13) 1/25/56-Unknown
ARKANSAS
EL DORADO—
►KRBB (10) NBC, ABC; O'Connell; $200
FORT SMITH—
► KFSA-TV (22) NBC, ABC; Venard; N; $200
► KNAC-TV (5) CBS; H-R; $250
LITTLE ROCK—
► KARK-TV (4) NBC; Petry; N; $500
► KTHV (11) CBS; Branham; N; $450
► KATV (7) (See Pine Bluff)
PINE BLUFF—
► KATV (7) ABC; Avery-Knodel; N; $450
TEXARKANA
► KCMC-TV (6) (See Texarkana, Tex.)
Broadcasting
CALIFORNIA
BAKERSFIELD—
^Si^-XY (29) CBS- ABC; Weed; $350
► KERO-TV (10) NBC, ABC; Perry; N; $500
BERKELEY (SAN FRANCISCO)—
► KQED (*9)
CHICO—
*"K?„SL-'rv <12> CBS- ABC; Avery-Knodel; N;
$250
EUREKA—
^K™M$*250 (3) CBS' ABC' NBC: Blair TV Assoc.;
► KVIQ-TV (6) Hollingbery; $200
FRESNO—
► KFRE-TV (12) CBS; Blair Tv; N, LF, LS; $650
► KJEO (47) ABC; Branham; N, LL; $600
► KMJ-TV (24) NBC; Katz; N; LF, LS; $600
KBID-TV (53) See footnote
LOS ANGELES—
► KABC-TV (7) ABC; Katz; $2,300
► KCOP (13) Petry; $1,500
► KHJ-TV (9) H-R; $1,750
► KNXT (2) CBS; CBS Spot Sis.; N, LS, LF, LL;
$3,500
► KRCA (4) NBC; NBC Spot Sis.; N, LL, LS,
LF; $3,600
► KTLA (5) Peters, Griffin, Woodward; LL, LS,
LF; $1,500
► KTTV (11) Blair Tv; $2,000
KBIC-TV (22) 2/10/52-Unknown
MODESTOf—
KTRB-TV (14) 2/17/54-Unknown
OAKLAND (See San Francisco)
REDDING—
► KVIP-TV (7) NBC, ABC; Hollingbery; N;
$250
SACRAMENTO—
>• KBET-TV (10) CBS; H-R; N, LF, LS; $850
► KCRA-TV (3) NBC; Petry; N, LF, LS; $900
KGMS-TV (46) 3/2/56-Unknown
SALINAS (MONTEREY) —
► KSBW-TV (8) CBS, ABC, NBC; H-R; N; $425
SAN DIEGO—
► KFMB-TV (8) CBS: Petry; N; $900
► KFSD-TV (10) NBC; Katz; N, LF, LS; $850
SAN FRANCISCO-OAKLAND—
► KGO-TV (7) ABC; Blair Tv; $1,700
► KPLX (5) CBS; Katz; N, LF, LS; $1,700
► KRON-TV (4) NBC; Peters, Griffin, Woodward:
N, LL, LF, LS; $1,700
► KSAN-TV (32) Stars National: $115
► KTVU (2) H-R; N; $1,000
KB AY-TV (20) 3/11/53-Unknown
KPRT (26) 12/20/56-Unknown
Golden State Telecasting Co. (38) 2/13/58-Un-
known
SAN JOSE—
► KNTV (11) ABC, CBS, NBC; Weed; $250
SAN LUIS OBISPO—
► KSBY-TV (6) CBS, ABC, NBC; H-R; $220
SANTA BARBARA—
► KEYT (3) NBC, ABC, CBS; Headley-Reed;
$450
STOCKTON—
► KOVR (13) ABC; Hollingbery; $800
TULARE—
KVVG (27) See footnote
COLORADO
COLORADO SPRINGS—
► KKTV (11) CBS, ABC; Boiling; N; $250
► KRDO-TV (13) NBC; Pearson; $175
DENVER—
► KBTV (9) ABC; Peters, Griffin, Woodward;
N; $750
► KLZ-TV (7) CBS: Katz: N; $750
► KOA-TV (4) NBC; NBC Spot Sis.; N; $750
► KRMA-TV (*6)
► KTVR (2) Blair Tv Assoc.; $500
GRAND JUNCTIONf—
► KREX-TV (5) CBS, NBC, ABC; Holman; $150
MONTROSE—
► KFXJ-TV (10) (Satellite of KREX-TV Grand
Junction)
PUEBLO—
► KCSJ-TV (5) NBC; Pearson; $225
CONNECTICUT
BRIDGEPORT—
► WICC-TV (43) ABC; Young; $200
WCTB (*71) 1/29/53-Unknown
HARTFORD—
► WHCT (18) CBS; CBS Spot Sis.; N; $700
► WTIC-TV (3) Harrington, Righter & Parsons-
$1,000
WEDH (*24) 1/29/53-Unknown
NEW BRITAIN—
► WNBC (30) NBC; NBC Spot Sales; N; $600
NEW HAVEN—
► WNHC-TV (8) ABC; Katz; N, LF. LS; $1,200
WELI-TV (59) 6/24/53-Unknown; H-R
NEW LONDON)' —
WNLC-TV (26) 12/31/52-Unknown
NORWICHf—
WCTN (*63) 1/29/53-Unknown
STAMFORDf —
WSTF (27) 5/27/53-Unknown
WATERBURY—
► WATR-TV (53) ABC; McGavren-Quinn; $200
DELAWARE
WILMINGTON—
► WVUE (12) Katz; $1,600
DISTRICT OF COLUMBIA
WASHINGTON—
► WMAL-TV (7) ABC; H-R; $1,750
► WRC-TV (4) NBC; NBC Spot Sis.; N; $1,250
► WTOP-TV (9) CBS; CBS Spot Sis.; N, LF, LS;
$1,800
► WTTG (5) Weed; LS; $1,000
WOOK-TV (14) 2/24/54-Unknown
FLORIDA
DAYTONA BEACH—
► WESH-TV (2) NBC; Avery-Knodel; N; $400
FORT LAUDERDALE—
► WITV (17) ABC; Forjoe; $500
FORT MYERSf—
► WINK-TV (11) CBS, ABC; Walker-Rawalt; $180
FORT PIERCEf —
WTVI (19) 4/19/55-Unknown
JACKSONVILLE—
► WFGA-TV (12) NBC; Peters, Griffin, Wood-
ward; N, LL, LF, LS: $600
► WMBR-TV (4) CBS, ABC; CBS Spot Sis.;
N: $850
WJCT (*7) 2/28/57-May
WJHP1TV (36) See footnote
MIAMI—
► WCKT (7) NBC; NBC Spot Sis.; N, LF, LS;
$950
► WITV (17) See Fort Lauderdale
► WPST-TV (10) ABC; Petry; N; $825
»- WTHS-TV («2)
► WTVJ (4) CBS; Peters, Griffin, Woodward;
N, LL, LF, LS; $1,100
WGBS-TV (23) See footnote
WMFL (33) 12/9/53-Unknown
ORLANDO—
► WDBO-TV (6) CBS, ABC; Blair Tv Assoc.; N;
$450
► WLOF-TV (9) ABC; Young; $400
Wi!.AJ-i-XV Uti) »/ai/5i)-uni>jiowii
PANAMA CITY—
► WJDM (7) ABC, CBS, NBC; Hollingbery; $175
PENSACOLA—
► WEAR-TV (3) ABC, CBS; Hollingbery; N;
$350
WPFA-TV (15) See footnote
ST. PETERSBURG—
► WSUN-TV (38) ABC; Venard; $400
TALLAHASSEE—
► WCTV (6) See Thomasville, Ga.
TAMPA—
► WFLA-TV (8) NBC; Blair Tv; N, LF, LS; $850
► WTVT (13) CBS; Katz; N, LF, LS; $850
WEDU (*3) 9/19/57-April
WEST PALM BEACH—
► WEAT-TV (12) ABC; Venard; $300
► WPTV (5) NBC, CBS; Blair Tv Assoc.; N; $275
GEORGIA
ALBANY—
► WALB-TV (10) NBC, ABC; Venard; N; $250
ATHENSf—
WGTV (*8) 9/5/56-Unknown
ATLANTA—
► WAGA-TV (5) CBS; Katz; N, LF, LS; $1,000
► WETV (*30)
► WLWA (11) ABC; Crosley Sis.; N; $900
► WSB-TV (2) NBC; Petry; N, LF, LS; $1,000
WATL-TV (36) See footnote
AUGUSTA—
► WJBF (6) NBC, ABC; Hollingbery; N; $350
► WRDW-TV (12) CBS; Branham; $350
COLUMBUS—
► WRBL-TV (4) CBS, ABC; Hollingbery; N;
$400
► WTVM (28) NBC, ABC; Headley-Reed; N; $300
MACON— „
► WMAZ-TV (13) CBS, ABC, NBC; Avery-
Knodel; N; $400
SAVANNAH— m
► WSAV-TV (3) NBC, ABC; Blair Tv Assoc.;
N; $300
April 7, 1958 • Page 101
TELESTATUS
► WTO C -TV (11) CBS. ABC; Avery-Knodel;
N; $300
THOMAS VI LIE —
► WCTV (6) NBC, CBS, ABC; Blair Tv Assoc.;
N; $400
BOISEf- IDAHO
► KBOI-TV (2) CBS; Peters. Griffin, Wood-
ward: $250
► KIDO-TV (7) ABC, NBC; Blair Tv Assoc.; N;
$250
IDAHO FALLS—
► KID-TV (3) CBS, ABC, NBC; Gill-Perna;
$225
LEWISTONt—
► KLEW-TV (3) (Satellite of KIMA-TV Yakima.
Wash.)
NAMPA—
Radio Boise Inc. (6) 3/27/58-Unknown
TWIN FAUSf—
► KLDC-TV (11) CBS. ABC. NBC; Gill-Perna:
$175
KHTV (13) 11/9/55-Unknown
HXINOIS
BLOOMINGTON—
► WBLN (15) Burn-Smith; $120
CHAMPAIGN—
► WCIA (3) CBS, NBC; Hollingbery; N; $900
WCHU (33) 9/19/57-Unknown
CHICAGO —
► WBBM-TV (2) CBS; CBS Spot Sis.; N; $4,500
► WBKB (7) ABC; Blair Tv; $2,400
► WGN-TV (9) Petry; LL. LF, LS; $1,800
► WNBQ (5) NBC; NBC Spot Sis.; N, LL. LS,
LF; $4,000
► WTTW <*m
W HFC-TV (26) 1/8/53-Unknown
WIND-TV (20) 3/9/53-Unknown
WOPT (44) 2/10/54-Unknown
DANVILLE—
► WDAN-TV (24) ABC; Everett-McKinney; $150
DECATUR—
► WTVP (17) ABC; Gill-Perna; $350
EVANSTONf—
WTLE (32) 8/12/53-Unknown
HARRISBURGf — ■
► WSEL-TV (3) NBC, ABC; Walker-Rawalt; $150
(operating temporarily on ch. 3)
LA SALLE —
► WEEQ-TV (35) (satellite of WEEK-TV Peoria)
PEORIA
► WEEK-TV (43) NBC; Headley-Reed: N; $600
► WMBD-TV (31) CBS; Peters, Griffin, Wood-
ward; N; $500
► WTVH (19) ABC; Petry; N; $550
WIRL-TV (8 ) 6/27/56 (Construction prohibited
until completion of deintermlxture rulemak-
ing.)
QUINCY (HANNIBAL, MO.)—
► KHOA-TV (71 See Hannibal. Mo
► WGEM-TV (10) NBC, ABC: Young; N; $400
ROCKFORD — tt,
► WREX-TV (13) CBS, ABC; H-R; N, LF, LS;
$450
► WTVO (39) NBC; Headley-Reed: N; $350
ROCK ISLAND (DAVENPORT, MOLINE) —
► WHBF-TV (4) CBS, ABC; Avery-Knodel;
N; $900
SPRINGFIELD—
► WICS (20) NBC, ABC; Young; N; $250
WMAY-TV (2) 6/27/56 (Ordered to show cause
why station should not operate on ch. 36).
URBANAf —
► WILL-TV (*12)
INDIANA
ANDERSON+—
► WCBC-TV (61) $150
BLOOMINGTON —
► WTTV (4) Meeker; $1,000
ELKHART (SOUTH BEND)—
► WSJV (28) ABC; H-R; $300
EVANSVILLE —
► WEHT '50) See Henderson, Ky.
► WFIE-TV (14) NBC; Raymer; N; $350
► WTVW (7) ABC; Hollingbery; N. LF, LS; $350
FORT WAYNE —
► WANE-TV (15) CBS: Petry; N; $500
► WKJG-TV (33) NBC; H-R; N; $500
HATFIELD—
WVSJ-TV (9) Initial Decision-2/18/57
INDIANAPOLIS —
► WFBM-TV (6) NBC; Katz; N, LL, LF, LS;
$1 300
► WISH-TV (8) CBS; Boiling; N, LF, LS; $1,400
► WLWI (13) ABC; Crosley Sis.; N, LF, LS; $1,100
► WTTV (4) See Bloomington
LAFAYETTE—
► WFAM-TV (59) CBS, NBC; Rambeau, Vance,
Hopple; N; $200
MUNCIE—
► WLBC-TV (49) NBC, ABC, CBS; Holman; N;
$225
PRINCETONf —
WR AY-TV (52) See footnote
ROANOKE —
► WPTA (21) ABC: Meeker; $400
SOUTH BEND (ELKHART) —
► WNTJU-TV (lfi) NBC; Petry; N; $500
► WSBT-TV (22) CBS; Raymer; N; $500
TERRE HAUTE—
► WTHI-TV (10) CBS, ABC, NBC; Boiling; N;
$600
IOWA
AMES—
► WOI-TV (5) ABC; Weed; N; $050
CEDAR RAPIDS—
► KCRG-TV (9) ABC; Weed; $425
► WMT-TV (2) CBS; Katz; N; $625
DAVENPORT (MOLINE, ROCK ISLAND)—
► WOC-TV (6) NBC; Peters, Griffin, Woodward;
N; $900
DES MOINES—
► KRNT-TV (8) CBS; Katz; N; $700
► WHO-TV (13) NBC; Peters, Griffin, Woodward;
N, LF, LS; $750
KDPS-TV (*11) 12/12/56-August
KGTV (17) See footnote
FORT DODGE—
► KQTV (21) NBC, ABC, CBS; Pearson; $150
MASON CITY—
► KGLO-TV (3) CBS; Weed; N; $400
OTTUMWA—
► KTVO (3) See Kirksville, Mo.
SIOUX CITY—
► KTTV (4) NBC, ABC; Hollingbery; N; $350
► KVTV (9) CBS, ABC; Katz; N; $425
WATERLOO—
► KWWL-TV (7) NBC; Avery-Knodel; N; $625
KANSAS
ENSIGN—
► KTVC (6) ABC, CBS: Katz; $100 (satellite of
KAKE-TV Wichita)
GARDEN CITY—
KGLD (11) 6/14/57-Unknown (satellite of
KCKT Great Bend)
GOODLANDt—
KWGB-TV (10) 5/11/55-Unknown
GREAT BEND—
► KCKT (2) NBC, ABC; Boiling; N; $300
HAYS—
KAYS-TV (7) 5/29/57-June; ABC; Katz; $150
HUTCHINSON (WICHITA)—
► KAKE-TV (10) See Wichita
► KARD-TV (3) See Wichita
► KTVH (12) CBS; H-R; N; $575
MANHATTANf—
KSAC-TV (»8) 7/24/53-Unknown
PITTSBURG —
► KOAM-TV (7) NBC, ABC; Katz; N; $360
TCFKA —
► WIBW-TV (13) CBS, ABC; Avery-Knodel; N;
$550
WICHITA (HUTCHINSON)—
► KAKE-TV (10) ABC; Katz; N; $675
► KARD-TV (3) NBC; Petry; N, LL, LF, LS;
$600
► KTVH (12) See Hutchinson
KENTUCKY
ASHLANDt —
WALN-TV (59) 8/14/52-Unknown; Petry
HENDERSON (EVANSVILLE, IND.)—
► WEHT (50) CBS; Young; N; $400
LEXINGTON—
► WKXP-TV (27) Pearson; $251.30
► WLEX-TV (18) NBC, ABC, CBS; Boiling; N;
$284.05
LOUISVILLE—
► WAVE-TV (3) NBC, ABC; NBC Spot Sis.; N;
$1,025
► WHAS-TV (11) CBS; Harrington, Righter &
Parsons; N: $1,000
WFPK-TV (»15) 1/3/58- September
WOXL-TV (41) 1/15/53-Unknown; Forjoe
WEZI (21) See footnote
NEWPORTf —
WNOP-TV (74) 12/24/53-Unknown
OWENSBORO—
WKYT (14) 3/14/56-Unknown
PADUCAH —
► WPSD-TV (6) NBC, ABC; Pearson; N; $400
LOUISIANA
ALEXANDRIA—
► KALB-TV (5) NBC, ABC, CBS; Weed; $250
BATON ROUGE—
► WAFB-TV (28) CBS: Blair Tv Assoc.; $250
► WBRZ (2) NBC, ABC; Hollingbery; N; $475
WCNS (40) 7/19/56-Unknown
Port City Tv Co. (18) Initial Decision 10/31/57
LAFAYETTE—
► KLFY-TV (10) CBS; Young; N; $250
NEW TV STATIONS
THE following tv stations started regular
programming within the past three months:
KMOT (10) Minot, N. D.; WIPR-TV (*6)
San Juan, P. R.; KUED (*7) Salt Lake
City; WLOF-TV (9) Orlando, Fla; KTRX
(25) Kennewick, Wash.; WRIK-TV (7)
Ponce, P. R.; KIRO-TV (7) Seattle;
KDUH-TV (4) Hay Springs. Neb.; KRSD-
TV (7) Rapid City, S. D.: WETV (*30)
Atlanta; WSUR-TV (9) Ponce. P. R.;
KTVU (2) San Francisco; WBPZ-TV (32)
Lock Haven, Pa.; KGHL-TV (8) Billings,
Mont.; WCBC-TV (61) Anderson, Ind.;
KVIQ-TV (6) Eureka, Calif.
Page 102
April 7, 1958
LAKE CHARLES—
► KPLC-TV yl) NBC, ABC; Weed; $250
► KTAG (25) CBS; Raymer; $150
MONROE—
► KNOE-TV (8) CBS, ABC, NBC; H-R; N; $400
► KLSE (*13)
NEW ORLEANS—
► WDSU-TV (6) NBC; Blair Tv; N. LL, LF, LS;
$1,100
► W.TMR-TV (20) CBS, ABC; Weed; N; $600
► WWL-TV (4) CBS; Katz; N, LF, LS; $1,000
► WYES-TV (*8)
WCKG (26) 4/2/53-Unknown; Gill-Perna
WWEZ-TV (32) 9/26/56-Unknown
SHREVEPORT—
► KSLA-TV (12) CBS, ABC; Raymer; N, LF, LS;
$500
► KTBS-TV (3) NBC, ABC; Petry; N; $550
MAINE
AUGUSTA—
WPTT (10) 11/14/56-Unknown
BANGOR—
► WABI-TV (5) NBC, ABC; Hollingbery; N;
$375
► WTWO (2) CBS; Venard; N; $300
POLAND SPRING—
► WMTW (8) CBS, ABC; Harrington, Righter &
Parsons; $400
PORTLAND—
► WCSH-TV (6) NBC. ABC; Weed; N; $500
► WGAN-TV (13) CBS; Avery-Knodel; N; $500
PRESQUE ISLE—
► WAGM-TV (8) NBC, ABC, CBS; Hollingbery;
N; $225
MARYLAND
BALTIMORE—
► WBAL-TV (11) NBC; Petry; N, LL, LS, LF;
SI. 500
► WJZ-TV (13) ABC; Blair Tv; $1,400
► WMAR-TV (2) CBS: Katz; N, LF, LS; $1,500
WITH-TV (72) 12/18/52-Unknown; Forjoe
WTLF (18) 12/9/53-Unknown
SALISBURY—
► WBOC-TV (16) ABC, CBS; Headley-Reed; N;
$200
MASSACHUSETTS
ADAMS (PITTSFIELD) —
► WCDC (19) (Satellite of WTEN Vail Mills,
N. Y.)
BOSTON—
► WBZ-TV (4) NBC; Peters, Griffin, Woodward;
N, LS. LF; $2,400
► WGBH-TV (*2)
► WHDH-TV (5) ABC, CBS, NBC; Blair Tv; N,
LL, LF, LS: $2,500
► WMUR-TV (9) See Manchester, N. H.
► WNAC-TV (7) CBS, ABC; H-R; N; $3,000
WXEL (38) 10/12/55-Unknown
WJDW (44 ) 3/12/53-Unknown
BROCKTONf —
WHEF-TV (62) 7/30/53-Unknown
CAMBRIDGE (BOSTON)—
WTAO-TV (56) See footnote
GREENFIELD— KEENE, N. H— BRATTLEBORO, VT.
► WRLP (32) (Satellite of WWLP Springfield)
SPRINGFIELD—
► WHYN-TV (40) CBS; Branham; N; $600
► WWLP (22) NBC, ABC; Hollingbery; N, LS;
$700
WORCESTER—
WWOR-TV (14) See footnote
MICHIGAN
ANN ARBOR—
WPAG-TV (20) See footnote
WTJOM-TV (*26) 11/4/53-Unknown
BAY CITY (MIDLAND, SAGINAW, FLINT)—
► WNEM-TV (5) NBC, ABC; Petry; N, LF, LS;
$800
CADILLAC—
► WWTV (13) CBS, ABC; Hollingbery; $350
CHEBOYGAN—
WTCM-TV (4) Initial Decision-6/21/57
DETROIT—
► WJBK-TV (2) CBS; Katz; N, LL, LF, LS;
$2,600
WTVS f*56)
► WWJ-TV (4) NBC: Peters, Griffin, Woodward;
N. LF. LS: $2,400
► WXYZ-TV (7) ABC; Blair Tv; $2,200
► CKLW-TV (9) (See Windsor, Ont.)
WBID-TV (50) 11/19/53-Unknown
EAST LANSINGf—
► WKAR-TV (*60)
FLINTf —
WJRT (12) 5/12/54-Unknown
GRAND RAPIDS—
► WOOD-TV (8) NBC, ABC; Katz; N; $1,175
WMCM (23) 9/2/54-Unknown
IRONWOOD—
WJMS-TV (12) 11/30/55-Unknown
KALAMAZOO—
► WK70-TV (31 CBS, ABC; Avery-Knodel;
N, LF, LS; $1,300
LANSING—
► WJIM-TV (6) CBS, ABC; Peters, Griffin,
Woodward; N; $1,000
WTOM-TV (54) See footnote
MARQUETTE—
► WDMJ-TV (6) CBS, ABC; Weed; $200
Broadcasting
ONONDAGA—
Michigan State U. (10) Initial Decision— 3/6/57
PORT HURON—
WHLS-TV (34) 11/14/56-Unknown
SAGINAW (BAY CITY, MIDLAND)—
► WKNX-TV (57) CBS, ABC; Gill-Perna; N; $375
TRAVERSE CITY—
► WPBN-TV (7) NBC; Holman; N; $144
MINNESOTA
ALEXANDRIA—
KCMT (7) 12/5/57-May
AUSTIN—
► KMMT (6) ABC; Avery-Knodel; $200
DULUTH (SUPERIOR, WIS.)—
► KDAL-TV (3) CBS, ABC; Avery-Knodel; N;
$500
► WPSM-TV (6) See Superior, Wis.
WFTV (38) See footnote
HIBBING—
WIRT (13) 2/20/58-TJnknown
INTERNATIONAL FALLS—
Minneonto Television Inc. 2/13/58-Unknown
MINNEAPOLIS-ST. PAUL—
► KMSP (9) Branham; $1,000
► KSTP-TV (5) NBC; Petry; N, LF, LS; $1,650
► KTCA-TV (*2) LF
► WCCO-TV (4) CBS; Peters, Griffin, Woodward;
N, LL; $1,608
► WTCN-TV (11) ABC; Katz; $1,200
ROCHESTER—
► KROC-TV (10) NBC, ABC, CBS; Meeker; N;
$325
BILOXlt- MISSISSIPPI
WVMI-TV (13) 8/1/57-Unknown
COLUMBUS—
► WCBI-TV (4) CBS, NBC, ABC; Everett-Me-
Kinney; $180
GREENWOOD —
WABG-TV (6) 1/3/58-June; CBS
GULFPORT—
WSTG (56) 8/1/57-Unknown
HATTIESBURG—
► WDAM-TV (9) NBC, ABC; Pearson: N; $175
JACKSON—
► WJTV (12) CBS, ABC; Katz; N; $400
► WLBT (3) NBC, ABC; Hollingbery; N; $400
LAUREL—
WTLM (7) 2/21/57-Unknown
MERIDIAN—
► WTOK-TV (11) CBS, ABC. NBC; Headley-
Reed; N; $275
WCOC-TV (30) See footnote
TUPELO—
► WTWV (9) NBC; Masla; N; $150
MISSOURI
CAPE GIRARDEAU—
► KFVS-TV (12) CBS; Headley-Reed; N; $600
COLUMBIA—
► KOMU-TV (8) NBC, ABC; H-R; $300
HANNIBAL (QUINCY, ILL.)—
► KHQA-TV (7) CBS; Weed; N; $400
► WGEM-TV (10) See Quincy. 111.
JEFFERSON CITY—
► KRCG (13) CBS, ABC; Blair TV Assoc.; $275
JOPL1N—
► KODE-TV (12) CBS, ABC; Avery-Knodel; N;
$300
KANSAS CITY—
► KCMO-TV (5) CBS; Katz; N, LL, LF, LS;
$1,350
► KMBC-TV (9) ABC; Peters, Griffin, Woodward;
N; $660 (half-hour)
► WDAF-TV (4) NBC; Harrington, Righter &
Parsons; N, LF, LS; $1,060
KIRKSVILLE—
► KTVO (3) CBS, ABC, NBC; Hollingbery; N;
$300
ST. JOSEPH—
► KFEQ-TV (2) CBS, ABC; Blair Tv Assoc.; $400
ST. LOUIS—
► ICETTC (*9)
► KMOX-TV (4) CBS; CBS Spot Sales; N; $1,500
► KSD-TV (5) NBC; NBC Spot Sis.; N, LF, LS;
$1,200
► KTVI (2) ABC; Blair TV; $1,000
220 Television Inc. (11) 10/23/57-Unknown
SEDALIAf—
► KDRO-TV (6) Pearson; $200
SPRINGFIELD—
► KTTS-TV (10) CBS; Weed; N; $325
► KYTV (3) NBC, ABC; Hollingbery; N; $325
MONTANA
BILLINGS—
► KOOK-TV (2) CBS, ABC; Headley-Reed; $200
► KGHL-TV (8) NBC; Young; $200
BUTTEf—
► KXLF-TV (4) ABC; $100
KOPR-TV (6) 8/1/57-Unknown
GLENDIVEf—
► KXGN-TV (5) CBS: Webb; $125
GREAT FAUSf—
► KFBB-TV (5) CBS, ABC, NBC; Blair Tv Assoc.;
$200
KRTV (3) 2/29/57 -Unknown
Broadcasting
HELENA—
► KXLJ-TV (12) (Satellite of KXLF-TV Butte)
KALISPELlf—
► KGEZ-TV (9) CBS; Cooke; $125
MISSOULA—
► KMSO-TV (13) CBS, ABC, NBC; Gill-Perna;
$200
ALLIANCE- NEBRASKA
Western Nebraska Tv Inc. (13) Initial Decision
3/26/58
HASTINGS—
► KHAS-TV (5) NBC; Weed; N; $250
HAYES CENTER—
► KHPL-TV (6) (Satellite of KHOL-TV Hol-
dredge)
HAY SPRINGS—
► KDUH-TV (4) (Satellite of KOTA-TV Rapid
City, S. D.)
KEARNEY (HOLDREDGE)—
► KHOL-TV (13) CBS, ABC; Meeker; N; $300
LINCOLN—
► KOLN-TV (10) CBS, ABC; Avery-Knodel;
$450
► KUON-TV (»12)
NORTH PLATTE —
KNOP (2) 8/1/57-Unknown
OMAHA—
► KETV (7) ABC; H-R; N; $900
► KMTV (3) NBC; Petry; N, LL, LS, LF; $900
► WOW-TV (6) CBS; Blair Tv; N; $900
SCOTTSBLUFFf—
► KSTF (10) (Satellite of KFBC-TV Cheyenne)
ELKO— NEVADA
KNDA (10) 11/6/56-Unknown
HENDERSON (LAS VEGAS) —
► KLRJ-TV (2) NBC; Avery-Knodel; N; $275
LAS VEGAS—
► KLAS-TV (8) CBS; Weed; N; $250
► KLRJ-TV (2) See Henderson
► KSHO-TV (13) ABC; Forjoe; $200
RENO—
► KOLO-TV (8) CBS, ABC, NBC; Pearson; $300
KAKJ (4) 4/19/55- Unknown
KEENEf NEW HAMpSHIRE
► WRLP (32) See Greenfield, Mass.
WKNE-TV (45) 4/22/53-Unknown
MANCHESTER (BOSTON)—
► WMUR-TV (9) ABC, CBS; Forjoe; $500
MT. WASHINGTON!—
► WMTW (8) See Poland Spring, Me.
NEW JERSEY
ASBURY PARKf—
WRTV (58) See footnote
ATLANTIC CITY—
WOCN (52) 1/8/53-Unknown
WHTO-TV (46) See footnote
CAMDENf —
WKDN-TV (17) 1/28/54-Unknown
NEWARK (NEW YORK CITY)—
► WATV (13) Forjoe; $2,000
NEW BRUNSWICKf—
WTLV (•19) 12/4/52-Unknown
NEW MEXICO
ALBUQUERQUE—
► KGGM-TV (13) CBS; Branham; N; $400
► KOAT-TV (7) ABC; Boiling; N; $300
► KOB-TV (4) NBC: Petry; N; $410
KNME-TV (*5) 10/23/57- April
CARLSBAD—
► KAVE-TV (6) CBS, ABC, NBC; Branham; $150
CLOVIS—
► KICA-TV (12) CBS; Pearson; $150
ROSWELL—
► KSWS-TV (8) NBC, ABC, CBS; Meeker; N;
$250
SANTA FE—
KVIT (2) 1/25/56-Unknown
NEW YORK
ALBANY (SCHENECTADY, TROY)—
► WTEN (10) (See Vail Mills)
► WTRI (35) ABC; Venard; $500 (has temporary
authority to operate on ch. 13)
WPTR-TV (23) S/lO/SS-Unknown
WTVZ (*17) 7/24/52-Unknewn
► WTNFt-W (40) NBC, ABC; Hollingbery;, N;
$300
► WNBF-TV (12) CBS, ABC, NBC; Blair Tv; N;
$1,000
WQTV (*46) 8/14/52-Unknown
BUFFALO—
► WBEN-TV (4) CBS: Harrington, Righter &
Parsons; N, LL, LF, LS; $1,050
► WBUF (17) NBC; NBC Spot Sis.; N; $650
► WGR-TV (2) ABC; Peters, Griffin, Woodward;
N; $1,200
WNYT-TV (59) 11/23/55-Unknown
WTVF (*23) 7/24/52-Unknown
Great Lakes Tv Inc. (7) Initial Decision 1/31/56
CARTHAGE (WATERTOWN)—
► WCNY-TV (7) CBS, ABC (NBC per program
basis); Weed; $250
ELMIRA—
► WSYE-TV (18) NBC; Harrington, Righter &
Parsons; N; $140 (Satellite WSYR-TV Syra-
cuse)
WTVE (24) See footnote
ITHACAf—
WHCU-TV (20) 1/8/53-Unknown; CBS
WTJCT (»14) 1 /8/53-Unk»own
LAKE PLACID (PLATTSBURGH)—
► WPTZ (5) NBC, ABC; Blair Tv Assoc.; N;
$400
NEW YORK —
► WABC-TV (7) ABC: Blair Tv; $4,150
► WABD-TV (5) Weed; $3,000
► WCBS-TV (2) CBS; CBS Spot Sis.; N, LS, LF,
LL; $8,000
► WOR-TV (9) H-R; $3,000
fc-WPIX (11) Peters. Griffin. Woodward; $2,000
► WRCA-TV (4) NBC; NBC Spot Sis.; N, LL,
LS, LF; $9,200
► WaTV (13; See Newark, N. J.
WREG (*25) 8/14/52-Unknown
WNYC-TV (31) 5/12/54-Unknown
POUGHKEEPSIE—
WKNY-TV (66) See footnote
ROCHESTER—
► WHEC-TV (10) CBS, ABC; Everett-McKinney,
Boiling; N; $800
► WROC-TV (5) NBC. ABC, CBS; Peters, Griffin,
Woodward; N; $800
► WVET-TV (10) CBS, ABC; Boiling; N, LF, LS;
$900
WCBF-TV (15) 5/10/53-Unknown
WROH (»21) 7/24/52-Unknown
SCHENECTADY (ALBANY, TROY)—
► WRGB (6) NBC; NBC Spot Sis.; N, LF, LS;
$1,100
SYRACUSE—
► WHEN-TV (8) CBS. ABC; Katz; N; $1,000
► WSYR-TV (3) NBC; Harrington, Righter &
Parsons; N, LF, LS; $1,100
WHTV (*43) 9/18/52-Unknown
UTICA—
► WKTV (13) NBC, ABC, CBS; Cooke; N; $550
WTMV (54) Initial Decision 3/13/58
VAIL MILLS (ALBANY)—
► WTEN (10) CBS; Harrington, Righter & Par-
sons; N; $900 (has temporary authority to
operate on ch. 10)
NORTH CAROLINA
ASHEVILIE—
► WISE-TV (62) NBC, CBS; Broadcast Time Sis.;
$150
► WLOS-TV (13) ABC; Venard; N; $450
CHAPEL HILLf —
► WUNC-TV (*4)
CHARLOTTE—
► WBTV (3) CBS; CBS Spot Sis.; N, LL, LS,
LF; $1,000
► WSOC-TV (9) NBC, ABC; H-R; N; $900
WUTV (36) See footnote
DURHAM—
► WTVD (11) ABC, CBS; Petry; N; $550
FAYETTEVILLEf—
► WFLB-TV (18) ABC, CBS, NBC; Burn-Smith;
$120
GASTON I Af—
WTVX (48) 4/7/54-Unknown
GREENSBORO—
► WFMY-TV (2) CBS, ABC; Harrington, Righter
& Parsons; N, LF, LS; $800
GREENVILLE—
► WNCT (9) CBS, ABC; Hollingbery; N; $400
NEW BERNf—
WNBE-TV (13) 2/9/55-Unknown
RALEIGH—
► WRAL-TV (5) NBC; H-R; N, LF, LS; $600
WNAO-TV (28) See footnote
WASHINGTON—
► WITN (7) NBC; Headley-Reed; N; $325
WILMINGTON—
► WECT (6) NBC, ABC, CBS; Wagner-Smith
Assoc.; $250
WINSTON-SALEM—
► WSJS-TV (12) NBC; Headley-Reed; N; $600
WTOB-TV (26) See footnote
NORTH DAKOTA
BISMARCK—
► KBMB-TV (12) CBS; Weed; N; $150
► KFYR-TV (5) NBC, ABC; Blair Tv Assoc.; N;
$350 (Includes satellites KUMV-TV Williston,
KMOT Minot)
DICKINSON—
► KDIX-TV (2) CBS, ABC; Holman; $175
FARGO—
► WD AY-TV <6) NBC, ABC; Peters, Griffin,
Woodward; N; $450
GRAND FORKS—
► KNOX-TV (10) NBC; Rambeau, Vance,
Hopple; N; $200
MINOT—
► KCJB-TV (13) CBS. NBC, ABC; Weed; $250
► KMOT (10) (Satellite of KFYR-TV Bismarck)
VALLEY CITY—
► KXJB-TV (4) CBS; Weed; N, LS; $550
WILLISTON—
► KUMV-TV (8) (Satellite of KFYR-TV Bis-
marck)
OHIO
AKRON—
► WAKR-TV (49) ABC; McGavren-Quinn; $300
ASHTABULA f —
WICA-TV (15) See footnote
CANTONf—
WTLC (29) 3/22/56-Unknown
CINCINNATI—
► WCET r*48)
► WCPO-TV (9) ABC; Blair Tv; $1,300
► WKRC-TV (12) CBS; Katz; N; $1,200
► WLWT (5) NBC; Crosley Sis.; N, LL, LF, LS;
$1,500
WQXN-TV (54) 5/14/53-Unknown; Forjoe
CLEVELAND—
► KYW-TV (3) NBC; Peters, Griffin, Woodward;
N: $1,950
► WEWS (5) ABC; Blair Tv; N; $1,560
April 7, 1958 • Page 103
TELESTATUS
► WJW-TV (8) CBS; Katz; N; $2,000
WERE-TV (65) 6/18/53-Unknown
WHK-TV (19) 11/25/53-Unknown
COLUMBUS—
► WBNS-TV (10) CBS; Blair Tv; N; $1,200
► WLWC (4) NBC; Crosley Sis.; N, LL; $1,100
► WOSU-TV (*34)
► WTVN-TV (6) ABC; Katz; $825
DAYTON—
► WHIO-TV (7) CBS; Hollingbery; N; $850
► WLWD (2) NBC, ABC; Crosley Sis.; N; $1,100
WIFE (22) See footnote
ELYRIAf —
WEOL-TV (31) 2/11/54-Unknown
LIMA—
► WIMA-TV (35) NBC. CBS, ABC; H-R; N; $200
MANSFIELD i —
WTVG (36) 6/3/54-Unknown
MASSILLONf—
WMAC-TV (23) 9/4/52-Unknown; Petry
OXFORD—
WMUB-TV (*14) 7/19/56-September
STEUBENVILLE (WHEELING, W. VA.)—
► WSTV-TV (9) CBS, ABC; Avery-Knodel; N;
$500
► WTRF-TV (7) See Wheeling
TOLEDO—
► WSPD-TV (13) CBS, ABC, NBC; Katz; N; $1,000
WTOH-TV (79) 10/20/54-Unknown
Great Lakes Bcstg. Co. (11) Initial Decision-
3/21/57
WGTE-TV (*30) 6/27/57-Unknown
YOUNGSTOWN—
► WFMJ-TV (21) NBC; Headley-Reed; N; $400
► WKBN-TV (27) CBS; Raymer; N; $450
WXTV (73) 11/2/55-Unknown
ZANESVILLE—
► WHIZ-TV (18) NBC, ABC, CBS; Pearson; $150
OKLAHOMA
ADA —
► KTEN (10) ABC, CBS, NBC; Venard; N; $225
ARDMORE—
► KVSO-TV (12) NBC; Pearson; N; $150
ELK CITY—
KSWB (8) 11/20/57-Unknown
ENID—
► KOCO-TV (5) ABC; Blair Tv Assoc.; $800
LA WTO N—
► KSWO-TV (7) ABC; Pearson; $150
OKLAHOMA CITY—
► KETA (*13)
► KOCO-TV (5) See Enid, Okla.
► KWTV (9) CBS; Avery-Knodel; N; $900
► WKY-TV (4) NBC; Katz; N, LL, LF, LS; $950
KTVQ (25) See footnote
TULSA—
► KOTV (6) CBS; Petry; N; $825
► KTUL-TV (8) ABC: Avery-Knodel; $600
► KVOO-TV (2) NBC; Blair Tv Assoc.; N, LF,
LS: $750
KOED-TV (*11) 7/21/54-August
KSPG (17) 2/4/54-Unknown
KCEB (23) See footnote
OREGON
COOS BAY—
KOOS-TV (16) 9/4/56-Unknown
CORVALLIS—
► KOAC-TV (*7)
EUGENE —
► KVAL-TV (13) NBC; Hollingbery; N; $360
KLAMATH FALLS—
► KOTI (2) CBS, ABC. NBC; Blair Tv Assoc.;
$150
MEDFORD — . _
► KBES-TV (5) CBS, ABC, NBC; Blair Tv Assoc.;
$250
PORTLAND —
► KGW-TV (8) ABC; Blair Tv; $800
► KOIN-TV (6) CBS; CBS Spot Sis.; N; $900
► KPTV (12) NBC; Katz; N; $800
ROSEBURG—
► KPIC (4) NBC. ABC, CBS; Hollingbery; $150
(satellite of KVAL-TV Eugene)
SALEMf —
KSLM-TV (3) 9/30/53-Unknown
PENNSYLVANIA
ALLENTOWNf—
WQCY (39) 8/12/53-Unknown; Weed
WFMZ-TV (67) See footnote
ALTOONA —
► WFBG-TV (10) ABC, CBS; Blair Tv; N; $750
BETHLEHEM—
WLEV-TV (51) See footnote
EASTONt—
WGLV (57) See footnote
ERIE
► WICU-TV (12) NBC, ABC; Petry; N; $700
► WSEE (35) CBS; Young; $300
HARRISBURG—
► WHP-TV (55) CBS; Boiling; N; $325
► WTFA (27) ABC; Harrington, Righter & Par-
sons; N: $385
WCMB-TV (71) See footnote
HAZLETONf —
WAZL-TV (63) 12/18/52-Unknown; Meeker
JOHNSTOWN—
► WARD-TV (19) CBS; Weed; $200
► WJAC-TV (6) NBC; Katz; N, LL, LF, LS; $1,000
LANCASTER (HARRISBURG, YORK)—
► WGAL-TV (8) NBC, CBS; Meeker; N, LS,
LF; $1,200
WLAN-TV (21) 11/8/56-Unknown
LEBANON—
► WLBR-TV (15) ABC; Blair Tv Assoc.; N; $350
LOCK HAVEN—
► WBPZ-TV (32) ABC; Devney; $100
NEW CASTLE—
► WKST-TV (45) ABC; Fverett-McKinney ; $350
PHILADELPHIA—
► WCAU-TV (10) CBS; CBS Spot Sis.; N, LL,
LF LS* $3 250
► WFIL-TV (6) ABC; Blair Tv; N, LL, LF. LS;
$3 200
► WHYY-TV («35)
► WRCV-TV (3) NBC; NBC Spot Sis.; N, LL.
LF. LS; $3,200
WPHD (23) 9/28/55-Unknown
WSES (29) 3/28/56-Unknown
PITTSBURGH—
► KDKA-TV (2) CBS; Peters, Griffin, Woodward;
N. LF. LS; $2,000
► WHC (11) NBC; Blair Tv; N; $1,800
► WQED C13)
WTVQ (47) 12/23/52-Unknown; Headley-Reed
WTAE-TV (4) 7/25/57-September; ABC; Katz
WENS (16) See footnote
WKJF-TV (53) See footnote
READING—
WHUM-TV (61) See footnote
SCRANTON—
► WDAU-TV (22) CBS; H-R; N; $600
► WNEP-TV (16) ABC; Boiling; $225
WTVU (44) See footnote
SUNBURYf—
WKOK-TV (38) 2/9/55 -Unknown
WILKES-BARRE—
► WBRE-TV (28) NBC; Headley-Reed; N, LL,
LS, LF; $575
► WILK-TV (34) (Satellite of WNEP-TV Scran-
ton)
WILLI AMSPORTf —
WRAK-TV (36) 11/12/52-Unknown; Meeker
YORK—
► WNOW-TV (49) NBC; Young; $100
► WSBA-TV (43) ABC; Masla; $200
PROVIDENCE- RHODE ISLAND
► WJAR-TV (10) NBC, ABC; Petry; N; $1,300
► WPRO-TV (12) CBS; Blair Tv; N; $1,200
WNET (16) See footnote
ANDERSON- SOUTH CAROLINA
► WAIM-TV (40) ABC; Headley-Reed; N; $150
CAMDENf—
WACA-TV (14) 6/3/53-Unknown
CHARLESTON—
► WCSC-TV (5) CBS, ABC; Peters, Griffin, Wood-
ward; N; $300
► WUSN-TV (2) NBC, ABC; Weed; N; $300
WTMA-TV (4) 8/1/57-Unknown (stay pending
outcome of protest)
COLUMBIA—
► WIS -TV (10) NBC, ABC; Peters, Griffin, Wood-
ward; N; $450
► WNOK-TV (67) CBS, ABC; Raymer; N; $200
FLORENCE—
► WBTW (8) CBS, ABC, NBC; CBS Spot Sis.;
N; $300
GREENVILLE—
► WFBC-TV (4) NBC; Weed; N; $525
WGVL (23) See footnote
SPARTANBURG—
► WSPA-TV (7) CBS; Hollingbery; N; $500
ABERDEENf- SOUTH DAKOTA
KXAB-TV (9) 8/30/56-May (affiliate of KXJB-
TV Valley City, N. D.)
DEADWOODt —
KDSJ-TV (5) 8/8/56-Unknown
FLORENCE—
► KDLO-TV (3) (Satellite of KELO-TV Sioux
Falls)
MITCHELL—
KORN-TV (9) 11/13/57-Unknown
RAPID CITYf—
► KOTA-TV (3) ABC, CBS; Headley-Reed; $200
(Includes satellite KDUH-TV Hay Springs,
Neb.)
► KRSD-TV (7) NBC; McGillvra; $147.75
reliance!—
► KPLO-TV (6) (Satellite of KELO-TV Sioux
Falls)
SIOUX FALLS—
► KELO-TV (11) CBS, ABC, NBC; H-R; $510
(Includes satellites KDLO-TV Florence and
KPLO-TV Reliance)
KSOO-TV (13) 7/18/57-Unknown
TENNESSEE
BRISTOL—
► WCYB-TV (5) (See Bristol, Va.)
CHATTANOOGA—
► WDEF-TV (12) CBS; Branham; N; $450
► WRGP-TV (3) NBC: H-R; N; $400
► WTVC (9) ABC; Meeker; $425
JACKSON—
► WDXI-TV (7) CBS, ABC; Venard; N; $250
JOHNSON CITY—
► WJHL-TV (11) CBS, ABC; Pearson; $300
KNOXVILLE—
► WATE-TV (6) NBC; Avery-Knodel; N; $600
► WBIR-TV (10) CBS; Katz; N; $600
► WTVK (26) ABC; Pearson; N; $300
MEMPHIS —
► WHBQ-TV (13) ABC; H-R; $900
Page 104 • April 7, 1958
► WKNO-TV (*10)
► WMCT (5) NBC: Blair Tv; N: $900
► WREC-TV (3) CBS; Katz; $900
WAMT (48 ) 2/13/58-Unknown
NASHVILLE—
► WLAC-TV (5) CBS; Katz; N: $825
► WSIX-TV (8) ABC; H-R; $750
► WSM-TV (4) NBC; Petry; N; $825
ABILENE — TEXAS
► KRBC-TV (9) NBC; Raymer; $247.50
AMARILLO—
► KFDA-TV (10) CBS; Blair Tv Assoc.; $340
► KGNC-TV (4) NBC; Katz: N; $350
► KVTC (7) ABC; Venard; $300
AUSTIN—
► KTBC-TV (7) CBS. ABC, NBC; Raymer;
N; $525
BEAUMONT—
► KFDM-TV (6) CBS, ABC; Peters, Griffin,
Woodward; N; $350
► KPAC-TV (4) See Port Arthur
KBMT (31) See footnote
BIG SPRING—
► KEDY-TV (4) CBS; Branham; N; $150 (Satel-
lite of KDUB-TV Lubbock)
BROWNWOOD—
KNBT-TV (19) 6/6/56-Unknown
BRYAN—
► KBTX-TV (3) ABC, CBS; Raymer; $150
CORPUS CHRISTI
► KRIS-TV (6) NBC. ABC: Peters, Griffin. Wood-
ward; N. LF, LS; $300
► KZTV (10) CBS; H-R; $300
KVDO-TV (22) See footnote
DALLAS—
► KRLD-TV (4) CBS; Branham; N, LF, LS;
$1,100 •
► WFAA-TV (8) ABC; Petry; N; $1,000
EL PASO—
► KELP-TV (13) ABC; Avery-Knodel; $300
► KROD-TV (4) CBS: Branham; N; $450
► KTSM-TV (9) NBC; Hollingbery; N; $350
FT. WORTH—
► KFJZ-TV (11) Blair Tv; $1,000
► WBAP-TV (5) NBC; Peters, Griffin, Wood-
ward; N, LL, LF, LS; $1,000
HARLINGEN (BROWNSVILLE, McALLEN,
WESLACO) —
► KGBT-TV (4) CBS, ABC; H-R; $300
HOUSTON —
► KGTJL-TV (11) CBS; CBS Spot Sis.: N; $1,200
► KPRC-TV (2) NBC; Petry; N, LF, LS; $1,200
► KTRK (13) ABC; Hollingbery; N, LF, LS; $1,000
► KUHT (»8)
KNTJZ-TV (39) See footnote
KXYZ-TV (29) 6/18/53-Unknown
LAREDO+—
► KHAD-TV (8) CBS, NBC, ABC; Pearson;
$187.50
LUBBOCK—
► KCBD-TV (11) NBC, ABC; Raymer; N; $420
► KDUB-TV (13) CBS; Branham; N, LS, LF; $350
Texas Technological College (5) Initial deci-
sion 9/9/57
LUFKIN—
► KTRE-TV (9) NBC; Venard; $225
MIDLAND—
► KMTD-TV (2) NBC, ABC; Venard; N; $300
MONAHANS—
KVKM-TV (9) 8/1/57-June
NACOGDOCHES—
KTES (19) 6/21/57-Unknown
ODESSA—
► KOSA-TV (7) CBS; Boiling; $300
PORT ARTHUR (BEAUMONT)—
► KPAC-TV (4) CBS, ABC; Raymer; N; $350
SAN ANGELO—
► KCTV (8) CBS; Venard; $200
SAN ANTONIO—
► KCOR-TV (41) O'Connell; $200
► KENS-TV (5) CBS; Peters, Griffin, Woodward:
N; $700
► KONO-TV (12) ABC; H-R; N; $700
► WOAI-TV (4) NBC; Petry; N, LL, LF, LS; $700
SWEETWATER (ABILENE)—
► KPAR-TV (12) CBS; Branham; N; $200 (Satel-
lite of KDUB-TV Lubbock)
TEMPLE (WACO)—
► KCEN.-TV (6) NBC; Blair Tv Assoc.; N; $350
TEXARKANA (TEXARKANA, ARK.)—
► KCMC-TV (6) CBS, ABC; Venard; N; $260
TYLER—
► KLTV (7) NBC, ABC, CBS; H-R; N; $300
VICTORIA—
KMVA-TV (19) 5/2/57-Unknown
WACO (TEMPLE)—
► KWTX-TV (10) ABC, CBS; Raymer; N; $375
WESLACO (BROWNSVILLE, HARLINGEN,
McALLEN)—
► KRGV-TV (5) NBC, ABC; Raymer; $300
WICHITA FALLS—
►KFDX-TV (3) NBC, ABC; Raymer; N, LF, LS;
$350
► KSYD-TV (6) CBS; Blair Tv Assoc.; N; $350
LOGAN- UTAH
KVNU-TV (12) 2/27/58 -Unknown
PROVO—
KLOR-TV (11) 12/11/57-August
SALT LAKE CITY—
► KSL-TV (5) CBS; CBS Spot Sis.; N; $600
► KTVT (4) NBC; Katz; N, LS; $700
► KUTV (2) ABC; Avery-Knodel; $600
► KUED (*7)
Broadcasting
VERMONT
BRATTLEBORO—
► WRLP (32) See Greenfield. Mass.
BURLINGTON —
► WCAX-TV (3) CBS; Weed; $450
ARLINGTON — VIRGINIA
WARL-TV (20) 10/10/56-Unknown
BRISTOL—
► WCYB-TV (5) NBC, ABC; Weed: N, LF, LS;
$300
DANVILLEf—
WBTM-TV (24) See footnote
HAMPTON—
►■WVEC-TV (15) See Norfolk
HARRISONBURG—
► WSVA-TV (3) ABC, CBS, NBC; Peters, Griffin,
Woodward; $250
LYNCHBURG —
► WLVA-TV (13) ABC; Hollingbery; $300
NEWPORT NEWS—
WACH-TV (33) See footnote
NORFOLK—
► WAVY-TV (10) (See Portsmouth)
► WTAR-TV (3) CBS; Petry; N, LF, LS; $875
► WTOV-TV (27) McGillvra; LL, LS; $380
► WVEC-TV (15) NBC; Avery-Knodel; N; $350
PETERSBURG—
► WXKX-TV (8) NBC; Select; N, LF, LS; $750
PORTSMOUTH—
► WAVY-TV (10) ABC; H-R; N, LF, LS; $700
RICHMOND—
► WRVA-TV (12) CBS; Harrington, Rlghter &
Parsons; N, LF, LS; $700
► WTVR (6) ABC; Blair Tv Assoc.; N, LF, LS;
$875
► WXEX-TV (8) See Petersburg
ROANOKE—
► WDBJ-TV (7) CBS; Peters, Griffin, Woodward;
N, LF, LS; $600
► WSLS-TV (10) NBC, ABC; Avery-Knodel; N,
LF, LS; $675
BELLINGHAM — WASHINGTON
► KVOS-TV (12) CBS; Forjoe; $650
EPHRATA—
► KBAS-TV (16) (Satellite of KIMA-TV Yakima)
KENNEWICKf—
► KTRX (31) Forjoe; $240
PASCO—
► KEPR-TV (19) (Satellite of KIMA-TV Yakima)
SEATTLE (TACOMA)—
► KCTS (*9)
► KING-TV (5) ABC; Blair Tv; N, LF, LS; $1,100
► KIRO-TV (7) CBS; Peters, Griffin Woodward
► KOMO-TV (4) NBC; NBC Spot Sis.; N, LL, LF,
LS; $1,125
► KTNT-TV (11) Weed; N; $900
► KTVW (13) Hollingbery; $425
SPOKANE—
► KHQ-TV (6) NBC; Katz; N, LL, LF, LS; $625
► KREM-TV (2) ABC; Petry; N, LF, LS; $600
► KXLY-TV (4) CBS; Avery-Knodel; N; $600
VANCOUVER"}—
KVAN-TV (21) 9/25/53-Unknown; Boiling
YAKIMA—
► KIMA-TV (29) CBS, ABC, NBC; Weed; N;
$550 (Includes satellites KEPR-TV Pasco,
KBAS-TV Ephrata and KLEW-TV Lewiston,
Idaho.)
BLUFF.EID- WEST VIRGINIA
► WHIS-TV (6) NBC, ABC; Katz; N; $240
CHARLESTON—
► WCHS-TV (8) CBS; Branham; N, LF, LS;
$650
WKNA-TV (49) See footnote
CLARKSBURG—
► WBOY-TV (12) NBC, CBS, ABC; Avery-Kno-
del; N; $250
FAIRMONT* —
WJPB-TV (35) See footnote
HUNTINGTON —
► WHTN-TV (13) ABC, CBS; Petry; N; $800
► WSAZ-TV (3) NBC; Katz; N, LL, LF, LS;
$1,000
OAK H1U (BECKLEV) —
► WOAY-TV (4) ABC; Pearson; $200
PARKERSBURG—
► WTAP (15) NBC, CBS, ABC; Pearson; $150
WHEELING (STEUBENVILLE, OHIO) — -
► WSTV-TV (9) See Steubenville. Ohio
► WTRF-TV (7) NBC, ABC; Hollingbery; N; $600
WLTV (51) 2/11/53-Unknown
EAU CLAIRE — WISCONSIN
► WEAU-TV (13) NBC, ABC, CBS; Hollingbery;
N; $300
GREEN BAY—
► WB AY-TV (2) CBS; Weed: N; $500
► WFRV-TV (5) ABC, CBS; Headley-Reed; $400
► WMBV-TV (11) See Marinette
LA CROSSE—
► WKBT (8) CBS, NBC, ABC; H-R; $360
MADISON—
► WHA-TV (»21) _m ,„ .
► WISC-TV (3) CBS; Peters, Griffin, Woodward;
N, LF, LS; $550 „
► WKOW-TV (27) ABC; Headley-Reed; N; $280
► WMTV (33) NBC; Young; N; $325
Broadcasting
MARINETTE (GREEN BAY)—
► WMBV-TV (11) NBC; Hollingbery; N; $300
MILWAUKEE—
► WISN-TV (12) ABC; Petry; N, LF, LS; $1,000
► WITI-TV (6) Branham; LL, LF, LS; $600
► WMVS-TV (*10)
► WTMJ-TV (4) NBC; Harrington, Righter St
Parsons; N. LL, LF, LS; $1,450
► WXIX (19) CBS; CBS Spot Sis.; N; $800
WFOX-TV (31) 5/4/55-Unknown
WCAN-TV (25) See footnote
SUPERIOR (DULUTH, MINN.)—
► KDAL-TV (3) See Duluth, Minn.
► WDSM-TV (6) NBC, ABC; Peters, Griffin,
Woodward; N; $500
WAUSAU—
► WSAU-TV (7) CBS, NBC (ABC per program
basis); Meeker; N; $350
WHITEFISH BAY—
► WITI-TV (6) See Milwaukee
CASPER WYOMING
► KSPR-TV (6) CBS; Walker-Rawalt; $120
► KTWO-TV (2) NBC, ABC; Meeker; $150
CHEYENNE—
► KFBC-TV (5) CBS, ABC, NBC; Hollingbery;
N; $200
RIVERTON—
► KWRB-TV (10) CBS; Meeker; $150
SHERIDAN—
KTWX-TV (9) 5/8/57-May; Meeker
ANCHORAGEf— ALASKA
► KENI-TV (2) ABC, NBC; Fletcher; $150
► KTVA (11) CBS; Alaska Radio-Tv Sis.; $150
FAIRBANKS)—
► KFAR-TV (2) NBC, ABC; Fletcher, Day; $150
► KTVF (11) CBS; Alaska Radio-Tv Sis.; $135
JUNEAUt—
► KINY-TV (8) CBS; Alaska Radio-Tv Sis.; $60
AGANAf— GUAM
► KUAM-TV (8) ABC. CBS, NBC; Interconti-
nental; $120
HILOf- HAWAII
► KHBC-TV (9) (Satellite of KGMB-TV Hono-
lulu)
HONOLULU!—
► KGMB-TV (9) CBS; Peters, Griffin, Woodward;
$400 (Includes satellites KMAU-TV Wailuku,
KHBC-TV Hilo.)
► KHVH-TV (13) Smith Assoc.; LL, LF. LS
► KONA (2) NBC; NBC Spot Sis.; $350
► KULA-TV (4) ABC; Young; $300
WAILUKUf—
► KMAU-TV (3) (Satellite KGMB-TV Honolulu)
► KMVI-TV (12) (Satellite KONA Honolulu)
CAGUASt- PUERTO RICO
WKBM-TV (11) 5/3/56-Unknown
MAYAGUEZt—
► WORA-TV (5) ABC, CBS; Inter-American; $150
Dept. of Education of Puerto Rico (3) Initial
Decision 10/16/57
PONCEt—
► WRIK-TV (7) CBS, ABC; Inter-American; N,
LF; $150
► WSUR-TV (9) Pan American Bcstg.; $150
SAN JUANf—
► WAPA-TV (4) NBC, ABC; Caribhean Net-
works: $325
► WKAQ-TV (2) CBS; Inter-American; $375
► WIPR-TV (*6)
CANADA
ARGENTIA, NFLD.f —
► CJOX-TV (10) (satellite of C JON-TV St.
John's)
BARRIE, ONT.—
► CKVR-TV (3) CBC; Mulvihill, Young; $300
BRANDON, MAN. —
► CKX-TV (5) CBC; All-Canada, Weed; $170
CALGARY, ALTA.f — , _
► CHCT-TV (2) CBC; All-Canada, Weed; $350
CHARLOTTETOWN, P.E.I.—
► CFCY-TV (13) CBC; All-Canada, Weed; $190
EDMONTON, ALTA.—
► CFRN-TV (3) CBC; Tv Reps. Ltd., Young; $400
ELLIOT LAKE, ONT.—
CKSO-TV-1 (3) (Satellite CKSO-TV Sud-
bury, Ont.)
HALIFAX, N. S.f—
► CBHT (3) CBC, CBS; $300
HAMILTON, ONT.t —
► CHCH-TV (11) CBC; All-Canada, Young; $550
JONQUIERE, QUE.—
CKRS-TV (12) CBC; Young, Hardy; $250
KAMLOOPS, B. C.f—
CFCR-TV (4) CBC; All-Canada, Young; $75
KAPUSKASING, ONT.—
► CFCL-TV-1 (3) (Satellite of CFCL-TV Tim-
mons, Ont.)
KELOWNA, B. C.f— J „„„„
► CHBC-TV (2) CBC; All-Canada, Weed; $170
KINGSTON. ONT.—
► CKWS-TV (11) CBC; All-Canada, Weed; $280
KITCHENER, ONT.—
► CKCO-TV (13) CBC; Hardy, Hunt, Weed;
$450
LETHBRIDGE, ALTA.—
► CJLH-TV (7) CBC; All-Canada, Weed; $160
LONDON, ONT.—
► CFPL-TV (10) CBC; All-Canada, Weed; $525
MATANE, QUE. — ■
► CKBL-TV (9) CBC; Hardy; $160
MEDICINE HAT, ALTA.—
► CHAT-TV (6) CBC; Weed; $100
MONCTON, N. B.—
► CKCW-TV (2) CBC; Stovin-Byles, Young; $250
MONTREAL, QUE.—
► CBFT (2) CBC (French), CBC; $1,000
► CBMT (6) CBC; $750
NORTH BAY, ONT.—
► CKGN-TV (10) CBC; Young, Mulvihill. Hunt;
$180
OTTAWA, ONT.—
► CBOFT (9) CBC (French), CBC; $300
► CBOT (4) CBC; $400
PENTICTON. B. C—
CHBC-TV-1 (13) Satellite of CHBC-TV Ke-
lowna, B. C.
PETERBOROUGH, ONT.—
► CHEX-TV (12) CBC; All-Canada, Weed; $265
PORT ARTHUR, ONT.—
► CFCJ-TV (2) CBC; All-Canada, Weed; $225
PRINCE ALBERT, SASK.—
► CKBI-TV (5) CBC; All-Canada. Weed; $175
QUEBEC CITY, QUE.—
► CFCM-TV (4) CBC; Hardy, Weed; $475
► CKMI-TV (5) CBC; Stovin-Byles, Weed; $250
RED DEER, ALTA —
► CHCA-TV (6) CBC; Hunt, Potts; $100
REGINA, SASK.—
► CKCK-TV (2) CBC; All-Canada, Weed; $300
RIMOUSKI, QUE.—
► CJBR-TV (3) CBC (French); Stovin-Byles,
Young; $260
ROUYN, QUE.f —
► CKRN-TV (4) CBC (French) ; Weed; $160
ST. JOHN, N. B.f—
► CHJS-TV (4) CBC, ABC, CBS, NBC; All-
Canada, Weed; $300
ST. JOHN'S, NFDL.f —
► CJON-TV (6) ABC, CBS, NBC; Weed, Stovin-
Byles; $230
SASKATOON, SASK.—
► CFQC-TV (8) CBC, ABC, CBS, NBC; Young;
$260
SAULT STE. MARIE, ONT.t—
► CJIC-TV (2) CBC, ABC, CBS, NBC; Weed,
All-Canada; $200
SHERBROOKE, QUE.f—
► CHLT-TV (7) CBC (French); Canadian Reps.,
Hardy; $460
SUDBURY, ONT.—
► CKSO-TV (5) CBC, ABC, CBS, NBC; All-Can-
ada, Weed; $270
SWIFT CURRENT, SASK.—
► CFJB-TV (5) Forjoe; $120
SYDNEY, N. S.f—
► CJCB-TV (4) CBC; All-Canada, Weed; $275
TIMMINS, ONT. —
► CFCL-TV (6) CBC; Mulvihill, Hunt; $180
TORONTO, ONT.—
► CBLT (6) CBC; $1,000
TROIS RIVIERES—
► CFTM-TV (13) CBC (French); Weed, Hardy.
Hunt
VANCOUVER, B. C.f—
► CBUT (2) CBC; $580
VERNON, B. C—
CHBC-TV-2 (7) (Satellite CHBC-TV Kelowna)
VICTORIA, B. C—
► CHEK-TV (6) CBC; Forjoe; $210
WINDSOR, ONT. (DETROIT. MICH.)—
► CKLW-TV (9) CBC; Young; $1,400
WINGHAM, ONT.—
► CKNX-TV (8) CBC; All-Canada, Young; $235
WINNIPEG, MAN.t —
► CBWT (4) CBC; $400
MEXICO
JUAREZf (EL PASO, TEX.)—
► XEJ-TV (5) National Times Sales; $240
MEXICALI—
► XEM-TV (3) National Time Sales, Oakes; $200
TIJUANA (SAN DIEGO)—
► XETV (6) ABC; Weed; $800
The following stations have suspended regular
operation but have not turned in CP's: KBID-
TV Fresno, Calif.; WP FA-TV Pensacola, Fla.;
WRAY-TV Princeton, Ind.; KGTV (TV) Pes
Moines, Iowa; WEZI Louisville, Ky.; WWOR-
TV Worcester, Mass.; WTVE (TV) Elmira, N. Y.;
WFTV (TV) Duluth; WCOC-TV Meridian, Miss.;
WHTO-TV Atlantic City, N. J.; WRTV (TV) As-
bury Park, N. J.; WICA-TV Ashtabula, Ohio;
WGVL (TV) Greenville, S. C; WUTV (TV) Char-
lotte, N. C; WIFE (TV) Dayton, Ohio; KTVQ
(TV) Oklahoma City, Okla.; KCEB (TV) Tulsa,
Okla.; WFMZ-TV Allentown, Pa.; WTOB-TV
Winston- Salem, N. C; KVDO-TV Corpus Christi,
Tex.; WKJF-TV Pittsburgh, Pa.; WNAO-TV Ra-
leigh, N. C; WNET (TV) Providence, R. I.;
KNUZ-TV Houston, Tex.; WBTM-TV Danville,
Va.; WACH-TV Newport News, Va.; WKNA-TV
Charleston, W. Va.; WHUM-TV Reading, Pa.;
WCAN-TV Milwaukee; WTAO-TV Cambridge,
Mass.; WENS (TV) Pittsburgh; WTVU (TV)
Scranton, Pa.; WTOM-TV Lansing, Mich.; KMBT
(TV) Beaumont, Tex.; WKNY (TV) Poughkeep-
sie, N. Y.; WATL-TV Atlanta, Ga.; WCMB-TV
Harrisburg, Pa.; WGBS-TV Miami; WLEV Beth-
lehem, Pa.; WGLV Easton, Pa.; KWG (TV)
Tulare, Calif.: WJHP-TV Jacksonville. Fla.;
WPAG-TV Ann Arbor, Mich.; WJPB-TV Fair-
mont, W. Va.
Page 105
April 7, 1958
TV NETWORK SHOWSHEET
THE PROGRAMS, THE SCHEDULES, THE SPONSORS Published first issue in each quarter
The information in the tv showsheet is
listed by day in morning, afternoon and
evening blocks. Within each segment, the
networks are listed alphabetically with the
following information: time, program title
in italics, followed by sponsors or type of
sponsorship. Abbreviations: sust., sustaining;
part., participating; alt., alternate sponsor;
F, film; L, live; C, color. All times are NYT.
SUNDAY MORNING
,-A^>^l&Jl&.^ )x
10-11 a.m.
ABC-TV No network service.
CBS-TV 10-10:30 Lamp Unto My Feet, sust., L;
10:30-11 Look Up and Live, sust., L.
NBC-TV No network service.
11 a.m.-Noon
ABC-TV No network service.
CBS-TV 11-11:30 Eye on New York, sust., L; 11:30-
12 Camera Three, sust., L.
NBC-TV No network service.
SUNDAY AFTERNOON
Noon-1 p.m.
ABC-TV No network service.
CBS-TV 12-12:30 Our Miss Brooks, sust., L; 12:30-1
Wild Bill Hickok, Kellogg, F.
NBC-TV No network service.
1- 2 |.. Ml.
ABC-TV No network service.
CBS-TV No network service.
NBC-TV No network service.
2- 3 p.m.
ABC-TV No network service.
CBS-TV No network service.
NBC-TV 2-2:30 See Specials; 2:30-3 Wisdom, sust.,
F.
3- 4 p.m.
ABC-TV 3-3:30 Johns Hopkins File, sust., L; 3:30-4
Dean Pike, sust., L.
CBS-TV No network service.
NBC-TV 3-3:30 Youth Wants To Know, sust, L;
3:30-4 Look Here, sust., L.
4- 5 p.m.
ABC-TV 4-4:30 TBA; 4:30-5 Paul Winchell Presents,
Hartz Mountain Products, L.
CBS-TV 4-4:30 No network service; 4:30-5 Face the
Nation, sust., L.
NBC-TV 4-5 Wide Wide World, General Motors, L,
alt. Omnibus, Aluminium Ltd., Union Carbide, L.
5- 6 p.m.
ABC-TV 5-5:30 Texas Rangers, Sweets Co., F; 5:30-6
Lone Ranger, General Mills, F.
CBS-TV No network service.
NBC-TV 5-5:30 Wide Wide World, Omnibus cont.;
5:30-6 Saber of London, Sterling Drug, F.
SUNDAY EVENING
6- 7 p.m.
ABC-TV No network service.
CBS-TV 6-6:25 The Last Word, sust., L; 6:25-6:30,
News, sust., L; 6:30-7 Twentieth Century,
Prudential, F.
NBC-TV 6-6:30 Meet the Press, Pan American, L;
6:30-7 Outlook, sust., F.
7- 8 p.m.
ABC-TV 7-7:30 No network service; 7:30-8 Maverick,
Kaiser Companies, F.
CBS-TV 7-7:30 Lassie, Campbell Soup, F; 7:30-8
Bachelor Father, alt., Jack Benny, American
Tobacco. L, F.
NBC-TV My Friend Flicka, sust., F, C; 7:30-8 No
Warning, Lorillard, Royal McBee, F.
8- 9 p.m.
ABC-TV 8-8:30 Maverick, cont.; 8:30-9 Adventure
at Scott Island, Reynolds, F.
CBS-TV 8-9 Ed Sullivan, Mercury, Eastman-Kodak,
alt., L.
NBC-TV 8-9 Steve Allen Show, Greyhound, U. S.
Time, Pharmacraft, Polaroid, L.
9- 10 p.m.
ABC-TV 9-9:30 Caesar-Coca Show, Helena Rubin-
stein, L; 9:30-10 You Asked for It, Skippy Peanut
Butter, F.
CBS-TV 9-9:30 GE Theatre, General Electric, F;
9:30-10 Alfred Hitchcock, Bristol-Myers, F.
NBC-TV 9-10 Dinah Shore Chevy Show, Chevrolet,
L, C.
Page 106 • April 7, 1958
10-11 p.m.
ABC-TV 10-10:30 Your Neighbor— The World, sust.,
F: 10:30-11 No network service.
CBS-TV 10-10:30 $64,000 Challenge, Lorillard,
Revlon, alt., L; 10:30-11 What's My Line?, Helene
Curtis, Remington Rand, alt., L.
NBC-TV 10-10:30 Loretta Young, Procter & Gamble,
F; 10:30-11 No network service.
MONDAY-FRIDAY MORNING
7- 8 a.m.
ABC-TV No network service.
CBS-TV No network service.
NBC-TV Today, part., L.
8- 9 a.m.
ABC-TV No network service.
CBS-TV 8-8:45 Captain Kangaroo; 8:45-9 CBS
Morning News.
NBC-TV Today, cont.
9- 10 a.m.
ABC-TV No network service.
CBS-TV No network service.
NBC-TV Today, cont.
10- 11 a.m.
ABC-TV No network service.
CBS-TV Garry Moore Show; 10-10:30 (Mon.-
Thurs.), Gerber, General Foods, Dow Chemical,
Nestle, General Mills, (Fri. 10-11:30) Sunshine
Biscuit, Campbell Soup, Lever Bros., Vick, Fla.
Citrus Comm., Hoover, L.; 10:30-11 (Mon.-Thurs.)
Arthur Godfrey Time, Standard Brands, General
Foods, Armour, Bristol-Myers, Pharma-Craft, L.
NBC-TV 10-10:30 Dough Re Mi, sust., L; 10:30-11
Treasure Hunt, part., L.
11 a.m.-Noon
ABC-TV No network service.
CBS-TV 11-11:30 Arthur Godfrey Time, cont.; 11:30-
12 Dotto, Colgate-Palmolive, L.
NBC-TV 11-11:30 The Price Is Right, part., L; 11:30-
12 No network service.
MONDAY-FRIDAY AFTERNOON
Noon-1 p.m.
ABC-TV No network service.
CBS-TV 12-12:15 Hotel Cosmopolitan, sust.; 12:15-
12:30 Love of Life, American Home Products,
Procter & Gamble; 12:30-1 Search for Tomorrow,
Procter & Gamble.
NBC-TV 12-12:30 Tic Tac Dough, part., L; 12:30-1
It Could Be You, part., L.
1- 2 p.m.
ABC-TV No network service.
CBS-TV 1-1:15 Guiding Light, Procter & Gamble.
L; 1:25-1:30 Network News; 1:30-2 As the World
Turns, Procter & Gamble, Vick, Pillsbury, Swift,
Chicken of the Sea, Atlantis Sales.
NBC-TV No network service.
2- 3 p.m.
ABC-TV No network service.
CBS-TV 2-2:30 Beat the Clock, Nestle, Atlantis
Sales, Sunshine, Purex, General Mills, Johnson &
Johnson, Vick, Bristol-Myers, Kodak, Lever Bros.,
sust.; 2:30-3 Art Linkletter's House Party, Kel-
logg, Lever Bros., Pillsbury, Swift, Campbell
Soup, Standard Brands, Toni, Staley, Carnation.
NBC-TV 2-2:30 No network service; 2:30-3 Kitty
Foyle, sust. L.
3- 4 p.m.
ABC-TV 3-3:30 American Bandstand, Co-op L-
3:30-4 Do You Trust Your Wife, part., L.
CBS-TV 3-3:30 The Big Payoff, Colgate-Palmolive,
sust., L; 3:30-4 The Verdict is Yours, General
Mills, Toni, Swift, Atlantis Sales, Standard
Brands, Bristol-Myers, Chicken of the Sea, John-
son & Johnson, Libby.
NBC-TV 3-4 Matinee Theatre, part., L, C.
4- 5 p.m.
ABC-TV 4-5 American. Bandstand, part., L.
CBS-TV 4-4:15 The Brighter Day, Procter &
Gamble. L; 4:15-4:30 Secret Storm, American
Home Products, sust., L; 4:30-5 Edge of Night,
Procter & Gamble, Standard Brands, Fla. Citrus
Comm., Vick, Atlantis Sales, Pet Milk, Pillsbury
Swift, L.
NBC-TV 4-4:45 Queen for a Day, part., L; 4:45-5
Modern Romances, Sterling Drug, Brillo, part., L.
5- 6 p.m.
ABC-TV 5-5:30 (Mon.) Superman, Kellogg, F;
(Tues.) Sir Lancelot, Kellogg, Corn Products, Joe
Lowe Corp., F; (Wed.) Wild Bill Hickok, Kellogg,
Procter & Gamble, F; (Thurs.) Woody Wood-
pecker, Kellogg, F; (Fri.) The Buccaneers, Kel-
logg, Corn Products, F; 5:30-6 Mickey Mouse
Club, AmPar, Armour, B. F. Goodrich, Bristol-
Myers, General Mills, General Foods, Intl. Shoe,
Mattel, Miles Labs., Mars, Pillsbury, F.
CBS-TV No network service.
NBC-TV 5-5:30 Comedy Time, part, F; 5:30-6 No
network service.
6- 7 p.m.
ABC-TV No network service.
CBS- TV 6-6:45 No network service; 6:45-7 News,
Brown & Williamson, Whitehall, L.
NBC-TV 6-6:45 No network service; 6:45-7 NBC
News, American Home Products, (alt. Tues.,
Thurs.), Nestle (alt. Thurs.).
7- 7:30 p.m.
ABC-TV 7-7:15 Sports Focus, sust., L; 7:15-7:30
John Daly-News, sust., L.
CBS-TV 7-7:15 No network service; 7:15-7:30 News,
Brown & Williamson, Whitehall, L.
NBC-TV 7-7:30 No network service.
MONDAY EVENING
7:30-8 p.m.
ABC-TV Face of America, sust., F.
CBS-TV Robin Hood, Johnson & Johnson, Wildroot,
alt., F.
NBC-TV The Price is Right, Speidel & RCA Victor,
alt., L, C.
8- 9 p.m.
ABC-TV 8-8:30 Lowe That Jill, Max Factor, L; 8:30-
9 Bold Journey, Ralston-Purina, F.
CBS-TV 8-8:30 Burns & Allen, General Mills, Car-
nation, alt., F; 8:30-9 Talent Scouts, Lipton, Toni,
alt., L.
NBC-TV 8-8:30 Restless Gun, Warner-Lambert,
F; 8:30-9 Wells Fargo, Buick, American Tobacco,
F.
9- 10 p.m.
ABC-TV 9-9:30 Voice of Firestone, Firestone, L;
9:30-10 Lawrence Welk, Top Tunes and New
Talent, Dodge, Plymouth, L.
CBS-TV 9-9:30 Danny Thomas, General Foods, F;
9:30-10 December Bride, General Foods, F.
NBC-TV 9-9:30 Twenty-one, Pharmaceuticals Inc.,
L; 9:30-10 Alcoa Theatre, Goodyear Theatre, alt.,
Alcoa, Goodyear, F.
10- 11 p.m.
ABC-TV 10-10:30 Lawrence Welk, Top Tunes and
New Talent, cont.; 10:30-11 No network service.
CBS-TV 10-11 Studio One in Hollywood, Westing-
house, L.
NBC-TV 10-11 Suspicion, Philip Morris, L, F.
TUESDAY EVENING
7:30-8 p.m.
ABC-TV Cheyenne, General Electric, alt., Sugar-
foot, American Chicle, Luden's, Colgate-Palmol-
ive, F.
CBS-TV Name That Tune, Kellogg, Whitehall, alt.,
Li
NBC-TV Treasure Hunt, Glamorene, Hazel Bishop,
alt., L.
8- 9 p.m.
ABC-TV 8-8:30 Cheyenne, cont.; 8:30-9 Wyatt Earp,
General Mills, Procter & Gamble, alt., F.
CBS-TV 8-8:30 Mr. Adams and Eve, R. J. Reynolds,
F; 8:30-9 Wingo, Toni, F.
NBC-TV 8-9 George Gobel— Eddie Fisher, alt., RCA
Whirlpool, Liggett & Myers, L, C.
9- 10 p.m.
ABC-TV 9-9:30 Broken Arrow, General Mills,
Procter & Gamble, alt., F; 9:30-10 Pantomime
Quiz, Associated Products, L.
CBS-TV 9-9:30 To Tell The Truth, Pharmaceuticals
Inc., L; 9:30-10 Red Skelton Show, S. C. Johnson
&. Son, Pet Milk, alt., F.
NBC-TV 9-9:30 Adventures of McGraw, Procter &
Gamble. F, 9:30-10 Bob Cummings Show, R. J.
Reynolds, Chesebrough-Pond's, F.
10- 11 p.m.
ABC-TV 10-10:30 West Point, Phillips- Van Heusen,
F; 10:30-11 No network service.
CBS-TV 10-10:30 The $64,000 Question, Revlon, L;
10:30-11 No network service.
NBC-TV Californians, Singer, Lipton, alt., F; 10:30-
11 No network service.
WEDNESDAY EVENING
7:30-8 p.m.
ABC-TV Disneyland, General Mills, General Foods,
Reynolds Metals, Derby Foods, F.
CBS-TV I Love Lucy, Gold Seal, F.
NBC-TV Wagon Train, Edsel, Drackett, Lewis-
Howe, alt., F.
Broadcasting
8- 9 p.m.
ABC-TV 8-8:30 Disneyland, cont.; 8:30-9 Tombstone
Territory, Bristol-Myers, P.
CBS-TV 8-8:30 Leave It To Beaver, Remington
Rand and sust., F; 8:30-9 The Big Record, Olds-
mobile, Armour, Pillsbury, Kellogg, alt., L.
NBC-TV 8-8:30 Wagon Train, cont.: 8:30-9 Father
Knows Best, Scott, Lever Bros., alt., F.
9- 10 p.m.
ABC-TV 9-9:30 Adventures of Ozzie & Harriet,
Eastman Kodak, F; 9:30-10 Betty White Show,
Plymouth, L.
CBS-TV 9-9:30 The Millionaire, Colgate, F; 9:30-10
I've Got a Secret, R. J. Reynolds, L.
NBC-TV 9-10 Kraft Television Theatre, Kraft
Foods, L, C.
10- 11 p.m.
ABC-TV 10-11 Wednesday Night Fights, Miles Co.,
Mennen, L.
CBS-TV 10-11 U. S. Steel Hour, U. S. Steel, Arm-
strong Circle Theatre, Armstrong Cork, alt., L.
NBC-TV 10-10:30 This is Your Life, Procter &
Gamble, L; 10:30-11 No network service.
THURSDAY EVENING
7:30-8 p.m.
ABC-TV Circus Boy, Mars, Kellogg, F.
CBS-TV Sgt. Preston of the Yukon, Quaker Oats, F.
NBC-TV Tic Tac Dough, Warner-Lambert, RCA
Victor, L, C.
8- 9 p.m.
ABC-TV 8-8:30 Zorro, A. C. Spark Plugs, Seven-Up
Co., F; 8:30-9 The Real McCoys, Sylvania, F.
CBS-TV 8-8:30 Richard Diamond, P. Lorillard, F;
8:30-9 Climax, Chrysler Motors, L; (8:30-9:30
Shower of Stars, once a month).
NBC-TV 8-8:30 You Bet Your Life, Toni, De Soto,
alt., F; 8:30-9 Dragnet, General Foods, Liggett &
Myers, F.
9- 10 p.m.
ABC-TV 9-9:30 Pat Boone Chevy Showroom, Chev-
rolet. L; 9:30-10 Navy Log, U. S. Rubber, F.
CBS-TV 9-9:30 Climax, cont.; 9:30-10 Playhouse 90,
Bristol-Myers, American Gas Assn., Philip Morris,
Kimberly-Clark, All State Inc., alt., L and F.
NBC-TV 9-9:30 The People's Choice, American
Home Products, Borden, alt., F; 9:30-10 Ten-
nessee Ernie Ford, Ford, L.
10- 11 p.m.
ABC-TV 10-10:30 Make Me Laugh, American
Tobacco, L; 10:30-11 No network service.
CBS-TV 10-10:30 Playhouse 90, cont.; 10:30-11 Play-
house 90, cont.
NBC-TV 10-10:30 Lux Show starring Rosemary
Clooney, Lever Bros., L, C; 10:30-11 Jane Wyman
Show, Hazel Bishop, Quaker Oats, alt., F.
FRIDAY EVENING
7:30-8 p.m.
ABC-TV Rin Tin Tin, National Biscuit Co., F.
CBS-TV Dick and the Duchess, sust., F.
NBC-TV Truth or Consequences, Sterling Drug, L.
8-9 p.m.
ABC-TV 8-8:30 Jim Bowie, American Chicle, F;
8 :30-9 Colt .45, sust., F.
CBS-TV 8-8 :30 Track Down, American Tobacco Co.,
Socony, F; 8:30-9 Zane Grey Theatre, General
Foods, Ford, alt., F.
NBC-TV 8-8:30 Court of Last Resort. P. Lorillard,
F; 8:30-9 Life of Riley, Lever, F.
9- 10 p.m.
ABC-TV 9-9:30 Frank Sinatra Show. Chesterfield,
Bulova, L; 9:30-10 Patrice Munsel Show. Buick,
Frigidaire. L.
CBS-TV 9-9:30 Phil Silvers Show. R. J. Reynolds,
Procter & Gamble, alt., F; 9:30-10 Schlitz Play-
house, Schlitz. F.
NBC-TV 9-9:30 M Squad. American Tobacco, Hazel
Bishop, alt., F; 9:30-10 Tfie Thin Man, Colgate-
Palmolive, F.
10- 11 p.m.
ABC-TV 10-10:30 Holiday Hand Book, sust., F;
10:30-11 No network service.
CBS-TV 10-10:30 The Lineup, Brown & Williamson,
Procter & Gamble, alt.. F; 10:30-11 Person to
Person, Time Inc., American Oil, Florist Tele-
graph Del., alt., L.
NBC-TV 10-10:30 Cavalcade of Sports, Gillette, L;
10:30-11 Comment, sust., L.
SATURDAY MORNING
9- 10 a.m.
ABC-TV No network service.
CBS-TV 9-9:30 No network service; 9:30-10 Captain
Kangaroo, sust., L.
NBC-TV No network service.
10- 11 a.m.
ABC-TV No network service.
CBS-TV 10-10:30 Captain Kangaroo, cont.; 10:30-11
Mighty Mouse Playhouse, General Foods, Colgate-
Palmolive, alt., F.
NBC-TV 10-10:30 Howdy Doody, Continental Bak-
ing, L; 10:30-11 Ruff & Reddy, General Foods,
alt., sust., F. L.
1 1 a.m.-Noon
ABC-TV No network service.
CBS-TV 11-11:30 Heckle & Jeckle, sust., F; 11:30-12
Saturday Playhouse, sust., F.
NBC-TV 11-11:30 Fury, Bordens, General Foods, F;
11:30-12 Andy's Gang, Minnesota Mining & Mfg.
alt., sust., L.
SATURDAY AFTERNOON
Noon-1 p.m.
ABC-TV No network service.
CBS-TV 12-1 Jimmy Dean Show, Armstrong, alt.,
sust., L.
NBC-TV 12-12:30 True Story, Sterling Drug, L;
12:30-1 Detective's Diary, Sterling Drug, F.
1- 2 p.m.
ABC-TV No network service.
CBS-TV 1-1:30 The Lone Ranger, General Mills,
Nestle, alt., F; 1:30-2 No network service.
NBC-TV 1-2 No network service.
2- 7:30 p.m.
ABC-TV No network service.
CBS-TV No network service.
NBC-TV No network service.
SATURDAY EVENING
7:30-8 p.m.
ABC-TV Dick Clark Show, Beech-Nut Life Savers.
L.
CBS-TV 7:30-8 Perry Mason, Libby-Owens-Ford
Glass, Armour, Pillsbury, Bristol-Myers, alt., F.
NBC-TV People Are Funny, Reynolds, Toni, alt., F.
SPECIAL PROGRAMS
CBS-TV
April 7: 9-10 p.m.
The Lucille Ball-Desi Arnez Show
Api-il 13: 5-6 p.m.
Conquest
April 19: 12-1 p.m.
Concert from Carnegie Hall
April 19: 7:30-9 p.m.
DuPont Show of the Month
April 19: 9-10 p.m.
High Adventure with Lowell Thomas
April 24: 8:30-9:30 p.m.
Shower of Stars
May 9: 9:30-11 p.m.
DuPont Show of the Month
May 28: 10-11 p.m.
High Adventure with Lowell Thomas
June 7: 9:30-11 p.m.
DuPont Show of the Month
NBC-TV
April 9: 9-10 p.m.
Swing Into Spring ■'.
April 15: 9-10 p.m.
Jerry Lewis Show
April 15: 10-11:30 p.m.
The Emmy Awards
April' 18: 7:30-8:30 p.m.
Shirley Temple's Storybook
"Son of Aladdin"
April 25: 9:30-11:00 p.m.
Dial M for Murder
April 27: 6:30-7:30 p.m.
Hansel & Gretel
May 8: 7:30-8:30 p.m.
Shirley Temple's Storybook
"Sleeping Beauty"
May 16: 10-11 p.m.
Jerry Lewis Show
June 8 (tentative) : 8-9 p.m.
Shirley Temple's Storybook
"The Emperor's New Clothes"
8- 9 p.m.
ABC-TV 8-9 Country Music Jubilee, Williamson-
Dickie, L.
CBS-TV 8-8:30 Perry Mason, cont.; 8:30-9 Top
Dollar, Brown & Williamson, F.
NBC-TV 8-9 Perry Como, American Dairy, Kno-
mark, Noxema, RCA-Whirlpool, Kleenex, Sun-
beam, Polaroid, alt., L, C.
9- 10 p.m.
ABC-TV 9-10 Lawrence Welk Show, Dodge, L
CBS-TV 9-9:30 Gale Storm Show, Nestle, Helene
Curtis, alt., F; 9:30-10 Have Gun, Will Travel,
Whitehall, Lever, alt., F.
NBC-TV 9-9:30 Club Oasis, Liggett & Myers, alt.,
Polly Bergen, Max Factor, L; 9:30-10 Film An-
thology, Scott, Schick, F.
10- 11 p.m.
ABC-TV 10-10:30 Mike Wallace Interview, Philip
Morris, L; 10:30-11 No network service.
CBS-TV 10-10:30 Gunsmoke, Liggett & Myers, Rem-
ington Rand, alt., F; 10:30-11 No network service
NBC-TV 10-10 :30 Ted Mack's Amateur Hour, Phar-
maceuticals, L; 10:30-11 Your Hit Parade, Amer-
ican Tobacco, Toni, L, C.
RADIO NETWORK SHOWSHEET
THE PROGRAMS, THE SCHEDULES, THE SPONSORS Published first issue in each quarter
The information in the radio showsheet is
listed by day in morning, afternoon and
evening blocks. Monday-Friday radio pro-
gramming is listed as one unit; where pro-
gramming varies from day to day this in-
formation appears^ within the individual
network time segments. Within each seg-
ment, the networks are listed alphabetically
with the following information: time, pro-
gram title in italics, followed by sponsors
or type of sponsorship. Abbreviations: sust.,
sustaining; part., participating; alt., alternate
sponsor; seg., segmented. All times are
NYT. The CBS Radio schedule applies only
to the week April 6-12.
SUNDAY MORNING
7-8 a.m.
ABN No network service.
CBS 7-7:30 No network service; 7:30-8 Morning
Meditation, sust.
MBS No network service.
NBC No network service.
Broadcasting
8- 9 a.m.
ABN 8-8:30 Radio Bible Class, Radio Bible Class;
8:30-9 Wings of Healing, Dr. Thomas Wyatt.
CBS 8-8:15 News, sust.; 8:15-8:30 Keyboard Con-
certs, sust.; 8:30-9 Sunday Morning Gathering,
sust.
MBS No network service.
NBC No network service.
9- 10 a.m.
ABN 9-9:05 Weekend News, sust.; 9:05-9:30 No
network service; 9:30-10 Voice of Prophecy,
Voice of Prophecy Inc.
CBS 9-9:15 CBS Radio World News Roundup,
Edsel, seg.; 9:15-9:30 The Music Room, sust.;
9:30-10 Church of the Air, sust.
MBS 9-9:30 Wings of Healing, Wings of Healing;
9:30-10 Back to God, Christian Reformed Church.
NBC 9-9:05 News, sust.; 9:05-9:15 World News
Roundup, co-op; 9:15-9:30 Art of Living, sust.;
9:30-10 Voice of Prophecy, Voice of Prophecy Inc.
10- 11 a.m.
ABN 10-10:05 Weekend News, sust.; 10:05-10:30
Message of Israel, sust.; 10:30-10:35 Weekend
News, sust.; 10:35-11 Negro College Choirs, sust.
CBS 10-10:05 Robert Trout-News, Chevrolet; 10:05-
10:30 E. Power Biggs, sust.; 10:30-11 Invitation to
Learning, sust.
MBS 10-10:30 Radio Bible Class, Radio Bible Class;
10:30-11 Voice of Prophecy, Voice of Prophecy
Inc.
NBC 10-10:05 News, sust.; 10:05-10:30 National Ra-
dio Pulpit, sust.; 10:30-11 Monitor*.
1 1 a.m.-Noon
ABN 11-11:30 No network service; 11:30-11-35
Weekend News, sust.; 11:35-12 Christian in
Action, sust.
CBS 11-11:05 CBS News, sust.; 11:05-11:15 Charles
Colhngwood, seg.; 11:15-11:30 Howard K. Smith,
sust.; 11:30-12 Salt Lake City Tabernacle, sust
MBS 11-11:15 Frank & Ernest, Dawn Bible Stu-
dents Assn.; 11:15-11:30 How Christian Science
Heals, First Church of Christ, Scientist; 11:30-
11:35 News, sust.; 11:35-12 UN News Around the
World, sust.
NBC 11-12 Monitor*.
SUNDAY AFTERNOON
JVoon-1 p.m.
ABN 12-12:30 No network service; 12:30-1 Moods
in Melody, sust.
CBS 12-12:05 Robert Trout-News, Chevrolet; 12:05-
12:30 Vincent Lopez Orchestra, sust.; 12:30-12-55
Guy Lombardo Orchestra, sust.; 12:55-1 Ford
Road Show, Ford.
MBS 12-12:05 News, co-op; 12:05-12:30 The Space
Age, co-op; 12:30-12:35 Frankie Frisch, Quaker
State Oil Refining Corp.; 12:35-12:45 America's
Top Tunes, co-op; 12:45-1 How Christian Science
Heals, First Church of Christ, Scientist.
NBC 12-12:30 Monitor*; 12:30-1 The Eternal Light,
sust.
CONTINUED
April 7, 1958 • Page 107
RADIO NETWORK SHOWSHEET continued
rnmmmmimmmm
SUNDAY AFTERNOON (Cont.)
1- 2 p.m.
ABN 1-1:15 As We See It, sust.; 1:15-1:30 It's
Your Business, sust.; 1:30-1:35 Weekend News,
R. J. Reynolds, General Mills; 1:35-2 Pilgrimage,
CBS'l-l:05 CBS News, sust.; 1:05-2 The Best in
Music, sust. „ „ ...
MBS 1-1:15 News, co-op; 1:15-1:30 Keep Healthy.
sust.; 1:30-2 Luthern Hour, Lutheran Layman s
L(E*3 £UG
NBC 1-1:30 Monitor*; 1:30-2 The Lutheran Hour,
Lutheran Layman's League.
2- 3 p.m.
ABN 2-2:30 Oral Roberts. Oral Roberts Evangelis-
tic Assn.; 2:30-3 Herald of Truth, Highland
Churches of Christ. ■
CBS 2-2 05 Robert Trout-News, Chevrolet; 2.05-
2 30 Masters Golf Tournament, sust.; 2:30-2:55
Frontier Gentlemen, sust.; 2:55-3 Ford Road
MBSU2-2:05dNeu;s, sust.; 2:05-2:30 Warmup, Game
of the Day, sust.; 2:30-2:35 News, Bristol-Myers
(Buffer in); 2:35-3 Game of the Day, sust.
NBC 2-2:30 Monitor*; 2:30-3 The Catholic Hour,
sust.
3- 4 p.m.
ABN 3-3:05 Weekend News, R. J. Reynolds, Gen-
eral Mills; 3:05-3:10 Speaking of Sports, sust.;
3 10-3:30 Sammy Kaye Sunday Serenade, sust.;
3:30-4 Hour of Decision, Billy Graham Evangelis-
tic .Assn
CBS 3-3:05 CBS News, sust; 3:05-4 New York
Philharmonic Symphony, sust
MBS 3-3:05 News, co-op; 3:05-3:30 Game of the
Day sust.; 3:30-3:35 News, Bristol-Myers (Buf-
ferin); 3:35-4 Game of the Day, sust.
NBC 3-4 Monitor*.
4- 5 p.m.
ABN 4-4 30 Old Fashioned Revival Hour, Gospel
Broadcasting Co.; 4:30-5 Radio Bible Class, Ra-
CBS T-4130CWeu> York Philharmonic Symphony,
sust • 4-30-4:35 Ford Road Show, Ford; 4:35-5
Suspense, Best Foods, Ex-Lax, Pfizer, Edsel, seg.
MBS 4-4:05 News, co-op; 4:05-4:30 (or conclusion)
Game of the Day, Scoreboard, sust :.; 4:30-4:35
News, Bristol-Myers (Bufferin); 4:35-5 America's
Top Tunes, co-op.
NBC 4-5 Monitor*.
5- 6 p.m.
ABN 5-5:30 Dr. Bob Pierce, World Vision Inc.;
5:30-6 Freedom Sings Concert, sust.
CBS 5-5:05 Robert Trout-News, Chevrolet; 5 .05-
5-30 Yours Truly, Johnny Dollar, , Edsel, Pfizer,
Best Foods; 5:30-5:55 Masters Golf Tournament,
sust.; 5:55-6 Ford Road Show, Ford. .
MBS 5-5:05 News, co-op; 5 :05-5 :30 America's Top
Tunes, co-op; 5:30-5:35 Frankze Frisch, Quaker
State Oil Refining Corp., Bristol-Myers (Buf-
ferin); 5:35-5:45 America's Top Tunes, co-op,
5-45-6 Nexus-Gabriel Heatter, Hudson Vitamin
Corp., Lee County Land & Title Corp., part.
NBC 5-6 Monitor*.
SUNDAY EVENING
6- 7 p.m.
ABN 6-6:15 Monday Morning Headlines, R. J.
Reynolds, General Mills; 6:15-6:30 Paul Harvey
News, Bankers Life & Casualty Co.; 6 30-6 45
Quiniy Howe, sust.; 6:45-7 George Sokolsky,
CBS°6-6:05 CBS News, sust.; 6:05-6:30 Indictment
Edsel; 6:30-6:55 Gunsmoke, Edsel; 6:55-7 Robert
Trout- News, Chevrolet. _ . .
MBS 6-6:05 News, co-op; 6:05-6:30 Science is My
Beat, sust.; 6:30-6:35 News, National L P. Gas
Council, Bristol-Myers (Bufferin) ; 6.35-7 Bill
Stern's Sports Beat, co-op. >
NBC 6-6:15 Monitor*; 6:15-6:30 On the Line ■ with
Bob Considine. Mutual of Omaha; 6.30-6.32.30
Monitor; 6:32:30-7 Meet the Press, sust.
7- 8 p.m.
ABN 7-7 05 Weekend News, R. J. Reynolds, Gen-
eral Mills; 7:05-7:10 Speaking of Sports, sust;
7-10-7:15 White House Report, sust; 7.15-7.30
Overseas Assignment, sust.; 7:30-8 p.m. Met Audi-
tions of the Air, sust. „, ,.,„ a
CBS 7-7:30 Jack Benny, Home Insurance; 7 30-8
Sez Who, Edsel, Cowles, Chrysler, General Mills,
O l*OV6 N"GStlG
MBS 7-7:30 Wings of Healing, Wings of Healing;
7- 30-7-35 News, Bristol-Myers, Ex-Lax; 7:35-8
America's Top Tunes, co-op.
NBC 7-8 Monitor*.
8- 9 p.m.
ABN 8-8:05 Weekend News, R. J. Reynolds; 8:05-
8:10 Speaking of Sports, sust.; 8:10-9 No network
CBSV18-8-05 News- Walter Cronkite, Hertz; 8:05-9
Mitch Miller Show, Grove, Johnson & Johnson,
MRStle8 i?doelHour of Decision, Billy Graham
Ev!ngenst?c Assn.; 8:30-8:35 News, sust.; 8:35-9
America's Top Tunes, co-op.
NBC 8-9 Monitor*.
9- 10 p.m.
ABN 9-9:05 Weekend News, R. J. Reynolds; 9:05-
9 10 Speaking of Sports, sust.; 9:10-9:30 No net-
work service; 9:30-9:35 News, R. J. Reynolds;
9:35-10 No network service. _„ _
CBS 9-9 05 CBS News, sust; 9:05-9:30 Country
Music Show, Philip Morris; 9:30-10 Face the Na-
MB?' 9-9:05 News, co-op; 9:05-9:30 Music Beyond
the Stars, co-op; 9:30-9:35 Frankie Frtsch, Quaker
State Oil Refining Corp., Bristol-Myers (Buf-
ferin); 9:35-9:45 Vtrgtl Pmkley-Neios, sust.; 9:45-
10 Dan Smoot Show, co-op.
NBC 9-10 Monitor*
10-11 p.m.
ABN 10-10:15 Erwin Canham, sust.; 10:15-10:30
No network service; 10:30-11 Revival Time, As-
semblies of God. .„ „ ,„
CBS 10-10:05 CBS News, sust.; 10:05-10:15 The
World Tonight, sust.; 10:15-10:30 Sunday Sports
Resume, Nestle, Edsel, seg.; 10:30-11 Church of
the Air, sust. _„
MBS 10-10:30 Marian Theatre, sust.; 10.30-10.35
News-John T. Flynn, America's Future Bristol-
Mvers (Bufferin); 10:35-10:45 News- John T
Flynn, co-op; 10:45-11 Music Beyond the Stars,
NBC°P10-10:30 Hour of Decision, Billy Graham
Evangelistic Assn. (split network with Moni-
tor) ; 10:30-11 Youth Wants to Know, sust.
11 p.m.-Midnight
ABN 11-11 -05 Weekend News, R. J. Reynolds;
11 05-11 25 No network service; 11:25-11:30 Late
News, sust.; 11:30-12 No network service
CBS 11-11 -10 CBS Neuis, sust.; 11:10-11:30 Chuck
Foster Orchestra, sust.; 11:30-12 Andy Powell
MBs'ieil-li :05 StNews, co-op; 11:05-11:30 Music
Beyond the Stars, sust.; 11:30-11:35 News, sust;
11-35-12 Music Beyond the Stars, sust.
NBC 11-11:30 Monitor*; 11:30-12 No network serv-
ice.
Midnight-1 a.m.
ABN No network service. _t ,
CBS 12-12:05 CBS News, sust.; 12:05-1 No network
cprviCG
MBS 12-12:05 News co-op; 12:05-12:30 The Barry
Gray Show, sust.; 12:30-12:35 News, sust.; 12:35-
1 The Barry Gray Show, sust.
NBC No network service.
1-2 a.m.
ABN No network service.
CBS No network service.
MBS 1-1:05 News, co-op; 1:05-1:30 Barry Gray
Show, sust.; 1:30-1:35; News, sust.; 1:35-2 Barry
Gray Show, sust.
NBC No network service.
MONDAY-FRIDAY MORNING
8- 9 a.m.
ABN 8-8:15 News Around the World, co-op; 8:15-
9 No network service.
CBS 8-8 :15 CBS Radio World News Roundup, Ford
co-op; 8:15-8:55 No network service; 8:55-9 Ford
Road 'Show, Ford.
MBS 8-9 No network service.
NBC 8-9 No network service.
9- 10 a.m.
ABN 9-10 Breakfast Club, part., Scholl, Campana
Sales, General Foods, Magla Products, Thos D.
Richardson, Musselman, Philco, Pioneer Indus-
tries Lewyt, American Cyanamid, Kretschmer,
Bristol-Myers, Appian Way Pizza, Buitom,
Kitchen Art Food, Sandura, American Bird Food,
KVP, Dumas, Milner Products, Fred Fear, Lever
Bros. „ , .
CBS 9-9 15 CBS Radio News of America, co-op;
9:15-9:20 Ford Road Show, Ford; 9:20-10 No net-
work service. .
MBS 9-9 "15 Robert Hurleigh-News, co-op; 9.15-
9- 30 America's Top Tunes, co-op; 9:30-9:35 News,
Sleep-Eze (Tues); 9:35-10 America's Top Tunes,
NBC 9-9:15 News, part.; 9:15-10 No network serv-
ice.
10- 11 a.m.
ABN 10-10:55 No network service; 10:55-11 Late
News, Plough. .
CBS 10-11 Arthur Godfrey Time, American Home
Foods Armour, Bristol-Myers, Chun King,
Ford, Frito, General Electric, General Foods,
Hartz Sara Lee, Lewis-Howe, Libby-McNeil-
Libby, Mogen David, Niagara Therapy, Peter
Paul, Pharma-Craft, Singer, Standard Brands,
Curtis Publishing. _„ „„ „ . _ ...
MBS 10-10-05 News, co-op; 10:05-10:30 Kate Smith,
co-op General Electric (Mon., Tues., Thurs.,
Fri ) 'part. Reader's Digest Book (Wed., Fri.,)
part Dumas Milner (Thurs., Fri.,) 10:30-10:35
News Sleep-Eze (Tues.); 10:35-10:40 Bill Stem,
Colgate-Palmolive; 10:40-10:45 Boris Karloff Pre-
sents co-op; 10:45-10:50 Gayelord Hauser, co-op;
10-50-10-55 Fred Robbins— Assignment Holly-
wood, co-op; 10:55-11 Maggi McNellis— Assign-
ment Broadway, co-op. _ „„ _„ _
NBC 10-10:05 News, part; 10:05-10:30 My True
Story, part.; 10:30-11 Don Ameche's Real Life
Stories, part.
CBS 11-11-30 TBA; 11:30-11:45 No network serv-
ice- 11-45-12 Howard Miller, Wrigley.
MBS 11-11:05 News, co-op; 11 :05-ll :30 Kate Smith,
co-op Reader's Digest Book (Wed,, Thurs..
Fri.) part.. Dumas Milner (Thurs.. Fri.) 11 so-
il -35 News, Ex-Lax (Tues., Thurs.); 11:35-12
Queen for a Day, co-op.
NBC 11-11:05 News, part.; 11:05-12 NBC Band-
stand, part.
MONDAY-FRIDAY AFTERNOON
Noon-1 p.m.
ABN 12-12:15 Paul Harvey, co-op; 12:15-12:20
Sunshine Boys, Sterling Drug; 12.20-12:55 No
network service; 12:55-1 Late News, sust
CBS 12-12:05 Larry Lesueur-News, Miles Labs,
12:05-12:30 Backstage Wife, Calgon, Bristol-
Mvers Colgate-Palmolive, Mentholatum ; 12.30-
12-45 Romance of Helen Trent, Calgon Bristol-
Myers Pharma-Craft; 12:45-1 Our Gal Sunday,
Best Foods, Calgon, Mentholatum. .
MBS 12-12 05 News, co-op; 12:05-12:15 America's
Top Tunes, sust.; 12:15-12:30 The Answer Man,
co-op part. Hudson Vitamin (Tues., Wed.,
Thurs Fri); 12:30-12:35 News, Sleep-Eze (Tues.,
Thurs')- 12:35-1 No network service.
NBC 12-12:05 News, part.; 12:05-1 No network
service.
1- 2 p.m.
ABN 1-1:55 No network service; 1:55-2 Late
News, Nylonet. _ _ . _ ,
CBS 1-1 15 This Is Nora Drake, Best Foods,
Pharma-Craft, Dumas Milner; 1:15-1:30 Ma Per-
kins, Best Foods, Bristol-Myers, Pharma-Craft,
Staley, Dumas Milner; 1:30-1:45 Young Dr.
Malone. Best Foods, Bristol-Myers Pharma-
Craft- 1-45-2 The Road of Life, Mentholatum.
MBS 1-1-15 Neios-Cedric Foster, co-op; 1:15-1:30
Lots Of Music, co-op; 1:30-1:35 Neuis-Gabriel
Heatter, Niagara Therapy Mfg. (Mon., Tues.)
Hudson Vitamins (Wed., Fri.) Ex-Lax (Mon
Wed., Fri.); 1:35-1:50 Lots Of Music, co-op; 1:50-2
WBCrWlU-l':05USNeu;s, part.; 1:05-2 No network
service.
2- 3 p.m.
ABN 2-2:55 No network service; 2-55-3 Late News,
CBS* 2-2 05 Bill Downs-News, Miles Labs; 2:05-
2 15 The Right to Happiness, sust.; 2:15-2:30 Sec-
ond Mrs. Burton, Best Foods, Colgate-Palmolive
Mentholatum, Dumas Milner; 2:30-2 45 The
Couple Next Door, Mentholatum; 2.45-3 Just
Entertainment-Pat Buttram Wrigley.
MBS 2-2:30 Game of the Day, sust.; 2.30-2.35
News, sust.; 2:35-3 Game of the Day, cont
NBC 2-2:05 News, part.; 2:05-2:30 True Confes-
sions part.; 2:30-2:45 One Man's Family, part.;
2:45-3 The Affairs of Dr. Gentry, part.
3- 4 p.m.
ABN 3-3:55 No network service; 3:55-4 Late
CB^t-^M Houseparty, American Bird, California
Prune, Carnation, Pharma-Craft; 3:30-4 Ford
MBSd3-3horNeSsfdco-op; 3:05-3:30 Game of the
Day, cont.; 3:30-3:35 News, sust.; 3:35-4 Game
NBCh3-3*5* News, part.; 3:05-3:30 Five Star
Matinee, part.: 3:30-3:45 Woman in My House,
part.; 3:45-4 Pepper Young's Family, part.
4- 5 p.m.
ABN 4-4:55 No network service; 4:55-5 Late News,
CBSt'4-4:55 No network service; 4:55-5 CBS News,
MBS'4-4:05 News, co-op; 4:05-4:30 (or conclusion)
Game of the Day, cont., Wrapup, sust; 4:30-
4:35 News, sust; 4:35-5 America's Top Tunes,
N°BC°P4-4:05 News, part.; 4:05-4:55 No network
service; 4:55-5 R. Harkness, Ralston-Purma.
5-6 p.m.
network service; 5:55-6 Late
11 a.m.-Noon
11-11:55 No
News, sust.
ABN
Late
network service; 11:55-12,
Page 108 • April 7, 1958
ABN 5-5:55 No
CbT'S5-5^05 No network service; 5:05-5:30 Ford
Road Show, Ford; 5:30-6 No network service
(Friday only) 5:30-5:45 UN on the Record sust
MBS 5-5 -.05 News, co-op; 5:05-5:30 America's : Top
Tunes co-op- 5:30-5:35 News, Nylonet (Mon.,
Tues Wed ) L & M (Thurs., Fri.) Ex-Lax
(Mon., Wed!, Fri.); 5:35-6 America's Top Tunes,
NBC 5-5:05 Neu>s, part.; 5:05-6 No network serv-
ice.
MONDAY-FRIDAY EVENING
6-7 p.m.
ABN 6-6:15 No network service; 6:15-6:30 Quincy
Howe sust.; 6:30-6:40 John Daly Chevrolet;
6:40-6:45 Paul Harvey, Midas, R. J. Reynolds;
6- 45-6-50 Late Sports, sust; 6:50-6:55 Weather,
sust. 6:55-7 No network service
CBS 6-7 No network service; (Friday only) 6-
6:05 Allan Jackson-News, sust.; 6.05-6.30 Fora
Road Show, Ford; 6:45-7 Loioell Thomas, Delco.
MBS 6-6:05 Neu;s-Gabriel Heatter . co-op; 6.05-
6:30 America's Top Tunes, co-op; 6.30-6 35 News,
Sleep-Eze, Winston (Mon., Tues., Wed., Fri.),
6 35-7 America's Top Tunes, co-op.
NBC 6-6:05 News, part; 6:05-6:45 No network
service; 6:45-7 Three Star Extra, Sun Oil, co-op.
7- 8 p.m.
ABN 7-7:15 Eduiard P. Morgan, AFL-CIO; 7:15-
Broadcasting
7:55 No network service; 7:55-8 Late News. sust.
CBS 7-7:05 Sports Time, Barbasol, R. J. Reynolds-
7:05-7:30 Amos 're' Andy Music Hall, Nestle, Best
Foods, General Foods, General Mills, Johnson &
Johnson, Kendall, National Selected; 7:30-7:35
Business News-Walter Cronkite, Hertz; 7:35-7:45
Answer Please, seg.; 7:45-8 Edward R. Murrow-
News, Ford.
MBS 7-7:15 Fulton Lewis Jr., co-op; 7:15-7:30
(Mon.-Wed.-Fri.) America's Top Tunes, co-op,
(Tues.-Thurs.) Assignment People, sust.; 7:30-
7:35 News-Gabriel Heatter, Hudson Vitamins
(Mon.) Imdrin (Tues.) Pharmaceuticals' Inc.
(Wed.) Beltone (Thurs.) Spring Air (Fri.);
7:35-8 (Mon.) Reporters Roundup, co-op (Tues.)
The Army Hour, sust. (Wed.) Family Theatre,
sust. (Thur.) By the People, sust. (Fri.) Lom-
bardoland, U. S. A., sust.
NBC 7-7:15 News, part.; 7:15-7:30 Alex Dreier, co-
op; 7:30-7:45 News of the World, part.; 7:45-8
Life and the World, part.
8- 9 p.m.
ABN 8-8:25 No network service; 8:25-8:30 Late
News, sust.; 8:30-8:55 no network service; 8:55-
9 Late News, sust.
CBS 8-8:30 Robert Q. Lewis, Ex-Lax, Campana,
Comstock, General Mills, Grove Labs, Lewis-
Howe, Kendall, Dumas Milner, National Selected,
Nestle, Nylonet, Plough; 8:30-8:35 George Her-
man-News, Aero-Mayflower; 8:35-9 Rusty Draper,
seg.
MBS 8-8:05 News, co-op.; 8:05-8:30 (Mon.) True
Detective (Tues.) Squad Room (Wed.) Ex-
ploring Tomorrow (Thurs.) The Secrets of
Scotland Yard (Fri.), Exploring Tomorrow, part.,
Ex-Lax, L & M; 8:30-8:35 News, Sleep-Eze; 8:35-
9 (Mon.) Lives of Harry Lime (Tues.) Adven-
tures of the Scarlet Pimpernel (Wed.) Horatio
Hornblower (Thurs.) Lives of Harry Lime (Fri.)
Horatio Hornblower, co-op.
NBC 8-8:05 News, part.; 8:05-8:30 (Mon.) You Bet
Your Life, part. (Tues.) Nightline, part. (Wed.)
People Are Funny, part. (Thurs.) Nightline, part.
(Fri.) Nightline, part. 9:30-9 (Mon.) 8:30-8:55
Nightline, part.; 8:55-9 News, part.; (Tues.-
Thurs.) Nightline, part.; (Fri.) Monitor.*
9- 10 p.m.
ABN 9-9:55 No network service; 9:55-10 People in
the News sust.
CBS 9-9:05 Robert Trout-News, Chevrolet; 9:05-
9:25 The World Tonight, Ex -Lax, Nestle, Grove;
9:25-9:30 News Analysis-Eric Sevareid, Aero-
Mayflower; 9:30-10 (Mon.) Capital Cloakroom,
sust. (Tues.) The Last Word, sust. (Wed.) The
Leading Question, sust. (Thurs.) Stuart Foster
Show, sust. (Fri.) Dance Orchestra, sust.
MBS 9-9:05 News, co-op.; 9:05-9:15 UN Radio Re-
view, sust.; 9:15-9:30 Music Beyond the Stars,
co-op; 9:30-9:35 Bill Stern-Sports News, Sleep-
Eze; 9:35-10 Music Beyond the Stars, co-op.
NBC 9-10 (Mon.) 9-9:30 Bell Telephone Hour, Bell
System, 9:30-10 Nightline, part. (Tues.-Thurs.)
Nightline, part. (Fri.) Monitor*.
10- 11 p.m.
ABN 10-10:05 John W. Vandercook, AFL-CIO;
10:05-10:55 No network service; 10:55-11 Late
JVgxus sust.
CBS 10-10:05 CBS News, sust.; 10:05-10:30 (Mon.)
Paul Neighbors Orchestra, sust. (Tues.) Dick
Stabile Orchestra, sust. (Wed.) Daue Lewinter,
sust. (Thurs.) Erroll Garner Trio, sust. (Fri.)
Maynard Ferguson Orchestra, sust.; 10:30-11
(Mon.) Henry Jerome Orchestra, sust. (Tues.)
Paul Neighbors Orchestra, sust. (Wed., Thurs.)
Teddy Wilson Trio, sust. (Fri.) Sammy Kaye
Orchestra sust.
MBS 10-10:05 News, co-op; 10:05-10:30 Music Be-
yond the Stars, co-op; 10:30-10:35 News, Sleep-
Eze; 10:35-11 Music Beyond The Stars, co-op.
NBC 10-10:05 News, part. 10:05-10:30 (Mon.) Clas-
sical Music for People Who Hate Classical Music.
sust. (Tues.) Treasury of Music, sust. (Wed.) At
the UN with Pauline Frederick, sust. (Thurs.)
Family Living '57, sust. (Fri.) Boxing, Gillette;
10:30-11 (Mon.-Thurs.) 10:30-10:45 Neuis of the
World (repeat) part. 10:45-11 Life and the World
(repeat) part. (Fri.) 10:30-11 Comment, part.
11 p.m.-Midnight
ABN 11-11:55 No network service; 11:55-12 Late
News, sust.
CBS 11-11:10 CBS News, sust.; 11:10-11:30 (Mon.,
Thurs.) Eddie Layton Orchestra, sust. (Tues.)
Chuck Foster Orchestra, sust. (Wed.) Erroll
Garner Trio, sust. (Fri.) Jimmy Dorsey Orches-
tra, sust.; 11:30-12 (Mon., Wed.) Jimmy Dorsey
Orchestra, sust. (Tues., Thurs., Fri.) Xavier
Cugat Orchestra, sust.
MBS 11-11:05 News, co-op, sust.; 11:05-11:30 Long
John Show, co-op; 11:30-11:35 News, co-op, sust.;
11:35-12 Long John Show, sust.
NBC 11-11:05 News, part.; 11:05-12 No network
service.
Midnight-1 a.m.
ABN 12-1 No network service.
CBS 12-12:05 CBS News, sust.; 12:05-1 No network
service.
MBS 12-12:05 News, co-op, sust.; 12:05-12:30 The
Barry Gray Show, sust.; 12:30-12:35 News, sust.;
12:35-1 The Barry Gray Show, sust.
NBC 12-1 No network service.
1-2 a.m.
ABN 1-2 No network service.
CBS No network service.
MBS 1-1:05 News, co-op, sust.; 1:05-1:30 The
Barry Gray Show, sust.; 1:30-1:35 Neuis, sust.;
1:35-2 The Barry Gray Show, sust.
NBC 1-2 No network service.
Broadcasting
SATURDAY MORNING
8- 9 a.m.
ABN 8-8:55 No network service; 8:55-9 Weekend
News. R. J. Reynolds.
CBS 8-8:15 CBS World News Roundup, Ford,
Edsel. co-op; 8:15-9 No network service.
MBS 8-9 No network service.
NBC No network service.
9- 10 a.m.
ABN 9-9:55 Johnny Pearson Show, sust.; 9:55-10
Weekend News, R. J. Reynolds.
CBS 9-9:05 Bill Downs-News, Miles Labs; 9:05-
9:15 CBS Radio News of America. Larry Lesueur,
co-op; 9:15-9:30 Man Around the House, seg.;
9:30-9:45 CBS Radio Farm News, seg.; 9:45-10
Garden Gate. Hudson Vitamins, Edsel, seg.
MBS 9-9:05 News, co-op; 9:05-9:30 America's Top
Tunes, co-op; 9:30-9:35 News, Winston; 9:35-10
America's Top Tunes, co-op.
NBC 9-9:05 News, sust.; 9:05-10 Monitor*.
10- 11 a.m.
ABN 10-10:55 Johnny Pearson Show, sust.; 10:55-
11 Weekend News, R. J. Reynolds, General Mills.
CBS 10-10:05 Allan Jackson-News, Chevrolet;
10:05-10:55 Galen Drake Show, Best Foods,
Clairol, General Mills, Kendall, National Selected
Foods, Nestle, Edsel, seg.; 10:55-11 Business
News-Bill Downs, Miles Labs.
MBS 10-10:05 News, co-op; 10:05-10:30 America's
Top Tunes, co-op; 10:30-10:35 News, Winston;
10:35-11 America's Top Tunes, co-op.
NBC 10-11 Monitor*.
11 a.m.-Noon
ABN 11-11:55 No network service; 11:55-12 Week-
end News, R. J. Reynolds, General Mills.
CBS 11-11:05 Allan Jackson-News, Chevrolet:
11:05-11:55 Robert Q. Lewis Show, part.; 11:55-12
Business News-Bill Downs, Miles Labs.
MBS 11-11:05 News, co-op; 11:05-11:30 America's
Top Tunes, co-op; 11:30-11:35 News, National
L. P. Gas Council, Ex-Lax; 11:35-12 The Lou
Payne Show, co-op.
NBC 11-12 Monitor*.
SATURDAY AFTERNOON
Noon-1 p.m.
ABN 12-12:30 Navy Hour, sust.; 12:30-12:55 Ameri-
can Farmer, sust.; 12:55-1 Weekend News, R. J.
Reynolds, General Mills.
CBS 12-12:05 Allan Jackson-News, Chevrolet;
12:05-12:30 Amos 'n' Andy Music Hall, Edsel, seg.;
12:30-12:55 Gunsmoke, Johnson & Johnson, Best
Foods, Liggett & Myers, Miles Labs, seg.; 12:55-
1 Business News-Bill Downs, Hertz.
MBS 12-12:05 News, co-op; 12:05-12:30 Wheel of
Chance, co-op; 12:30-12:35 Frankie Frisch, Quaker
State Oil Refining Corp., Winston; 12:35-1 Wheel
Of CfldTlCG SUSt.
NBC 12-12:25 Farm & Home Hour, Allis-Chalmers
(limited network), sust.; 12:25-12:30 Alex Dreier,
Morton Salt; 12:30-1 Red Foley, Dow Chemical.
1-2 p.m.
ABN 1-1:05 Speaking of Sports, sust.; 1:05-1:15
Andy Reynolds Ranch Boys, sust.; 1:15-1:30 All
League Clubhouse, sust.; 1:30-1:55 Shake the
Maracas, sust.; 1:55-2 Weekend News, R. J. Reyn-
olds, General Mills.
CBS 1-1:05 Allan Jackson-News, Chevrolet; 1:05-
1 :30 City Hospital, Ex-Lax, Grove Labs, Nestle,
Edsel. seg.; 1:30-1:45 Adventures in Science, sust.;
1:45-2 Entertainment U.S., sust.
MBS 1-1:05 News, co-op; 1:05-1:15 No network
service; 1:15-1:30 Mary Margaret McBride, sust.;
1:30-1:35 News, Bristol-Myers, Winston; 1:35-1:50
America's Top Tunes, sust.; 1:50-2 Warmup,
Quaker State Oil Refining.
NBC 1-2 Monitor* (also repeats of Farm & Home,
1- 1:25; Dreier, 1:25-1:30; Red Foley, 1:30-2).
2- 3 p.m.
ABN 2-3 Metropolitan Opera, Texas Co. (ends
April; TBA).
CBS 2-2:05 Allan Jackson-News, Chevrolet; 2:05-
2:30 Vincent Lopez, sust.; 2:30-3 Paul Neighbors
OTCflGStTd sust.
MBS 2-2:05 News, co-op; 2-2:30 Game of the Day,
Quaker State Oil Refining; 2:30-2:35 Neuis,
Bristol-Myers (Bufferin); 2:35-3 Game of the
Dav, cont.
NBC 2-3 Monitor*.
3- 4 p.m.
ABN 3-4 Metropolitan Opera, cont.
CBS 3-3:05 Allan Jackson-News, Chevrolet; 3:05-
3:30 Freddy Martin Orchestra, sust.; 3:30-4 Jan
Gerber Orchestra, sust.
MBS 3-3:05 News, co-op; 3:05-3:30 Game of the
nai/, cont..: 3:30-3:35 News, Bristol-Myers (Buf-
ferin); 3:35-4 Game of the Day, cont.
NBC 3-4 Monitor*.
4- 5 p.m.
ABN 4-4:55 Metropolitan Opera, cont.; 4:55-5
Weekend News, R. J. Reynolds.
CBS 4-4:05 Allan Jackson-News, Chevrolet; 4:05-
4:30 Xavier Cugat Orchestra, sust.; 4:30-5 U. S.
Army Show, sust.
MBS 4-4:05 News, co-op; 4:05-4:30 (or conclusion)
Game of the Day, cont.; 4:30-4:35 News, Bristol-
Myers (Bufferin); 4:35-5 America's Top Tunes,
co-op.
NBC 4-5 Monitor*.
5- 6 p.m.
ABN 5-5:30 No network service; 5:30-5:35 Speak-
ing of Sports, sust.; 5:35-5:55 No network serv-
ice; 5:55-6 Weekend News, R. J. Reynolds, Gen-
eral Mills.
CBS 5-5:05 Ford Road Show, Ford; 5:05-5:10 CBS
News, sust.; 5:10-5:30 String Serenade, sust.; 5:30-
5:55 Make Way for Youth, sust.; 5:55-6 Ford
Road Show, Ford.
MBS 5-5:05 News, co-op; 5:05-5:30 America's Top
Tunes, co-op; 5:30-5:35 Frankie Frisch, Quaker
State Oil Refining, Bristol-Myers (Bufferin);
5:35-6 Maggi's Magazine, co-op.
NBC 5-6 Monitor*.
SATURDAY EVENING
6- 7 p.m.
ABN 6-6:30 No network service; 6:30-6:35 Speak-
ing of Sports, sust.; 6:30-6:55 No network serv-
ice; 6:55-7 Weekend News, R. J. Reynolds, Gen-
eral Mills.
CBS 6-6:05 CBS News, sust.; 6:05-6:30 New Orleans
Jazz Band Ball, sust.; 6:30-6:55 Saturday at the
Chase, sust.; 6:55-7 Bill Downs-News, Hertz.
MBS 6-6:05 News, co-op; 6:05-6:15 America's Top
Tunes, co-op; 6:15-6:30 Viewpoint, sust.; 6:30-
6:35 News, National L. P. Gas Council, Winston;
6:35-7 Doorway To Travel, co-op.
NBC 6-7 Monitor*.
7- 8 p.m.
ABN 7-7:05 No network service; 7:05-7:30 At Ease,
sust.; 7:30-7:55 No network service; 7:55-8 Week-
end News, R. J. Reynolds.
CBS 7:00-7:05 Sports-Phil Rizzuto, R. J. Reynolds;
7 :05-8 Cleveland Orchestra, sust.
MBS 7-7:05 News, co-op; 7:05-7:30 Hawaii Calls,
sust.; 7:30-8 Word of Life Hour, Word of Life.
NBC 7-8 Monitor*.
8- 9 p.m.
ABN 8-8:05 No network service; 8:05-8:30 Vincent
Lopez, sust.; 8:30-8:55 Lawrence Welk Army
Show, sust.; 8:55-9 Weekend News, R. J. Reyn-
olds.
CBS 8:00-8:05 Bill Downs-News, Hertz; 8:05-8:30
Saturday Night Country Style, Edsel, seg.; 8:30-
8:35 Charles Von Fremd-News, Aero Mayflower;
8:35-8:45 Stuart Foster Show, sust.; 8:45-9 Satur-
day Sports Resume, Edsel, Nestle, seg.
MBS 8-8:05 News, co-op; 8:05-8:30 Bandstand,
U.S.A., co-op; 8:30-8:35 Frankie Frisch, Quaker
State Oil Refining; 8:35-9 Bandstand, U.S.A., co-
op.
NBC 8-9 Monitor*.
9- 10 p.m.
ABN 9-9:30 No network service; 9:30-9:35 Speak-
ing of Sports, sust.; 9:35-9:55 No network service;
9:55-10 Weekend News, R. J. Reynolds.
CBS 9:00-9:05 CBS News, sust.; 9:05-9:25 The
World Tonight, Nestle, Edsel, seg.; 9:25-9:30
News Analysis-George Herman, Aero Mayflower;
9:30-10 No network service.
MBS 9-9:05 News, co-op; 9:05-9:30 Bandstand,
U.S.A., co-op; 9:30-9:35 Don Dumphy. Sports
News, Bristol-Myers (Bufferin); 9:35-10 Band-
stand U.S.A., sust.
NBC 9-9:30 Monitor*; 9:30-10 Grand Ole Opry,
R. J. Reynolds (limited network), sust.
10- 11 p.m.
ABN 10-10:30 No network service; 10:30-10:35
Speaking of Sports, sust.; 10:35-10:55 No network
service; 10:55-11 Weekend News, R. J. Reynolds.
CBS 10-10:05 CBS News, sust.; 10:05-10:30 Henry
Jerome Orchestra, sust.; 10:30-11 Sammy Kaye
Orchestra sust.
MBS 10-10:05 Neuis, co-op; 10:05-10:30 Music Be-
yond the Stars, co-op; 10:30-10:35 News, Bristol-
Myers (Bufferin); 10:35-11 Music Beyond the
Stars, co-op.
NBC 10-11 Monitor*.
11 p.m.-Midnight
ABN 11-11:55 No network service; 11:55-12 Week-
end News, sust.
CBS 11-11:10 CBS Neuis, sust.; 11:10-11:30 Xavier
Cugat Orchestra, sust.; 11:30-12 Dave Lewinter
Orchestra sust.
MBS 11-11:05 News, co-op; 11:05-11:30 Music Be-
yond the Stars, co-op; 11:30-11:35 News, National
L. P. Gas Council; 11:35-12 Music Beyond the
Stars, co-op.
NBC 11-11:30 Monitor*; 11:30-12 No network
service.
Midnight-1 a.m.
ABN No network service.
CBS 12-12:05 CBS Neuis, sust.; 12:05-1 No network
service.
MBS 12-12:05 Neuis, co-op; 12:05-12:30 Barry Gray
Show, sust.; 12:30-12:35 News, sust.; 12:35-1 Barry
Gray Show, sust.
NBC No network service.
1-2 a.m.
ABN No network service.
CBS No network service.
MBS 1-1:05 News, sust.; 1:05-1:30 Barry Gray
Show, sust.; 1:30-1:35 News, sust.; 1:35-2 Barry
Gray Show, sust.
NBC No network service.
* Various participating sponsors are scheduled
on Monitor; Monitor on-the-hour news is spon-
sored II a.m.-9 p.m. Sunday; all other on-the-
hour Sunday news periods are sustaining.
April 7, 1958
Page 109
PEOPLE
A WEEKLY REPORT OF FATES AND FORTUNES
ADVERTISERS & AGENCIES
William T. Fancy, chairman of the board
and chief executive officer of Assn. of
American Railroads, retired March 31 after
more than 42 years of railroad service.
Wesby R. Parker, marketing executive,
elected president of Dr. Pepper Co.
Elliott W. Plowe, account group head on
Hit Parade cigarettes, BBDO, N. Y., elected
vice president.
Howard C. Shank, copy supervisor, and
Norton J. Wolf, copy group head, appointed
vice presidents, Benton & Bowles, N. Y.
Robert S. Marker, account executive, Mac-
Manus, John & Adams, Bloomfield Hills,
Mich., to vice president. Mr. Walker is
supervisor on General Motors Corp. ac-
count for NBC-TV's Wide Wide World.
Alfred Goldman, copy chief, Reach Mc-
Clinton & Co., N. Y., elected vice presi-
dent and copy director and member of
board. Mr. Goldman joined agency last
July after having served as copy chief at
Cohen & Aleshire, N. Y.
George W. Crabtree, formerly general man-
ager, container division, appointed vice
president, container division, Campbell Soup
Co.; Edwin J. Foltz, formerly director, per-
sonnel administration, appointed vice presi-
dent, personnel, and E. Marshall Nuckols
Jr., formerly secretary, now vice president
and secretary.
Ross Randolph Milbiser, assistant director
of marketing, Philip Morris Inc., N. Y.,
elected vice president in addition to present
duties.
Martin Solow, previously vice president and
account supervisor of Wilbur & Ciagio,
appointed executive vice president of Wex-
ton Adv., N. Y.
George W. Craigie, account executive,
Christopher P. Lynch, media group super-
visor, and Albert J. Petcavage, media group
supervisor, have been appointed assistant
vice presidents at Ted Bates & Co., N. Y.
Mr. Craigie has been with agency for past
three years, Mr. Lynch since 1950 and
Mr. Petcavage returned in 1956 after being
with McCann-Erickson.
Peter M. Scutter, Lever Bros, product man-
ager, and William E. Torpey, General
Electric Co., have both joined BBDO, N. Y.,
as account supervisor and account executive,
respectively.
Robert P. Leonhard, formerly account ex-
ecutive at McCann-Erickson, Detroit, to
Leo Burnett Co., in similar capacity on
Chrysler Corp. account in agency's new
Detroit offices in Buhl Bldg.
David Jenkins, copywriter on Edsel (Ford)
account at Foote, Cone & Belding, Detroit,
appointed account executive in charge of
sales promotion and collateral materials
for agency.
Robert David, formerly account director
Page 110 • April 7, 1958
with McCann-Erickson, N. Y., to Erwin
Wasey, Ruthrauff & Ryan, that city, as
account executive on Consolidated Cigar
Sales Co.
Walter S. Driskill, vice president in charge
of marketing for Jacob Ruppert Co., N. Y.,
has been elected director.
Sylvin Z. Perry promoted from promotion
staff to advertising and planning director at
Filon Plastics Corp., El Segundo, Calif.
He will coordinate advertising, marketing
research, technical sales and sales promo-
tion, and public relations.
Ralph A. Borzi, account executive, Gris-
wold-Eshleman Co., Cleveland, Ohio, named
director of film, tv and radio production,
succeeding Richard C. Woodruff, who was
named advertising account executive.
John E. McArdle, formerly in sales promo-
tion at Curtiss Candy Co., appointed mer-
chandising manager at Foote, Cone & Beld-
ing, Chicago.
P. G. Williams Jr., formerly account super-
visor at N. W. Ayer & Son, Philadelphia,
to Wesley Aves & Assoc. Inc., Grand
Rapids, Mich., as marketing manager.
John Cobb, formerly with Norman, Craig
& Kummel, N. Y., to John W. Shaw Adv.,
Chicago, account staff.
Jack Hill, formerly in media research for
Benton & Bowles, N. Y., to N. W. Ayer
& Son, Philadelphia, in similar capacity.
Julian K. Billings, creative director, Bozell
& Jacobs, named Omaha's "Advertising
Man of the Year" by local advertising
club.
Harold Loomis Morgan Jr., 51, budget
director at McCann-Erickson, N. Y., died
March 24 of carbon monoxide poisoning.
eastern program director. Mr. Ward will
develop new shows; work with clients and
advertising agencies in developing new for-
mats, and coordinating production activities
with sales department.
Gerald S. Corwin, account executive in
Minneapolis office of National Telefilm
Assoc., promoted to manager of that office,
succeeding Don Swartz, recently appointed
general manager of KMGM-TV Minneap-
olis (owned by NTA).
Phil Cowan, formerly head of his own pub-
lic relations firm in N. Y. and earlier with
Screen Gems as director of public relations,
appointed director of exploitation for Na-
tional Telefilm Assoc., N. Y.
Jack Bauer, casting director for Universal-
International, to Walt Disney Productions
in similar capacity for both theatrical and
tv films.
William L. McGee, president and general
manager, Ferrostaal Pacific Corp. (inter-
national manufacturers representative), has
resigned to join Interstate Tv Corp., tv sub-
sidiary of Allied Artists Corp., as western
division manager in S. F.
Ted Swift, formerly midwest salesman
for Screen Gems, to account executive with
Associated Artists Productions' midwestern
division.
George Cannata, formerly with Ray Patin
Productions, Hollywood, to Robert Law-
rence Productions, N. Y., as story man and
creative designer.
NETWORKS
David Broekman, 55, composer and con-
ductor who has worked for past three years
on musical scores for NBC-TV's Wide Wide
World," died following heart attack in his
home in N. Y. March 25.
' STATIONS smmmmmm
William L. Troyer
named resident vice presi-
dent, national division,
Alexander Film Co., Colo-
rado Springs, and will
headquarter in Seattle. He
will represent company in
Pacific Northwest.
Irving Feld, national sales director, Guild
Films, has been appointed general sales
manager.
Al D. Snead, sales representative, Alexander
Film Co., promoted to district sales man-
ager for states of Texas and Oklahoma,
with headquarters in Houston.
Howard M. Lawrence, previously business
manager, Loucks & Norling Studios, N. Y.,
elected vice president.
John J. Hefferman, account executive, NBC-
TV Film Sales, to Terrytoons, division of
CBS-TV Film Sales, as sales manager.
Albert Ward, tv account executive with
BBDO, N. Y., has joined Television Pro-
grams of America in newly created post of
Fred Gardella, program director, WBNC
Conway, N. H., promoted to general man-
ager.
Dale Robertson, general manager, WIPS
Ticonderoga, N. Y., has retired. His duties
will be assumed by his wife, Ruth Robertson,
who has been active in radio with him since
1952. Mr. Robertson will remain with sta-
tion in public relations capacity and as con-
sultant.
Jerry Critchfield, sales manager, KUTY
Palmdale, Calif., promoted to general man-
ager. Gordon Benson named program direc-
tor.
Clark Whitman, sales manager, WSMI
Litchfield, to WDZ Decatur, both Illinois,
as commercial manager.
Clarence Jackson named commercial man-
ager of WJOT Lake City, S. C. Other ap-
pointments include Hap Palmer to director
of sports; Joseph Grimsley, director of pro-
gram development; Mary Godwin, director
of women's program development, and Van
Broadcasting
Williams named director of sales-merchan-
dising.
Earl W. Welde, veteran broadcast executive,
named administrative assistant to general
manager of WSUN-AM-TV St. Petersburg
Fla.
Donald N. Finger, junior accountant, WGR-
TV Buffalo, N. Y., promoted to chief ac-
countant.
Don Hughes, formerly with KAKC and
KRMG, both Tulsa, named news director
of Public Radio Corp. (KAKC and KIOA
Des Moines, Iowa). John Orloff, operations
director, KABC-TV Los Angeles, promoted
to staff director.
Don Mathewson, news director, WTUX
Wilmington, Del., promoted to program
director. He also will continue as news di-
rector.
Thomas J. Foy Jr., production supervisor
at WGN Chicago, appointed director of
news division of WGN-AM-TV that city.
He replaces Holland Engle, who held duties
on temporary basis and is reassigned to
reportorial activities.
Ann M. Corrick, network newscaster-pro-
ducer in Washington, to assistant bureau
chief, Westinghouse Broadcasting Co.'s
Washington news bureau.
Dean Moxley, formerly with KYA San
Francisco, to KGO that city as director of
client service.
Ray Morgan, sports director, WWDC Wash-
ington, to WTTG (TV) that city in similar
capacity.
Roy Ross, musical director of WNEW New
York, to WMGM that city in similar capac-
ity.
Doris Boyd, named to handle promotion
activities for WIBG Philadelphia.
Charles W. MacKenzie, formerly sales super-
visor for Curtis Pub. Co., joins WKMH
Dearborn, Mich., as sales representative.
Al Mackay, formerly sales service manager
of KGO San Francisco, to station's sales
staff as account executive.
Fred Beaton, formerly in guest relations
dept. of CBS, joins KWKW Pasadena,
Calif., sales staff.
Jack A. Fritzlen, formerly office manager
of Lahr Adv., to WFBM Indianapolis sales
staff.
Bob Bartusch, account executive, WLOK
Memphis, promoted to assistant manager.
Robert Doherry, formerly with KYOK
Houston, moves to sister-station WLOK
sales staff.
Gene Dillehay, KWTV (TV) Oklahoma City,
Okla., named chief announcer.
Peter Potter, d. j., KLAC Los Angeles, re-
signs, effective April 14.
Richard C. Martin, announcer, KTUK-TV
Phoenix, joins KFSD-TV San Diego in
similar capacity.
Rick Mertz, formerly with KVAS Astoria,
to KOIN Portland, both Oregon, announcing
staff.
Gary Rogers joins KBLV (TV) Denver as
announcer.
Al Stevens, Baltimore d.j., to WAYE that
city in similar capacity and as member of
sales staff.
Richard Haskitt, staff announcer at KUTE
(FM) Glendale, Calif., since his graduation
from UCLA last June, has left station for
active duty at Fort Ord, Calif.
Robert J. Bodden, general manager of
WSWW Platteville, Wis., elected president
of local Community Chest for coming year.
REPRESENTATIVES mmmm
George Bingham, manager of Walker-
Rawalt Co. Boston office, to vice president
in charge of that office.
Fred Adair Jr., S. F. manager, appointed
west coast manager at Headley-Reed Co.
Art Astor named L. A. manager, succeeding
Clark Barnes.
John Murphy, Branham Co.'s Chicago office,
promoted to manager in that city. Robert
Hanrahan, account executive with CBS-TV
New York, joins Branham's S. F. office.
Kenneth H. Goldblatt, formerly sales man-
ager for Forjoe & Co., N. Y., apointed to
tv sales staff of Headley-Reed Co., N. Y.
Paul Wilson, with Adam Young Inc. for 1 3
years, to Richard O'Connell Inc., N. Y.,
sales staff.
MANUFACTURING . . •
flHHi
if
-*IMerle W. Kremer, gen-
eral manager of Sylvania
Electric Products, parts di-
vision, elected vice presi-
dent and general manager
of parts division. He has
been with Sylvania in his
previous capacity since
January 1957.
Gerald L. Moran, gen- ►
eral manager of chemical
and metallurgical division
of Sylvania since Novem-
ber 1957, named vice pres-
ident and general manager
of that division.
Kay Bidwell, merchandising director, WIBG
Philadelphia, installed as member of Assn.
of Manufacturers Representatives. She is
reportedly first woman member of organiza-
tion.
Robert W. Burtness appointed manager of
engineering and research at Stewart-Warner
Electronics, division of Stewart-Warner
Corp.
Leon Seldin, manufacturing manager of
Federal Instruments (IT&T), returns to
Allen B. DuMont Labs where he had been
engineering section head, now becoming
assistant sales manager, Instrument Div. at
DuMont.
Robert J. Stone, formerly with public rela-
tions department of Ford Motor Co., N. Y.,
appointed public relations manager of Fed-
eral Electric Corp., Paramus, N. J., division
of IT&T.
David Sarnoff, RCA board chairman, has
been elected trustee of Emanu-El Congrega-
tion, N. Y.
PROFESSIONAL SERVICES
Milliard A. Sehendorf, radio-tv writer and
editor with Associated Press for 17 years,
has resigned to join APS Assoc., N. Y. (ra-
dio-tv public relations), as partner.
Frank Corwin, formerly director of public
information for Boys' Clubs of America,
has joined Thomas P. Swift Assoc. (public
relations & publicity), N. Y., as account ex-
ecutive.
PROGRAM SERVICES mm \ m
Jerald T. Manter named manager of United
Press Hartford (Conn.) Bureau, and William
D. Clark named Connecticut news manager
of UP.
Norton Pearl, with United Press since 1953,
to west coast as sales representative of com-
mercial photography division with head-
quarters in S. F.
TRADE ASSNS. • " ' • ' —vyvj
George Silber, president of Rek-O-Kut Co.,
Long Island City, was elected chairman of
board of directors, Institute of High Fidelity
Manufacturers, N. Y., succeeding Avery
Fisher, president of Fisher Radio Corp.,
N. Y. Mr. Fisher continues to serve as di-
rector of institute.
Joseph Katz of Joseph ►
Katz Co., Baltimore, elect-
ed chairman of Chesa-
peake Council of Ameri-
can Assn. of Advertising
Agencies. Other appoint-
ments: Helen Ver Standig
of M. Belmont Ver Stan-
dig, Washington, to vice chairman of
AAAA; Frank L. Blumberg of Newhoff-
Blumberg Adv., Baltimore, to secretary-
treasurer.
Robert Levenstein, who has handled visual
aids in Television Bureau of Advertising's
production department since last October,
promoted to research assistant. Michael
Wiener, with TVB in various assignments
for two years, succeeds Mr. Levenstein.
INTERNATIONAL
Lew Roskin, retail sales manager of CHED
Edmonton, Alta., to general sales manager,
and Allan Slaight, news director, to national
sales manager.
Reg Carne, formerly of CJKL Kirkland
Lake, to sales manager of CHEX Peter-
borough, both Ontario. Jim Gibson named
sales manager of CHEX-TV.
Max Jackson named sports director of
CKWS-AM-TV Kingston, succeeding Pete
Handley, who joins CFCH North Bay, both
Ontario, in similar capacity. Chuck Davis,
announcer of CJKL Kirkland Lake, to
CKWS in similar capacity.
Broadcasting
April 7, 1958 • Page 111
rammed exclusively for the
with hooks
If you sell to the masses, appeal to the masses!
There's the News Hook - We have NBC hourly news programs with local
features; ski reports, road conditions, etc.
There's the Cultural Hook - We have classical music programs, discussion
programs, public information programs, etc.
There's the Religious Hook - We have a wide variety of religious programs
reaching all faiths.
There's the Rock and Roll Hook - We have the Lucky Lager Dance Time.
There's the Block Buster Hook - We have Bob Hope, Groucho Marx,
Gildersleeve, Monitor, Nightime, etc.
There's the Popular Music Hook - We have the Quality Controlled Music
library.
There's the Public Service Hook
We have medical discussion reports,
Public School activities, Local and State
Police and Government reports, etc.
There's the Personal Service Hook - - We have plenty of time signals, road,
ski and weather reports.
Radm Utah.
g Salt Lake City, Ogden
\ and Provo,
^ Apply to your Katz representative for hooks. America's 35th Market
MONDAY MEMO
from VICTOR SEYDEL, vice president, director of radio-tv, Anderson & Cairns
Don't queer your long-range chances
by abusing today's radio prosperity
No one in our business needs to be
told that radio is enjoying excellent
health and I cannot think of anyone
who is not overjoyed to see radio once
again take its rightful place as a dynam-
ic and competitive advertising medium.
There are many things that have con-
tributed to radio's present healthy con-
dition. A few of them are:
Realization on the part of station and
network management that "all is not
lost" because of television.
New programming concepts that are
geared to the living and listening habits
of the people.
Realistic pricing.
Aggressive, and perhaps more im-
portant, creative selling.
For all of these things which lead to
success and give us, as media users,
more working tools, I say "Hoorah!"
However, I would like to inject a note
of caution, for which I may be called
"stuffy." I feel privileged to speak be-
cause I have never lost faith in the
medium of radio (and proved it with
our clients' radio buys) even in its most
trying and desperate times.
What I am about to say does not ap-
ply to the great majority of stations and
their representatives. It does, however,
apply to a few. It is simply that by at-
titude and inference some stations and
their representatives today are saying:
"We're real fat — we've never had it so
good. If you want to do business with
us, Buster, get in line!"
Granted, a lot of media people and
their clients have gone hog-wild want-
ing to buy only early morning or early
evening during the traffic hours, and
near or in news, weather and sports. On
many stations, for this type of a buy,
one does have to stand in line. And if
this be the situation of a particular sta-
tion, this is the time for the station to
bend over backwards rather than play
Big Wheel.
My work often takes me on the road
in behalf of our clients. In contacts
around the country I have found that
the vast majority of stations have an
attitude of willingness to aid as much
as possible in seeing that a client's cam-
paign produces results. However, there
are a few examples on the negative side,
like these:
Not too long ago, by appointment
and with a schedule firmed up, I visited
an important radio station in a large
midwestern city. My client was in the
soft goods field. The station manager's
opening remarks to me were as follows:
"I wish you had a drug or a food prod-
uct; we could do a swell merchandising
job for you, but we do not have any
contacts in the department store and
specialty store field."
SWAMPED BY THE FLOOD
Another station in the Northeast had
agreed to do a simple but important
kind of local merchandising. All it in-
volved was a personal call to be made
on five local retailers. The object of the
call was to inform the retailer of the
schedule that our client had purchased
and further explain to the retailer what
this would mean in audience and im-
pact for his benefit. Therefore, the sta-
tion was to urge him to tie-in with point
of purchase material. Upon arriving for
my meeting with the station manager,
one week after the start of the cam-
paign, he apologized for not having fol-
lowed through on the five merchandis-
ing calls because there was so much
business on the station and orders were
coming in faster than he could take care
of them and he had to spend all of his
time figuring how he could get the com-
mercials in so as not to lose business.
This same complacent attitude was
brought into sharp focus recently when
a radio representative called and said,
"Hey! I see in the trade press you're
planning a radio schedule in a couple
of my markets. How much dough are
you going to spend?"
Isolated instances such as the above
would not concern me relative to the
industry's general health except that
they, and a half-dozen others in the last
six months, occurred in connection
with major stations in major markets.
I sincerely believe that the signs are
unhealthy. Therefore, I would like to
remind a very small but important
group that they have forgotten how
tough it was in radio just a few short
years ago.
All of us who are concerned with the
strategy of planning and buying wel-
come creative selling and are apprecia-
tive of the problems involved when a
station is overloaded and orders are
waiting in line, but an attitude of
smugness and, in some cases, down-
right cockiness will not make for a
healthy radio economy in the overall
media battle.
If the pendulum swings back, fellows,
you'll have no one to blame but your-
selves.
Victor Seydel, b. March 9, 1913, Grand Rapids, Mich.
Graduate, Hill School, Pottstown, Pa.; enrolled U. of
Michigan but decided on show business career instead.
1929-33: Chicago and points east as vaudevillian and
"act doctor" for old Radio-Keith-Orpheum circuit. From
1933-40 was with Jerome H. Car gill producing organiza-
tion working on Junior League shows; in 1940 joined
Blue Network (now ABN) as producer. In 1943 joined
Walker & Downing as radio director and manager of
N.Y. office. In 1949 moved to Anderson, Davis & Platte
(now Anderson & Cairns), N. Y., as radio-tv head.
Became v. p. in 1954, board member in 1956.
Broadcasting
April 7, 1958 • Page 113
EDITORIALS
Forcing the Pay-Tv Issue
IF the opponents of subscription television think they have won
their case, they have foolishly underestimated the tenacity of
Eugene F. McDonald.
Mr. McDonald, president of Zenith Radio Corp. and foremost
advocate of subscription television, was only invigorated by the
blow he received when the House Commerce Committee stopped
the FCC from approving toll tv tests early in February. After pausing
to change tactics, Mr. McDonald has re-entered the subscription
television fight with a vengeance.
We are in possession of a letter he has written to newspaper
editors and publishers [Closed Circuit. March 31]. In essence,
the letter warns the newspapermen that television threatens the
position of newspapers as the dominant editorial force in the U. S.
Further, the letter charges, television's editorial power is in the
dictatorial control of two men, the heads of CBS-TV and NBC-TV,
because they have an economic stranglehold on their affiliates.
"This network monopoly," the letter reads, "is, in fact, a threat
to freedom of speech — of vital interest to every printed publication."
Mr. McDonald's letter is plainly intended to enlist newspapers on
his side in the subscription television fight by the device of scaring
them into believing that their own welfare is at stake.
It is a device which shows signs of working.
Congressmen are inserting in the Congressional Record news-
paper editorials supporting subscription tv.
Congressmen are also speaking about alleged abuses of television's
editorial power.
On this subject, the Congressmen are simply borrowing the ideas
of Eugene McDonald. In other parts of his letter to newspapermen,
Mr. McDonald charges that it was an abuse of editorial power
for television stations to oppose subscription tv.
Television has been put into editorial competition with newspapers
by the clever prodding of Mr. McDonald. It must face the challenge
of that competition or yield the field, without struggle, to the medium
which has exclusively occupied it for so long.
The issue of subscription television has now been inextricably
associated with the issue of freedom of speech or, to be more
specific, freedom of the air.
Telecasters must fight for their position on both issues. To
surrender on one is to invite certain defeat on the other.
Is television to become an editorial force? It can be if individual
broadcasters make it so. It won't be if individual broadcasters refuse
to carry the serious responsibilities which editorializing imposes on
the editorialists.
It is scandalously untrue, of course, to say that two men control
television in America. But that charge, however false, will be given
currency if the hundreds of broadcasters in control of individual
stations fail to assert their individuality through vigorous editorial
programs on many subjects — including subscription tv.
Affiliate Responsibility Too
IT took talk of the possible demise of the American Broadcasting
Network to awaken both government and industry to the
realization that radio networks are indispensable in our way of life.
Since the coming of age of television, network radio has been
in trouble. There must have been times when all of the networks
wondered whether it could ever come back. Some old-line radio
affiliates went independent, where money could be made.
But NBC and CBS stuck to their guns and the majority of their
affiliates took painful cuts in compensation and stuck along with
them. Now these networks are doing better. They may not reach
the pre-tv Deaks any time soon, but there is new optimism and new
acceptance from national advertisers.
NBC President Robert W. Sarnoff. in one of his periodic letters
to radio-tv editors 10 days a<?o. »ave network r?d;o the strongest
shot of adrenalin it has had in some time. Thanks to the zeal of its
Page 1 14 • April 7, 1958
Drawn for BROADCASTING by Sid Hix
"Better change my sign. I hear pay tv isn't popular with the American
public."
new radio management and the team-work of affiliates who wouldn't
quit, NBC Radio is on the road back, and affiliate compensation has
quadrupled over what it was two years ago.
ABN has cut back its programming to reduce its losses. It is
searching for the formula that will enable it to retain nationwide
interconnected service. MBS, sold last year as a network, minus
owned-and-operated stations, and recently reorganized a second
time, is seeking the formula that will enable it to remain afloat.
Whether there will be four networks or three or two, only time
will tell. But it is clear that NBC and CBS, with unflagging faith
in the future and in the necessity of maintaining radio service, will
continue to put all steam possible behind their operations.
Emerging, too, from the current discussion is the realization that
network radio is a two-way street. There can be no network without
affiliates in key markets providing the circulation that the advertiser
is willing to buy. This has been one of the serious roadblocks in the
path of ABN's successful operation.
Affiliate responsibility therefore is equal in importance to network
responsibility. Networks have had difficulty in retaining affiliates in
major markets and in several instances have been forced to buy
stations to get essential clearances. NBC, Mr. Sarnoff said, put the
question of clearances to its affiliates bluntly: if they wanted to main-
tain the NBC Radio network service, they would have to carry more
programs in network option time. Clearance of network programs
has since increased an average of 15%, he reported, and national
advertisers have found the network an increasingly valuable buy.
The discussion provoked by the ABN plight elicited not only the
strongly optimistic Sarnoff statement but also a speech by Sen.
Schoeppel (R-Kans.) in the Senate urging ABC to "continue its
radio network's role as a vital link in the chain of man's knowledge
and understanding."
And there was yet another development that may have been stim-
ulated by the radio network discussion. The FCC, in considering
license renewals of radio stations in Atlanta, withheld regular li-
censes to eight stations for purported program imbalance. That
means they had little or practically no public service programming
(i. e., educational, agricultural, religious). Two major network
affiliates and one independent in Atlanta did receive renewals.
Network schedules include full-scale news reporting, public
service susiainers and other program resources unavailable to the
average independent, although there are notable exceptions.
There are serious, even sinister implications in the network radio
picture. The government could not condone a condition whereby
network radio service might be sharply curtailed. Nationwide radio
service is too fundamental to our national welfare in a world torn
with discord. There would be moves toward subsidy to retain ade-
quate service, and that would lead inevitably to limitation of profits
or something tantamount to public utility control. That broadcasters
do not want at any price, for with it would go the freedom of broad-
casting.
Broadcasting
i
« j
STATION B
24.4
24
2og@ j
STATION C
14,2
4
3.33
'■ SOURCE: SROS MARKET DATA July 1, '57 (Population)
**SOURCE: COMPUTED FROM ARB. Nov- 1957
***7:30-10:30 P.M. BASED ON 260 TIME FREQUENCY
HUMT1/SCTOW-CHARLESTON. W. VA.
Affiliated with Radio Stations
WSAZ. Huntington & WKAZ. Charleston
LAWRENCE H. ROGERS, PRESIDENT
C. TOM QARTEN, Commercial Manager
Represented by The Kcrti Agency
■
N EW. - ■ the new WINS insignia . . . identifying America's
great independent radio station at New York's Radio Circle.
NEW... latest Pulse* and Hooper** ratings put WINS
in first place in the country's biggest radio market
NEW- .-the new WINS studios and offices
strategically located at Radio Circle.
DIO CIRCLE • NEW YORK • JUDSON 2-7000
NEW YORK'S MOST IMPORTANT STATION"
Elroy McCaw, President • H. S. (Jock) Fernhead, V. P. and General Manager • Jack Kelly, Sales Manager
Represented by The Katz Agency, Inc.
In Los Angeles it's KDAY soon going 50,000 waffs
'February Pulse Total Audience Mon. thru Saf.
**Jan., Feb. Hooper Share of Radio Audience
APRIL 14, 1958
THIRTY-FIVE CENTS
BROADCASTING
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
OMPLETE INDEX PA
trike at CBS: Walkout hobbles, but doesn't stop networks
U.S. television home count swells close to 42 million
Justice targets on tv networks, talent agents, film distributors
TVs good courtroom manners earn Missouri court praise
"Sales Management, 1957
of Maryland DRUG sales
are covered by W I T H at
lowest cost per thousand!
And the other 24% are so far from Baltimore that they're
controlled by distribution centers outside of Maryland.
When you buy W-I-T-H, you buy all of Metropolitan
Baltimore's burgeoning population of 1,550,645** — up
20.2% in the past seven years alone. You get blanket
coverage of the total effective buying market — and no
waste coverage. You get by far the lowest cost per thousand.
That's why W-I-T-H has twice as many advertisers as
other Baltimore radio station. That's why . . . for drugs
and every other product ... it rates as your first choice.
Metropolitan Research
It "figures"/
Baltimore's best
radio buy is - - -
Tom Tinsley, President
R. C. Embry, Vice-President
National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington; Simmons Associates in Chicago
and Boston; Clarke Brown Co. in Dallas, Houston, Denver, Atlanta, Miami, New Orleans; McGavren-Quinn in Seattle, San Francisco, Los Angeles.
The mails in her life say
the nicest things
In 1957 Big Aggie got 213,820 tender sentiments
from the land where WNAX Radio is King
Big Aggie carries on quite a love affair with the mails.
And it's been going on for 36 years! Last year she re-
ceived a whopping total of 213,820 letters and cards
from every corner of Big Aggie Land — and beyond . . .
459 counties in 11 states. Such an overwhelming testi-
monial of affection brings a blush to Big Aggie's cheeks.
But it proves an important point. WNAX-570 gives listen-
ers what they want in radio entertainment and service:
gives advertisers what they want — active listener re-
sponse.
Most of the mail in Big Aggie's life comes from an area
spread across five of the nation's richest farming states;
North Dakota, South Dakota, Nebraska, Minnesota, Iowa.
Big Aggie's NCS #2 Market Coverage Area takes in
175 counties with 2,217,600 population and 609,590
radio homes.
Annual retail sales amount to over $2,400,000,000. All
this makes Big Aggie Land America's 41st radio market.
WNAX-570 gives national advertisers a media with
programs people like and listen to — popular shows that
sell to people with money to spend. Your Katz man will
get you a date with Big Aggie.
WNAX-570
cbs radio yy H a a ~ J ' U yankton s d
Peoples Broadcasting Corporation
f GOOD TIMES FOR
RICH VI EWERS OF
CHARLESTON'S
409
MGM STATION B 38.0
EfiBLY -
SHOW STATI0N C 80
"Cumulative Daytime Rating
MGM STATION B 13.1
SHOW STATI0N c 73
CHARLESTON'S ONLY TELEVISION STATION
FOR BEST RESULTS IN THE MULTIBILLION DOLLAR CHARLESTON-HUNTING*
TON-PORTSMOUTH-ASH LAND MARKET, AMERICA'S 23RD TV MARKET, CALL
BRANHAM OR JACK GELDER, VICE PRESIDENT AND GENERAL MANAGER,'
WCHS TV
* FEBRUARY 1958 ARB
Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc., 1735 DeSales St.,
N. W., Washington 6, D. C. Entered as second class matter March 14, 1933 at Post Office, Washington, D. C, under act of March 3, 1879.
FOUR IN ONE PLUS
This one television station
delivers four standard
metropolitan area markets plus
1,040,465 households
942,661 TV households
> 3,691,785 people
$3% billion annual retail sales
$6% billion annual income
WGALTY
LANCASTER, PENNA.
NBC and CBS
STEINMAN STATION - Clair McCollough, Pres.
Representative :
The MEEKER Company, Inc.
AMERICA'S lOth
MARKET
New York
Los Angeles
Chicago X/
San Francisco
316,000 WATTS
Page 4 • April 14, 1958
Broadcasting
closed circuit
BIG YEAR FOR FILM • Recession, de-
pression or whatever it is, major tv film
syndicators are turning in neat sales gains.
They're talking now in terms of $100 mil-
lion-plus gross in U. S. this year from
syndicated films alone (excluding hot-sell-
ing feature films), as against $80-some
million in 1957. Coincidentally, CBS-TV
Film Sales, for one, reportedly enjoyed
first-quarter gross 75% ahead of same
1957 period, is estimating 1958 gross may
exceed $15 million compared to less than
$10 million last year. Trouble is, despite
booming business, syndicators look for rel-
atively little net gain owing to increased
union and other costs.
•
National Telefilm Assoc. is mulling even
greater diversification. On top of present
interests, which include station ownership,
film production, theatrical films, etc., in
addition to NTA Film Network and tv
film syndication, it's considering getting
into records field either through formation
of own company or buying into existing
firm.
•
RESPITE o it won't be FCC on firing
line when House Legislative Oversight
Subcommittee resumes its hearings within
next month. According to Chairman Oren
Harris (D-Ark.) Committee next will tackle
Securities & Exchange Commission and
Federal Power Commission. Meanwhile,
committee investigators are still checking
FCC files, preparing for possible resump-
tion of inquiries into comparative tv cases.
Among other cases and highest on com-
mittee's priority list for extensive investi-
gation and hearings, are grants of ch. 5
Boston (to Herald-Traveler-WHDU) , ch.
13 Indianapolis (to Crosley Broadcasting
Co.), ch. 4 Pittsburgh (to Television City
Inc.) and possibly St. Louis ch. 1 1 to CBS.
•
FCC commissioners shy from comment-
ing publicly on Harris Oversight Report
[Lead Story, April 7] but one and all
freely admit privately that they are relieved
and grateful that no names were men-
tioned. When asked for comments on re-
port, all shake their heads and with slight
smirk murmur "no comment."
•
SMALL CHANCE • While FCC Chair-
man John C. Doerfer is determined to get
early action in 13-year-old clear channel
case at meeting today (Mon.) it's doubted
whether decision can be reached, even to
proceed with rule-making (story page 52).
Staff proposal was to duplicate half of
existing 24 1-A (fully clear stations) on
coasts and in Chicago, reducing them to
1-B status, with remaining dozen, largely
in interior and independently owned,
allowed to increase power from 50 kw
to minimum of 500 kw and maximum of
750 kw.
There's no assurance now thai FCC
will follow staff recommendations on clear
channels. There's disposition to approve
reduction in number of 1-A's but to with-
hold action on power in excess of 50 kw.
In any event, no final action can be taken,
and at most, FCC might ask for proposed
rule-making, thus inviting comments. Clear
Channel Broadcasting Service will buck any
proposals to reduce number of 1-A's.
•
PLOWED BACK • Wall St. sentiment is
that profits from sale of Paramount Pic-
tures Corp. pre-1948 backlog to tv ($50
million sale to Music Corp. of America)
will be used for financing expanded pro-
duction of theatrical features. Cash re-
sources will be conserved, according to
investment advisors, until additional pro-
ceeds are received from library sale (pay-
ments are on long-time basis).
•
Film is not only industry receiving hypo
from broadcast revenues, say these invest-
ment experts. Such companies as Time
Inc. and Meredith are cited as entities in
publishing which are offsetting declining
space advertising revenues with profits
gained from diversification into radio-tv
station ownership, and predict "handsome
profits" from this source over long-range
period.
NO YMCA FOR FCC • Commissioners
planning to attend NAB convention in
Los Angeles April 27-May 1 are breathing
easier — financially, that is. They have
opinion from Associate General Counsel
Edgar W. Holtz that special authority to
spend up to $25 a day on itemized basis
in "exceptional circumstances" applies to
NAB attendance. Reasoning is that com-
missioners have to stay at convention
hotels, that cheapest rates are $12 daily,
and that commissioners should not be
forced to dip into own pockets for other
expenses. Government normally pays
transportation plus $12 per diem on un-
itemized basis. It was feared trip would
cost each commissioner about $150 out-
of-pocket.
Problems of small market tv stations,
notably those involving microwave relays
and network interconnection, will be dis-
cussed at special meeting to be held April
30 in Los Angeles in conjunction with NAB
convention. Harry C. Butcher, owner of
KIVA (TV) Yuma and KIST Santa Bar-
bara, as chairman of Small Markets Com-
mittee of CBS-TV Affiliates Assn., has
called meeting. At CBS-TV Affiliates Assn.
meeting in Washington last January, reso-
lution was adopted citing "wide latitude
of charges and quotations of charges" by
A T& T and its subsidiaries for services
of a nearly identical nature.
MADE THEIR POINT • While "oppo-
sition" is yet to testify, consensus is that
witnesses heard so far by FCC on Barrow
Network Report have established beyond
reasonable doubt necessity for retention
of option time (contrary to staff recom-
mendation). Best overall impression for
option time need, according to observers
both within and outside FCC, was made
by NBC in its depth presentation.
•
FCC has pretty well washed out im-
plications of collusion between networks
and stations on option time clearances,
national spot rates and other purported
violations of existing rules covered in Bar-
row Report. FCC has renewed several
licenses, has held "no case" in questions
involving other stations not yet up for re-
newal.
•
DETROIT'S DILEMMA • From agency
viewpoint automobile manufacturers are
more perplexed than ever in deciding in
advance how to budget for 1959 models
for network television. To complicate
economic indecision is fact that tv plan-
ning now comes earlier in year. Facing
Detroit is uncertainty over (1) U. S. econ-
omy, (2) possible auto union trouble and
(3) first quarter sales slump for most '58
models. Add to this factor of foreign
auto sales in U. S. and fact that Detroit
works on theory of basing budget on ex-
pected unit car sales.
•
Among new gimmicks at NAB conven-
tion exhibits in Los Angeles will be "Blue
Box," said to crowd 150% of program
content into 100% of time. Developed by
Electronic Appliances Inc., box can com-
press 30-second tape program into 20 sec-
onds with minimum change in tone quality,
according to makers.
•
RIVAL FOR BBC? • British radio, which
has been state controlled and non-commer-
cial from start, operating under auspices of
BBC, is bound to have commercial com-
petition along lines of that being provided
in television by Independent Television
Authority. Authority: Sir Robert Fraser,
director-general of ITA. He ascribes reason
for delay as being present preoccupation
with commercial tv.
•
Schedule dates for NCAA national foot-
ball telecasts this fall may pose problem
for NBC -TV in sale of sponsor rights. At
least one prospective advertiser is balking
because block of four regional dates is
concentrated within five-week span in
NCAA schedule, which would disrupt
sponsorship continuity during traditionally
heavy selling season. Some agencies con-
tend schedule is not up to last year's stand-
ard in client appeal. Regional tv dates are
Oct. 18 and 25 and Nov. 8 and 15.
Broadcasting
April 14, 1958 • Page 5
taking the word
ACROSS THE WIDE MISSOURI
Time was when river traffic was the only way of getting the word
across the Missouri and into the Kansas and Nebraska territories.
Now in the electronic era, KCMO-Radio in Kansas City performs the same
service with the speed of light. The same service, we say, because KCMO-Radio
brings the exchange of ideas and the exchange of goods and services
to homes in parts of four states— all of them touched by the "Mighty Mo."
And add to this KCMO-Radio's award-winning news and outstanding record of
public service in the million-population Greater Kansas City market.
In more ways than one, 50,000-watt KCMO-Radio is the most powerful
voice in Kansas City.
-radio/
Joe Hartenbower, General Manager
R. W. Evans, Commercial Manager
Kansas City, Missouri
'* OMAHA
' TULSA
KANSAS CITY
SYRACUSE
PHOENIX
KCMO KCMO-TV The Katz Agency
WHEN WHEN-TV The Katz Agency
KPHO KPHO-TV The Katz Agency
WOW WOW-TV John Blair & Co. — Blair-TV
KRMG John Blair & Co.
Meredith Stations Are Affiliated with
BETTER HOMES and GARDENS and SUC-
CESSFUL FARMING Magazines.
Represented nationally by Katz Agency
THE WEEK IN BRIEF
IBEW on Strike at CBS — The broadcasting industry's most
widespread strike in history begins as 1,300 technicians and
engineers walk off jobs at CBS Radio, CBS-TV and its owned
stations. Supervisory personnel keep programming on the air
with a minimum of disruption. Disputants arrange meeting,
hoping for settlement. Page 31.
CBS Brass* Doubles in Engineering — Executives man the
cameras, lower the booms to keep networks working during
IBEW walkout. Page 32.
Emmy — Her 10th birthday party will come oft without a
hitch after all after NBC-TV deftly avoids union jurisdictional
trouble by moving the ATAS "Emmy" awards presentation
(New York portion) out of the armory and into its own
studios. Page 35.
Barrage Against Slump Talk — Ad Council starts counter-
measures, hopes to have $1.5 million in free advertising put
into fight. Page 35.
And Here's the Commercial — Sound is the big sales point
being made on Madison Avenue by radio salesmen. Two
major station representatives actively seek ears of agencies
and advertisers, directing them to listen to the spot radio
commercial and incidentally to the advertising virtues. PGW
unveils a new presentation to "decision makers." John Blair
& Co. announces spot radio commercial winners and talks
about business volume. Pages 36, 39.
Nearly 42 Million Tv Homes — That's January 1958 count
provided by Advertising Research Foundation in cooperation
with Bureau of Census. Page 40.
Texaco Continues Opera — With ABC Radio's move away
from live programming. Texaco negotiates with CBS Radio
for continuation of Saturday afternoon Metropolitan Opera
broadcasts next season. Advertiser has been associated with
opera for 18 of 27 years the Metropolitan has been on ABC
Radio. Page 42.
No Canned Spaghetti — Ronzoni Macaroni Co. goes for
freshness in commercials, hence finds an unusual way of
sponsoring syndicated film programs by beaming them 'live'
from New York using network lines and microwave relay.
Page 44.
Tv is Only Minor Movie Villain — Script of study by UCLA
expert on "Hollywood at the Crossroads" for Hollywood AFL
Film Council casts tv in crowd scene of "economic villains"
causing 50% drop in movie-going. Page 46.
More Heat on Tv — Justice Dept. eyeing gamut of tv network
practices, including network ownership of programs and
interest in BMI, also talent agencies and tie-ins for talent.
Government files new antitrust suit against tv film distributor
and two feature film producers. Page 50.
Toll Chances Getting Slimmer— Rep. Oren Harris (D-Ark.),
chairman of House Commerce Committee, warns FCC not
to authorize pay tv after Congress goes home this summer.
Page 51.
The Pluses for Multiple Ownership — Three biggest multiple
tv station owners tell the FCC that Barrow Report indulges
in theorizing without facts in its recommendations on mul-
tiple ownership, option time, must buys and other tv practices.
Page 53.
In Wake of Oversight Report — Schwartz, on ABC-TV pro-
gram, claims Legislative Oversight interim report substantiates
charges he previously had made, but does not go far enough;
official Washington reaction to report lacking. Page 60.
Fresh Troops into Barrow Fray — State association presi-
dents, performers head list of witnesses scheduled to testify
this week against Smathers bill in Senate hearings. Page 60.
Feds' Arm to Fight False Advertising — Radio-tv monitoring
unit of Federal Trade Commission headquarters staff now
is ready to make kine and taped copies of questionable com-
mercials. Page 61.
Judge Lauds Trial Coverage — KOMU-TV Columbia, Mo.,
draws praise for broadcasts of murder trial. "I hope you
come back again," he tells station at conclusion of trial.
Page 64.
Court Takes Swipe at FCC — U. S. Appeals Court in Wash-
ington questions FCC affirmation of grant to WSPA-TV
Spartanburg, S. C, following earlier remand of case by court.
Page 62.
Financial Upturn — DuMont Broadcasting Co. whittles away
at its tax loss carried forward from 1956. President Goodwin
sees still better results for this year. Gross revenues in 1956
were nearly doubled in 1957. Page 66.
A Case of Washingtonitis — Richard S. Salant, one of sev-
eral speakers at Ohio Assn. of Broadcasters meeting, says
broadcasters must get off the defensive. Judge Moore, of
Colorado, calls on American Bar Assn. to end ban on radio-tv
in courtroom. Page 82.
NAB Registrations Up — Advance bookings by delegates run-
ning 10% ahead of a year ago as annual industry convention
approaches. Programming for management and technical
meetings completed by NAB staff. Page 87.
We don't want the 12-year-olds — San Francisco agency
man Ernest Hodges charges that station programming is being
taken over by the rock and roll set. Worse, says the Guild,
Bascom & Bonfigli vice president, they're not the ones his
clients are out to sell. It's all in this week's Monday Memo.
Page 113.
DEPARTMENTS
ADVERTISERS & AGENCIES . . 35
AT DEADLINE 9
AWARDS 91
BUSINESS BRIEFLY 42
CHANGING HANDS 74
CLOSED CIRCUIT 5
COLORCASTING 39
DATELINES 73
EDITORIAL 114
EDUCATION 90
FILM 46
FOR THE RECORD 99
GOVERNMENT 50
IN PUBLIC INTEREST 24
IN REVIEW 14
LEAD STORY 31
MANUFACTURING 88
MONDAY MEMO 113
NETWORKS 80
OPEN MIKE 18
OUR RESPECTS 26
PEOPLE 96
PERSONNEL RELATIONS 89
PROGRAMS & PROMOTIONS . 93
RATINGS 46
STATIONS 64
TRADE ASSNS 82
UPCOMING 100
4
Broadcasting
April 14, 1958 © Page 7
Photograph by John Burwell
When they toi
J the Twins dial
BILL BENNETT
That's why WDGY is first* in the
Twin Cities . . . and why WDGY billings are at an
all-time high . . . It's Storz Station locally-centered
programming that does it, as personified by warm,
friendly men like Bill Bennett. Bill brings to bear on
his four daily entertainment and selling hours the
distillation of a diversified show-business and radio
history. He's a comedian, an M. C, TV performer,
recording star, teen-dance innovator, columnist, magi-
I . . . when they tile . . .
WDGY personalities
cian, and amateur clown. Above all, he's a salesman
. . . likeable, and a perpetual smiler, Bill is often
described as the Northwest's outstanding radio per-
sonality.
Talk to the man from Blair, or WDGY G. M. Jack
Thayer about Bill; and Dan Daniel and Don Kelly and
Stanley Mack and Bill Armstrong and Bill Diehl and
Joe Delia Malva and Ralph Martin and George Rice.
* Pulse all-day average
WDGY 50,000 Watts Minneapolis- St. Paul
STATIONS
TODAY'S RADIO FOR TODAY'S SELLING
TOOD STORZ, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA
WDGY Minneapolis St Paul
REPRESENTED BY JOHN BLAIR & CO.
WHB Kansas City
REPRESENTED BY JOHN BLAIR & CO.
WTIX New Orleans
REPRESENTED BY ADAM YOUNG INC.
WQAM Miami
REPRESENTED BY JOHN BLAIR & CO.
Page 8 • April 14, 1958
Broadcasting
at deadline
WERE CLEVELAND CHARTS $25 MILLION
CLOSED-CIRCUIT TV, RADIO SYSTEM
Closed-circuit sound and visual program
service for home subscribers, eventually cov-
ering entire Cleveland area, proposed Friday
by Richard M. Klaus, vice president-general
manager of WERE Cleveland. Project would
involve investment up to $25 million.
Six channels on Ohio Bell coaxial cable,
leased to WERE, would provide wide range
of programming service to home tv sets.
Subscriber fee might run around $10
monthly under present plans.
Advertising would be sold on some por-
tions of programming.
Service is designed to start within year,
using test area of perhaps score of major
apartment developments.
At present Cleveland has three tv stations
— KYW-TV, WEWS (TV) and WJW-TV on
chs. 3, 5 and 8 respectively.
Financing would be handled by WERE,
with Ohio Bell running cable as funds are
provided. WERE plan calls for development
of separate community satellite centers for
programming. These would be located in
populous centers and have separate camera
chains and other facilities. As facilities and
list of subscribers expands, these centers
eventually would be tied together. Service
would then come out of proposed major en-
tertainment center.
Citywide service within five-year period
is envisioned by WERE, with thought that
eventually Cleveland grid would be tied in
with similar wired service in other cities.
"We propose to create a brand new form
of mass communications and entertain-
ment," Mr. Klaus said.
Here is WERE plan to use six-channel
capacity of coaxial cable:
Ch. 2 — First-run films 11 hours daily,
each film to be run three or four days.
Commercials confined to station breaks.
P&G, Miles, Ralston-Purina
Vie for ABC-TV Time Slots
It'll be like "High Noon" at ABC-TV
tomorrow (Tues.) when several interested
parties shoot it out for Tuesday, 9-9:30
p. m. slot next season. Procter & Gamble,
just renewed for high-rating Wyatt Earp
(Tues., 8:30-9 p.m.), wants to back it with
new western out of William Morris-Four
Star Films stable titled The Rifle Man. It
must let Morris-Four Star know by tomor-
row when option expires.
At same time, 52-week contract of cur-
rent 9-9:30 p. m. slot occupants, Miles
Labs and Ralston-Purina (Broken Arrow)
ends tomorrow and ABC-TV reportedly is
as eager for new P&G business — giving soap
company 60-minute exposure — as it is for
Broadcasting
Ch. 4 — Re-run films. Commercials would
be sold, possibly on basis similar to tv broad-
cast stations and networks.
Ch. 6 — Feature tv presentations including
sports, musicals and theatrical events; only
top evening hours; may be used to broad-
cast network programs not carried by local
tv stations.
Ch. 7 — Duplicates radio programming of
WERE.
Ch. 9 — Tv sports. WERE is key station
for Cleveland Indians 40-station, four-state
radio network. Away tv games could be
carried, along with other sports, and keyed
into wired services in other cities.
Ch. 10 — Background music and home
music service.
Major portion of development work on
Cleveland project was done by Leonard G.
Trostler, WERE local sales manager, aided
by Mr. Klaus; Harry Dennis, chief engineer,
and Sam Elber, director of programming and
promotion.
Mr. Klaus said that while WERE's wired
network would not come within jurisdiction
of FCC, it would provide extensive public
service and cultural programming. He sug-
gested, for example, that closed-circuit
facility could be provided to medical so-
ciety, giving doctors latest information on
medical and surgical techniques.
Possibility of color service is being ex-
plored. WERE and Ohio Bell studied closed-
circuit projects in other areas. Telephone
company contacted top AT&T officials in
New York.
WERE would have exclusive use of wire
grid built with its money and leased from
Ohio Bell, but telephone company would
be free to build similar facilities for any
firm desiring to offer closed-circuit program
service.
Miles-Ralston renewal. Ralston, meanwhile,
is taking no chances on being left out in
cold; its agency, Gardner Adv., St. Louis,
has option to pick up MCA Ltd.-Gomalco
Productions' Leave It to Beaver series now
on CBS-TV under Remington-Rand spon-
sorship and take it to ABC-TV, preferably
in 8:30-9 p. m. (post-Disneyland) berth,
now occupied by Bristol-Myers.
NC&K Gets Vel Powder
Colgate-Palmolive Co., New York, named
Norman, Craig & Kummel, New York, to
handle Vel powder, effective immediately,
with $1.9 million billings. McCann-Erickson
was appointed to service new soap product,
with billings and name yet to be revealed.
Lennen & Newell had been handling Vel
powder until last February when it was
BUSINESS BRIEFLY
Late-breaking items about broadcast
business; for earlier news, see Adver-
tisers & Agencies, page 35.
BANANA BOOM • United Fruit Co.,
N. Y., will promote its biggest and best
banana crop with two-week increased radio
spot budget effective immediately on 200
stations in 85 markets in U. S. and Canada.
Current campaign, running on about 160
stations since March 9, will be included in
increased frequency, which will amount to
as much as 40 spots per , week per market.
BBDO, N. Y., is agency.
IN BUYING MOOD • American Oil Co.,
N. Y., mulling over 17-week radio-tv spot
campaign (announcements and newscasts)
in 120-market area along U. S. East Coast
to begin end of May. No buying pattern or
market strategy finalized. Joseph Katz Co.,
N. Y.-Baltimore, is Amoco agency.
BALL BUYS • WOR-TV New York re-
ported Friday sponsorship has been set for
three-quarters of its coverage of 78 Phila-
delphia Phillies baseball games, to be tele-
cast in New York area. Signed: United
Vintners Inc. (wines), General Tire Dealers
of New York Metropolitan Area and Bayuk
Cigars Corp.
IN FOR HALVES • Phillips-Van Heusen
Corp. (Van Heusen's men's shirts and sports-
wear), N. Y., signed for one-half sponsor-
ship of Suspicion (NBC-TV, Mon., 10-11
p. m.) on May 26, June 2 and 9. Grey Adv.,
N. Y., is agency.
TV CLIENT ON WAY • Television will
play important part in introduction of new
Borden's instant mashed potatoes when
product makes test bow in upper New York
State and New England next month. Initially
only WHYN-TV Springfield will be used,
but look for more buys as distribution area
is enlarged. Product — competing with
R. T. French's instant whipped potatoes,
General Foods Corp.'s Minit and McCor-
mick Tea & Spice's brand — was to have
made its bow earlier in year but introduc-
tion was delayed due to "production prob-
lems." After national distribution is
achieved — by end of 1958, hopes Borden —
product will be promoted on NBC-TV's
Fury and People's Choice, both sponsored
by Borden. Lennen & Newell is servicing
product, its first Borden assignment.
notified that account would be withdrawn.
L&N retains Vel liquid detergent and Vel
beauty bar. NC&K has recommended that
bulk of advertising campaign for Vel go into
television.
April 14, 1958 • Page 9
PEOPLE
at deadline
McGannon Attacks VTR Policy,
Hits Major Barrow Conclusions
Renewed opposition to proposals in Bar-
row Report on multiple ownership, option
time and must buys were voiced Friday
by Westinghouse Broadcasting Co. Presi-
dent Donald H. McGannon, continuing his
previous day's testimony FCC (story page
53).
Mr. McGannon rapped three tv networks
for policy of refusing permission to stations
to use videotape to record network pro-
grams to run on delayed basis, said WBC
looked at move with "great seriousness"
and felt advertisers and public won't gain
if networks are "arbitrary" on this policy.
He noted network policy conflicts with
WBC's plans to carry baseball on WJZ-
TV Baltimore, but said network VTR use
is helping KPIX (TV) San Francisco net-
work programming position.
He said WBC had asked networks to
limit network programming to option time
and had been refused, but acknowledged
such narrowed programming might make
option time program costs go up. Mr.
McGannon said WBC dropped NBC Spot
Sales from representation of two WBC sta-
tions because quality was not good enough
and said he did not recall writing letter
(in possession of FCC) which "indicates
to contrary." He saw nothing wrong with
network spot representation if affiliation
relationships can be insulated.
Mr. McGannon didn't think Westing-
house Electric's $39 million ad budget (all
media) has had any effect in network-af-
filiate relations by WBC outlets; nor has
WBC's multiple ownership position, he
added.
WBC president said he had no objection
to NTA proposal for added hour of option
time from source other than affiliated net-
work, but saw problems if present three-hour
network option time were reduced.
Asked by Chairman John C. Doerfer
whether he felt FCC should require station
to place local public service programs in
option time, Mr. McGannon said this would
create problems, since obviously not all
communities have enough local issues to put
on audience-attracting material for this
prime time. Station should have leeway
here, he said, so it can develop exceptional
programs and promote them properly.
Mr. McGannon had "no thought" on
FCC shortening license period of marginal
operator, but felt FCC might issue licenses
varying from three to five years or longer
depending on demonstrations by licensee of
public interest programming. He felt in-
dustry could "live with" an "indefinite"
license if standards could be defined so as
to assure operator he wouldn't lose license
and investment if he stuck to standards.
Wagner Heads Ohio Broadcasters
Jay Wagner, WLEC Sandusky, was elected
president of Ohio Assn. of Broadcasters at
Friday meeting in Cleveland (early story
page 82). He succeeds Hubbard Hood,
WK.RC Cincinnati. Tom Rogers, WCLT
Newark, was elected radio vice president
and Allan Land, WHIZ Zanesville, tv vice
president. New members elected to board:
Gordon Davis, KYW Cleveland; S. H. Top-
miller, WCKY Cincinnati, and Gene Trace,
WBBW Youngstown. Over 100 delegates
attended Friday meeting.
Tv Worth Money to Paramount
Paramount Pictures Corp. has advised
stockholders of "substantial" profits realized
this year from film sales for tv (Paramount
sold its feature backlog to Music Corp.
of America). Reminder contained in report
on 1957 operations, showing earnings from
operations to be over $5.4 million and net
income at more than $4.7 million. Profit
would have been up slightly over 1956,
but in that year additional $4.4 million-plus
represented principally profit on sale of film
to tv (Popeye Cartoons acquired that year by
AAP), for total net income in 1956 of
over $8.7 million.
FCC Again Asks for Ch. 10 Case
FCC Friday again asked U. S. Court of
Appeals to send back Miami ch. 10 case.
Commission said it's better to let it review
case (in light of disclosures before Harris
Oversight Committee) than for court to
rule on legal issues which "might become
moot by further proceedings." FCC rep-
resentation furnished in response to objec-
tions by three parties to Commission's orig-
inal motion to court to remand Miami case
without ruling on merits. [Government,
March 17]. Parties are National Airlines
(which won ch. 10 grant), WKAT Miami
(A. Frank Katzentine) and Eastern Air-
lines (seeking to intervene in proceedings).
Harris to Address Law Group
Rep. Oren Harris (D-Ark.), chairman of
House Commerce Committee and Legisla-
tive Oversight Subcommittee, will address
April 30 dinner meeting of Administrative
Law Section of District of Columbia Bar
Assn. Black-tie affair will be held in Wash-
ington's Mayflower Hotel in observance of
National Law Day May 1.
ABC Asks Syracuse Shift
ABC asked FCC Friday to add third
vhf channel to Syracuse, N. Y., by deleting
ch. 8 there and adding chs. 9 and 11. Move
would require ch. 8 WHEN-TV Syracuse
to change to ch. 9, and ch. 11 CKWS-TV
Kingston, Ont., to ch. 8. ABC said out
of 44 ABC programs, only two are carried
in Syracuse live, 15 are carried on delayed
JOHN M. KEAVEY, account executive at
Erwin Wasey, Ruthrauff & Ryan on KLM
Royal Dutch Airlines, elected vice president
of EWR&R.
DON W. WELLS, formerly sales manager
of Lanolin Plus Inc.'s beauty division, to
Foote, Cone & Belding, Chicago, as mer-
chandising executive.
ALEXANDER G. FIELD JR. appointed
program manager of WGN-TV Chicago ef-
fective April 19, succeeding EDWARD J.
ROTH JR., resigned. Mr. Field continues
duties as supervisor of special broadcast
services of WGN-AM-TV.
GERALD E. CALDWELL, commercial ex-
port manager, General Foods Corp., (inter-
national), to GF's Maxwell House Div., as
market research manager.
ROBERT G. FURLONG, marketing man-
ager, DuMont Labs receiver division since
early 1957, to sales manager, television re-
ceiver division, replacing BILL C. SCALES,
resigned.
RUSSELL FORD, Compton Adv., and
CHUCK KAMBOURIAN, H. K. Harrison
Assoc., both to Grey Adv., N. Y., as execu-
tive producer and associate producer, re-
spectively.
Page 10
April 14, 1958
basis, five on spot basis, 12 are on pending
orders and 10 have not been ordered at
all. This is costing ABC $285,000 annually,
network said. Only conflict, ABC said, is
with pending proposal by WVET-TV
Rochester, N. Y., to move chs. 9 and 13
to Elmira, N. Y. Syracuse has only one
other commercial operating station, ch. 3
WSYR-TV. Educational ch. 43 is assigned
to New York Board of Regents but is not
operating.
Stuart First on U.S.S.R. Trip
First U. S. station executive to visit USSR
in connection with cultural program inter-
change is Harold C. Stuart, president of
KVOO-AM-TV Tulsa and director of Assn.
of Maximum Service Telecasters. He left
Friday with Thomas Manhart, president of
Century Geophysical Co., expert amateur
photographer, and will offer Soviet typical
locally produced radio and tv programs.
After week in Moscow, itinerary includes
trips to other Russian cities. Party returns
to U. S. May 24.
NAB's Radio Month Kits on Way
Promotion kits to guide broadcasters in
observing National Radio Month during
May were mailed Friday by NAB. Theme
of month is "Radio is close to you . . .
at home ... on the move ... in your com-
munity . . . Radio is close to all America."
Kit is more elaborate than others in past
radio promotions. Part of material was
mailed to non-member stations. Radio Ad-
vertising Bureau has mailed Radio Month
kit including 101 ideas as well as speeches
and other material.
Broadcasting
Opens America's purse for mass- market advertisers
As the shopping-list indicates, 17 of America's big-
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tremendous power of PURSE-SUASION. It com-
bines the persistence of saturation with the impact of
television. 20 spots every week — rotated week after
week to cover a station's complete daytime audience.
Prove PURSE-SUASION'S low-cost selling power
on any product for Home or Family. Blair-TV's Test
Market Plan provides documented research on sales-
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Blair-TV represents these major-market stations:
WABC-TV— New York
WBKB — Chicago
KTTV — Los Angeles
WFIL-TV— Philadelphia
WXYZ-TV— Detroit
WHDH-TV— Boston
KGO-TV — San Francisco
WIIC — Pittsburgh
KTVI — St. Louis
WEWS— Cleveland
WJZ-TV— Baltimore
KFJZ-TV — Dallas-Ft. Worth
KING-TV— Seattle-Tacoma
WPRO-TV— Providence
WCPO-TV— Cincinnati
KGW-TV— Portland
WDSU-TV— New Orleans
WFLA-TV— Tampa
WBNS-TV— Columbus
WMCT — Memphis
KFRE-TV— Fresno
WOW-TV— Omaha
WNBF-TV — Binghamton
WFL^ TV— Altoona
WNHC-TV- Hartford - New Haven
Broadcasting
April 14, 1958 • Page 11
Chip Off the Farm Bloc
We'd like you to meet one of the bosses of a $400 million
business called farming in Central Ohio. He feeds his own
corn into his own hogs, has two tractors and a city-shopping
family that wants all of the better things of life.
You find him sharing his noontime, as usual, with Bill
Zipf, farm director and farm news reporter for WBNS-TV.
They have been friends for nine years — personal friends,
because Bill Zipf is a reporter who travels 30,000 miles
of rural roads a year and shows up at the studio with dirt
on his shoes.
You can see why the casual offer of a Farm Almanac,
on Bill's "Farmtime" program, pulls requests from 33
Ohio counties and over 130 small towns. More important,
you see an example of the face-to-face approach by which
WBNS-TV, born and raised in Central Ohio, attracts its
larger audiences, day and night.
Time buyers, too canny ever to fall off a hay wagon,
have reduced volumes of these facts to one conclusion:
"If you want to be seen in Central Ohio— WBNS-TV."
WBNS-TV
CBS Television in Columbus, Ohio
Market Center of 2,000,000 people
316 kw. Affiliated with The Columbus Dispatch, The Ohio State
Journal and WBNS Radio. Represented by Blair TV.
PRETESTED
the adventures of
BRAND-NEW!
FIRST- RUN!
SUCCESS!
Saturday Evening Post
Over 650,000,000 readers of
Norman Reilly Raine's 65 Tug-
boat Annie stories! 27-year run
continues by popular demand.
SUCCESS!
Motion Picture Feature
Box-office record-breaker in the
top motion picture theatres.
N. Y. Times— "story superior"
—"a box-office natural."
SUCCESS!
Chicago Audience Test
92% of Lake Theatre audience
rated "The Adventures of Tug-
boat Annie" a TV favorite-
certified by Haskins & Sells,
C. P. A.
SUCCESS!
CBC TV Network
R. B. Collett, Adv. Dir., Lever
Brothers Limited, writes:
' 'excellent viewing audience' ' —
"general public, through mail
and telephone calls, indicates
strong appeal for every mem-
ber of the family." Tugboat
Annie outrates such shows as
Perry Como, Gunsmoke, Wyatt
Earp, Dragnet, Climax,
Disneyland and many, many
others in Canada network
markets.
TELEVISION PROGRAMS OF AMERICA, INC.
488 MADISON • N.Y. 22 • PLaza 5-2100
Page 14 • April 14, 1958
IN REVIEW
THE BOB HOPE SHOW
If a semblance of international unity is
ever achieved in the present day, Bob Hope
and his crew can feel they have contributed
a small but important part. On Saturday
April 5. NBC-TV presented The Bob Hope
Show filmed entirely in Moscow. For one
hour the viewer was taken through Mos-
cow's streets, subways, into its theatres,
ballet centers, circuses and U. S. Embassy.
Top Russian acts such as Popoff the clown,
famed ballerina Galina Ulanova, comedian
Arkadi Raikin and the festival of dances of
all nations were shown in an interesting and
fast-moving bill.
Mr. Hope's dry wit was in top form as
he "entertained our civilians abroad" at the
American Embassy. He chided the Russians
("I was thrown out of the Kremlin yester-
day. I thought the star on the door meant
it was my dressing room") as well as praised
them for their cooperation in the current
entertainment exchange program.
At the conclusion of the program, Mr.
Hope showed some film of Russian children
at play with American children (those of
Ambassador Thompson) and at play to-
gether and made his plea for international
understanding and secure futures for "kids,
who, all over the world, are just kids."
Mr. Hope's approach was warm and sin-
cere and the show was an enlightening ven-
ture behind the iron curtain. All concerned
deserve congratulations for this outstanding
effort.
Production costs: $200,000.
Sponsored by Johnson Motors through J.
Walter Thomspon Co. and Dutch Masters
Cigars through Erwin Wasey, Ruthrauff
& Ryan on NBC-TV, 9-10 p.m. April 5.
Director: Mort Lachman; executive pro-
ducer: Bob Hope; producer: Jack Hope;
writers: Bill Lackin, Lester White, John
Rapp, Charles Lee, Gig Henry; associate
producer: Kent McCray; director of pho-
tography: Ken Talbot.
OMNIBUS
"The Lady's Not for Burning" is quite
a goodie to find in an Easter basket. Omni-
bus produced the morsel at an ideal time
and served it up with style.
For those who had never met Thomas
Mendip and Jennett Jourdemayne, the
Omnibus version of their adventures around
the noose and stake was an introduction
under favorable circumstances, with at least
one advantage over the theatre. It was
easier to catch all of the lyric lines in the
living room than in the third balcony sur-
rounded by a laughing audience.
The rest of the April 6 audience — those
who were already familiar with "The Lady's
Not for Burning" — could breathe easy as the
play opened in what looked like the original
stage setting and the characters appeared in-
tact. Adapter Walter Kerr used a judicious
pair of shears to scale the play to tv size.
The lines on the cutting-room floor may
grieve the Fry fan, but surely the most de-
voted will concede that 90 minutes of
Fry is incomparably better than no Fry at
all.
The cast made the most of their charac-
ters— plum roles all. Christopher Plummer,
Mary Ure and company showed a fine
and enthusiastic regard for their material.
The production was a faithful version of a
rare script.
Production costs: Approximately $80,000.
Sponsored by Aluminium Ltd. through J.
Walter Thompson and Union Carbide
Corp. through J. W. Mathes on NBC-TV,
April 6, 4-5 p.m. EST.
Produced by Robert Saudek Assoc.; direc-
tor: Stuart Vaughan; adapted by Walter
Kerr from Christopher Fry's play.
Cast: Mary Ure, Christopher Plummer,
Bryarly Lee, Anne Shoemaker.
NBC OPERA
Composer-conductor-critic Virgil Thom-
son commenting on the 1790 premiere of
Mozart's opera buffa, "Cosi fan tutte," has
noted that Viennese society fell deaf to
Mozart's pleas "for tenderness, for humane
compassion and for an enlightened and
philosophical toleration of human weak-
ness." But thanks to the magnificent work
of the NBC Opera company and the Ruth
and Thomas Martin Anglicized version of
"Cosi" — somewhat less satisfactory to those
purists who might have missed the original
lyrics — the tv premiere was accorded a
reception far more universal than the
original. The times are different; so is the
audience composition.
The remarkable thing about last Sunday's
telecast — marking the end of the repertory
company's 9th season — was that it came off
so well. "Cosi" is a difficult opera; it would
tempt many a director to go another inch —
square into the abyss of farcical slapslick a
la Johann Strauss' "Fledermaus." However,
directors Peter Herman Adler and Kirk
Browning stuck to the script for the entire
two-hour session, trimming only where ex-
pedient.
Phyllis Curtin (Fiordiligi) and Frances
Bible (Dorabella) lack a certain Viennese
crispness Mozart seems to ask, but nonethe-
less both were in fine and rare form — as
singers as well as actors. So were the others
— Helen George (Despina), John Alexander
and Mac Morgan as the enticed lovers, and
James Pease, playing Don Alfonso, the agent
provocateur.
Yet, putting aside the question of whether
this presentation and others in the series
is public service — which it certainly is —
one would do well to ask, is it opera? It
strives to be but doesn't quite make it. The
reason is simple: electronic opera is too
mechanical; it tends to make sound subservi-
ent to sight and above all, there isn't a tv set
on the market that will do justice to the fine
voices and the crisp, brilliant music that came
out of NBC-TV's Brooklyn studio. NBC-TV
has done more than its share of the work;
perhaps the parent RCA will complement its
division's efforts by pioneering compatible
sound at economy prices.
Production costs: $80,000.
Sustaining, on NBC-TV, 2-4 p.m. Sunday
April 6.
Producer: Samuel Chotzinoff; musical direc-
Broadcasting
HORACE said it for us...
1 V
Whatever prosperous
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HORACE PROPERTIUS
Ibid XI to Bullatius
Line 22
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In Certain
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WHDH -TV
Boston is No. 1
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Broadcasting
April 14, 1958 • Page 15
IN REVIEW CONTINUED
OR HEARING?
Maybe there's only a fine line of distinction,
but it's a point to consider when you plan a
sales campaign. Mass selling demands reaching
as many people as possible. But, do all who
listen . . . hear?
If you want your sales message heard,
understood and acted upon... your best buy is
KOA-RADIO! Millions of people throughout the
rich Western Market set their radio dial at 850
to hear their favorite NBC and regional per-
sonalities. KOA's brand of daily programming
skillfully integrates these highly-rated personali-
ties with programs that inform, entertain, serve
. . . and sell !
Let KOA-RADIO prove to you that hearing
outsells listening!
Represented nationally by
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one of America's great radio stations
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Page 16 • April 14, 1958
tor: Peter Herman Adler; director: Kirk
Browning; assoc. director: James E. Fox;
sets and costume designer: Ed Wittstein;
libretto: Ruth and Thomas Martin (from
original libretto by Lorenzo da Ponte);
score: Wolfgang Amadeus Mozart; music
coordinator: George Shick; conductor:
Mr. Adler; asst. conductor: Felix Popper;
audio director: David Sarser; lighting:
A lan Possage.
Cast: Phyllis Curtin, Frances Bible, Helen
George, John Alexander, Mac Morgan,
James Pease and others.
BOOKS
TELEVISION IN SCIENCE AND IN-
DUSTRY, by V. K. Zworykin, E. G.
Ramberg and L. E. Flory; John Wiley &
Sons Inc., 440 Fourth Ave., New York.
300 pp. $10.
To the layman, the entertainment tele-
vision brings into his home may seem the
be-all and the end-all of the medium. The
authors of this volume fascinatingly docu-
ment the fact that this aspect "exhausts only
a small fraction of the potentialities of tele-
vision." The book explores the functions,
present and potential, of closed circuit or
industrial television.
Various chapters, amply supported by
illustrations, outline the application of
closed circuit tv in research, medicine, edu-
cation, commerce and many other fields.
A forecast for the future envisions visual
and vocie communication, banking and
shopping adapted for videophone purposes,
further advances in medicine and industry
and a final prediction that the television
camera "will be the pioneer observer in
interplanetary travel."
While there is much that is technical in
the book, it offers a fascinating area of ex-
ploration for anyone interested in the
medium.
The authors are eminently qualified; all
are well known in television research and
technology. Mr. Zworykin is honorary vice
president and technical consultant, RCA;
Mr. Ramberg is research physicist, and Mr.
Flory, research engineer, RCA Labs. They
have collaborated on a handsome and in-
formative volume.
TELEVISION AND RADIO WRITING,
by Stanley Field; Houghton Mifflin Co.,
2 Park St., Boston. 544 pp. $6.75.
Almost every facet of writing for radio
and television is covered in this fat and
interesting how-to book for aspiring writers.
The book is well-written in itself, and its
points are strongly supported with examples
ranging from auto commercials to full
scripts of tv and radio plays. The author has
chosen interesting examples and follows
them with short critical breakdowns on their
format and development. While the em-
phasis is on writing for television, radio
techniques are not neglected. And various
topics, such as writing for government pro-
grams, not usually included in such texts,
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Page 18 • April 14, 1958
IN REVIEW CONTINUED
arc included. Areas of fringe interest, such
as ratings, are also covered. The only criti-
cism is that perhaps too much is left to the
writer to learn from examples, rather than
spelled out in text. But the book as a whole
would seem a worthwhile investment for
the writer interested in hitting the broad-
cast markets.
Mr. Field is chief of production, radio-tv
branch, troop information div.. Dept. of
the Army, and also serves as an adjunct pro-
fessor at The American University. Wash-
ington, D. C.
THE ENCYCLOPAEDIA OF RADIO
AND TELEVISION, Second Edition,
J. H. Reyner, technical consultant; Philo-
sophical Library, 15 E. 40th St., New
York. 736 pp. $12.
New entries dealing with fm, vhf broad-
casting, color television and other technical
advances are featured in this new edition
by a team of 13 authorities under the guid-
ance of Mr. Reyner. Designed to help the
novice as well as the expert, this volume
has reduced mathematical explanations to
a minimum and simple practical explana-
tions of all phases of modern radio-tv en-
gineering are set forth. More than 3,000
entries and nearly 800 illustrations, plus a
separate data reference section, are included.
ADVERTISING COPY, LAYOUT AND
TYPOGRAPHY, by Hugh G. Wales, pro-
fessor of marketing, U. of Illinois; Dwight
L. Gentry, associate marketing professor,
U. of Maryland and Max Wales, associate
professor of journalism, U. of Oregon.
The Ronald Press Co., 15 E. 26th St.,
New York. 491 pp. $7.50.
This book, stressing fundamentals and
simplified procedures, should be of value to
both the beginner and veteran in advertising.
It describes how closely copy, layout and
typography are combined to achieve a
single effect in the successful advertisement.
There are separate chapters on the radio
commercial and the tv commercial, which
should be of particular interest to personnel
in the broadcast media.
HOW TO WRITE TELEVISION COM-
EDY, edited by Irving Settel; The Writer
Inc., 8 Arlington St., Boston, 228 pp. $4.
The editor, recognizing the "urgent and
continual" need for writing talent for tv
comedy, has compiled a number of chapters
on various aspects of comedy: situation
comedy, how to write jokes, dramatic com-
edy, how to sell the finished product. The
chapters are written by various successful
practitioners in the field, ranging from
Goodman Ace and Sydney Reznick to chap-
ters by the editor. The last section of the
book contains sample comedy scripts.
The information is simply and interest-
ingly presented; it is doubtful, nonetheless,
whether perusal of this volume alone will
turn out many successful humorists, for
television or any other medium.
OPEN MIKE
Tv's Feeds to Newspapers
EDITOR :
I think there is a significant and excel-
lent answer to critics of television who
claim that it does not broadcast anything
but westerns and crime stories. In the city
edition of the April 7 New York Times,
there were three front page stories — includ-
ing the lead story — based on television in-
terviews April 6. They were the Secretary
of Labor Mitchell story, the George V.
Allen story and the Schwartz-FCC story.
On page 2, the top story was again
taken from a tv interview — "Nasser Ac-
cuses West of Attacks."
To me, the real significance of the above
is the realization on the part of the press
that television is now a medium of suf-
ficient stature that important announcements
and pronouncements are frequently re-
leased first on tv and must be covered. It
wasn't too many years ago that newspapers
took the attitude that if they said nothing
about tv maybe it would go away.
Don W. Lyon
Director of Tv & Radio
U. of Rochester
Rochester, N. Y.
They Read It Here
editor:
Reggie Schuebel, Henry Fleisher and I
greatly appreciate your kind treatment of
our new business announcement [Adver-
tisers & Agencies, March 31]. From the
number of comments I've gotten from
friends around the country, I'm greatly im-
pressed by your circulation.
Robert S. Maurer
Maurer, Schuebel & Fleisher
Washington-New York
Beachhead in Manhattan
editor:
I'm a bit late in commenting on "The
Myth of Madison Avenue" [Broadcasting,
Feb. 24]. It was an excellent capsule story
and I only want to call your attention to
the fact that in it you listed Campbell-
Mithun as not operating a New York office.
As of Nov. 1, 1957, Campbell-Mithun
opened and staffed a New York office in
the Graybar Bldg., 420 Lexington Ave.
R. C. Bumstead
Media Dept.
Campbell-Mithun
Minneapolis, Minn.
More Video Versions
editor:
I was amused by the very clever tv defini-
tions submitted by Gerald R. Baker, KELP-
TV, El Paso, Tex. [Open Mike, March 17].
I would like to submit a supplementary list:
REHEARSAL: A specific period of time
set aside for practicing a commercial which
should have been set aside before air time.
SWITCHER: An engineer who has held
positions at 8 different stations in six
months.
DIRECTOR: A receptionist who shows
Broadcasting
IN INLAND CALIFORNIA (and western Nevada)
"BEELINErAO,°
Outstanding farm programming is
one reason the Beeline delivers the
largest audience in the nation's rich-
est and most diversified farm area.
Each of the five Beeline stations has
its own farm editor working closely
with McClatchy newspaper editors
to give listeners the most complete
coverage in the inland valley. Re-
sult: top-rated farm programs in
each area.
Taken as a group, these moun-
tain-ringed radio stations deliver
more radio homes than any com-
bination of competitive stations . . .
at by far the lowest cost-per-thou-
sand. (Nielsen & SR&D)
SACRAMENTO, CALIFORNIA
Paul H. Raymer Co.,
National Representative
KOH O RENO
KFBK ° SACRAMENTO
N \
KBEE ° MODESTO
I \
KMJ © FRESNO
KERN ° BAKERSFIELD
Broadcasting
April 14, 1958 • Page 19
OPEN MIKE continued
IT
WONDERFUL
USIC
IN ROCHESTER
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YOUR PRODUCT
when good fellows get together!
Personally, we think that your product and our viewers
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If you're seeking real pay-off spots in this area, buy
CHANNEL 10, the channel that gets the majority of
viewers, over all, from sign-on to sign-off, according to
the latest Rochester Metropolitan Area ARB Survey,
February, 1958!
The meeting of your product and our viewers will be
accompanied by the background music that is so popu-
lar with every sponsor— the jolly ringing of the cash
register with the one-word lyric— SALES!
Page 20 • April 14, 1958
visitors how to find studio A.
PRODUCER: A bill-paying sponsor.
PROJECTIONIST: A director who al-
ways shouts into his headsets.
BREAKDOWN: Something which hap-
pens to a projector because the same thing
has happened to the projectionist.
DOLLY: President Madison's wife.
PROP: An object which tends to hold a
director upright when everything is going
wrong.
Maynard B. (Chuck) Albert
Production Dept.
WTIC-TV Hartford, Conn.
Added Praise for Silvernail
editor:
Thank you very much for the fine tribute
to a fine gentleman and an able craftsman,
Frank Silvernail of BBDO [Our Respects,
March 31]. His departure does leave a void.
However, the contribution he has made to
our business leaves many a guidepost for
those who will carry on.
J. C. Kellam
Gen. Mgr.
KTBC-AM-TV Austin, Tex.
Commends Abrams' Efforts
editor:
Revlon's George Abrams certainly made
a significant contribution to the broadcast
industry. I read every word of the "Syracuse
Story" [Lead Story, March 31]. It will be
interesting to see what effect his great experi-
ment [in audience measurement] will have.
Ernie Tannen
Vice Pres.-Gen. Mgr.
WEEP Pittsburgh
Same Name Causes Confusion
editor:
The "Barter Broker Bankrupt" item [At
Deadline, March 31] is very embarrassing
to this company.
Television Clearing House [firm of under-
signed] was originally established in 1939
at the RKO Bldg. in New York and incorpo-
rated in 1940 (State of New York). During
World War II I closed up shop and went
with the Army Pictorial Service at the
Pentagon. Six years ago this company was
re-established in Hollywood.
The [bankrupt] company which has used
our name has no connection whatever with
us. We have been receiving many phone
calls in connection with this bankruptcy
which puts us in a rather uncomfortable
position.
S. S. Liggett
President
Television Clearing House
Hollywood, Calif.
[EDITOR'S NOTE— We're happy to clarify any
confusion that stemmed from the two separate
firms having the same corporate name.]
Clams on the Hudson
editor:
Last fall, after 10 years of running a local
station in this medium-sized market, we
Broadcasting
4*^
✓
ANOTHER FABLE OF PROFITS
II Jl was
(Wantum Wampum?)
r^TlNCE UPON A TIME there was a station manager who,
) J I like Tecumseh, kept his eye on the "Sous." So intent
Jl was he, he couldn't see the woods for the trees.
One day while shooting the Madison Avenue rapids,
in search of an elusive buck, he hit a snag and tipped his
canoe. Luckily, he was saved by the friendly Boiling brave,
who quickly bailed him out, smoothed his feathers, and
taught him all the craft of maneuvering in that tricky
canyon.
Today, having made an alliance with the Boiling
tribe, he smokes his pipe with the satisfaction of a chief who
is reaping the rewards* of his wisdom.
The moral of this story is . . . don't forget Custer's
famous last words.
*To lure more loot, learn our lore.
INC.
THE BOLLING COMPANY
STATION REPRESENTATIVES
247 PARK AVENUE, NEW YORK CITY, N. Y.
CHICAGO • BOSTON . LOS ANGELES . SAN FRANCISCO • DALLAS
Servin
WGN and WGN-TV are giving their audiences programs of top
QUALITY . . . presented with the INTEGRITY that is a part of serving
the public.
The payoff? Station preference from an ever-widening audience of loyal
WGN and WGN-TV fans.
And this fine public service, such as the programs shown on these pages,
is only one of the reasons for this loyalty.
Six special religious programs
telecast during Holy Week
1. PALM SUNDAY— 8:30 A. M. Half-hour service of the Grace Evangelical
United Brethren Church, presented live from the WGN-TV studios.
2. PALM SUNDAY— 11 A.M. to 12 NOON. Remote telecast direct from
the First Baptist Church of Evanston, Illinois.
3. HOLY SATURDAY— 11:30 P. M. to 1:30 A. M. SUNDAY. Easter
Midnight Mass direct from Christ the King Roman Catholic Church.
4. EASTER SUNDAY — 8:30 A.M. Half-hour Easter morning service
from the Hinsdale, Illinois, Seventh Day Adventist Church featuring adult and
children's choirs.
5. EASTER SUNDAY— 11 A. M. to 12 NOON. Live remote telecast from
the Episcopal Cathedral of St. James, Chicago, The Reverend Bishop Gerald Francis
Burrill, presiding.
6. EASTER SUNDAY— 7:30 P.M. Jewish high holiday religious program
presented by the Chicago Rabbinical Association, live in the WGN-TV studios.
Page 22 • April 14, 1958
Broadca
Fourteen special Easter messages
broadcast over WGN-Radio
1. PALM SUNDAY— 11:55 A.M. "Time to Reflect." Palm Sunday message
by the Reverend Peter J. Powell, rector of St. Timothy's Episcopal Church.
2. PALM SUNDAY— 1:00 P.M. Services in observance of the centennial
of the First Baptist Church of Evanston, Illinois.
3. MONDAY— 11:55 A.M. Speaker: The Reverend Emerson S. Colaw,
minister of Edison Park Methodist Church.
4. TUESDAY— 11:55 A.M. Speaker: The Reverend Wilfred E. Borne,
pastor, Foster Park Baptist Church.
5. WEDNESDAY— 11:55 A.M. Speaker: The Reverend John Banahan,
diocesan priest, director of radio and television, Catholic Archdiocese of Chicago.
6. THURSDAY— 11:55 A.M. Speaker: The Reverend Wilfred E. Borne,
pastor, Foster Park Baptist Church.
7. FRIDAY— 11:55 A.M. Speaker: The Reverend C. J. Curtis, pastor,
Bethel Lutheran Church.
8. SATURDAY— 11:55 A.M. Speaker: The Reverend Peter J. Powell,
rector of St. Timothy's Episcopal Church.
9. EASTER SUNDAY— 11:55 A.M. Speaker: The Reverend Charles A.
Williams, minister, Westminster Presbyterian Church of Skokie, Illinois.
10. GOOD FRIDAY— 12 NOON to 3 P.M. Subdued, meditative music
and a reading of the Seven Last Words of Christ.
11. HOLY SATURDAY— 11:30 P.M. Easter Midnight Mass from Christ
the King Roman Catholic Church. (Simulcast).
12. EASTER SUNDAY— 1 to 2 P.M. Services from Rockefeller Memorial
Chapel, University of Chicago.
13. EASTER SUNDAY— 8:05 to 9:00 P.M. "The Triumphant Hour,"
dramatizations bearing on the mysteries of the rosary.
14. EASTER SUNDAY— 10:30 to 11:00 P.M. "Family Theatre," dramati-
zation of the modern way to the cross.
WGN Radio 720 on your dial
441 N. Michigan Ave., Chicago 11, 111.
Broadcasting
April 14, 1958 • Page 23
OPEN MIKE
CONTINUED
decided to make a drastic change in format.
We "clammed up" our disc jockeys and
disallowed the empty-headed chatter, limit-
ing their talks to well presented commer-
cials, news on the hour and public service
announcements interspersed with tuneful
middle-of-the-road music throughout the
hour.
After three months we ordered a Pulse
survey and held our breaths. The results
amazingly justified the change. Our con-
clusion is that disc jockeys, except for the
few top-rankine and highly-paid showmen
working in the larger metropolitan markets,
are audience killers unless controlled.
Arthur Barry Jr.
President
WEOK Poughkeepsie, N. Y.
KYME's Proper Ownership
editor:
You note that Roger Hagadone owns
KYME Boise, Idaho in reference to award-
ing ch. 6 in Nampa to Mr. Hagadone's firm.
Radio Boise Inc. [Changing Hands, March
3 11. Mr. Hagadone does not own KYME
and has no interest in this station. The
station is solely owned by Keith E. and
Ellen D. Patterson.
Keith E. Patterson
KYME Boise, Idaho
[EDITOR'S NOTE — Error stemmed from use of
outdated files which failed to show that the
Pattersons purchased KYME last fall.]
Smiling Irishman Beams
editor:
The Emmy awards coverage [Awards,
March 17] was terrific.
Ed Sullivan
Academy of Television Arts &
Sciences
New York City
Wants Market Radio Costs
editor:
We would like very much to have a dozen
reprints of the Katz Study of radio spot
costs [Broadcasting, Dec. 16, 1957].
A. L. Pierce
Sales Mgr.
KWFT Wichita Falls, Tex.
IN PUBLIC INTEREST
RADAR REFORM • WSA1 Cincinnati's
editorial broadcasts have been credited as
a force in reforming the use of radar traps
by the Cincinnati police department. The
editorial pointed out that although a sign
is always posted when radar is in use, fre-
quently the sign is not noticed and the police
officer is deliberately hidden behind a bush
or billboard. In addition the editorial stated
that catching the law-abiding driver who in-
advertently exceeded the posted limit by
only a mile or two an hour smacks of the
old game of "cops and robbers."
Advance notice was given the police
department of the station's concern. Police
otlicials agreed to provide WSAI with a
daily report of the location of radar opera-
tions after which the station editorialized
that this broadcast service would deter
speeders.
GOAL SURPASSED • The eighth annual
campaign of the Radio-Tv-Recording and
Advertising Charities of Hollywood (RTRA)
topped its 1957-58 goal of $250,000, George
Gobel, campaign chairman, announced.
Funds collected under the RTRA one-solici-
tation-a-year formula are being distributed
to Community Chest, American Red Cross,
City of Hope, American Cancer Society,
American Heart Assn., YMCA and United
Cerebral Palsy. RTRA President Ben Alex-
ander has set the annual meeting for May
15, when new officers and a new board will
be elected to serve for the following year.
SEVEN-DAY APPEAL • WBSM New Bed-
ford, Mass., conducted a seven-day appeal
for food and clothing to aid the residents
of Biddeford and Saco, both Maine, where
factory shut-downs and prolonged unem-
ployment have left workers in need of more
assistance than welfare offices can offer. The
campaign netted more than five tons of food
and clothing.
IDENTITY FOUND • WBZ -TV Boston's
news department, at the request of Brook-
line police, asked listeners to help identify
an auto accident victim. Within 10 minutes
after the item was broadcast police reported
that someone identified the person after
hearing the newscast.
FZ BROADCASTING
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
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THE BUSINESSWEEKLY OF TELEVISION AND RADIO
Published every Monday by Broadcasting
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Broadcasting • Telecasting Bldg.
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EDITOR & PUBLISHER: Sol Taishoff
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SENIOR EDITORS: Rufus Crater (New York), J.
Frank Beatty, Bruce Robertson (Hollywood).
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STAFF WRITERS: Margot Holland, Diane Schwartz
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SALES MANAGER: Winfield R. Levi
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Copyright 1958 by Broadcasting Publications Inc.
Page 24 • April 14, 1958
Broadcasting
Louisville's FOREMOST and
BEST KNOWN FIGURE
WHAS-TV
Viewers recognize FISBIE as the symbol of WHAS-TV . . .
Foremost in Service, Best in Entertainment. Day and night
he is welcomed as part of the outstanding WHAS-TV pro-
gramming that dominates Kentucky and Southern Indiana
viewing.
Just as FISBIE symbolizes excellence to the viewer, he
should remind you that for selling results, your advertising
deserves individual attention . . . and the ADDED IMPACT
OF PROGRAMMING OF CHARACTER. In Louisville,
WHAS-TV programming PAYS OFF!
Foremost In Service-
Best In Entertainment!
WHAS-TV CHANNEL 11 LOUISVILLE, KY.
316,000 WATTS -BASIC CBS -TV NETWORK
VICTOR A. SHOLIS, Director
Represented Nationally by Harrington, Righter & Parsons
Associated with The Courier-Journal and Louisville Times
Broadcasting
April 14, 1958 • Page 25
the key station in
MICHIGAN'S*
MIGHTY MIDDLE
MARKET
with a 24 hour schedule and
5000
LIVELY WATTS
has over twice the number of
listeners than all other stations
combined in
(March-April, 1957 — C. E. Hooper, Inc.)
LANSING
r
contact Venard,
Rintoul & McConnell, Inc.
• 17 Central Mich-
igan counties with
$1,696,356,000
spendable income.
OUR RESPECTS
to Perry LeRoy Shupert
CALLING on Perry Shupert at Miles Labs is strongly reminiscent of dropping in at
the corner apothecary in Hometown, U. S. A. An office visitor in Elkhart, Ind.,
is confronted with a six-shelf display of leading proprietary and toiletry packages
(Miles and others) which speaks eloquently of his deep-rooted interest in pharmacy.
As vice president in charge of sales and advertising at Miles, Mr. Shupert is
responsible for administering these and related (merchandising, planning, distribution,
marketing) activities of one of radio-tv's best customers. Claiming worldwide sales
of over $50 million. Miles today spends a cool $12 million in broadcast media. Last
year in tv, it allocated $5 million for spot (ranking ninth among national advertisers)
and $6 million-plus for network; the remainder went into national and regional radio
network. All told, radio-tv accounts for about "the biggest slice" of Miles' current
advertising melon (estimated to be somewhat under $20 million).
The corner drug store was more than a passing fancy in Mr. Shupert's youth. Born
Perry LeRoy Shupert in Goshen, Ind. (Aug. 3, 1908), he spent his boyhood in Chicago.
With several family moves, young Perry attended 13 different grade schools before
graduation and worked as a delivery boy for the Walgreen drug chain. After his
family moved to Michigan City, he bought himself a window-trimming business and
serviced stores in South Bend (where he was graduated from South Bend High), Elk-
hart, Niles and other communities. He gave it up in 1926 and two years later was
hired by Walgreen in Chicago to work in its merchandising and decorating depart-
ment, helping open new stores throughout the midwest. (He also attended Lake View
High School in Chicago and South Bend Business College.)
Mr. Shupert started with Miles in 1931, installing Nervine window displays and
putting up road signs in Indiana, Michigan and Wisconsin. When a Miles Chicago
salesman broke an ankle, Mr. Shupert capably sold Alka-Seltzer and later was as-
signed to open Miles' first branch office there as division manager in 1935. While
there he took night classes in retail advertising, psychology and other courses at
Northwestern U.'s downtown Commerce School from 1938-40. On Oct. 1, 1942, he
was transferred to Miles' Elkhart headquarters as assistant sales manager. He was
promoted to sales manager on Jan. 1, 1944; to vice president-U. S. sales on Jan. 1,
1950, and to vice president, sales and advertising, on Jan. 1, 1952.
UNDER Mr. Shupert's guiding hand, Miles' sales and advertising activities have
shown rapid growth. He opened branch offices in major cities and increased the
sales staff from 42 to 101 salesmen. Miles' well-known policy of sticking with
broadcast properties through complete cycles; its careful appraisal of broadcast buys
for diversified audience appeal; its heavier reliance on tv to tell the story of Alka-
Seltzer, One-A-Day vitamins and Bactine — all these bear witness to the Shupert
administration. He also is credited with naming "Speedy Alka-Seltzer."
At one time heavy on top-rated radio shows (National Barn Dance, Quiz Kids,
Curt Massey and Martha Tilton, Uncle Ezra, Morgan Beatty and the News and One
Man's Family), Miles swung the air pendulum to tv a few years ago, placing over
90% of its broadcasting monies in that medium. Miles' lineup this season includes
co-sponsorship of Broken Arrow and Wednesday Night Fights, both on ABC-TV
(it also has co-sponsored championship fight broadcasts on CBS Radio, viz., the last
Robinson-Basilio match), plus participations on the Mickey Mouse Club (just renewed
along with the televised fights on ABC-TV) and an NBC-TV block of The Price Is
Right, Queen for a Day, Comedy Time, Truth or Consequences and It Could Be You.
Miles also sponsors newscasts on the Don Lee network.
Mr. Shupert summarizes Miles' broadcast advertising philosophy as one seeking
"frequent impact, with emphasis on cost-perrthousand, and programs with varied
audience appeal, among children, housewives and men." He adds, "Miles also has
long maintained a policy of staying with its properties, never less than 52 weeks."
With the bulk of money in television, Mr. Shupert raises a common client concern
over "increased cost" of spot as a "problem."
In his position, Mr. Shupert works closely with Miles' agency (Geoffrey Wade Adv.).
The preliminary budget is based on sales and marketing research department recom-
mendations and submitted to an executive committee comprising Charles S. Beardsley,
board chairman; Walter R. Beardsley, president; Edward H. Beardsley, executive
vice president; Franklin B. Miles, treasurer and director, and others.
Mr. Shupert is board chairman of the Sales & Executives Club of St. Joseph's Valley
and member of the Advertising Federation of America's legislative committee. Gifted
with a flair for showmanship, he's in demand as a speaker at functions of the National
Wholesale Druggists Assn., Federal Wholesale Druggists' Assn. and state pharmaceu-
tical groups.
Mr. Shupert married his wife, Florence, in 1933; they have a son, Thomas, 22.
WILS
news sv°^s
Page 26 • April 14, 1958
Broadcasting
f— <
J
D
a a «o
7^
ENT..
They're more TV-minded. There are 1,701,700 television homes in the Los Angeles Metropolitan Area*— a way-
above-average penetration of 84% ! And that doesn't count the country-leading percentage of second sets— play-
room, poolside, patio, and portable — owned by Angelenos!
SO
IS
KPPAl
■ml m^/F^ ■ It's the one station with a view to the
way Angelenos look. That's why ROBERT HALL CLOTHES, INC. used KRCA exclusively to make their first big
sales impression in Television-happy Los Angeles. KRCA CHANNEL 4 • LOS ANGELES-SOLD BY NBC SPOT SALES
*Los Angeles and Orange Counties. Altogether, KRCA sells in 2,300,000 TV homes in five Southern California counties.
9twm mca tv
When budget is the consideration, consider this:
"Your TV Dollars Count for More on Channel A."
This has been the buy-word in Buffalo since
1948 when WBEN-TV first pioneered television
in Western New York.
And if picking spots for a spot-campaign is your
current concern, "spot" judgment again dictates
WBEN-TV, particularly in our two top-movie
programs. Both enjoy the highest popularity in
their respective time slots. Women — and plenty
of them -enjoy our MATINEE PLAYHOUSE.
Adults — and plenty of them — make it a point
to see our 11:30 Theatre.
There's a good spot for you on these "good
buys" in Buffalo. HARRINGTON, RIGHTER and
PARSONS, our national representatives, will be
Johnny-on-the-spot when you call them
for details.
WBEN-TV » 4
CBS in Buffalo
pioneer station of Western New York
BROADCASTING
THE BUSINESSWEEKLY OF TELEVISION AND RADIO
Vol. 54, No. 15 APRIL 14, 1958
IBEW STRIKE HOBBLES CBS NETWORKS
• Loss of 1,300 technicians hinders but doesn't halt broadcasts
• Hope for settlement comes as parties agree to resume sessions
The broadcasting industry's most wide-
spread national strike hit CBS and 1 1 of its
owned radio-tv outlets last Monday when
1,300 members of the International Brother-
hood of Electrical Workers walked off their
jobs.
Hopes for a settlement rose late Thursday
when IBEW International headquarters re-
ported a meeting was arranged for last Sat-
urday morning in Washington between
CBS, IBEW International officials and repre-
sentatives of eight locals at network's radio
and tv stations. A representative of the Fed-
eral Mediation & Conciliation Service also
will attend.
With 300 non-union employes on duty,
there was a minimum dislocation of tv pro-
gramming, virtually none of radio. At out-
set of the walkout Monday several live pro-
grams were cancelled and during the week
some dramatic presentations from Holly-
wood were replaced by kinescopes. Officials
expressed confidence they would be prepared
to carry on an uninterrupted schedule this
week.
The break in the impasse, leading to set-
ting up Saturday's session, was preceded by
three days of conciliatpry efforts by leaders
of three other broadcast unions and by New
York City's labor commissioner's office.
The walkoff was the culmination of
almost three months of negotiations by
IBEW to formulate a new contract to re-
place the one which expired Jan. 31. Talks
began in Washington in mid-January, were
recessed Jan. 31 and resumed from time to
time until April 4.
There was some confusion as to the main
cause of the strike. New York Local 1212,
which has a membership of about 800, in-
sisted the principal issue was "job security."
CBS claimed the main issue was wages.
A statement by William C. Fitts Jr., labor
relations CBS vice president, issued a few
hours after the walk-out began Monday at
1 P.M., said:
"The strike has been called despite the
union's commitment to the Federal Mediation
and Conciliation Service that there would be
no work stoppage pending a ballot to be
conducted by an appointee of the service.
"An emergency plan has been put into
operation which will permit the CBS radio
and television networks to continue broad-
casting. Every effort will be made to carry
as much of the regular program schedule [as
possible] under the circumstances.
"The striking technicians have been of-
fered the most generous contract in the
broadcasting industry [box, page 34]. Under
the terms of this offer, base pay after three
years of service would be $185 a week, and
the average annual pay and overtime for a
majority of these technicians would exceed
$10,000 a year. Such benefits as four weeks
of vacations after 1 5 years employment also
are included.
"The new contract would provide a 7%
increase over a 21,4-year period, resulting in
additional total cost to the company of $1
million or more than $1,200 per man."
Charles A. Calame, business manager of
Local 1212, said the union was battling for
"job security because of the threat of auto-
mation." Another demand he termed "a
must" was "a real clarification of work
jurisdiction over video tape." (The Inter-
national Alliance of Theatrical Stage Em-
ployes has challenged the authority of the
1HUIJDDFF
HHM
IF4 1
JIM!*
■■>:-<>:t&%?
LJEI
.IE
so-called "electrical unions" [including
IBEW and the National Assn. of Broadcast
Employes & Technicians, which has jurisdic-
tion at ABC and NBC] on video tape.) A
secondary issue, according to Mr. Calame,
is whether 45 electricians working at CBS
Labs in New York will remain under the
union's jurisdiction when the laboratories
move shortly to Stamford, Conn.
The deep concern over a protracted strike
was reflected in the actions of three broad-
cast unions — the American Federation of
Television & Radio Artists, the Radio &
Television Directors Guild and the Writers
Guild of America (East) — which urged that
the network and Local 1212 "get together"
in an effort to break the deadlock. A similar
plea was voted by Harold A. Felix, city
labor commissioner in New York, who sug-
gested that a meeting be held under the
auspices of his office. Mr. Calame accepted
both offers but Mr. Fitts declined, explain-
ing:
"I believe that you understand that this
situation is complicated by the fact that we
have a national agreement which covers
television stations at New York, Chicago,
Los Angeles, Milwaukee and Hartford and
radio stations at New York, Chicago, Los
Angeles, Boston, St. Louis and San Francis-
co. The agreement always has been negoti-
ated by a committee including a representa-
tive of the international office and repre-
sentatives of each of the eight locals in-
volved. Each of the prior agreements always
has been signed by the international office
and by each of the eight locals.
"Accordingly there is a serious question
as to whether any negotiation with Local
1212 alone is proper. I feel that it is probably
essential that an effort be made to make sure
that if any meetings or discussions are
opened up, all of the interested parties are
represented."
Mr. Fitts' position was, in effect, support-
ed later by IBEW headquarters which noti-
fied newsmen that, contrary to press re-
ports, no IBEW local is empowered to
make a settlement. This was an apparent
TEXT CONTINUES page 34
This is what IBEW members were doing last week
To see what was happening inside, turn the page ►
Broadcasting
April 14, 1958 • Page 31
CBS STRIKE continued
TECHNICAL CREW on Love of Life takes a breather after an epi- search director (cameraman); Al Schneider, assistant to CBS-TV
sode of the daytime serial last week. Seated (1 to r) : Leonard Sero- President Lou Cowan (cameraman). Standing (1 to r): Robert
witz, artist in sales promotion (on duty as utility man); Clifford B. Martin, casting director (cameraman); John W. Wiedmer, sales-
Mandell, press representative (cameraman); Robert Arthur, as- man, CBS-TV Film Sales (boommike) ; Larry Lowenstein, director
sistant to producer of Ed Sullivan Show (audio engineer); Emil of press information in New York (boommike) and W. Hiane-
Poklitar, mu;ical clearance department (video man); Tom Need- meyer, operations supervisor (control room). The variety of occu-
ham, music clearance (sound effects); Robert Davis, Spot Sales re- pations on this show was typical of last week's CBS-TV operations.
AMATEUR NIGHT (AND DAY) AT CBS
CBS "technical crews" last week looked
like a volunteer fire company with a whole
town full of fires.
As manfully as they could they merged
the skills of salesmen, publicity men, ac-
countants and a dozen other non-engineer-
ing occupations, hopping from one place to
another to keep the shows coming off on
schedule from more than a dozen studios.
That was the situation in New York,
where for the duration of the IBEW strike
(see page 31) some 300 CBS television and
radio executives and supervisory personnel
were doing the work of approximately 800
striking engineers. On varying scales the
scene was duplicated in Hollywood, Chicago,
San Francisco, Boston, Milwaukee and
Hartford, where 500 other IBEW members
also were out.
The crews of non-engineering engineers
had been on emergency alert for two days
when the strike broke last Monday. When
negotiations with the union's headquarters in
Washington began crumbling the Friday be-
fore, assignments were made up and the
supervisory people were told to stay within
telephone reach from Saturday on.
The break came at 1 p.m. Monday. News
of it reached CBS-TV's new president, Lou
Cowan, at a luncheon the network was
putting on to enable him and newsmen to
become better acquainted. Though not by
design, it probably was the plushest setting
a network ever used to announce that it
had just been struck.
The announcement didn't break up the
luncheon, but it sped several members of the
CBS-TV press department to the waiting
buffet to pre-fabricate quick sandwiches be-
fore they scurried off to pre-arranged as-
signments as mike boom operators, utility
men and whatnot.
The substitute engineers were not entirely
unprepared. As all networks do from time
to time, CBS sent some 300 of its executive
and supervisory people to "school" last fall
to learn about camera work, audio work,
switching, handling boom mikes, cables and
the like. The teachers were CBS supervisory
technicians. But the students had to fit their
schooling into their regular duties, and many
got considerably less than the maximum 18
hours of instruction they were supposed to
get. Authorities estimated last week that the
average got 12 hours or less.
Fluffs were to be expected, and fluffs
there were — although not nearly so many as
officials apparently had expected. Cameras
didn't always pan exactly on cue; when an
announcer was supposed to be on camera,
ready to display the sponsor's product, the
camera brazenly exposed a helper on the
floor handing the product up to him. At
least one commercial, on a New York local
show, was run twice without interruption.
One director told of the difficulties of hav-
ing a still photographer acting as a tv camera-
man. Out of a professional lifetime of habit
he insisted on composing his shots the way
he thought they ought to look and only re-
luctantly would pan according to cue. An-
other cameraman, told to pan to one side,
reportedly waved at the actor instead, sig-
nalling him to move in front of the camera.
The makeup department, according to an-
Page 32 • April 14, 1958
Broadcasting
TECHNICAL DIRECTOR on Search for To- CAMERAMAN on Love of Life was Al
morrow: Herman Glazer, senior unit mgr. Schneider, assistant to CBS-TV president.
UTILITY MAN — possibly the best dressed to hold that job in television history — was
Warren Harr, whose regular position is manager of scenic design. Here he keeps cable
out of camera's way on set of Search for Tomorrow.
BOOM MAN on daytime serials last week
was Larry Lowenstein, CBS-TV director of
press information in New York.
other report, added a shoeshine boy to its
staff for the Arthur Godfrey tv show — in
case the fill-in cameraman cut off their
heads and showed their feet. Another de-
velopement in the Godfrey camp had one
of the substitute cameramen, a CBS staff
photographer in real life, rolling a tv cam-
era with one hand and shooting still pub-
licity pictures with the other. On a Godfrey
radio show, meanwhile, substitute techni-
cians picked up applause from another
studio.
But on the whole, at least as of late
last week, things were going smoothly
enough that the audiences of many shows
detected nothing amiss. Officials were espe-
cially pleased with the production of U. S.
Steel Hour Wednesday night. After that,
there was talk of sending an "executive cam-
era crew" to the West Coast to handle
Studio One live if the strike lasts that long.
The men handling these unfamiliar
chores came from virtually every depart-
ment of the network except labor relations,
which was busy with problems of its own.
Among the areas represented: purchasing,
accounting, real estate, sales, CBS-TV Spot
Sales, Film Sales, traffic, casting, press
information, station relations, program pro-
motion, advertising, research and business
affairs. Technical operations supervisors, of
course, were key figures.
Commanding generals for Operation
Strike, operating on the New Y'ork front,
were Edward L. Saxe, tv operations vice
president, and Davidson Vorhies, director
of technical operations for the radio net-
work.
While the first duty of the substitute
technicians was to keep the shows on the
air, their regular duties could not be for-
gotten. (Bob Martin, Marc Merson and
Eddie Blum of the casting department were
reported to have cast this week's Verdict Is
Yours during commercials on Arthur God-
frey Time, where they were filling in on
cameras and sound.)
Heads of departments were at their desks
as usual (except longer, in most cases); sec-
retaries were on hand, and no department
had all of its supervisory and executive
people out on technical work at one time.
Thus fundamental business kept moving.
Officials tried to arrange things so that
people on technical assignment would have
as little regular work to do as possible, and
to keep their hours down. On the average
it was estimated the work day was run-
ning about 12 hours, but often it was
longer. Hotels near 485 Madison Ave. head-
quarters foun I new business; several execu-
tives said they had been away from home
as long as four days.
Perhaps a typical schedule was that' of
Harry J. Feeney, CBS-TV business news
manager. Assigned to As the World Turns
as a utility man, he worked on that half-
hour show from 8 a.m. until it went off the
air at 2 p.m., checked into his office to
catch up on regular work and finally got
away in early evening. On Friday morning
he was scheduled to report at 5:15 a.m. to
get ready for the Sunrise Semester local
show at 7-7:30, then after a 30-minute
break, check in at another studio 25 blocks
away for the 8-2 stint on World Turns,
Distinguishing feature of the whole opera1
tion, aside from a sort of organized disarray,
was the high good humor of the temporary
technicians. They obviously were intent
upon turning in the best jobs they could,
but for the most part it was clear they were
loving every minute of it.
Even the performers got into the swing.
One actress, walking up to a group of new
faces, deadpanned: '"Which one of you is
Mr. Paley?"
Broadcasting
April 14, 1958 • Page 33
CBS STRIKE continued
reference to Local 1212's willingness to
meet with labor commissioner Felix.
Throughout the week there were reports
of maneuvers by both CBS and Local 1212
to bring pressures to bear for a settlement.
The network sent a letter to each striking
employe, outlining in detail the proposals of
its final contract offer. IBEW was under-
stood to be miffed by CBS' avoidance of
"channels of communication."
Local 1212 sent telegrams to the leading
advertising agencies in New York, asking
their "cooperation" in the dispute by "the
withdrawal of all programs from CBS." It
added that "when we return to CBS, we
shall amply demonstrate to those who co-
operate with us now our gratitude and
thanks in no uncertain way."
A CBS official said the network carries no
insurance against disruption of its program-
mine, except for its Baseball Game of the
Week. He said the network had not com-
puted the cost in rebates to advertisers
stemming from the outright cancelation of
programs and the fluffs in some commercials,
largely during the first day.
An IBEW official challenged the view ex-
pressed by many network executives on the
"good" quality of tv production after the
first day. He claimed that directors on many
of the tv shows were "exasperated" by the
ineptness of supervisory personnel handling
the technicians' assignments. He acknow-
ledged that production was "fair" but said
this was because the directors necessarily
are "shooting it tight, restricting mobility
and scope."
A network spokesman reported that only
on Monday were live programs cancelled
and not replaced with a kinescope of the
same show. The cancelled programs were
Art Linkletter's House Party (2:30-3 p.m.),
sponsored by Standard Brands and Campbell
Soup Co., and As the World Turns (1:30-2
p.m.), with 15 minutes of the program
sponsored by Procter & Gamble. In their
time slots, the network carried a half-hour
anthology of filmed programs. The spokes-
man said that CBS-TV would reimburse the
advertisers for the cancelation but could
not specify the returnable sums.
Programs that used kinescopes of earlier
presentations included Studio One (Mon.,
10-11 p.m.), which carried "The Deaf
Heart" in place of "The Enemy Within";
Beat the Clock (Tues., 2-2:30 p.m.), and
The Red Skelton Show (Tues., 9:30-10
p.m.); Climax! (Thurs., 8:30-9:30 p.m.),
which telecast "Home Call for Matthew
Quade" in place of the scheduled "Volcano
Seat"; Playhouse 90 (Thurs., 9:30-11 p.m.),
which substituted a 90-minute film drama,
"The Dungeon" (originally planned for this
coming week) , in place of the live "Rumors
of Evening."
It was pointed out by a CBS-TV official
that on Wednesday, the hour-long live pres-
entation of the U. S. Steel Hour (10-11
p.m.) was telecast "without any difficulty at
all." He explained that the network deemed
it wise to forego live telecasting of Climax!
and Playhouse 90 on Thursday because
these programs originate in Hollywood. Net-
work personnel there, he continued, have
not had "the extensive training" that em-
WHO'S OUT, WHO'S IN
On strike: Cameramen, video men.
audio men, master control engineers,
projectionists, boom operators, cable
men, transmitter engineers, shaders,
technical directors, film editors, con-
struction engineers. At work: such
technical and semi-technical jobs as
stage hands, lighting directors, staging
directors, carpenters, set decorators
and scenery painters.
THE MONEY ISSUE
This is a breakdown of the finances
involved as outlined by CBS:
Cost to CBS of salaries and bene-
fits to IBEW employes (approx.
1,400) for 2V2 years, Feb. 1, 1958 to
Aug. 1, 1960:
Current rate: $29,030,846 in salaries
and $146,000 in contributory life in-
surance payments (total) $29,176,846.
Last CBS proposal: $30,792,656 in
salaries and $280,000 in 100% com-
pletely paid life insurance (total)
$31,072,656.
Last IBEW proposal (4/4/58):
$32,681,038 in salaries and $280,000
in 100% completely paid life insur-
ance (total) $32,961,038.
In percentages: final CBS proposal
would give IBEW a 6.5% increase.
Final IBEW proposal would give
IBEW a 12.97% increase.
WATCHING & WAITING
Interested observers of IBEW's
dispute with CBS are members of the
National Assn. of Broadcast Employes
& Technicians, who last Thursday sent
reports to the international office in
New York detailing why they rejected
an offer by NBC and ABC.
A spokesman for NABET Interna-
tional said reports from its locals
would be studied and evaluated and
by next week NBC and ABC would
have a consolidated report of the
local's attitude. The network and
NABET International reached an
agreement Feb. 1 [Personnel Rela-
tions, Feb. 10] but this proposal
failed of ratification by the member-
ship. A new meeting is expected to
be arranged after the networks have
studied NABET's report.
NABET members, numbering 1,-
600 at NBC and 800 at ABC, are un-
derstandably interested in the IBEW
strike. The outcome there conceivably
could have some bearing on the final
contract proffered by NBC and ABC.
Although the unions are rivals, feeling
ran high among some NABET mem-
bers last week for support of the
IBEW strikers. A spokesman at
NABET headquarters acknowledged
there was considerable talk about join-
ing IBEW strikers on picket duty and
setting up a strike fund. But he em-
phasized that, officially, NABET has
taken no position in the matter.
ployes in New York have had, and the sup-
ply of available workers there also is limited
because a larger percent belong to the
union. He indicated, however, that these
telecasts will be attempted this week and
the network plans to program its regular
schedule without substitutions, assuming the
walkout continues.
CBS-TV's plans were to proceed with live
out-of-the-studio pickups of the Edward R.
Murrow Person-to-Person program Friday
night (10:30-11 p.m.), although a network
official acknowledged the program could
prove to be "a challenge" to the substitute
personnel. Although CBS-TV was scheduled
to telecast a baseball game between the New
York Yankees and the Philadelphia Phillies
on Saturday afternoon, the network was un-
decided whether to proceed with the ar-
rangement or present a game from another
city.
CBS-TV officials said the eventual cost to
the network for programs that used kine-
scopes in place of the scheduled shows
would be "nominal." Unlike cancelled pro-
grams, the kinescopes contain commercials
for the advertiser.
A spokesman for the CBS-TV Owned
Stations Div. said only a few local programs
were cancelled and film shows substituted.
Present plans, he added, are to abandon
some of the live shows scheduled over the
weekend (when a larger proportion of shows
are live) and utilize film.
On the five CBS-owned tv stations af-
fected by the strike, the official reported,
there have been instances of station breaks
and some program announcements either
eliminated or garbled. In these eventualities,
he said, the station will act as it normally
does in cases of missed commercials — give
the advertiser "time credit."
CBS Radio reported that programming
continued uninterrupted on the network and
on the owned stations, with "only a few,
slight miscues."
The network's owned outlets in St. Louis,
KMOX-AM-TV, did not participate in the
strike. It was reported that IBEW members
there felt there should have been a ballot
before strike action was implemented.
In Chicago 1 1 0 members of IBEW Local
1220 walked off their jobs at 12:05 p.m.
(CST) Monday, cutting off a local news
program on WBBM-TV. CBS Chicago
promptly pressed an emergency plan into
operation, losing only about five minutes
air time.
WBBM-TV called on a pool of 585 em-
ployes to man technical posts.
H. Leslie Atlass, CBS vice president in
charge of the Central Div. and general
manager of WBBM-AM-TV reported mem-
bers of other IBEW locals, including three
house electricians from Local 134, had re-
fused to cross picket lines, stationed in the
front and side of CBS Chicago headquarters
at 630 N. McClurg Court. Ten painters
walked out Monday but returned the follow-
ing day, he added, while 30 members of
IATSE also declined to enter the CBS plant.
Later, two IBEW technicians crossed the
line and returned to their jobs.
Frank Atlass, WBBM-TV program di-
Page 34 • April 14, 1958
Broadcasting
rector, commented: "We have found that
we can train office people in an hour to fill
in for those out on strike." He added that
the replacements "will do better" with pass-
ing time until the strike is settled.
Marvin W. Balousek, president of Local
1220, said, "We can't do anything about the
crossing of our picket lines, but we resent
members of other unions doing our work."
Mr. Balousek later charged in telegrams
to the Senate Rackets Committee and cer-
tain senators that Fifth Army personnel
were acting in a police capacity, "armed
and unarmed," around CBS Chicago's plant.
The charges were denied by John R. Davis,
president of Prevention Inc., which supplies
guards to CBS under contract. He said seven
military persons have been serving as part-
time employes during off-duty hours for se-
curity reasons. CBS has maintained guards
since it moved into the building last year.
The wires were sent to Sens. Paul H. Doug-
las (D-Ill.), Everett M. Dirksen (R-Ill.)
and Hubert Humphrey (D-Minn.).
Emmy Move Sidesteps
NBC-TV's Labor Issue
While CBS was doing battle with the
unions, NBC-TV last week deftly avoided
eruption of a jurisdictional dispute by switch-
ing locale of the Academy of Tv Arts &
Sciences (New York) "Emmy" award
ceremony from the Seventh Regiment
Armory on Manhattan's Upper East Side
to Studio 8 H in Radio City. By so doing, it
made sure that the New York origination
ADVERTISERS & AGENCIES wammm—m
To "restore confidence in a growing
America" and thus help stem the tide of
recession, the Advertising Council last week
detailed its plan to expose the nation-at-large
to some $1.5 million worth of public service
advertising. The four-month long advertis-
ing-public relations campaign envisioned by
the Ad Council and its volunteer members —
advertisers and agencies — will get under way
later this spring with a heavy barrage of tv-
radio spots as well as concentrated print
media efforts.
According to General Foods Corp. Presi-
dent Charles G. Mortimer, co-chairman of
the Council's Industries Advisory Commit-
tee (comprised of such industrialists as
American Gas & Electric Co. President
Philip Sporn, ESSO Standard Oil Co. Presi-
dent Stanley C. Hope, banker Sidney J.
Weinberg of Goldman, Sachs & Co.), there
is no such thing as "recession." He calls it
"the current negative attitude," and admits
that "by no stretch of the imagination do we
think we can turn the tide only through ad-
vertising." But, he thinks, saturation adver-
tising may change the climate of public
opinion. The slogan to be used throughout
the run of the campaign is "Your future is
great in a growing America."
On or after May 1, the Council will
part of the Emmy program will come off
as scheduled.
But the network would not admit that
the knotty labor relations problem of who
handles what and where on tv remotes was
responsible for this sudden and unexpected
action, taken less than a week before air-
time. NBC-TV's official position: The block-
long armory proved to be "unwieldy" for
telecast purposes and the move "back home"
would result in "a better show." Whatever
the critical reaction tomorrow (Tuesday)
night, it will be a less costly show for ATAS,
which will save the $1,500 it would have had
to pay New York State for use of the
armory. Costs of striking the elaborate
Armory sets (worked out over a six-week
period) and shuttling them back to 8 H will
have to be absorbed by NBC-TV.
While network spokesmen denied the
unions had more or less dictated its choice,
union officials were quick to point out that
it was, indeed, their joint positions that had
"forced NBC's hand." The National Assn.
of Broadcast Employes & Technicians, as-
signed to provide cameramen to the remote,
refused to "cover" unless it also was as-
signed lighting responsibilities. Opposing
NABET was Local 1, International Alliance
of Theatrical Stage Employes, which claims
it has jurisdiction over all lighting of
"theatrical remote telecasts." To avoid a
strike and acquiesce to NABET's demands,
NBC-TV shifted the entire extravaganza
(including sidebar cocktail party, banquet
and dancing events) to the entire 8th floor
of the RCA building. IATSE members also
will have a part in the program under new
arrangements, handling props and scenery
blanket the nation's radio-tv stations with
special anti-recession kits, radio transcrip-
tions and tv films — animated and live ac-
tion-— -produced by McCann-Erickson, New
York, the volunteer agency and Academy
Pictures Inc., N. Y. Some $15,000 in actual
cash outlay will go toward paying for pro-
duction of broadcast and print ads, accord-
ing to Mr. Mortimer, "but we figure that
for every dollar actually spent, we get
a return of $100 in free media."
Still to be determined is whether the
Ad Council will yank its "allocations" of
time in network programming, scrapping
the usual quota of anti-polio, highway
safety and forest fire messages usually
slotted during the spring and summer.
Mr. Mortimer, in stating that it is "not
an exaggeration to say that recessions begin
and end in the minds of men," said that
as far as GFC was concerned, 1957-58 has
so far proven to be a banner-year in sales
and profits. The quarter ending March 31,
he declared, was "the best in the company's
history." GF, according to Mr. Mortimer,
views the future with "great confidence,"
will up its capital expenditures this year
from $26 million ("then we thought we
had reached our peak . . .") to $30 million,
will increase research expenditures for fiscal
while NABET members take on cameras
and lights.
The alternative — -that of chancing it at the
armory — might have been costly. The pro-
gram involved: (1) a coast-to-coast hookup,
(2) a Los Angeles origination, and (3) two
national advertisers — Procter & Gamble
(Lilt) and General Motors (Pontiac).
The new lcation is "somewhat smaller"
than the armory. In addition to presenting
1 1th hour production problems for the staff,
it may also "make things a bit crowded," ac-
cording to one ATAS official. However,
both NBC and ATAS are hopeful of ac-
commodating the entire 1,500 guests. Un-
changed: the location in Los Angeles, still
the Cocoanut Grove of the Hotel Ambassa-
dor.
There were several other problems facing
the producers of tomorrow's program. Desi
and Lucille (Ball) Arnaz were originally
scheduled to participate in the entertainment
portions but were asked to drop out at re-
quest of their tv sponsor, Ford Motor Co.,
and its agency, I. Walter Thompson Co.
Reason: The Amazes are to appear tonight
(Monday) in a Ford-sponsored Desi and
Lucy Show, both advertiser and agency
found it unwise to allow them to appear on
a program 24 hours later sponsored, in
part, by a rival automaker even though NBC
officials had suggested that Desi and Lucy
appear during the P&G portion.
Ford had no objection — as it once did —
to the appearance of Ed Sullivan, whom it
sponsors for Mercury on CBS-TV. Mr.
Sullivan, who will appear on the Pontiac
half as well as Lilt's portion, happens to be
president of ATAS.
1959 by some 35% above those for fiscal
1957.
Meanwhile, one of the Ad Council's co-
operating organizations, Advertising Fed-
eration of America, announced last week
that advertising's important role during
the current economic slump will be em-
phasized during the 54th annual AFA con-
vention, June 8-11, in Dallas. AFA Presi-
dent James C. Proud expects the conven-
tion to draw 1,000 advertising, media,
agency and graphic arts executives.
Said Mr. Proud: "Advertising practi-
tioners know from their experiences during
the recession of 1954 that increased adver-
tising and 'hard sell' can reverse a reces-
sion."
AFL-CIO Budgets for Radio-Tv
Radio and television are slated for some
$700,000 of a $1.2 million advertising
budget for the AFL-CIO, it was reported
after a meeting of a union public relations
subcommittee last week. Preliminary broad-
cast allocations: Radio: $400,000, with a
possible substitution of multiple five-minute
news shows for the two daily AFL-CIO
newscasts currently sponsored on ABN.
Television: $260,000-300,000. Locals may
be asked to provide money for additional
tv shows of their own. Public relations pro-
motion and supervision: $240,000-300,000.
HEAVY ANTI-RECESSION SALVO SET
Broadcasting
April 14, 1958 • Page 35
ADVERTISERS & AGENCIES continued
PGW HAS PRESCRIPTION FOR SALES
Words with a backdrop of music and
sound effects do a workhorse job of selling
the national advertiser's wares.
This essentially is what Peter, Griffin,
Woodward Inc., station representative, has
in its new spot radio presentation for ad-
vertiser and agency, "Decision Makers." It
was shown to newsmen in New York Thurs-
day morning.
It is different, too. The presentation is
pruned of statistics, using the sound of
radio to dramatize spot radio's sales effec-
tiveness, and utilizes a device developed for
table top or desktop use. Portable and
housed in a hand-carried, middle-sized
valise, the device is a combined opaque
screen viewer and audio tape playback
(using miniature tape recording repeater
cartridges). The electronic package will be
used for small groups (five or six persons
at a time).
Vice President Robert H. Teter, PGW's
PLAYBACK PRESENTATION is discussed by
(7 to r) Robert H. Teter, PGW vice presi-
dent and director of radio; Russel Wood-
ward, firm's executive vice president, and
Lud Richards, PGW's manager of New
York radio sales development.
radio director, explained the presentation
was not for the timebuyer but for the media
planner, the agency or advertiser executive
who must decide on a primary advertising
medium.
The presentation was run off by Lud
Richards, manager of radio sales develop-
ment in PGW's New York office. He super-
vised the writing and preparation of it by
PGW research and promotion people.
Running time is 20 minutes. It is designed
to create "objective" interest by "decision
makers" on radio's potentialities as a basic
advertising medium and dramatizes the abil-
ity of the medium to sell product ideas and
to implant mental pictures of what the
product can do in the "mind's eye."
At various points, the exposition takes
issue with visual-only advertising, though
competitive media references are used
chiefly to demonstrate the following points:
radio can "intrude" the product idea in
areas inaccessible to other media; it creates
the "most effective type of picture" in the
mind by taking "the most direct route to
the mind's eye" and achieves a "high degree
of prior interest or familiarity."
The opaque screen viewer is used for
the placement of print ads, while the tape
repeater plays the radio spot commercials
as well as the voice of an announcer who
sums up various sales points. These sound
and visual effects support the speaker.
Commercials used included Ralston's
Rice Chex (demonstrated the use of sound
effects); Pepperidge Farm (emphasized the
creation of an effective mental picture);
Listerine antiseptic (repetition of product
and its use); Chock Full O' Nuts coffee
(how advertiser built brand familiarity with
radio as primary medium); Hit Parade
cigarettes (overcoming a habit of using an-
other product); Rheingold beer (obtaining
prior interest and tie-in to print advertis-
ing).
Unusual in the presentation is the absence
of a single statistic. But PGW is prepared.
Should a decision maker ask about spot
radio's economy, a few slides are ready
showing cost comparisons in selected major
markets.
Pittsburgh Broker Uses WEEP
For Food Basket 'Silver Lining'
Edgar Silver, Pittsburgh food broker, is
using a 26-week saturation schedule on
WEEP Pittsburgh as the key component of
"Operation Silver Lining." The promotion,
originated by Jay Reich Advertising, Pitts-
burgh, was planned to give extra local im-
petus to national food advertising and since
its inception Feb. 15 has yielded positive
results.
Before enlisting 14 national food accounts
as participants in "Operation Silver Lining,"
Mr. Silver signed with WEEP for saturation
spots and merchandising support. Disc
jockeys were briefed and given samples of
products they would be selling. Stores were
given brochures describing "Operation Silver
Lining" and told they would be mentioned
on the air in the product spots. WEEP ad-
vertised the campaign in a food trade publi-
cation. Key retailers got another reminder
of' the campaign when WEEP disc jockeys
called at homes and offices with silver-lined
Easter baskets full of the participating prod-
ucts.
At the half-way mark in the campaign,
the Edgar Silver Co. is on its way to achiev-
ing the stated objective. The firm has added
many distribution outlets for its food ac-
counts and stores are reporting a marked
reaction to the radio advertising. Many of
the food accounts have shown interest in
continuing the Silver Lining radio cam-
paign past its first half-year on WEEP.
Silver products participating are Gorton's
sea foods, ReaLemon products, Appian Way
pizza mix, Spatini spaghetti sauce mix, Old
Virginia jellies and preserves. Burgess
sponges, Cadet dog food, Tabby cat food,
Genusso frozen pizza pies, Royalty Fresh-
Like pineapple, Deep Blue Natural Style
tuna. Sugar and Spice baked ham glaze,
Windsor toffee and Crystal Pure candy.
Compton Gets Schick Billing
Eversharp Inc., New York and Los An-
geles, named Compton Adv., New York,
to handle advertising for Eversharp Schick
injector razors, with an approximate $1.5
million dollar advertising budget, effective
immediately. Thomas A. Santacroce, vice
president for Compton's west coast opera-
tion, will work directly with Patrick J.
Frawley, president of Eversharp Inc. Olin
A. Saunders, a Compton director, will
supervise the agency's east coast operations
with Thomas J. Welsh, executive vice presi-
dent in charge of Eversharp's New York
office.
Eversharp Inc. used a small radio spot
schedule the early part of last year through
Cunningham & Walsh but has not been
active in television recently. C&W has had
the account for the past three years.
i
HOW PEOPLE SPEND THEIR TIME
There were 124,782,000 people in the U. S. over 12 years of age during the week
Mar. 30-April 5. This is how they spent their time:
71.0% (88,595,000) spent 1,662.0 million hours watching television
57.5% (71,750,000) spent 959.3 million hours listening to radio
83.7% (104,443,000) spent 403.6 million hours reading newspapers
30.8% (38,433,000) spent 183.5 million hours reading magazines
22.9% (28,616,000) spent 318.5 million hours watching movies on tv
26.5% (33,033,000) spent 129.4 million hours attending movies*
These totals, compiled by Sindlinger & Co., Ridley Park, Pa., and published
exclusively by Broadcasting each week, are based on a 48-state, random dispersion
sample of 7,000 interviews (1,000 each day). Sindlinger's weekly and quarterly
"Activity" report, from which these weekly figures are drawn, furnishes comprehen-
sive breakdowns of these and numerous other categories, and shows the duplicated
and unduplicated audiences between each specific medium. Copyright 1958 Sindlinger
& Co.
* All figures are average daily tabulations for the week with exception of the "attending
movies" category which is a cumulative total for the week. Sindlinger tabulations are avail-
able within 2-7 days of the interviewing week.
SINDLINGER'S SET COUNT: As of April 1, Sidlinger data shows: (1) 107,687,000
people over 12 years of age see tv (86.3% of the people in that age group);
(2) 41,714,000 U. S. households with tv; (3) 45,888,000 tv sets in use in U. S.
Page 36
April 14, 1958
Broadcasting
as impossible as trying to sell Portland without
DIB
channel
Best cost-per-thousand buy plus coverage and audience* —
that's why KPTV, Channel 12 is your MUST BUY media to sell the vast
Oregon and Southwest Washington market.
K
Oregon's FIRST Television Station • Represented Nationally by the Katz Agency, Inc. • ScAerfu/ePortland.Oregon
* Latest Telepulse
Broadcasting
April 14, 1958 • Page 37
It's fun to
approach
the green!
There are a lot of spendable greenbacks in the full 27-county
Sacramento Television Market. This buying power is rep-
resented by 381,300 television homes, and is best approached
by KCRA-TV.
Proof positive that KCRA-TV really does the job, is provided
by the first ARB Total Area TV Report* ever made in the Sacra-
mento Television Market — KCRA-TV comes up first in the full
27-county area served by the Sacramento stations! This backs
up previous ARB reports covering Metropolitan Sacramento only.
The Senator from KCRA-TV will take your clients to this land
flowing with currency. Ask the boys at Petry.
*ARB Total Television Area Report for December,
1957, proves that KCRA-TV delivers more homes,
day-in and night-out, than any other station in
this three station market.
San Francisco
Represented by
EDWARD PETRY & CO.
KCRA-tv
Howard J. Smiley, Asst. General Manager
Robert E. Kelly, Station Manager
SACRAMENTO, CALIFORNIA
CLEAR
BASIC
AFFILIATE
CHANNEL
Page 38 • April 14, 1958
Broadcasting
ADVERTISERS & AGENCIES continued
DODGE RADIO SPOTS
FIRST IN EFFECT
• Blair gives survey results
• 2,000 executives polled
Which spot radio commercials are con-
sidered the most popular and effective by
agency and station executives?
John Blair & Co., radio station repre-
sentative, held a news conference in New
York last week to announce its findings.
Arthur H. McCoy, executive vice president,
with one finger on the button of a play-
back machine, interspersed his comment
with the playing of the winning commercials.
Each of the six leaders (advertiser and
agency) in the national competition won
transistor radios.
Mr. McCoy referred to the 2,032 ex-
ecutives (split about even between agencies
and stations) who took part in the polling
during February and March of this year,
noting that they were asked to vote for the
spot radio commercials they remembered
as the most effective during the winter
season.
Dodge Div. of Chrysler Corp. and Grant
Adv., Dodge's agency, won first place in the
voting. In fact, the audio commercials took
first place in five of nine regional Blair
tabulations and were among the leaders in
the other four regions.
The next five were Beech-nut gum and
Young & Rubicam; Chesterfield cigarettes
DODGE'S TOP HONOR is acknowledged by
W. D. (Pete) Moore (I), director of ad-
vertising and sales promotion for Dodge
Div. of Chrysler Corp. Offering congratula-
tions is Charles Fritz, head of Blair's De-
troit office.
and McCann-Erickson; Camel cigarettes and
William Esty; Pepperidge Farms and Ogilvy,
Benson & Mather, and Budweiser and
DArcy Adv.
In the polling, 228 spot radio commer-
cials received one or more mentions. These
represented the creative product of more
than 200 advertising agencies. Of course,
certain advertisers with regional distribution
received strong backing in the poll from the
local areas. Mentioned in this category
C O L O fljC
The Next 10 Days
of Network Color Shows
(all times EST)
CBS-TV
April 15, 22 (9:30-10 p.m.) Red Skelton
Show, S. C. Johnson & Son through
Foote, Cone & Belding and Pet Milk
through Gardner Adv.
April 17 (8:30-9:30 p.m.) Shower of
Stars, Chrysler Corp. through McCann-
Erickson.
April 19 (7:30-9 p.m.) DuPont Show of
the Month, DuPont through BBDO.
April 19 (9-10 p.m.) High Adventure
with Lowell Thomas, Delco through
Campbell-Ewald.
NBC-TV
April 14-18, 21-23 (3-4 p.m.) Matinee
Theatre, participating sponsors.
April 14, 21 (7:30-8 p.m.) The Price Is
Right, Speidel through Norman, Craig
& Kummel and RCA Victor through
Kenyon & Eckhardt.
April 15 (8-9 p.m.) Eddie Fisher Show,
RCA-Whirlpool through Kenyon & Eck-
hardt and Liggett & Myers through Mc-
Cann-Erickson.
April 15 (9-10 p.m.) Jerry Lewis Show,
A ST I N 6®
Oldsmobile through D. P. Brother.
April 16, 23 (9-10 p.m.) Kraft Television
Theatre, Kraft Foods Co. through J.
Walter Thompson Co.
April 17 (7:30-8 p.m.) Tic Tac Dough,
Warner-Lambert through Lennen &
Newell and RCA Victor through Kenyon
& Eckhardt.
April 17 (10-10:30 p.m.) Lux Show,
starring Rosemary Clooney, Lever Bros,
through J. Walter Thompson Co.
April 19 (8-9 p.m.) Perry Como Show,
participating sponsors.
April 19 (10:30-11 p.m.) Your Hit Pa-
rade, Toni through North Adv. and
American Tobacco through BBDO.
April 20 (7-7:30 p.m.) My Friend Flicka,
sustaining.
April 20 (8-9 p.m.) Steve Allen Show,
S. C. Johnson & Son through Needham,
Louis & Brorby; U. S. Time Corp.
through Peck Adv. and Greyhound
through Grey.
April 20 (9-10 p.m.) Dinah Shore Chevy
Show, Chevrolet through Campbell-
Ewald.
April 22 (8-9 p.m.) George Gobel Show,
RCA-Whirlpool through Kenyon & Eck-
hardt and Liggett & Myers through Mc-
Cann-Erickson.
were Butter-nut coffee (strength in Moun-
tain States and west north central states);
Tetley tea (high in New England and Mid-
dle Atlantic States) and Crown-Zellerbach
on behalf of Zee tissues (high in the Moun-
tain and Pacific areas) [Advertisers &
Agencies, May 20, 1957].
This was the second national spot radio
commercial survey by Blair. The first cov-
ered the summer season of last year, the
winners announced last November. Mr. Mc-
Coy said the firm now on plans a winter and
summer competition each year.
Mr. McCoy observed that Blair has made
about 500 presentations on spot radio in
the past two years and, in speaking of busi-
ness, he declared that Blair's radio dollar
volume last year totaled more "in national
advertising dollars" than NBC Radio, ABN
and Mutual combined. Asked about CBS
Radio, he noted that the network reported
only gross figures and thus comparisons
with other networks were difficult but said,
Blair is "way ahead" of that network in
national ad dollars.
DFS Gets Last Swift Products
Pegged at Possible $2 Million
The remainder of the business not as-
signed by Swift & Co. to Leo Burnett Co.
last month [At Deadline, March 10] went
to Dancer-Fitzgerald-Sample Inc. last week,
representing perhaps $2 million in billings.
The announcement, made Thursday by
Ray Weber, Swift advertising manager, said
the agency would handle all U. S. and Ca-
nadian advertising for Pard dog food,
Swift'ning, Jewel oil and shortening — effec-
tive June 1, 1958.
These and other products (Allsweet mar-
garine, Vigoro and End-O plant products,
subsequently picked up by Leo Burnett)
represent about $4 million dropped by J.
Walter Thompson last month [Advertisers
& Agencies, March 3] and perhaps 20-25%
of all Swift business. The bulk is handled by
McCann-Erickson Inc., Chicago.
At least one other major account was
still footloose last week — and will be until
June 1. Hotpoint Co., a subsidiary of Gen-
eral Electric Co., has been informally
screening agencies to handle its $4 million
tv receiver-appliance-trade advertising ac-
count. Business currently is split between
three agencies — tv receivers at Needham,
Louis & Brorby; appliances at Maxon, and
trade at J. R. Pershall Co. — will be chan-
neled to a single agency shop.
K&E Board Votes Salary Slashes
Kenyon & Eckhardt, New York, sounded
an ominous recession note last week when
its board of directors voted a salary reduc-
tion to all employes earning over $10,000,
effective May 1. Persons earning $10,000
a year will get a 10% reduction; those
earning over $30,000 will get a 20% reduc-
tion. Members of the board itself will take
a 25% wage cut. Although officially it could
not be confirmed, it was understood that
Kenyon & Eckhardt had followed the pattern
of salary cuts once or twice in the past
and when agency revenue was restored, all
employes were paid in full retroactivity.
Broadcasting
April 14, 1958 • Page 39
ADVERTISERS & AGENCIES continued
U.S. TV SETS: HOW MANY AND WHERE
UNITED STATES
STANDARD METROPOLITAN AREAS
Inside
Outside
URBAN AND RURAL RESIDENCE
Urban
Rural Nonfarm
Rural Farm
TYPE OF HOUSEHOLD
Husband-Wife
All Other
CENSUS REGIONS & DIVISIONS
Northeast
New England
Middle Atlantic
North Central
East North Central
West North Central
South
South Atlantic
East South Central
West South Central
West
No. of Tv Households (000)
Percent of Tv
Households
Mountain
Pacific
Total
41,924
26,922
15,002
28,354
9,959
3,611
33,945
7,979
11,355
2,609
8,746
13,098
9,471
3,627
10,827
5,056
2,293
3,478
6,644
1,499
5,145
One-Set
38,507
24,025
14,482
25,730
9,236
3,541
30,912
7,595
10,128
2,409
7,719
12,097
8,549
3,548
10,204
4,760
2,199
3,245
6,078
1,417
4,661
Multi-Set One-Set Multi-Set
No. of Tv Sets In
Households
Total Av. (Mean)
3,417 91.8
8.2 45,592
2,897
520
2,624
723
70
3,033
384
1,227
200
1,027
1,001
922
79
623
296
94
233
566
82
484
89.2
96.5
90.7
92.7
98.1
91.1
95.2
89.2
92.3
88.3
92.4
90.3
97.8
94.2
94.1
95.9
93.3
91,5
94.5
90.6
10.8
3.5
9.3
7.3
1.9
8.9
4.8
10.8
7.7
11.7
7.6
9.7
2.2
5.8
5.9
4.1
6.7
8.5
5.5
9.4
30,030
15,162
31,174
10,732
3,686
37,208
8,384
12,672
2,821
9,851
14,191
10,483
3,708
11,492
5,372
2,394
3,726
7,237
1,585
5,652
1.09
1.12
1.04
1.10
1.08
1.02
1.10
1.05
1.12
1.08
1.13
1.08
1.11
1.02
1.06
1.06
1.04
1.07
1.09
1.06
1.10
Source: Estimates by ARF based on data from U. S. Bureau of the Census.
EIGHTY-THREE PERCENT of U. S. households had television
sets in January, according to the Census Bureau.
The sixth tv set tabulation since 1950 showed a total of
41,924,000 homes with receivers. The figure compares with
39,800,000 (80.2%) in April 1957; 37,410,000 (76.1%) in
August 1956; 35,495,000 (72.8%) in February-March 1956
and 32,106,000 (67.2%) in June 1955. The 1950 decennial census
showed that 12% of U. S. homes had tv receivers.
An increase of nearly 10 million tv homes since June 1955
was shown by the survey, with one out of 12 homes having
more than one tv set.
The survey was conducted at the request of Advertising
Research Foundation and financed by ABC-TV, CBS-TV, NBC-
TV, NAB and Television Bureau of Advertising.
The Census Bureau obtained information on tv sets from
35,000 households in 330 areas comprising 638 counties and
independent cities. The probability of error in the 83.2% tv
set saturation figure was estimated at 0.4 percentage points.
ARF estimated the number of tv households on the basis of the
bureau's saturation figures.
Concentration of tv households is higher inside metropolitan
areas, 89%. By regions, the Northeast leads with 89% tv
penetration. Highest multiple-set ownership was found in the
Middle Atlantic states.
MPAA-TOA's $1.7 Million
Acquired by Donahue & Coe
Donahue & Coe Inc., New York, last
week racked up another $1.7 million in
new business as the agency acquired the
joint Motion Picture Assn. of America-
Theatre Owners of America account. The
MPAA-TOA business originally totaled $2.5
million of which $850,000 was placed in tv
during the recent NBC-TV Oscar telecasts —
spent without benefit of agency. (D&C did
service middle and end commercials to the
industry-sponsored extravaganza. )
Of the $1.7 million, $300,000 will be
spent in radio spot — promoting cinema-go-
ing— the rest in print and "supplemental ac-
tivities." D&C, presently servicing M-G-M,
Allied Artists and Columbia Pictures Corp.
[Advertisers & Agencies, March 24] won
out over five other agencies, all with Holly-
wood accounts: Blaine-Thompson (Warner
Theatre, First National Pictures) , Buchanan
& Co. (Paramount, Warner Bros.), Monroe
Greenthal Co. (United Artists, J. Arthur
Rank), Charles Schlaiffer & Co. (20th Cen-
tury-Fox) and Cunningham & Walsh (Uni-
versal-International) .
Meanwhile, D&C took over the artwork
assignments on Columbia, formerly handled
by the studio direct. Columbia a fortnight
ago closed its art department, shifting five
people to D&C.
College Advertising Seniors
Surveyed on Views of Industry
A survey conducted by the Assn. of Ad-
vertising Men & Women last week among
59 advertising honor college seniors visit-
ing New York for "Inside Advertising
Week" reveals that a sizable majority share
the same views as many advertising leaders
on the controversial subject of government
regulation of advertising.
The college seniors, participating in "In-
side Advertising Week" as guests of the
AAMW, voted against the Baltimore adver-
tising tax by a 90% to 10% margin. Sim-
ilarly, 79% of the students voted against a
proposal to restrict national outdoor adver-
tising on interstate highways, while 21%
favored it.
On other topics, 52% of the college
seniors felt subliminal advertising would be
an effective advertising technique and 48%
regarded it as ineffective; 42% rated their
advertising courses "excellent"; 37%,
"good"; 19%, "satisfactory", and 2%,
"poor." For their first advertising jobs, stu-
dents said they expected the starting salary
to range from $4,500 to $5,000 per year.
During the week, the students attended a
series of luncheons and dinners held by
various companies and advertising organiza-
tions and heard talks by leaders in the field.
Page 40 • April 14, 1958
Broadcasting
talk to
Tom Johnson
If you can catch him and make him sit still
long enough, talk to Tom Johnson about
Oklahoma City radio, KTOK and Raymer.
Tom will tell you — with facts, figures and
charts — how Raymer Representation has
helped in the development of KTOK, first
as the A-Number-One independent in the
market and now as the brand-new basic
CBS affiliate. Tom will tell you how Raymer
Representation, cemented to intelligent,
wide-awake modern radio station manage-
ment, has tripled . . . repeat, tripled . . .
national spot business on KTOK in just two
years . . . and has made KTOK the buy in
Oklahoma's first market.
then talk to Raymer
If you're looking for the kind of representa-
tion-in-radio that increased KTOK business
49% in 1955, 47% in 1956 and 69% in
1957, then talk to Raymer ... to Paul H.
Raymer. For over twenty-five years, the very
/ special Raymer Way has been a hallmark of
quality and ingenuity in station representa-
tion . . . quality that demands the right sales-
man in the right place at the right time and
ingenuity that puts in his hands the right
sales tool to bring back the order.
THE PAUL H. RAYMER COMPANY
Exclusive National Representatives
Since 1932
New York • Chicago • Hollywood
San Francisco • Dallas • Detroit • Atlanta
ADVERTISERS & AGENCIES CONTINUED
BUSINESS BRIEFLY
WHO'S BUYING WHAT, WHERE
GOING SOUTH • United Fruit Co., Bos-
ton, traditionally heavy print media adver-
tiser, turning to radio in Latin American
markets today (Monday) with purchase of
Pan American Day half-hour live drama on
U.S. international station WRUL New York
and simultaneous relay repeats on commer-
cial standard wave stations in Guatemala,
Honduras. Nicaragua, Costa Rica, El Salva-
dor, Panama and Ecuador. Business placed
direct.
INSURANCE BUY • John S. Kemper &
Co. (insurance), Chicago, has purchased
eight Wednesday programs of NBC News
with Chet Huntley and David Brinkley
starting this week plus 10 participations on
Jack Paar Show spread between today (Mon-
day) and June 2. Agency: John W. Shaw
Adv., Chicago.
'TALES' TAKEN • American Tobacco Co.
(Pall Mall) has renewed sponsorship for
1958-59 season of NBC-TV's Tales of Wells
Fargo (Mon., 8:30-9 p.m.). Agency: Sulli-
van, Stauffer, Colwell & Bayles, N. Y.
TWO FOR IMPACT' • General Motors
Corp., Truck & Coach division, Detroit,
signs for three weekly "Impact" segments
for 18 weeks on CBS Radio beginning May
11. Agency: Kudner, N. Y. Simmons Co.
(mattresses), N. Y., signs for special one
week promotion starting June 5 on CBS
Radio using ten IVz -minute daytime drama
segments and 13 "Impact" segments.
Agency: Young & Rubicam, N. Y.
RADIO HIGH LIFE • Miller Brewing Co.,
thru Mathisson & Assoc., Milwaukee, last
week launched 26-week spot announcement
campaign on 225 ABC radio stations for
Miller High Life beer. Series of approxi-
mately fifty 10-second commercials per
week, per station — or nearly 300,000 for
entire drive — will be aired on networks thru
Oct. 3. Shedule follows conclusion of this
season's All Star Golf Tournament series on
ABC-TV, for which Miller has renewed half
sponsorship this fall. Brewery also is set
for one-third sponsorship of Milwaukee
Braves baseball broadcasts starting this
week.
CBS A LA CARTE • Chun King Sales, Du-
luth, Minn., through J. Walter Thompson
•Co., Chicago, has purchased one weekly
IV2 -minute unit of CBS Radio's House
Party (Mon.-Fri., 3-3:30 p.m.) for 52
weeks beginning June 4. American Home
Poods Div., American Home Products,
through Young & Rubicam, N. Y., bought
two 5-minute units of CBS Radio's day-
time dramas for 31 weeks effective April
10.
MOVIE BUY • Warner-Lambert Pharma-
ceutical Co. (Emerson Drug Div.), Balti-
more, placing first Bromo-Seltzer campaign
out of Warwick & Legler since account left
Lennen & Newell last month. Sixteen-week
campaign in early and late night movies
Page 42 • April 14, 1958
starts April 14 in number of major markets,
as yet undetermined.
LION'S SHARE • Milner Products (Perma
Starch) allocating 90% of $1 million adver-
tising budget to broadcast media for new
six-month campaign starting this month.
About $600,000 will be spent in spot tv in
several select markets, remainder in network
radio, property not revealed. Agency:
Gordon Best Co., Chicago.
Texaco Talks to CBS
About New Opera Home
The Texas Co. (Texaco gasoline and oth-
er petroleum products), New York, will
continue to sponsor opera broadcasts on
network radio.
The gasoline advertiser, associated with
network radio since the medium's early
years and a sponsor of opera season broad-
casts for the past 18 years, has been nego-
tiating with CBS Radio for the next season.
Network orders to affiliates went out
Wednesday and acceptances already had
been received Thursday from about a dozen
affiliates.
Speculation on future opera broadcasts
rose in connection with ABC Radio's format
revision from live programming to a staple
of expanded newscasts, public service pro-
gramming and Breakfast Club. Network of-
ficials told Texaco some weeks ago that the
advertiser was free to consider the move of
the Saturday afternoon Metropolitan Opera
broadcasts to another network if it wished.
A Texaco executive said Thursday the
advertiser intends to continue on network
radio and that it is "negotiating" with CBS
Radio. A network spokesman confirmed
Texaco's swing to CBS. Cunningham
& Walsh, New York, is Texaco's agency.
It was understood that under terms dis-
cussed with CBS Radio, the Texas Co.
would pay talent costs with time purchased
on a basis similar to that existing with a
sports program of indeterminate length, the
sponsor buying a set period with no rebate
or extra charge to the advertiser should the
program run under or over the basic time
period.
The opera broadcast started on ABC Ra-
dio at 2 p.m.
ABC Radio on Saturday [April 12]
broadcast the last opera of the 1957-58 sea-
son after having presented them for 27 years.
Texaco, since 1940, has sponsored broad-
casts in the U. S. and McColl-Frontenac Oil
Co. Ltd. in Canada (also through C&W). In-
termission features are Opera News on the
Air, The Opera Quiz and Texaco's Roving
Opera Reporter.
The Texas Co. also is in network tv (spe-
cials on NBC-TV), spot television and spot
radio. The opera broadcast is the advertiser's
non-sell or institutional broadcast adver-
tising effort. Other than corporate identifica-
tion no sales messages are carried on the
broadcasts.
PREVIEW
Jacob Ruppert Inc. (Knickerbocker
beer) starts its 1958 spot schedule
this week in 10 eastern markets with
a musical commercial and theme. The
schedule will run during three seasons
— spring, summer and fall — and dur-
ing holidays. Trade mark of the new
campaign is "Knick Knickerbocker,"
played by Jordan Bently in song and
dance roles. The major theme, which
is sung by Mr. Bentley, is "sing out
for Knick. Knick has the knack!".
The older slogan, "New York's fa-
mous beer," has been retained and
will be incorporated into the new spot.
Compton Adv., New York, is the
agency.
ANA Workshop to Cover
Budget, Cost Control
A workshop on advertising budget control
will be held April 24-25 by the Assn. of
National Advertisers at the Westchester
Country Club, New York. A case history
dealing with control of radio and spot an-
nouncements will be related by Evan W.
Mandel of Revlon Inc. as part of a session
on the execution and control of the advertis-
ing program.
The workshop on advertising budget and
cost control, the fifth national meeting on
the subject held by ANA, will have as par-
ticipants advertising managers and fiscal
officers from a number of the nation's lead-
ing companies. Case histories will be fol-
lowed by conference-type discussions.
On the agenda: a case history, "Procter &
Gamble's Concept of Financial Control for
Advertising Budgets" by P&G's Harold A.
Derr; management's view on the administra-
tion of advertising by April 25 luncheon
speaker Stuart Peabody, management con-
sultant, George Fry Assoc. and formerly
Borden Co. assistant vice president.
Joining Revlon's Mandel and Mr. Derr
in the session presenting case histories will
be Edward P. LeMay of Minnesota Mining
& Mfg. Co. who will speak on how his com-
Broadcasting
Because of programs such as "Gunsmoke"
(and Jack Benny and daytime serials,
Arthur Godfrey and CBS News) . ..Harvard
College became a network radio advertiser
the other night, sponsoring an hour-long
special broadcast, "The Case for the Col-
lege," over the full CBS Radio Network.
Its purpose, as Harvard's President Pusey
put it : "... to call attention both to Harvard's
ambitious plan and to the great needs of
all our American colleges."
To call attention. Where else in radio
would Harvard be as sure of getting it as
from CBS Radio Network audiences? The
programs are not designed to do home-
work or income taxes by. The entire net-
work schedule, Godfrey to "Gunsmoke,"
THIS
IS
NOT
RADIO
TO
DO
HOME-
WORK
each program in its own way, requires lis-
teners to listen. They expect to give their
attention... or else they don't tune in.
That's why Harvard, with its dramatic
appeal for funds, came to CBS Radio. Just
as the country's leading advertisers do. For
the head start that audience-attention
gives to sales effectiveness. And for the
authority and importance that only
attention-getting radio can generate.
Significantly, these program qualities
work best for the listeners, too.
Year after year, the CBS Radio Network
schedule gathers the largest audiences in
all radio. Audiences in the habit of paying
attention. Here is the first essential for
selling a product, a service, an idea.
Where you reach 50 per cent more listeners
in the average commercial minute
ADVERTISERS & AGENCIES CONTINUED
pany translates advertising plans into "con-
crete advertising effort."
Dartmouth's Prof. Albert W. Frey will
relate findings in his study to such topics
as advertising agency practices in purchas-
ing materials and services and the extent to
which advertisers use collateral services and
methods of compensating agencies for spe-
cific services. Sessions are closed.
Mohr & EicofF Open in Chicago,
Get Grant, Tabutrex Accounts
The Grant. Co.. which describes itself as
the "largest tv mail order firm in the U. S.,"
has appointed Mohr & Eicofi. newly-formed
Chicago agency, to handle its $2.5 million
account. Grant manufactures automatic
vegetable shredders, exercise aids, glass
knives, vegetable and fruit choppers, auto-
mobile polish and various other products.
The account formerly was handled by Arthur
Meyerhoff & Co.
Of the estimated $2.5 million advertising
budget, about $1.8 million will be allocated
to tv (bulk in spot), $200,000 to radio
and the remainder to print media.
Mohr & Eicoff also has been appointed
to handle the $180,000 Tabutrex (insect
repellent) account of Glenn Chemical Co.,
for which radio-tv is planned.
DDB Adds B&H Cigarettes
Doyle Dane Bernbach, New York, last
week came up with the premium-priced
Benson & Hedges cigarette business, a new
$400,000 account. Move will help DDB
to recoup the $3 million in billing it will
lose July 1 — the cut-off date of the Max
Factor & Co. account [Advertisers &
Agencies, March 31]. Acquisition of Ben-
son & Hedges — part of the Philip Morris
Inc. "tobacco family" — is the first of "several
steps" DDB is taking to regain its momen-
tarily-lost $20 million billing position. B&H
leaves Benton & Bowles, New York, effec-
tive immediately but that agency will keep a
PM brand, Parliament, far heavier in billing
than the lost account, in order to "concen-
trate its creative advertising abilities, tech-
niques and energies" on that brand alone,
according to PM Advertising Vice President
Roger Greene.
Line Forming for NCAA Slate
Several advertisers have placed orders
with NBC-TV for NCAA national and
regional football tv next fall, with four co-
sponsors expected to be announced in the
next fortnight.
Among advertisers known to be interested
in quarter sponsorship of national and or
regional coverage are Sunbeam Corp. and
Zenith (holdovers from last year), Motorola
Inc., Bristol-Myers and Libby-Owens, it
was understood. Sunbeam has placed an
order for the national schedule, plus three
regional areas (Eastern, Big Ten and Pacific
Coast) for which it picked up a quarter of
the tv tab in 1957. Agencies are Perrin-Paus
for Sunbeam and Foote, Cone & Belding
for Zenith's radio-tv division. NBC-TV has
both national and regional (split network)
rights.
Ronzoni's three-city live commercials
add flexibility to syndicated selling
A regional advertiser whose food product
is sold best through demonstration is prov-
ing it is practical to feed a syndicated film
tv program on a "network basis" to three
different eastern markets and use live com-
mercials. The result: flexibility, "Madison
Avenue" production, impact of immediacy
and increased store traffic.
Since Sept. 24, Ronzoni Macaroni Co.,
Long Island City, N. Y., has been sponsor-
ing CBS-TV Film Sales' The Honey mooners
on a 52-week basis (26 major and 26 minor
positions), sharing the tab with Clairol Inc.
(hair preparations), New York. The station
lineup for the Jackie Gleason re-run strip
involves WRCA-TV New York, WRCV-
TV Philadelphia and WNHC-TV New
Haven — the last a Triangle station affiliated
with ABC-TV, the first two both NBC
owned-and-operated. The series is fed out
of New York at 7-7:30 p.m. Tuesdays and
seen in that timeslot in all three markets.
Milton Guttenplan, vice president of
Emil Mogul Co. and Ronzoni account super-
visor explains, "our objective was and is live
commercials. It is impossible to air live
commercials simultaneously in three mar-
kets without expensive production staffs
and close agency supervision. We are not
so much concerned with saving money as
we are with the quality of the client's 'look'."
Last summer before Mogul purchased the
series, Mr. Guttenplan, account executive
Andre Luotto and agency tv-radio vice pres-
ident Leslie L. Dunier met with client
Emanuel Ronzoni Jr., vice president and
WNHC-TV
NEW HAVEN
WRCA-TV
NEW YORK
WRCV-TV
PHILADELPHIA
The commercial relay . . .
general manager of Ronzoni, to propose a
"bold, new" concept in syndicated program
sponsorship. In essence, they proposed that
since Ronzoni's (or any spaghetti product,
for that matter) chief attraction was its fine
adaptability to any meal, the commercials
should be done live since only live tv could
Page 44
April 14, 1958
afford both client and agency a means where-
by hundreds of different recipes could be
shown. Furthermore, filmed commercials —
especially for food products — have a way
of wearing themselves thin the tenth time
around, the agency felt. Mr. Ronzoni agreed.
The company found time availabilities on
both WRCA-TV and WRCV-TV. The most
logical third connection would have been
the NBC o&o WNBC (TV) New Britain,
but Mr. Ronzoni was more interested in
New Haven which has a larger segment
of Italian background consumers than New
Britain. Only there was no NBC-TV affiliate
in New Haven.
After long deliberation among the agen-
cy, the client and NBC-TV, it was agreed
to link Philadelphia and New York on the
network trunk line (there being no network
programs scheduled at that time) and to con-
nect New Haven and WNHC-TV via micro-
wave relay. The agency leases a special tele-
phone line from New York to New Haven
to carry the audio, bounces the video through
the air to a relay station just outside of New
Haven where the picture is synchronized
with the sound, then beamed to the WNHC
transmitter. (Clairol, which sponsors The
Honeymooners in about 20 markets, of
which the New York-New Haven-Philadel-
phia circuit represents just a fragment, goes
"all film" on the series and relies on the
tried-and-true method of syndication, i.e.,
three films in three markets with commer-
cials inserted by the station itself. Ronzoni,
during the "Clairol-on" weeks, also uses
filmed announcements on a similar basis.)
While a three-station network is not rev-
olutionary, the fact that Ronzoni uses such
a system for a syndicated property — being
willing to pay for line charges and micro-
wave relays when it could easily do without
such excess charges — is a novel approach to
tv advertising. It does not save money on
the arrangement, notes a Mogul executive.
"However," he says, "were we to figure it
purely hypothetically on a principle of cut-
ting 26 different filmed commercials then
I'd say, yes, we are cutting costs by 80%."
Mr. Guttenplan enlarges upon this point:
"What we wanted — and got — was a way
whereby we could air a live commercial
from a single point of origin in the most
efficient and economical manner. Obviously,
this meant airing the whole program from
one source. The viewer quickly appreciates
a live commercial over a filmed one. Furth-
ermore, living tv gives our product fresh-
ness, a newsy flavor and a sense of urgen-
cy." To impart all three qualities, Ronzoni's
agency retained the services of Arlyne Grey,
the company's "spokeswoman" for the past
eight years.
The commercial receives a full week's re-
hearsal. During that week, new recipes are
tested, camera angles are determined and
there is a full dress rehearsal before air
time. For Ronzoni and Mogul, there's more
to selling spaghetti than dumping a lot of
noodles into hot water.
Broadcasting
■
Will
pill
k, Ml
Where you been?
Out to lunch.
Why is your face so red?
Played a game and got stuck with
the check. Why's yours?
No time to make a new cut. What
game?
Write doivn the names of all the
states in five minutes.
Yes?
/ left out Iotva.
Note: We'll give a whole year's supply of
batteries for a transistor radio for the best
finish to the conversation reported above.
Winning entry better include the following:
WMT-TV is CBS Television for Eastern
Iowa; the mail address is Cedar Rapids;
the national rep is The Katz Agency; the
station dominates Cedar Rapids, Waterloo,
and Dubuque, three of Iowa's six largest
cities, plus a 35-county area constituting
Jtl % of the Iowa market. Mail your entries
to Everybody Talks About Eastern Iowa
But Nobody Ever Does Anything About It.
Before midnight. Tonight.
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Broadcasting
April 14, 1958 • Page 45
LATEST RATINGS
TOP 10 NETWORK PROGRAMS
Tv Report for March 1-7
Rank
1. Gunsmoke
2. Perry Como Show
3. Danny Thomas
4. Tales of Welts Fargo
5. Wyatt Earp
6. Boh Hope
7. Lineup
8. Maverick
9. Have Gun, Will Travel
10. Restless Gun
Rank
1. Gunsmoke
2. Perry Como Show
3. Danny Thomas Show
4. Tales of Wells Fargo
5. Bob Hope
6. Lineup
7. Wyatt Earp
8. Tenn. Ernie Ford
9. Have Gun, Will Travel
10. Zone Grey Theatre
% Tv
Homes
41.6
40.1
36.1
35.0
33.3
32.8
32.7
32.0
31.4
31.1
No. Tv
Homes (000)
14,820
13,960
12,809
12,072
11,503
11,494
11,121
10,854
10,800
10,566
Copyright 1958 Videodex Inc.
NIELSEN
TOP 10 NETWORK PROGRAMS
Tv Report for Feb. 23-March 8
TOTAL AUDIENCEf
No
Homes
Rank
(000)
1.
Gunsmoke
18,700
2
Perry Como Show
17,170
3.
Bob Hope Show
16,873
4.
Tales of Wells Fargo
16,618
5.
Danny Thomas Show
15,725
6.
Cheyenne
15,428
7.
Sugarfoot
15,300
8.
Steve Allen Show
15,300
9.
Wyatt Earp
14,960
10.
Shirley Temple's Storybook
14,918
Rank %
Homes*
1.
Gunsmoke
45.0
2.
Perry Como Show
41.4
3!
Bob Hope Show
40.6
4.
Tales of Wells Fargo
40.2
5.
Cheyenne
38.6
6.
Sugarfoot
38.1
7.
Danny Thomas Show
37.6
8.
Shirley Temple's Storybook
37.1
9.
Steve Allen Show
37.0
10.
Wyatt Earp
36.3
AVERAGE AUD1ENCEJ
No. Homes
Rank
(000)
1.
Gunsmoke
17,935
2.
Tales of Wells Fargo
15,598
3.
Danny Thomas Show
14.790
4.
Wyatt Earp
14,068
5.
Have Gun, Will Travel
14,068
6.
I've Got a Secret
13,728
7.
Bob Hope Show
13,685
8.
Restless Gun
13,600
9.
You Bet Your Life
13,133
10.
December Bride
12,920
Rank
% Homes*
1.
Gunsmoke
43.1
2.
Tales of Wells Fargo
37.7
3.
Danny Thomas Show
35.4
4.
Wyatt Earp
34.2
5.
Have Gun, Will Travel
34.2
6.
Restless Gun
33.6
7.
Bob Hope Show
32.9
8.
I've Got a Secret
32.7
9. Cheyenne 32.2
10. Sugarfoot 31.9
(f) Homes reached by all or any part of the
program, except for homes viewing only
1 to 5 minutes.
(J) Homes reached during the average minute
of the program.
* Percented ratings are based on tv homes
within reach of station facilities used by
each program.
Copyright 1958 A. C. Nielsen Co.
ARB
TOP 10 NETWORK PROGRAMS
Tv Report for March 1-7
No. Homes
Rank
(000)
1.
Gunsmoke
52,100
2.
Perry Como
47,360
3.
Bob Hope
41,240
4.
Have Gun, Will Travel
38,710
5.
Restless Gun
37,920
6.
Tales Of Wells Fargo
37,580
7.
Maverick
37,410
8.
Danny Thomas
36,220
9.
I've Got a Secret
35,840
10.
Steve Allen
35,840
Rank
Rating
1.
Gunsmoke
49.8
2.
Perry Como
42.1
3.
Boh Hope
41.2
4.
Maverick
40.0
5.
I've Got a Secret
39.8
6.
Restless Gun
39.5
7.
Price Is Right
38.4
8.
Have Gun, Will Travel
37.8
Tales Of Wells Fargo
37.8
10.
Danny Thomas
37.2
Copyright 1958 ARB Inc.
BACKGROUND: The following programs,
in alphabetical order, appear in this week's
Broadcasting tv ratings roundup. Informa-
tion is in following order: program name,
network, number of stations, sponsor,
agency, day and time.
Steve Allen Show (NBC-150): S. C. John-
son (NL&B), Greyhound (Grey), U. S.
Time (Peck). Alternating, Sun. 8:00-9:00
p.m.
Cheyenne (ABC-99) : General Electric
(Y&R) Alternating Tues., 7:30-8:30 p.m.
Perry Como Show (NBC-163) : participat-
ing sponsors, Sat. 8-9 p.m.
December Bride (CBS-178): General Foods
(B&B), Mon. 9:30-10 p.m.
Ford Show (NBC-182) Ford (JWT), Thurs.
9:30-10 p.m.
Gunsmoke (CBS-161): Liggett & Myers
(D-F-S), Remington Rand alternating.
Sat. 10-10:30 p.m.
Have Gun, Will Travel (CBS-125) : Lever
(JWT), American Home Products
(Bates), Sat. 9:30-10 p.m.
Bob Hope Show (NBC-139): U. S. Time
Corp. (Peck), Sunday, Mar. 2, 1958, 9-10
p.m.
I've Got A Secret (CBS-198): R. J. Reyn-
olds (Esty). Wed. 9:30-10 p.m.
Lineup (CBS-162): Brown & Williamson
(Bates), Procter & Gamble (Y&R), Fri.
10-10:30 p.m.
Maverick (ABC-72) : Kaiser Industries
(Y&R), Sun. 7:30-8:30 p.m.
Price Is Right (NBC-118): participating
sponsors, Mon. -Fri. 11-11:30 a.m.
Restless Gun (NBC-107): Warner-Lambert
(SSC&B), Mon. 8-8:30 p.m.
Sugarfoot (ABC-119): American Chicle,
Colgate-Palmolive (Bates), Ludens
(Mathes). Tues. 7:30-8:30
Tales of Wells Fargo (NBC-147): Buick
(M-E), American Tobacco (SSC&B),
Mon. 8:30-9 p.m.
Shirley Temple's Storybook (NBC-1"" ■
National Dairy, Hill Brothers, Breck
(Ayer), Wed. 7:30-8:30
Danny Thomas Show (CBS-158): General
Foods (B&B). Mon. 9-9:30 p.m.
Wyatt Earp (ABC-103) : General Mills
(D-F-S), Procter & Gamble (Compton),
Tues. 8:30-9 p.m.
You Bet Your Life (NBC-177): DeSoto
(BBDO) Toni (North), Thurs. 8-8:30 p.m.
Loretta Young Show (NBC-163) : Procter &
Gamble (B&B), Sun. 10-10:30 p.m.
Zone Grey Theatre (CBS-145) : General
Foods (B&B), Ford (JWT) Fri. 8:30-9
p.m.
FILM
TV CITED AS FACTOR
IN MOVIE DOLDRUMS
• AFL Film Council study out
• Points up 'economic villains'
Between 1946 and 1956, average weekly
attendance at movie theatres dropped by
almost 50%, from 90 million to 46.5 million.
Why? "There are two fundamental reasons:
television and the change in the living pat-
terns of the American people," according to
"Hollywood at the Crossroads — An Eco-
nomic Study of the Motion Picture In-
dustry" made by Dr. Irving Bernstein of
UCLA for the Hollywood AFL Film
Council.
Pointing out that while the movie theatre
audience was declining the number of tv
sets was growing from virtually none to
over 42 million, the 78-page study states:
"Millions of people who formerly went
to the movies now remain at home watching
television. Which segments of the movie
audience have been lost is difficult to say
because of our ignorance of the composi-
tion of that audience. ... It is sensible to
assume that a person who simply wants
diversion and cares little about its nature or
quality will prefer to take it free rather
than pay for it."
The change in living patterns — home
ownership, suburbanization, traffic diffi-
culties, large families and the do-it-your-
self movement, like tv, encourages people
to stay home rather than go out, to the
detriment of all out-of-home entertainment,
the study reports.
Television, however, is not the villain
of the economic study. The Paramount
decree, which broke up the horizontal struc-
ture of the motion picture industry . . . ;
the rise of the independent producer; the
breakdown of term contracts . . . ; the
shortage of stars; diversification, with heavy
investments in tv film companies, record
firms, foreign theatres and other non-Holly-
wood operations; technical changes, and
super-spectacular "block-buster" pictures in
an attempt to lure the public back into the
theatres — all of these have been major
factors in the changed economics of motion
pictures since World War II. Import restric-
tions and other regulations of foreign gov-
ernments have led to a three-fold increase
in the number of pictures made abroad.
Add them all together and the result
has been lost revenue from motion picture
producers (the 10 leading companies suffered
a 26% drop in gross revenues — from $968
million in 1946 to $717 million in 1956—
and a 74% drop in net profits — from $121
million in 1946 to $32 million in 1956)
and lost jobs for workers in the industry.
"For workers employed in the production
of films for theatres, only one job remains
for two that existed in 1946," the study
declares.
As to the future, Dr. Bernstein balances
the negative factors — that the huge theatre
audience of the past is gone forever, that
the industry has lost the resiliency that
pulled it through the depression, that the
growth of tv abroad will cut into revenue
Page 46 • April 14, 1958
Broadcasting
Meet the man who watches Moscow
from
Michigan Avenue
Jacob G. Tolpin, expert in the field of foreign scientific developments, often is
consulted by leaders in academic, government and industrial enterprises.
He keeps tab on Russian scientific moves
NEW SMOKELESS
STARTING METHOD
OLD METHOD
What are Russian scientists up to
now?
Few people in America are better
able to answer this question than a
mild-mannered, unobtrusive man
dressed like other business executives
on Chicago's Michigan Avenue.
There is no cloak-and-dagger
atmosphere surrounding Jacob G.
Tolpin.
It has been the daily job of Mr.
Tolpin since 1937 to keep track of
Russian scientific advances. He is a
key man on the staff of specialists at
Standard Oil who analyze foreign
technical journals and patents.
The primary purpose of this work
is to keep Standard Oil research sci-
entists informed of developments
throughout the world. But the work
has broader significance. Standard Oil
furnishes important foreign technical
data to nationally important bodies
and to libraries, such as the Library
of Congress. The knowledge gained
from the foreign periodicals thus is
made available to all.
Even the Russians admit, says Mr.
Tolpin, that American knowledge of
petroleum technology is superior to
their own. Standard's research at
Whiting and other centers has re-
sulted in many important discoveries
which have helped to make America
supreme in the field of petroleum and
to strengthen its defenses. In the last
few years alone, Standard scientists
have made outstanding contributions
that have advanced America's missile
program and its jet air defense.
Since our first laboratory opened 68
years ago, we have spent hundreds of
millions of dollars to learn more about
oil — how to find it, produce it, refine
it and make it more useful to more
people than ever before.
What makes a company a good citizen?
One measure is the contribution a
company makes to the economic and
physicial strength of its country.
Through constant and intensive re-
search, we at Standard have tried to
make oil yield its maximum useful-
ness— both for civilian and military
purposes. Steadily mounting efficiency
also has helped to keep the price of oil
and gasoline down.
America's jets now have a new, improved smoke-
less starter cartridge (being used in the engine
above, left) as the result of a Standard Oil research
development. The old method, on the right, was so
smoky it made concealment impossible and also
blocked fliers' views of the field.
Radiation-resistant lubricants for atomic power
plants are under study in Standard's research lab-
oratories. Seymour Meyerson, above, is engaged in
pioneering work in this new field. He is an authority
on the controlled shattering of molecules by elec-
tron bombardment.
STANDARD OIL COM PAN Y (Indiana)
THE SIGN OF PROGRESS.
THROUGH RESEARCH
Broadcasting
April 14, 1958 • Page 47
FILM CONTINUED
from foreign exhibition of films there as
it has at home — with "guarded optimism"
that the baby boom which kept people away
from the movies in the 40's and 50's could
provide a great teenage boom that will swell
theatre audiences in the 60's and 70's; that
increased leisure time will give more time
for going to the movies and that more
'"blockbusters" will also attract more attend-
ance at theatres.
"There is. finally, the great imponderable
of the future, the impact of television and
most particularly the impact of toll tv,"
Dr. Bernstein concludes. He notes that
"by the end of 1957. the major motion
picture companies were up to their hips in
television, so deeply involved, in fact, that
il was no longer quite correct to refer to
them as the 'motion picture industry.' And
he looks for more rather than less of this
involvement in the future.
"The great economic question, however,
is the future of pay television. Its roseate
paper prospects lead many in Hollywood
to regard toll tv as a panacea that will
cure all the industry's ills. [But] the Bartles-
ville, Okla., experiment is hardly a source
of encouragement. The only thing that is
certain about toll tv is that it will be a
while inv coming. Beyond that, it is the
great enigma of the motion picture in-
dustry."
The Film Council last week sent copies
of the economic report to 35 film industry
leaders, urging a united effort by all interests
of the motion picture industry in at least
four projects: a demand for a plan "to
encourage production in America of Ameri-
can interest films," a demand for govern-
mental assistance in the field of foreign
exchange, continued effort to win a modifi-
cation of the "tax structures which operate
to discourage domestic film production"
and exploration of the possibility of undoing
the bad effects of the Paramount decree.
AAP's New Gold Mine Div.
To Handle Syndicated Shows
Associated Artists Productions has split
its sales force. The distributor of feature
film and some syndicated packages effect-
ive today (Monday) has created a new Gold
Mine Div. that will handle all AAP products
other than the Warner Bros, features and
cartoons and Popeye cartoons.
W. Robert Rich, AAP's general sales
manager, said the company's sales reorgani-
zation "follows the pattern which has be-
come standard with the half-hour syndica-
tors." The AAP sales force in the past year
handled the Gold Mine Library (various
features including horror films and half-
hour syndicated packages). The regular AAP
sales force will concentrate exclusively on
Warner and Popeye product.
In the new Gold Mine alignment, Len
Hammer will service the East and Lester
Tobias the West. Three salesmen have been
added. Included are James C. Stern, former-
ly with Sterling Tv and other film com-
panies, assigned to the Midwest, and Bill
Mattingly, formerly with MPA, to the
Southwest.
Page 48 • April 14, 1958
Tv to Get RKO Group
Of Post- 1948 Movies
RKO's third group of feature films to be
released to tv, titled "Showcase Package,"
was announced last week by C. Robert
Manby, vice president in charge of RKO
Television Div. of RKO Teleradio Pictures
Inc. The package of 18 films, 15 of which
arc post- 1948 products heretofore has been
distributed theatrically by RKO and goes
on sale to tv at the NAB convention in Los
Angeles.
The package includes such features as
"The Americano" starring Glenn Ford,
Abbe Lane and Cesar Romero, released in
1955; "Clash by Night," 1952, with Barbara
Stanwyck, Paul Douglas, Robert Ryan and
Marilyn Monroe; and "Lusty Men," 1952,
Susan Hayward, Robert Mitchum and
Arthur Kennedy. Marketing plans for the
package will be under supervision of Peter
M. Robeck, general sales manager of RKO
Television, and William Finkeldey, syndi-
cated sales manager.
RKO four years ago distributed to tv its
first feature package, "Million Dollar Mov-
ie," but its rights to the Bank of America-
owned films expired Oct. 1 and will be as-
sumed then by National Telefilm Assoc.
[Films, March 17]. Three years ago RKO
began distribution of its second group of
feature films, an untitled package of 17
features, all pre- 1948.
'Counterspy' to Be Filmed
In U. S., 26 Locales Abroad
Bernard L. Schubert Inc., New York,
which last week began filming Counterspy
half hour tv film series in Hollywood and
26 different locales throughout the world,
is convinced that television film is entering
an era in which authenticity and believability
of programming can be achieved only
through the upgrading of production values,
including on-location shooting.
Bernard L. Schubert, president of the
company, reported in an interview in New
York last week that the main reason
Counterspy will be filmed in so many differ-
ent locations is that the viewing public has
been "educated" to recognizing foreign lo-
cales because of the motion picture indus-
try's accentuated activities abroad and the
travel-consciousness of Americans, who can
say: "We were there."
Mr. Schubert believes that more and more
the economically-produced series will fall
by the wayside and, in the motion picture
pattern, films embodying production values
will emerge on top.
Bernard Schubert Inc. has budgeted the
39 episodes of Counterspy at more than
$35,000 each. The films will be offered for
syndication by Telestar Films Inc., New
York, of which Mr. Schubert is board chair-
man.
'Laramie' Opens WB-TV Center
Initial filming on a new Warner Bros.-
TV film series, Laramie, got under way last
Monday at WB-TV's Burbank (Calif.) studio,
as Warner Bros, executives officially opened
the new $1 million tv production center.
Laramie is the first of seven new series
being planned by WB-TV, and will be ready
for showing for the 1958-59 season, ac-
cording to tv executive producer William
T. Orr. The new western series stars John
Russell and Peter Brown and is being pro-
duced by Jules Schermer.
MPO to Move to Republic Lot;
Dellar Made Executive Producer
MPO Productions Inc. last week con-
firmed that it would be moving onto the
non-active Republic Pictures Corp. lot in
Hollywood, making available to clients a
choice of 24 sound stages (13 built since
1953) and 45 acres of back-of-lot property
[Closed Circuit, April 7]. At the same
time, MPO president Judd L. Pollock an-
nounced the appointment of Mel Dellar,
former Warner Bros. -TV production man-
ager, as executive producer of MPO (West
Coast). Mr. Dellar joined WB-TV in 1946.
moving over from the parent company
where he had worked since 1939.
'Look,' Popeye, Tv Stations
Work Out Spots-for-Space Swap
A reciprocal agreement has been com-
pleted to put Popeye and Associated Artists
Enterprises Inc., New York, before the pub-
lic in a full page advertisement in Look
magazine's April 15 issue, and Look tv spots
on 14 stations participating in the deal. De-
tails were outlined by Paul Kwartin, execu-
tive vice president of AAE, merchandising
subsidiary of Associated Artists Productions.
Arrangement also involves nine Popeye
toy manufacturers. The toymakers paid for
the cost of the advertisement's production
(a few thousand dollars); cost of the ad
itself, approximately $26,000, will be paid
by stations giving Look the equivalent in
spots. The announcements (all one-minute)
were placed through Look's agency, Mc-
Cann-Erickson, New York. Individual cam-
paigns will run out at about the end of June.
AAE's agency handling the advertisement
is Dowd, Redfield & Johnstone, New York.
Denney to TPA May 1
Charles E. Denney, director of advertis-
ing and assistant to the executive vice presi-
dent of Grace Line Inc., effective May 1,
joins Television Pro-
grams of America,
New York, as vice
president and ad-
ministrative assistant
to the president, ac-
cording to Milton
A. Gordon, presi-
dent. Mr. Denney,
before joining Grace
Lines a year ago,
completed an exten-
sive two-year study
MR. DENNEY of ty station ^
agement under the auspices of the doctoral
program at Harvard business school while
he was serving as a consultant to the broad-
cast division of General Electric, Co.
Broadcasting
Advertisement
T.V. spot editor
A column sponsored by one of the leading film producers in television
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Broadcasting
April 14, 1958 • Page 49
GOVERNMENT
JUSTICE TURNING UP BURNERS
ON SEGMENTS OF TELEVISION
• To confer with FCC on tv network practices April 21
• Procedures of talent agents getting closer scrutiny
• Screen Gems-Columbia antitrust suit filed in New York.
The Dept. of Justice has become television
conscious.
It is preparing to move against tv net-
works, if recent increased activity in its
study of network program ownership and
BMI ownership interests is an indication.
It has stepped up its investigation of
talent agencies and the acquisition of Para-
mount Pictures features by the Music Corp.
of America.
It has filed another antitrust suit against
a tv film distributor. Screen Gems and its
parent company, Columbia Pictures Inc. —
and Universal Pictures Inc.
This latest antitrust suit follows by almost
exactly one year the Dept. of Justice's anti-
trust suit against six tv film distributors — in-
cluding Screen Gems — on charges of block
booking.
Next Monday, April 21, Justice Dept. and
FCC attorneys are meeting to discuss and
consider allegations of forced tie-ins by net-
works in programs and music. The meeting
is being held at the request of Justice Dept.
officials [Closed Circuit, April 7].
At issue is the question of network
ownership of programs and the potential or
actual practice of a network forcing an
advertiser to buy these programs as against
those of independent producers.
A similar potential in the use of music is
considered in network ownership interests
in BMI.
The Justice Dept. feels, it is understood,
that it may be forced to move into this area
of tv network practices, even though it
agreed to hold in abeyance action in other
network practices purported to be monopo-
listic or in restraint of trade until the FCC
completes its current network study hear-
ings.
One of the reasons for this attitude,
according to informed sources, is that
the network study staff has not yet sub-
mitted its program report. The program sec-
tion was missing in the exhaustive Barrow
Report, released last October. At that time
the staff had recently won a court ruling
giving it the right to obtain information
from tv film distributors. This information
is still being collected and evaluated, it is
understood.
The FCC staff has expressed interest in
learning what the Justice Dept. has in the
way of information on program practices
by the networks, it was disclosed. It hopes to
use some of this information in conjunction
with the data it has compiled in drawing up
the program report.
Allied with its investigation of the lo-
called tie-in factor involving tv networks is
the Justice Dept.'s study of Music Corp. of
America and other talent agencies.
The Justice Dept. has received com-
plaints, it is known, that MCA has purport-
edly used its preeminent position as the
leading talent agency to force networks to
use some of its lesser-known clients in order
to secure the services of some top-talent
clients.
The Justice Dept. became particularly in-
terested in MCA when a subsidiary acquired
the Paramount Pictures library of pre- 1948
feature films for tv distribution. MCA paid
$50 million for the rights to distribute 750
Paramount Pictures features earlier this year
[At Deadline, Feb. 10].
The implication is that MCA might "tie-
in" use of these films with use of its talent
clients, or vice versa.
The government's interest in MCA fol-
lowed shortly after Sen. Joseph O'Mahoney
(D-Wyo.) evinced an interest in the MCA-
Paramount Pictures deal. Sen. O'Mahoney
is a member of the Senate Judiciary Com-
mittee and is active in its antitrust subcom-
mittee. He is also chairman of the Senate
Judiciary subcommittee on copyright, trade-
marks and patents.
Talent agencies represent up to 90% of
the featured performers in tv. This is in
addition to their representation of talent in
the fields of stage, screen and night clubs.
Their income from television work of
their clients is estimated to run about $50
million a year [Lead Story, Oct. 21, 1957].
The two leading talent agencies are MCA
and the William Morris Agency.
The Justice Dept. is looking into the rela-
tions of talent agencies "one to each other,"
Assistant Attorney General Victor R. Han-
sen said last month [Government, March
3]. It will also study, the antitrust chief said,
the effect these relationships have on indi-
vidual actors, writers, composers. The chief
trust buster also said that the Justice Dept.
has been looking into the alleged control
of talent by tv networks. The Justice Dept.'s
complaint against Columbia Pictures Corp.,
its subsidiary, Screen Gems Inc., and Uni-
versal Pictures Co., was filed last week in
New York district court.
In the civil antitrust suit, the government
alleged that the arrangement by Screen
Gems to distribute Universale pre- 1948
features to tv stations violated not only the
Sherman Act but also Sec. 7 of the Clayton
Act.
It charged that Columbia Pictures and
Universal Pictures were competitors in
the production of feature motion picture
films, and that in essence, Universal had
given its competitor Columbia rights to
distribute its films.
This violates the section of the Clayton
Act which forbids the merger of two com-
petitors, or the acquisition by one com-
petitor of the assets of another, which would
"tend to substantially lessen competition."
The government claimed that Screen
Gems arrangement with Universal falls in
the category of one company acquiring a
competitor's assets. Screen Gems' deal with
Universal took place last year. The Colum-
bia Pictures' subsidiary deal was for Uni-
versal's pre- 1948 library of 600 features.
The Justice Dept. complaint said that
Screen Gems agreed to pay Universal
721/2 % of the proceeds from television dis-
tribution until Universal received $12.5 mil-
lion; 70% between that figure and $20 mil-
lion, and 60% thereafter. Screen Gems
guaranteed Universal $20 million during the
first seven years of the contract, the com-
plaint said. Screen Gems has entered into
sub-licensing agreements with tv stations for
THESE CAUGHT JUSTICE DEPT. EYE
These are the investigations and prosecutions now underway at the Dept. of
Justice:
INVESTIGATION • Purported tie-in practices by networks, forcing advertisers to
use network-owned programs in place of independently-produced shows.
INVESTIGATION • Potential tie-in by networks to use BMI instead of ASCAP
music, because of network ownership interests in BMI.
INVESTIGATION • M usic Corp. of America and other talent agencies. Forcing
buyer to take unwanted talent in order to get wanted talent.
INVESTIGATION • Music Corp. of America. Purchase of Paramount Pictures
features. Tie-in potential to force clients to take unwanted talent to get wanted
pictures. Or vice versa.
PROSECUTION • Against Columbia Pictures, subsidiary Screen Gems and Uni-
versal Pictures. On deal whereby Screen Gems has exclusive tv distribution rights to
Universal features.
PROSECUTION • Against Loew's, C&C, Screen Gems, AAP, NTA and United
Artists. For block booking of feature film libraries to tv stations.
Page 50 • April 14, 1958
Broadcasting
IN TV FILM Rep. Oren Harris, chairman of House Commerce Committee, has told
FCC if it acts, as it has said it may, to approve subscription tv 30 days after adjourn-
ment of Congress, he'll call new hearings at once.
LONG WAIT FOR TOLL TV
52 of Universal's library, the complaint
said.
Screen Gems began distributing its parent
company's pre-1948 library of 547 features
early in 1956, the government said. Screen
Gems has worked out sub-licensing arrange-
ments with tv stations for 249 of these
Columbia pictures, the Justice Dept. said.
The government also charged that Screen
Gems agreed to classify Universal Pictures'
features on the same basis as those of its
parent company and that it agreed not to
sub-license any Universal film at terms less
favorable than for comparable Columbia
pictures. This is price fixing, the govern-
ment said.
The Justice Dept. asked the court to
abrogate the contract between Screen Gems
and Universal and to enjoin any further
dealings between the two companies.
Principals of both companies declared
there was no violation inherent in their
agreement.
Milton R. Rackmil, president of Univer-
sal Pictures Co., issued the following state-
ment on the suit:
"I have not seen the papers filed by the
Dept. of Justice nor have our attorneys and
we therefore are unable to make a comment
upon the reported legal action. However, we
are fully convinced there is nothing in the
contract between Universal and Screen
Gems which we feel is improper. We will
vigorously defend our position and are
confident that we will be upheld."
Abe Schneider, president of Columbia
Pictures Corp., parent company of Screen
Gems Inc., made the following comment:
"Before Columbia and Screen Gems ex-
ecuted the contract with Universal Pictures,
we were assured by legal counsel that the ar-
rangement would not be in contravention of
any laws. Therefore, we believe that our
present position is clear and without jeop-
ardy."
Last year the Justice Dept. filed antitrust
suits against six tv film distributors: Loew's
Inc. (which distributes MGM pictures), C&C
Super Corp. (RKO), Screen Gems (Colum-
bia), Associated Artists Productions Inc.
(Warner Bros.), National Telefilm Assoc.
(20th Century-Fox) and United Artists Corp.
(UA).
The govenment claimed that these dis-
tributors forced tv stations to buy films in
packages. This contravened the 1948 Para-
mount consent decree, the Justice Dept.
claimed. These suits are still pending.
Earlier this year, United Artists bought
AAP for a reported $15 million. Registra-
tion with the Securities & Exchange Com-
mission several weeks ago showed that a
new company, United Artists Associated,
was seeking permission to issue $15 million
in debentures to be used to acquire the
stock and debentures of AAP.
Supreme Court Ruling Sought
In Radio-Tv Sec. 315 Quandary
The U. S. Supreme Court will be asked
to rule on the responsibility of radio and
tv stations for libelous statements made
on the air by a political candidate.
The North Dakota Farmers Union an-
nounced last week it will appeal a North
Broadcasting
The chairman of the House Commerce
Committee has warned the FCC not to
authorize subscription television tests
after the 85th Congress adjourns this
summer.
Rep. Oren Harris (D-Ark.) issued the
warning in a three-minute statement
filmed for distribution to tv stations. The
film was made available last week.
Rep. Harris' committee, after two
weeks of hearing, told the FCC to delay
consideration of toll tv tests until Con-
gress acted on the subject [Lead Story,
Feb. 10]. Mr. Harris' new filmed state-
ment said in part:
"Many of us in the Congress have felt
that with the Commission taking the ac-
tion it did recently and authorizing test
of pay tv that the Commission has gone
beyond its authority as the Congress in-
tended with the Communications Act of
1934. We do not feel that we should op-
pose the authority of the Commission
to experiment with new types of broad-
casting but we do feel that the Commis-
sion has gone beyond the scope of its
authority in authorizing the so-called pay-
tv program even of a trial test as it did a
few months back.
"Undoubtedly you are wondering what
this is that I have surrounding me here
[see picture]. These are letters from all
over the U. S. from people who are great-
ly concerned about this subject, express-
ing their opinions to their Congressmen
from every district in the nation. Here
we have some 100,000 communications
in various forms from people who are
greatly concerned. Obviously we could
not get all of the communications in this
picture, but we did think that we could
present what we have here to you in
order that you could get some conception
of the interest which is being brought to
our attention of the people in this all-
important subject.
"I can assure you that there has as yet
been no test authorized or no pay-tv
program authorized and I do not think
there will be any time soon. The Com-
mission itself has said in its Report No. 2
that following the adjournment of Con-
gress and 30 days that it intends to au-
thorize the so-called trial test of pay tv.
. . . Therefore, it will be my intention,
should the Commission decide to under-
take the trial test 30 days following the
adjournment of this Congress, to call the
Committee back together in session and
conduct hearings into this entire problem.
"We feel, as these letters have all in-
dicated to us, that it is highly important
that the reasons for the action of this
Congress be known by the people of
America and that it will be the House
Committee's intention in its opposition
to this approach to the problem to see
that the interest of the American people
is protected."
The film clip is a shorter version of a
15-minute program Rep. Harris filmed
for tv stations in his home district and
was made at the request of other broad-
casters to explain the committee's pay tv
position. Ed Williamson, clerk of the
Commerce Committee, said over 150,000
telegrams, letters and post cards have
been received on pay tv, with "over 99%
against." In addition, individual members
of Congress have received thousands
(over 20,000 to one congressman) of
letters on the subject.
April 14, 1958 • Page 51
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Page 52
April 14, 1958
Dakota Supreme Court decision that upheld
the dismissal of a $100,000 libel suit against
WDAY-TV Fargo, N. D. The state tribunal
ruled WDAY-TV was not liable for state-
ments broadcast by A. C. Townley, an
independent candidate for the U. S. Senate
[Government, April 7].
The ruling marked the first time a state's
highest appellate tribunal had ruled directly
on a station's liability for remarks by a
candidate who had obtained equal time
under Sec. 315 of the Communications Act,
according to Douglas A. Anello, NAB chief
attorney. Mr. Anello argued the issue before
the North Dakota court, participating as a
friend of the court.
NAB has long maintained that stations
are immune from libel damages under Sec.
315 because it not only requires equal
time for political broadcasts but forbids
censorship of speeches granted on this equal
time basis. NAB President Harold E.
Fellows described the North Dakota deci-
sion as a major broadcasting victory, voicing
the hope it will "provide a stepping stone
to final resolution, on a national scale, of
our dilemma."
FCC Returns Today
To Clear Channel Case
The FCC today (Monday) is considering
once again the 13-year-old clear channel
case. The Commission is scheduled to spend
all day on the proceeding.
FCC Chairman John C. Doerfer an-
nounced the schedule at the Barrow hear-
ings last week.
The clear channel case commenced in
1945 when the Commission began studying
whether any or all the Class 1-A clear
channels should be duplicated and also
whether maximum power of radio stations
should be lifted from its present 50 kw to
750 kw.
Over the years other facets have been in-
corporated in the clear channel study. They
now include daytime skywave and daytime
stations' petition for longer operating hours.
The Commission began considering the
clear channel case in earnest last year.
Studies were suspended during the Christ-
mas season, not to be resumed until the
Commission completed its travail on Cap-
itol Hill.
In his announcement last week, Chairman
Doerfer expressed the hope that the Com-
mission might reach a decision on the com-
plex and touchy case soon.
Falcon Application Protested
KBBI (FM) Los Angeles petitioned the
FCC last week for either a dismissal or a
designation of hearing in the case of Falcon
Broadcasting Co.'s application for Class A
fm ch. 296 (107.1 mc) in Los Angeles.
KBBI said the Falcon outlet would cause
"objectionable interference" in an area
where KBBI "is expected to provide a high
order service without interference of any
type." Also', according to KBBI, the Falcon
application is contrary to FCC rules on ade-
quate channel separation. KBBI operates on
ch. 298 (107.5 mc).
Broadcasting
GOVERNMENT continued
NON-NETWORK MULTIPLE OWNERS
HIT BARROW REPORT PROPOSALS
• Meredith, Storer, Westinghouse testify before FCC
• Wailes suggests possibility of fourth tv network
The three biggest non-network multiple
owners in television delivered body-blows
last week against the Barrow Report — and
especially the report's recommendations to
restrict multiple ownership in the 25 top
markets.
Testifying last week were spokesmen for
Meredith Publishing Co. (Tuesday), Storer
Broadcasting Co. (Thursday) and West-
inghouse Broadcasting Co. (Thursday-Fri-
day). They spoke out against restriction of
multiple ownership, option time, must buys
and other of the Barrow Report's proposals.
They backed, though not unanimously, a
few of the recommendations.
Last week's witnesses completed testimony
by multiple owners before the FCC. Testify-
ing earlier were three other non-network
multiple owners [Government, March 24]
and the tv networks [Government, March
17; Lead Story, March 10].
Witnesses this week: tomorrow (Tues-
day), ABC affiliates; Thursday, CBS affili-
ates; Friday, NBC affiliates.
Westinghouse Broadcasting Co.'s prepared
statements are covered in the following
story. For Friday question-and-answer tes-
timony, see At Deadline.
Present for last week's hearings were FCC
Chairman John C. Doerfer and Comrs.
Rosel H. Hyde, Frederick W. Ford, Rob-
ert T. Bartley, Robert E. Lee and T.A.M.
Craven. Interrogating Tuesday was Herbert
Schulkind, assistant chief of the rules and
standards division, Broadcast Bureau; on
Thursday, Robert Rawson, chief of the
hearing division, Broadcast Bureau.
First Up: Meredith
Payson Hall, director of radio and tv for
Meredith Publishing Co., said the Barrow
Report is content with "assumptions, super-
ficial reasoning and speculative evils," as
far as it covers multiple ownership. The
Barrow recommendations, he said, are "a
classic example of proposing legislation and
regulation for their own sake regardless of
consequence — good or bad."
Following Mr. Hall on the stand were
two Meredith station general managers:
Frank P. Fogarty, WOW-AM-TV Omaha,
and Richard B. Rawls, KPHO-AM-TV
Phoenix. Two other Meredith general man-
agers, Paul Adanti, WHEN-AM-TV Syra-
cuse, and E. K. (Joe) Hartenbower, KCMO-
AM-FM-TV Kansas City, were present;
Meredith's fifth station manager, Frank
Lane, KRMG Tulsa, was not present.
Mr. Hall showed sample copies of Mere-
dith's Better Homes & Gardens and Success-
ful Farming magazines, plus two dozen
books, periodicals and other publications
pointed at homemaking and farming to
demonstrate the company's interest in serv-
ing the public in these two fields.
He then described Meredith's pioneering
in television with its Syracuse station, built
Broadcasting
in 1948, noting the station had losses of
$440,000 until October 1950.
Mr. Hall felt that while Meredith sta-
tion management may not be superior to
that of independently-owned stations, the
company's overall operation assures that
the stations are consistently well-managed
where this may not be assured in the case
of a death, illness or financial problem at
another singly-owned station.
Benefits also accrue from pooling of
ideas and experience from among Meredith's
station managers and home broadcast execu-
tives, he said. He said Meredith's central
office "guides — it does not run — [the] five
broadcasting enterprises."
Mr. Hall said Meredith's record of in-
tegration through local management speaks
for itself and that a station's service to the
community is assured through professional
management which "can be replaced if it
fails — a result hardly possible where man-
agement is solely in the hands of a local
owner who by accident, or otherwise,
happens to be a poor broadcaster."
Before the present system of multiple
ownership is changed, he said, it should first
be determined if better programming would
be forthcoming; if a single-owner station
would bring better service to a community
where a multiple owner now operates; and
if the single-station owner could make
equivalent financing available for invest-
ment in programming and technical equip-
ment, particularly in a "marginal" com-
munity such as Phoenix, where Meredith
operates KPHO-TV at a loss in competition
against three network-affiliated outlets, using
profits from its other operations.
Mr. Hall was questioned by Comr. Ford
on his views about multiple ownership. Did
he think multiple ownership to be ideal?
Should all tv outlets be licensed to multiple
owners? Would he place a limit on the
number of stations one licensee could own?
Would absentee and multiple ownership of
all stations be good?
The Meredith executive felt multiple own-
ers are "on the whole good broadcasters";
that the FCC should "let the economy work
unhampered" and "not discourage" multiple
ownership. He felt the five-vhf limit is good
and that a six-vhf ownership rule would be
good, too, but he didn't want to see any re-
duction of the limit; the amount of multiple
and absentee ownership, he felt, should be
a "matter of degree."
On option time, Mr. Hall felt this way:
Meredith's best programs come from the
networks; the networks say option time is
indispensable to them; therefore, option time
is indispensable to Meredith. He thought the
present three-hour limit on option time
should be retained because, he feels, the
system is working so well and is so profit-
able for stations that it shouldn't be changed.
He felt stations prefer to be identified with
one network and thus would oppose the
option of station time by another program
source. He later said Meredith stations cer-
tainly would "consider" programs if offered
by the NTA Film Network.
Asked for a comparison of network tv
and national magazines insofar as they com-
pete with each other, Mr. Hall said that
while all media compete with each other
for advertising dollars each has its own sell-
ing points — and weaknesses.
Mr. Hall told the commissioners that
MEREDITH Publishing Co.'s broadcasting executives who testified or were on tap last
Tuesday for the publishing-broadcasting company's testimony before the FCC on the
Barrow Report's multiple ownership recommendations were (I to r) Richard B. Rawls
KPHO-AM-TV Phoenix; Payson Hall, Meredith radio and tv director, who presented
the bulk of Meredith testimony; E. K. (Joe) Hartenbower, KCMO-AM -FM-TV Kansas
City; Frank P. Fogarty, WOW-AM-TV Omaha, and (standing) Paul Adanti, WHLN-
AM-TV Syracuse.
April 14, 1958 • Page 53
GOVERNMENT continued
Meredith magazines have not lost circula-
tion because of tv. He also said that the
Meredith stations do not editorialize.
All Meredith's radio outlets are in the
black, Mr. Hall said, except KRMG Tulsa.
This station, he noted, was breaking even on
operating expenses, but is not in the black
if depreciation is counted. Meredith bought
KRMG last year for $500,000.
Mr. Fogarty described WOW-TV's news
and agricultural and religious programming
and the station's expansion of these services
since it was purchased by Meredith. He said
he has authority to editorialize on the air
without consulting the home office and to
negotiate with the network for programs.
He~ told Comr. Bartley that WOW-TV quite
often substitutes other programming for that
of its affiliate, CBS, in option time.
Mr. Rawls testified that KPHO-TV was
the first tv station in the Phoenix area and
before it had local competition was affiliated
with ABC, CBS, DuMont Tv Network and
NBC. But by July 1955, ABC, CBS and
NBC had affiliated with newer stations in
the market and DuMont had discontinued,
he said, leaving KPHO-TV an independent
outlet.
The KPHO-TV manager told how the
station set to work — as an independent
against network-affiliated competitors — to
make KPHO-TV the best independent
among markets with four or more stations
and the No. 1 Phoenix station in audience
popularity and to put KPHO-TV in the
black.
The June 1957 ARB report indicates
KPHO-TV has achieved the first two goals,
but the station still is in the red, he said.
He found it "hard to understand" why
KPHO-TV cannot get a network affiliation
in light of the ARB top-rated status. He
noted a scarcity of "good" half-hour syndi-
cated film programs, but did not know the
reason for the scarcity.
Mr. Rawls felt KPHO-TV will continue
to survive in competition with the three net-
work stations as long as the station is
multiple-owned (namely, can be financed by
Meredith from its profitable operations).
Competing against KPHO-TV in the
Phoenix area are KOOL-TV (CBS), KTVK
(TV) (ABC) and KVAR (TV) (NBC).
Storer on Stand
The possibility of a fourth tv network
was proposed by Lee B. Wailes, executive
vice president of Storer Broadcasting Co.,
after he ripped into the Barrow Report's
recommendations on multiple ownership and
other phases of tv.
Mr. Wailes said a fourth network would
be economically possible if it (1) were
limited to major cities in a rectangle with
Milwaukee and St. Louis at the western
corners and Boston and Washington, D. C,
at the eastern corners; (2) were intercon-
nected at least in part by low-cost, privately-
owned intercity relay facilities, and (3)
owned and operated seven vhf tv outlets in
the top 25 markets.
But he disclaimed that Storer had any
ambitions to start a fourth tv network it-
Page 54 • April 14, 1958
self, even if permitted to own seven vhfs.
But. he added later, he knew a lot of
people with a "network gleam in their eye"
who might be willing to help supply the
"growing need" for new programs, particu-
larly in markets where an independent sta-
tion is operating.
Storer stations are WJBK-AM-FM-TV
Detroit, WS P D- A M -F M -T V Toledo,
WAGA-AM-FM-TV Atlanta, WIBG-AM-
FM Philadelphia and WVUE (TV) Wil-
mington (Philadelphia), WJW-AM-FM-TV
Cleveland, WWVA-AM-FM Wheeling, W.
Va., and WGBS-AM-FM Miami.
Mr. Wailes denied the Barrow Report's
statement that there was a "trend" toward
multiple ownership in tv from 1952 to 1956,
saying that in these years multiple owner-
ship in the top 100 markets increased only
2.8%.
He felt that the Barrow Report proposes
STORER Broadcasting Co. testimony
Thursday in FCC's hearings on Barrow
Report's multiple ownership recommen-
dations was presented by Lee B. Wailes,
executive vice president.
a "country-store" form of broadcasting,
which would "reduce all stations to a com-
mon denominator, thus reducing the com-
petitive position of all stations."
Mr. Wailes thought that any price ad-
vantages a multiple owner may have in
network station rates, smaller commissions
to national spot representatives, and lower
costs for feature film and syndicated pro-
grams result from the "free play" of com-
petition. Over a reasonable period, he said,
such price eco